29 th. ANNUAL INTELLECTUAL PROPERTY LAW CONFERENCE Shutting Down Rogue Websites: International and...

29 th. ANNUAL INTELLECTUAL PROPERTY LAW CONFERENCE

Shutting Down Rogue Websites: International and Domestic Solutions

Argentina and Latin America Perspective

Santiago R. O’Conor | Partner

Buenos Aires - Argentina

Growth of E-Commerce in Argentina

Source: CACE Prince Consulting / LA NACION2013 Facts on Argentina

Source: CACE Prince Consulting / LA NACION2013 Facts on Argentina

Argentina

IP Legal Framework in the fight against online counterfeiting and piracy

- Trademark Law Nº 22,362

- Copyright Law Nº 11,723

- TRIP’S Agreement

- Paris Convention No specific law against online piracy

Argentina: Present Scenario

Constant advance and growth of new technologies in the region.Great business opportunities Instant spreading of massive data and contents More and more participation of “non professional” citizens in the creation and spreading of contents Everyday increase of social networks. Difficulties in the fight against counterfeiting

Two Rights Clashing?

FREEDOM OF SPEECH

INTELLECTUAL PROPERTY RIGHTSvs

Liability of the ISP

No specific law on ISP liability (except for Chile: new Law No. 20,435: FTA). Application of IP Laws and Civil Code articles on civil liability What liability shall be applied:

- Subjective: arts. 502/1109 CC.

- Objective: arts. 1113, 2nd. paragraph CC. Pending Supreme Court decision

Iconic cases

Increase of Illegal and Countertfeiting Markets in Latin America

Argentina: “La Salada” and “Saladitas” markets.Biggest ilegal market in the world- USTR- European Union

Increase of Illegal and Countertfeiting Markets in Latin America

Colombia: “San Andresitos” markets: Bogotá, Cali and other cities. Ecuador: “Bahia market” : Guayaquil and other cities. Paraguay: Ciudad del Este: Triple Frontier: Argentina, Brazil and Paraguay

Pharmaceutical products: Danger!

Bills on ISP Liability 

Capitanich bill (2006)

Jenefes bill (2009)

Pinedo bill (2011)

Obiglio-Pérez bill (2012)

Pinedo II bill (2013)

Amendments to the Civil and Commercial Codes

Pinedo bill II (2013)

Defintion of ISP.

Liability in case of knowledge

Effective knowledge through court ruling

Counterfeited party may obtain immediate precautionary measures

Jurisdiction

Today’s Strategy of Enforcement

Effective use of IP Laws in Argentina Immediate reaction of Federal Courts On-Line Monitoring 

Balance

IP rights consumers rights balance of rights freedon of speech Corporate reputation 

Avoid Conflicts

Agreements with audiovisual producers.

- ID of content

- Registration of content

- Digital print

- Blockage of archives

- Notice and take-down systems

Conclusions

Crisis of traditional patterns of IP rights Balance between freedom of speech and IP rights New frame business and IP rights ISP Liability IP EDUCATION and AWARENESS

Thank you! ¡Muchas Gracias!

San Martín 663, Piso 9 | Buenos Aires | Argentinaoconor@oconorpower.com.ar | ocp@oconorpower.com.ar

www.oconorpower.com.ar