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2021
MEDIALUDINGTON DAILY NEWS | OCEANA’S HERALD-JOURNAL | WHITE LAKE BEACON
Local news mattersc
Contact usLocal news mattersc
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
Shelley Kovar, skovar@ludingtondailynews.com, 231-583-1322Jim Johnson, jjohnson@ludingtondailynews.com, 231-583-1313Stacie Wagner, stacie@ludingtondailynews.com, 231-583-1336Jan Thomas, jan@oceanaheraldjournal.com, 616-581-5635Monica Evans, monica@whitelakebeacon.com, 231-750-3626
LUDINGTON DAILY NEWS: David Bossick, editor@ludingtondailynews.com, 231-583-1312OCEANA'S HERALD-JOURNAL: John Cavanagh, jcavanagh@oceanaheraldjournal.com, 231-873-5602 Amanda Dodge, amanda@oceanaheraldjournal.com, 231-873-5602WHITE LAKE BEACON: Jared Leatzow, jleatzow@whitelakebeacon.com, 231-894-5356
Donna Verscheuren, dverschueren@ludingtondailynews.com, 231-845-5181
LUDINGTON DAILY NEWS: Jeriann Steiger, jsteiger@ludingtondailynews.com, 231-845-5181, ext. 349
OCEANA'S HERALD-JOURNAL: Marie Roussin, clerk@oceanaheraldjournal.com, 231-873-5602
WHITE LAKE BEACON: Marie Roussin, clerk@whitelakebeacon.com, 231-873-5602
THE BUYERS' GUIDE: 231-722-3784
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
Publisher: Ray McGrew
VP/CRO: Banks Dishmon
Sales: Stacie Wagner, Monica Evans, Jim Johnson, Shelley Kovar, Jan Thomas
Graphics: Judy Lytle, Julie Eilers, Shanon McDowell, Robin Moline, Candy Bryant
News: David Bossick – Ludington John Cavanagh – HartAmanda Dodge – HartJared Leatzow – Whitehall
MEDIA
MEDIA
LUDINGTON DAILY NEWS OCEANA’S HERALD-JOURNAL WHITE LAKE BEACONMEDIA OCEANA’S HERALD-JOURNAL
WHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
LUDINGTON DAILY NEWS | OCEANA’S HERALD-JOURNAL | WHITE LAKE BEACON
LUDINGTON DAILY NEWS | OCEANA’S HERALD-JOURNAL | WHITE LAKE BEACON
original shoreline media logo(if you would rather just have the three paper names added to that?)
Ludington Daily News202 N Rath Ave. P.O. Box 340 Ludington, MI 49431(231) 845-5181(231) 843-4011 fax
Oceana’s Herald-Journal123 State StreetPO Box 190Hart, MI 49420(231) 873-5602(231) 873-4775 fax
White Lake BeaconPO Box 98 Whitehall, MI 49461(231) 894-5356(231) 873-4775 fax
The Buyers' GuideP.O. Box 340 Ludington, MI 49431(231) 722-3784(231) 843-4011 fax
www.shorelinemedia.net
Advertising Sales Representatives
Editorial/Newsroom
Circulation
Classified
All advertising rates and information are e� ective January 1, 2021. This media guide supercedes all other rates and information.
