~4 Billion Mobile Phones in 2009

~4 BillionMobile Phones

in 2009

1/2 of the world is ‘mobile’

Source: Tomi Ahonen Almanac

Source: Tomi Ahonen Almanac

The Hype Cycle

Source: Gartner Group

Phases of Markets

1. Pioneer 2. Breakout 3.

Consolidation 4. Maturity

A global volunteer network of NGOs, activists, technologists, academics, media

A community of practice for knowledge and skill sharing

An online mDirectory of apps, case studies, research, how-to materials

An innovation channel

The Use of Mobiles

Health: Disease surveillance and mapping Patient management Public health education (HIV, TB,

STDs) Supply chain management (drugs,

food) Telemedicine

Accountability and Transparency Election monitoring Human rights monitoring Corruption monitoring

Media and (Citizen) Reporting Incidence/news mapping Incident photo/video footage News dissemination in restricted

environments

Disasters and Relief Early warnings Urgent alerts Refugee coordination Supply chain management

Environmental Monitoring GPRS individual and crowd data

Organizing/Advocacy Constituency engagement Legislative advocacy Mobilization Getting Out the Vote Information dissemination

Economic Development/Livelihoods Payments Micro loan management Market data/information Small enterprises (SMEs)

Mobile

SMSMMS –

Pics and Video

Bluetooth

Radio

USSD

Voice and IVRTwitter,

Facebook, Mxit

Blogs

Streaming Video

Mobile web

TV

Location-based

services

M-Government Brazil

M-Government Philippines

TXTGMA TXTCSC

citizen complaints, suggestions or inquiries and as a citizen’s weapon against corrupt and inefficient bureaucracy;

TXTCSC is a building block for PSDA (Public Service Delivery Audit) where government agencies are rated on how quickly and efficiently they deliver public services

DETxt Education ministry SMS channel

What is it? Person texts a keyword and gets information back through another SMS

Positives: Everyone can use it; no fancy phone needed.

Negatives: 160 character limit/SMS; person has to get keyword exactly right

Cost: Standard SMS rates; implementer pays 25c / SMS

Handset: Any & all

Uses: SMS to find date, time & venue of next meeting; subscribe to headline news, get interactive data on news, polling station location, candidates, weather, etc.

Interactive SMSUser texts in keyword “news” for short code

Headline news for 9/13/2009:• City Council

Votes down Ordinance

• Dog gets lost in woods

• Armed robbers strike

For weather updates sms ‘weather’ to 32323

Control 2.0

Source: Arbor Networks

Key Issues Incredibly promising and exciting Commercial, competitive, very fluid field Privacy and security Fragmented platforms Many pilots, no scale Impact unclear. Much trial and error Focus on apps but not on an enabling

environment Lack of open platforms and applications

Key Issues Significant capacity issues (NGOs and

Gov) Lack of capable intermediaries Little knowledge of what works in

what setting Data alone may be largely useless

unless it provides the right information delivered through the right channel in the right form at the right time.

Towards a frameworkAdditive versus transformativeContextual and user-focusedSustainable (unsolved)Driven by demand

Build it and they will come does usually not work

Localized but shareableBuilt on open standards?Built on existing knowledge

Web Databases Radio/TV IVR SMS and USSD

Mobile Web

RSS and XML

Monitoring

Budgets

Revenues and expenditures

Access to information

Standards, indices, report cards

Oversight

• Applicable channel?• In what context?• Successes?• Failures?• Critical success factors?

Needed

Targeted (and outsourced) R&D ICT innovation marketplaces Venture funds and PPPsStrong intermediaries

IT, mobile, data, information visualization, etc

User adoption studies and contextual research

Nokia and Microsoft

Better topographies (and case studies)

Katrin@mobileactive.orgskype and twitter: katrinskayahttp://mobileactive.org

http://mobileactive.org/mobilemedia@mobileactive@mobilemediakit