391 2011 fallseminar_nancyproctor

From Headphones to Microphones

Nancy Proctor, Smithsonian Institution8 November 2011

Mobile as Radical Social MediaIn the Museum of the 21st Century

What is mobile?

Mobile includes both:

In the Museum as Distributed Network…

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…at least half of the Museum’s platforms are already mobile.

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So if we want to meet our audiences where they are

And take them some place new…

Mobile is a great vehicle

http://www.youtube.com/watch?v=6ILQrUrEWe8

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Mobile Metrics

http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Mashable+%28Mashable%29

CreatingCreating

WorkingWorking

LearningLearning

New Categories:

Mobile is a unique mix:

and the social

of the personal

Mobile is DisruptiveBoth

A new set of tools and platforms for communications, learning and developing and distributing contentPhoto CC licensed: http://www.flickr.com/photos/jdlasica/138927384/

Mobile is Disruptive

http://www.queerty.com/smithsonian-not-pleased-with-patrons-bringing-aids-jesus-back-into-the-museum-on-an-ipad-20101206/

And also:

A fundamentally new way of connecting, collaborating and learning

The Multiplatform Museum

The Multiplatform Museum

More than multiplatform…

Edward Hoover, 2010, from Flickr.

The Museum is a Distributed NetworkThe Museum is a Distributed Network

from Disruptive to Transformative

= Strategic

““You don’t need You don’t need aa mobile strategy;mobile strategy;you need mobile to be you need mobile to be part of part of thethe strategy.” strategy.”

SI Mobile’s Strategy1. Integrate mobile into everything we do to

create a whole greater than the sum of its parts;

2. Transform the way the Institution works in order to achieve its strategic goals and vision for the 21st century.

Metrics of success: Accessibility, Quality, Relevance, Sustainability and Accountability

SI Mobile’s Vision

by using mobile platforms to enlist collaborators globally in undertaking the real and important work of the Institution.

Recruit the world to increase and diffuse knowledge

Put the Smithsonian not just in the people’s

pockets, but in their hands.

The People’s Institution

The Megatherium Club, a The Megatherium Club, a group of young naturalists group of young naturalists who collected for the who collected for the Smithsonian in the 19Smithsonian in the 19thth C. C. http://en.wikipedia.org/wiki/Megatherium_Club

Louise Rochon Hoover,Louise Rochon Hoover,"Secretary Henry Posts Daily"Secretary Henry Posts DailyWeather Map in Smithsonian Weather Map in Smithsonian Building, 1858.”Building, 1858.”

James Smithson:James Smithson:““for the increasefor the increaseand diffusion of and diffusion of knowledge”knowledge”

Fraunhofer Institute, Kunstmuseum Bonn: ‘Beat Zoderer’ exhibition (Listen project) 2003

It’s NOT about the TechnologyIt’s NOT about the Technology

Nancy Proctor, ProctorN@si.edu Handheld Conference 3 June 2009

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Falling on deaf ears?

http://picasaweb.google.com/anup.rao/HaifaAkkoIsrael#4954285426665324562

Thinking outside the audiotour box

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From Headphones to Microphones“From we do the talking to

we help you do the talking.”– Chris Anderson, Wired, Smithsonian 2.0 Conference, 24 Jan 2009 http://smithsonian20.si.edu/schedule_webcast2.html

NMNH Leafsnap

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“6 years old & they already see the opportunities here. Thank you for opening the door to the future!”

Smithsonian Mobile

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Mobile Social Media as Art

Halsey Burgund’s ScapesdeCordova Sculpture Park & MuseumLincoln, MA – until Nov 14

http://wiki.museummobile.info/archives/16082

Stories from Main Street

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http://storiesfrommainstreet.org/

Stories from Main Street

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http://storiesfrommainstreet.org/

A new approach to scholarly publishing?

More about Mobile

• http://si.edu/mobile• http://smithsonian-

webstrategy.wikispaces.com/Mobile• http://wiki.museummobile.info/• http://tatehandheldconference.pbworks.com #mtogo#SImobile• @NancyProctor, proctorn@si.edu