Coverage mapLocal news mattersc
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
Manistee
Grand Haven
Scottville
WhiteCloud
Shelby
Montague
TwinLake
Sparta
SpringLake
Zeeland
Baldwin
Hesperia
Hart
Fremont
GrantHolton
CedarSprings
FruitportFerrysburg
Coopersville
Allendale
GrandvilleJenison
Wellston
Irons
Fountain
Brohman
Custer
New EraRothbury
Dalton
Newaygo
Casnovia
Nunica
West Olive
Walkerville
31
10
37
Ludington
Pentwater
Whitehall
Muskegon
Big Point Sable Lighthouse
Pentwater Channel
White Lake Lighthouse
Muskegon South Pierhead
SHORELINE Media
Ludington Daily News
Shoreline Shopper -Mason County Edition
Oceana’s Herald-Journal
Shoreline Shopper -Oceana County Edition
White Lake Beacon
Shoreline Shopper - White Lake Edition
The Buyers’ Guide
Muskegon & Surrounding Areas
2021 CalendarLocal news mattersc
January Section Publication DateKids Scoop - January issue LDN / OHJ Monday, January 4, 2021Bridal World LDN-30 / OHJ-28 / WLB-31 Saturday, January 30, 2021Mason / Lake Conservation District LDN Saturday, January 30, 2021Fact Book - Mason County Distributed in Mason County Saturday, January 30, 2021
FebruaryKid Scoop - February issue LDN / OHJ Monday, February 1, 2021Room Redo LDN Saturday, February 20, 2021Business & Professional Directory OHJ-25 / WLB-28 Thursday, February 25, 2021Fact Book - Lake County Distributed in Lake County Saturday, February 27, 2021
MarchKid Scoop - March issue LDN / OHJ Monday, March 1, 2021Oceana Conservation District OHJ Thursday, March 4, 2021Room Redo Reveal LDN Saturday, March 20 2021Men in Business LDN Friday, March 19, 2021LakeStyle Magazine (Spring) LDN / OHJ / WLB Saturday, March 20, 2021Business & Professional Directory LDN Friday, March 27, 2021
AprilKid Scoop - April issue LDN / OHJ Monday, April 5, 2021Auction tab LDN-3 / OHJ-1 / WLB-4 Thursday, April 1, 2021Spring Sports Tab MCE LDN Thursday, April 8, 2021Spring Sports Tab MCC LDN Friday, April 9, 2021Spring Sports Tab Ludington LDN Monday, April 10, 2021Oceana Sports Scene OHJ Thursday, April 15, 2021Spring Car Care LDN-23 /OHJ-22 / WLB-25 Thursday, April 22, 2021Silver Lake Community Guide OHJ - Distributed in Oceana County Thursday, April 22, 2021Homes of Mason-Oceana-Manistee - May Issue LDN Friday, April 23, 2021Ask the Expert LDN Friday, April 30, 2021Fact Book - Oceana County OHJ - Distributed in Oceana County Thursday, April 29, 2021Auction EVENT Friday, April 16, 2021
MaySports WLB Sunday, May 2, 2021Kid Scoop - May issue LDN / OHJ Monday, May 3, 2021Badger Coloring Book LDN Friday, May 7, 2021LDN Graduation Section LDN Friday, May 14, 2021Vacationland LDN 14 / OHJ 13 / WLB 16 Thursday, May 13, 2021Ludington State Park LDN Wednesday, May 19, 2021Campground Wrap LDN Thursday, May 20, 2021Silver Lake Visitors Maps OHJ - Distributed in Oceana County Thursday, May 20, 2021PTW - Pentwater This Week #1 OHJ - Distributed in Pentwater Thursday, May 20, 2021Fact Book - Benzie County LDN - Distributed in Benzie County Monday, May 31, 2021Homes of Mason-Oceana-Manistee - June Issue LDN Saturday, May 29, 2021
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
2021 CalendarLocal news mattersc
