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8/3/2019 39498429 Blackberry PlayBook(2)
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BlackBerry PlayBook
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TABLET
A tablet personal computer or tablet PC is tablet-sized computerthat also has the key features of a full-size personal computer. A
tablet PC is essentially a small laptop computer and running on a
standard (or lightly adapted) PC operating system.
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BLACKBERRY POSITIONING
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COMPARISON
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COMPARISON( CONT)
Platform:- All of this tablet PC are using different type ofplatform as their Operating System. iPad 2 using Apple's iOS 4.3
as its platform This platform guarantee user that Apple's iOS 4.3claims faster JavaScript speeds within the Safari mobile browser
for a speedier Web browsing experience. Whereas, BlackBerry is
using BB Tablet OS (QNX) as its platform. This QNX is betterfor maximum performance from every processing core.HP
touchpad is using webOS 3.0 as its platform. Despite the major
version difference, this appears to be a 2 times release that is
optimized for the TouchPad hardware differences.
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COMPARISON( CONT)
Pricing:- 1. iPad 2
a. With WifiUS$499 (16GB), US$599 (32GB), US$699 (64GB)
b. Wifi and 3GUS$629 (16GB), US$729 (32GB), US$829 (64GB)
2. BlackBerry Playbook
a. 8GB PlayBook US$399
b. 16GB PlayBook:US$499
c. 32GB PlayBook: US$599
3. HP touch - US$699
From this pricing, user that want for performance and high capastiy will tend to
choose BlackBerry Playbook.
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POINT OF PARITY Small and Light Tablet
Internet connectivity (WiFi, 3G) Mobility and Multi-Functional
POINT OF DIFFERENCE
More advance processor (Dual Core Cortex A9)
Inter-connectivity with Blackberry smart-phone 3 MP Front & 5 MP Rear Camera
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MARKET SHARE & GROWTH OBJECTIVE
75%
25%30%
60%
10%
50%
20%
30%
Other Tablet
Apple iPad
Blackberry Playbook
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STRENGTH
It meets the extreme requirements of securityand reliability needed to govern an entire
business network
It contains a 1 Ghz multi-core processor,which allows for what RIM callstrue multi-
tasking.
It features two HD cameras one on the front
that is 3 megapixels and one on the back thatis 5 megapixels.
Easy connectivity with USB port and HDMI
micro port.
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WEAKNESS
Apple as its competitor which dominates the Tab
market with 95% share.
BlackBerry has only 25,000 apps and can onlywork when tethered to a BlackBerry since the
QNX system cannot read these as BlackBerrys
use a different non-compatible operating system.
Higher price with its max 32GB model.
Smaller screen than Ipad.
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OPPURTUNITY
With the strong relation to the enterprise for the
consumer ,the playbook look promising.
The playbook is ready go on any blackberryenterprise server as soon as its out of box.
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THREAT
Ipad as the pioneers in tablet market can be
athreat to blackbeery playbook which is just
entering the tablet market from its well knowbussiness smart phones.
Concern of positioning the playbook in the
market 6 competitors launching tablets at the
same time.
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