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8/12/2019 27258401 Course Outline Entrepreneurship
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8/12/2019 27258401 Course Outline Entrepreneurship
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Course Outline:
Session Topics4# Introduction8 (er(ie+8 Basic e*initions Concepts o*
Entrepreneurship
2# Entrepreneurial InsightsNature7ole in Economic e(elopmentIntrapreneurship
!# Starting a Ne+ VentureNe+ Ideaspportunity 7ecognition6ro)lem Sol(ing6roduct 6lanning e(elopmente'Commerce Business Start'up
%# 1stHourl !"amination
Business 6lan e(elopment"# ;ar/eting 6lan
Industry Analysis ;ar/et 7esearchhe ;ar/eting ;i,6reparation o* the ;ar/eting 6lanechnology ;ar/eting
oing 6u)lic
4%# Project Presentations4 Project Presentations4"# %inal !"amination
8/12/2019 27258401 Course Outline Entrepreneurship
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&ecommended Te"t:
1" Entrepreneurship "thEdition8 7o)ert # isrich. ;ichael 6 6eters. ean AShepherd#
2# Case Studies#
&e'erence &eading:
1" Entrepreneurship Strategies and 7esources !rdEdition8 ;arc # ollinger ?6earson Education#
2" Ne+ Venture Creation: Entrepreneurship *or the 24stCentury &thEdition8e**rey A# immons ? ;c>ra+ ill#
&eport %ormat and Guidelines:
he report +ill )e )ased on creation o* an inno(ati(e )usiness idea# Students
should come up +ith a )usiness idea and de(elop a *easi)ility report o* the ne+(enture including the )usiness. mar/eting. organizational. operational and*inancial plan# here is no restriction in choosing the nature o* (enture e,ceptthat it shouldnt )e an already running (enture# he mar/ing +ould )e done ona relati(e scale# he report +ill )e a group report +ith a ma,imum o* !students in a group#
Deadlines:
Names o* groups should )e su)mitted at the end o* the $rdsession#
Name Nature o* Business should )e su)mitted at the end o* the (t)
session# 6resentations +ill )e done in the 1*t)and1(t)sessions#
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