JuneAsparagus Advocate OHJ Thursday, June 3, 2021PTW - Pentwater This Week #2 OHJ - Distributed in Pentwater Thursday, June 17, 2021LakeStyle Magazine (Summer) LDN / OHJ / WLB Saturday, June 19, 2021PTW - Pentwater This Week #3 OHJ - Distributed in Pentwater Thursday, June 24, 2021Homes of Mason-Oceana-Manistee - July Issue LDN Saturday, June 26, 2021Fact Book - Manistee LDN - Distributed in Manistee County Wednesday, June 30, 2021
JulyPTW - Pentwater This Week #4 OHJ - Distributed in Pentwater Thursday, July 1, 2021Reader's Choice Ballots LDN - 7/8-15-22-29 Thursday, July 8, 2021PTW - Pentwater This Week #5 OHJ - Distributed in Pentwater Thursday, July 8, 2021PTW - Pentwater This Week #6 OHJ - Distributed in Pentwater Thursday, July 16, 2021PTW - Pentwater This Week #7 OHJ - Distributed in Pentwater Thursday, July 22, 2021Homes of Mason-Oceana-Manistee - August Issue LDN Saturday, July 24, 2021Women in Business - WLB WLB Sunday, July 25, 2021Women in Business - LDN LDN Tuesday, July 27, 2021Women in Business - OHJ OHJ Thursday, July 29, 2021PTW - Pentwater This Week #8 OHJ - Distributed in Pentwater Thursday, July 29, 2021
AugustPTW - Pentwater This Week #9 OHJ - Distributed in Pentwater Thursday, August 5, 2021Western Michigan Fair LDN Friday, August 6, 2021PTW - Pentwater This Week #10 OHJ - Distributed in Pentwater Thursday, August 12, 2021Pure Local LDN-21 / OHJ-19 / WLB-22 Thursday, August 19, 2021Oceana Fair - Preview OHJ Thursday, August 19, 20214-H Oceana OHJ Thursday, August 20, 2021PTW - Pentwater This Week #11 OHJ - Distributed in Pentwater Thursday, August 19, 2021Fall Sports Tab MCE LDN Wednesday, August 25, 2021Fall Sports Tab MCC LDN Thursday, August 26, 2021PTW - Pentwater This Week #12 OHJ - Distributed in Pentwater Thursday, August 26, 2021Fall Sports Tab Ludington LDN Saturday, August 28, 2021Homes of Mason-Oceana-Manistee - Sept. Issue LDN Saturday, August 28, 2021Fact Book - Muskegon County WLB - Distributed in Muskegon County Saturday, August 28, 2021
SeptemberJ.O.Y. (Just Older Youth) LDN-4 / OHJ-2 / WLB-5 Thursday, September 2, 2021Oceana Sports Scene - Fall OHJ Thursday, September 2, 2021Kid Scoop - September issue LDN / OHJ Wednesday, September 8, 2021Bridal World #2 (Fall/Winter) LDN-11 / OHJ-16 / WLB-12 Saturday, September 11, 2021Oceana Fair - Post OHJ Thursday, September 16, 2021LakeStyle Magazine (Fall) LDN / OHJ / WLB Saturday, September 18, 2021Homes of Mason-Oceana-Manistee - Oct. Issue LDN Saturday, September 25, 2021Reader's Choice Awards LDN Monday, September 27, 2021
OctoberKid Scoop - October issue LDN / OHJ Thursday, October 7, 2021Ask the Expert OHJ-21 / WLB-24 Thursday, October 21, 2021Homes of Mason-Oceana-Manistee - Nov.. Issue LDN Saturday, October 30, 2021
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
NovemberKid Scoop - November issue LDN / OHJ Wednesday, November 6, 2021Holiday Preview OHJ-11 / WLB-14 Thursday, November 11, 2021Calendar LDN Saturday, November 20, 2021Holiday Gift Guide #1 LDN LDN Wednesday, November 24, 2021Holiday Gift Guide #1 OHJ/WLB OHJ-26 / WLB-29 Thursday, November 25, 2021
