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2Checkout – The 2017Digital Commerce Benchmark
Top 10 Countries - Overall Sales
1 United States of America
2 United Kingdom
3 France
Germany4
5 Canada
6 Australia
7 Japan
8 Italy
9 Netherlands
10 Spain
Software, SaaS, Online Services
Trends in Global Software, SaaS &Online Services Sales
Shopper Behavior & Payments
Fran
ce
Germany
Japan
Italy
Netherlands
Spain
Switzerlan
d
Brazil
Belgium
Sweden
Rest of the World(non-english)
Top 10 Non-English Speaking Countries
22% of Total Global Software, SaaS &Online Services Sales
Interesting Highlights
Multim
edia
& Design
Business & Finance,
Office Tools, Online services
Utilities
All oth
er
Web & dev tools
Security & Privacy
Marketing
China 46% 2%3%WeChat Pay
Brazil Local Credit Cards with installments 27% 12%
12%
Denmark 2.5%
Netherlands 43% 7%
France 11%
Japan 5%KONBINI
Russia 3% 2%
Finland 3%
TurkeyBanktransferLocal Credit Cards with installments 16%
Affiliate SalesGenerating on average 25% of revenue (analysis performed on vendors connected to the Affiliate Network and having at least one sale).
25%
PromotionsPromotional sales bring, on average, 35% of revenues for vendors utilizing this marketing tool.
35%
Cross-sellingVendors get, on average, 4.5% of revenue from utilizing cross-selling tactics.
4.5%
Up-sellingVendors get, on average, 8% of revenue from utilizing up-selling tactics.
8%
AOV
GLOBALLY2017
48$
$
Most Popular Payment Methods in Top 10 Countries
Software Sales - Additional Revenue Software Sales - Additional Revenue Sources
Get More Insights into Global CommerceFor more in-depth info, strategies, tips & tricks, tools to
use when growing your eCommerce business at a
global level, check out our Resources Page
Commerce Resources
The Digital Commerce Benchmark is based on a sample of hundreds of thousands of worldwide transactions
moving through 2Checkout’s Avangate platform between January 2017 and December 2017.
Local Payment Methods - Interesting Stats by Country
0% 20% 40% 60% 80% 100%
2012
2017
Subscription Model vs. Perpetual Model
Perpetual Subscriptions
2012 = 49% of sales volumes are for subscription-based products & services
2017 = 75% of sales volumes are for subscription-based products & services
Subscription-based Sales on the Rise
Top Software Products Sold Online
Average Order Value for Software, SaaS, Online Services Sales
%
Oth
er
United States of America 1
Oth
er
United Kingdom 2
Oth
er
Germany 4
Oth
er
France 3
Canada 5
Oth
er
Australia 6
Oth
erKONBINI
Japan 7
Oth
er
Italy 8
Oth
er
Netherlands 9 Spain 10
Copyright © 2018 2Checkout. All rights reserved.
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Security & Privacy continue to lead the pack with 34% of total software sales, followed by Multimedia and Design (including Audio-Video tools), at 24% and Business and Finance & Online services at 21%.
Top Payment Methods Worldwide
1 69%
2 19%
3 6%
$$
4 1%
5 4%All others
Oth
er
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