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Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
25 Standout Exhibit Ideas Selected
by the E3 Exhibiting Effectiveness Evaluation Team By Bob Milam, Deanna Krause CTSM, JillAnn Down & Jefferson Davis
As a value-added exhibitor service, ABC Kids Expo 2017 provided random exhibiting companies with the award winning E3 Exhibiting Effectiveness Evaluation.
While conducting the evaluations, we looked for exhibits throughout the show that displayed
imaginative, creative, and effective ideas and practices. We want to congratulate exhibitors featured and hope all exhibitors look to these ideas as examples of how make your exhibit even more effective.
Note: The ideas are presented in no particular order and are not ranked good, better, best.
They only represent a sampling of effective exhibiting practices observed at ABC Kids Expo 2017. Enjoy!
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Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
Creative Attention
Grabbing Techniques
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● Attractive Imagery & Graphics
● Dramatic Lighting
● A/V & Technology
● Unique Exhibit Property
● Attractive In-Booth Promotions
● Outside the Booth Promotions
Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
Jujube
Jujube created a booth in minature (right down to the tiny sized meeting rooms) to highlight their
new product line. This is a clever and creative way to demand attention and highlight a new
product.
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Creative Attention Grabbing Techniques
Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
Baby Rescue
Impactful visuals clearly tell the product story. Good use of AV and fire rescue themed props to
further draw attention to the danger present, and how their product mitigates the risk. Great multi-
media visual storytelling.
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Creative Attention Grabbing Techniques
Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
WubbaNub
Eye catching product displays like this one,
not only draw visitors attention, but add a
higher perceived value to your products.
Presentation is definitely important.
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Creative Attention Grabbing Techniques
Lamaze
One of the main reasons why people attend
shows is to “See What’s New”. Lamaze
called attention to their new products in a
simple, yet effective way.
Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
Effective Visual Communications
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● Crystal Clear Value Propositions &
Messaging
● Answering Attendee’s 3 Major
Questions: What – Why - Who
● Effective Promotion of NEW Offerings
● Thoughtful Brand Integration
Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
Joolz
Joolz’ signage was clear, concise and all inclusive, incorporating creative and distinctive brand
appearance consistently throughout the exhibit. Interactive displays and a friendly knowledgeable
staff rounded out the exhibit experience. Very effective.
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Effective Visual Communications
Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
Curve by Cache Coeur
Great job of visual storytelling and creating
an informative demonstration right on the
perimeter of the booth. Grabs attention with
simple, clear graphics, using movement
and drill down messaging with demos.
Water Wipes
Clearly and concisely presented their value
proposition through minimal graphics and
an attention-grabbing benefit-focused
headline that differentiates their product.
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Effective Visual Communications
Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
Moonlight Slumber
Moonlight slumber did a great job of setting
a dreamy mood by using simple glowing
globes to accent their lighting. The restful
color perfectly evoked the stuff of dreams.
Great work.
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Effective Visual Communications
Finn & Emma
Brilliant idea to use natural substances and
natural lighting to highlight the fact that their
products are natural and organic.
Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
Smart Exhibit Access
& Attendee Navigation
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● Effective Crowd Management
● Effective and Efficient Wayfinding
● Creative Navigation Methods
Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
Twistshake
Amid the sea of pastel booths, a black and
wood “nightclub” with sleek lighting provides a
unique twist, drawing attendees to enter and
investigate. Great overall exhibit design.
Simply Chickie
Based on suggestions from the E3 team,
Simply Chickie’s table was moved from the
front and placed at an angle to better pull
people into the space to engage. This
exhibitor noticed a big difference.
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Smart Exhibit Access & Attendee Navigation
Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
Nuna
Outstanding signs assist visitors to immediately find and learn about the various products Nuna
carries. The booth felt like a retail store with great visual merchandising. A very impactful way to
help visitors quickly navigate their exhibit and visualize the products in their own stores.
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Smart Exhibit Access & Attendee Navigation
Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
Engaging & Informative
Presentations & Demonstrations
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● Visual Support of Key Messages
● One to Many Theater Presentations
● Use of Interactive A/V
● Cool Stations & Kiosks
● Gamification
● Unique Ways of Providing Takeaway
Information for Visitors
Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
Kudo Banz
An engaging in-booth experience is one of the keys to re-inforcing the visitor’s memory about your
company. Kudo Banz made great use of an interactive wall with excellent graphics to encourage
attendees to interact with their product and experience their brand promise.
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Engaging & Informative Presentations / Demonstrations
Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
People Toy Company
Good job tailoring their product demonstration to highlight how a reseller could use it in their retail
environment. The pull-up banner proves salability. The color coding on the display further
highlights the brand promise, and the product’s value created for the end customer.
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Engaging & Informative Presentations / Demonstrations
Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
Sakura Bloom
Terrific theater demonstration given in an
impromptu space with relevant content -- will
draw a big crowd, no matter how small your
company is.
Sago Mini
If a picture is worth a thousand words, why not
bring that picture to life and allow visitors and
kids in to play. A great way to demonstrate
your product’s appeal to the ultimate end user.
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Engaging & Informative Presentations / Demonstrations
Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
Doona
An automated demonstration shows how the stroller quickly converts to car seat and back. Lights
and movement draw attention. Clear, concise messaging delivers the brand promise.
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Engaging & Informative Presentations / Demonstrations
Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
Effective Staffing Practices
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● Easy to Identify Staff Apparel or
Identification
● Cool & Creative Staff Apparel
● Impressive Staff Behaviors
Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
E3 Publishing
What better way to get visitors to “pause”
and look at your doggie-themed booth than
to outfit yourself in a dress with “paws”.
Outstanding.
Showaflops
This exhibitor wanted to show off their
footwear for the shower. So they decided to
bring the shower to life. Great imagination
and great exhibiting.
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Effective Staffing Practices
Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
Posh Pushers
Fantastic use of matching apparel to
reinforce brand identity, as well as
communicate what the company does.
Pals Socks
Mismatched socks! What a crazy concept.
Kids love to be crazy and this booth
embodied that craziness right down to the
footwear of the staff. Excellent job.
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Effective Staffing Practices
Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
Before and After:
Effective Changes Exhibitors Made
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Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
Snap Dragon
Snap Dragon arrived at the show, and were confused about how to present their messages as
part of a larger pavillion area, They completely rearranged the orientation of their corner area, after
recommendations were suggested by the E3 evaluation team.
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Before and After: Effective Changes Exhibitors Made
Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
In-Line Success:
Small Booths that Rock!
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Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
Clean Kids Naturally
A bubble machine!! What a fun, colorful and
attention grabbing way to demand that
visitors notice your small exhibit.
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In-Line Success: Small Booths that Rock!
Snow & Arrow
An outstanding example of a unique product
and company presentation. Snow & Arrow’s
warm colors definitely stood out.
Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
Lacti-Cups
Lacti-Cups kept their messaging clear and concise. They supplemented these messages with
video, aptly subtitled to explain product features and benefits when their staff was occupied. They
also used light and movement to highlight product demos. This little exhibit definitely rocked !
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In-Line Success: Small Booths that Rock!
Competitive Edge: Stand-Out Exhibit Report ABC Kids Expo 2017
Thank You for Exhibiting at ABC Kids Expo 2017!
Mark your calendar now for the upcoming ABC Kids Expo 2018
And be sure to bring your creativity and excellent execution
so we can feature your exhibit in this report next year!
Your Evaluation Team:
Deanna Krause, Bob Milam, Jefferson Davis, Jill Ann Down
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