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How to build an email list is the number one question we get at VerticalResponse. This webinar is for those who want to learn how to do just that. In this presentation I went over how to build your email list with 25 proved ways.
Citation preview
25 Ways to Build Your Email List
Jenna JantschJill Bastian
Agenda
25 Ways to Build Your List Q & A
Use What You Have
Your personal email
Opt-in Forms
Add an opt-in form to your website or blog
Email Signatures
Include a newsletter sign-up link in the signature of all your emails
“Click here to sign up for our weekly newsletter and be the first to know about sales and newsletter only deals.”
Opt-in forms in Your Newsletter Include an opt-in form link in your emails for those who are forwarded your email.
Forward-to-a-Friend
Include a forward-to-a-friend link in your emails
Do you have a postal list without emails?
Send them a direct mailoffer they can only get if they sign up on youremail list
Bounced Email
We all have them – Get them back!
Tradeshows
Bring a clipboard or sign-up book with and ask permission to send emails to those who sign up.
Some handheld devices will allow you to bump phones and contact info can be swapped
Use the tradeshow scanner
Employee Teamwork
20 valid email addresses they get a kicker of $50
Have a contest with your staff Give employees a reason to ask for your customer emails
Have a business card bowl or sign up book at checkout or host stand
Automatic 5% VIP discount to anyone who is already on your email list
Retail packages
Include an inbox request on a piece of paper and tout that you've got "email only" offers
Prizes & Give-a-ways
Host a weekly or monthly contest for your email subscribers. Then announce it in your next newsletter.
Business cards
Put an offer on the back of your business cards to get people to sign up for your newsletter
Local Community Groups
Join your local chamber of commerce. Join their email program and include a sign up form to your newsletter.
Newsletter space
Trade newsletter space with a neighboring business, include a link for their opt-in form and ask them to include yours in their newsletter.
Buy Email Space
Use services that send daily deals to people in specific areas
Referrals from Customers
Ask you customers to refer you, and in exchange you'll give them a discount.
Email Clubs
Offer a birthday club where you give something special to people who sign up.
Comment on Blogs & Forums
Offer insightful comments on blogs or forums that your prospects or customers would visit. Then include a link to your site where your opt-in form is hosted.
Put an opt-in form right on your Facebook page – and remind people why they should join.
http://bit.ly/9gWZGA
Use Twitter
Each week Tweet thatyou’ll give somethingof value to those thatjoin your mailing list.Use a bit.ly link to sendthem to your hostedopt-in form and track it.
Foursquare
Give a discount each time a customer buys something from you and shows you they mentioned your business on foursquare on their phone.
Host an Event
Host an event and request attendees to sign up
Interactive Contests
Host a contest that encourages friends of your customers to participate.
Popup windows
When someone attempts to leave your site, pop up a window and ask for an email address
Sales Calls
If you’ve got people on the phone, don’t hang up until you ask if you can add them to your newsletter list.
Resources
VerticalResponse blog: http://blog.verticalresponse.com
VerticalResponse Help: http://help.verticalresponse.com
Groupon: http://www.groupon.com Foursquare: http//www.foursquare.com Bump Technologies: http://bu.mp/ Sterizon: http://www.sterizon.com/
Q & A
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