DecemberKid Scoop - December issue LDN / OHJ Wednesday, December 1, 2021Winter Sports Tab MCE LDN Thursday, December 2, 2021Oceana Sports Scene - Winter OHJ Thursday, December 2, 2021Songbook OHJ / WLB - Distributed to the schools Thursday, December 2, 2021Holiday Gift Guide #2 -Ludington LDN Friday, December 3, 2021Winter Sports Tab MCC LDN Friday, December 3, 2021Winter Sports Tab Ludington LDN Monday, December 7, 2021LakeStyle Magazine (Fall) LDN / OHJ / WLB Saturday, December 18, 2021
2021 Calendar
Miscellaneous
Local news matterscLocal news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
ObituariesLDN $13.50 per col. inchPhoto - LDN, OHJ or WLB $15.00
Obituaries OHJ or WLB up to 8" $89.008" to 14" $105.0014" or more additional $12 per inch
EVERY DAY
Inches Per Inch Per Day 1 $9.20 $9.202 $8.50 $17.003 $8.25 $24.754 $7.85 $31.405 $7.60 $38.006 $7.40 $44.40
3 DAYS A WEEK
Inches Per Inch Per Day 1 $11.00 $11.002 $10.30 $20.603 $9.80 $29.404 $9.40 $37.605 $9.15 $47.756 $8.85 $53.10
Little Giants (LDN)
LakeStyle Magazine (Fall) LDN / OHJ / WLB Saturday, December 18,
Print & Preprint Rates - 2021Local news mattersc
Publications Open $1,000 $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $35,000 $50,000Ludington Daily News 18.80$ 17.40$ 15.80$ 14.60$ 13.20$ 12.90$ 12.60$ 12.40$ 12.00$ 11.40$ Oceana's Herald-Journal 13.80$ 13.30$ 12.40$ 12.10$ 12.00$ 11.80$ 11.70$ 11.60$ 11.30$ 10.70$ White Lake Beacon 14.50$ 14.30$ 13.00$ 12.70$ 12.50$ 12.40$ 12.30$ 12.10$ 11.80$ 11.30$
Shoreline Shopper 10.00$ 9.60$ 8.80$ 8.60$ 8.50$ 8.40$ 8.30$ 8.20$ 8.00$ 7.60$
Mason County, Freeway (Oceana), White Lake...you choose which shopper
Pick Up from LDN, OHJ, WLB into any Shoreline Shopper; 50% discount
If you prefer a combination of publications not shown here, your advertising representative will be happy to assist you.
Non-Profit rate is the $5,000 contract rate
Product SizeSingle Sheet $ 49.00 $ 46.00 $ 41.00 2 SB, 4 Tab, 8 mini $ 56.00 $ 53.00 $ 47.00 4 BS, 8 Tab, 16 mini $ 58.00 $ 55.00 $ 49.00 6 BS, 12 Tab, 16 mini $ 71.00 $ 68.00 $ 58.00 8 BS, 16 Tab, 32 mini $ 73.00 $ 70.00 $ 60.00 10 BS, 20 Tab, 40 mini $ 84.00 $ 76.00 $ 66.00 12 BS, 24 Tab, 48 mini $ 87.00 $ 78.00 $ 68.00 14 BS, 28 Tab, 56 mini $ 96.00 $ 87.00 $ 72.00 16 BS, 32 Tab, 64 mini $ 98.00 $ 89.00 $ 78.00 18 BS, 36 Tab, 72 mini $ 106.00 $ 94.00 $ 87.00 20 BS, 40 Tab, 80 mini $ 108.00 $ 100.00 $ 90.00 3x3 Sticky Notes $ 116.00
Deliver all inserts to:
Publisher’s Liability for Error
Indemnification
Ludington Daily News All inserts must be in our possession 10 days prior to release date with space reservation 10 days in advance.202 N Rath Ave
Ludington, MI 49431
Minimum charge is $150. Zoning less than full run is available in the Shoreline Shopper Editions at an additional $5 per M. All preprinted inserts must be 11” wide x 11” high or smaller. Inserts requiring any special handling will incur additional charges.
Ludington Daily News, Oceana's Herald-Journal, White Lake Beacon & Shoreline Shopper editions
Print & Preprint Rates - 2020
Non-Contract Contract 6- 25 Contract 26+
Retail & Classified Display Rates
Preprint Rates
The Publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement.
The advertiser and/or advertising agency agrees to defend and indemnify the Publisher against any and all liability, loss or expense arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents, or proprietary rights or violation of rights of privacy, resulting from the publication of the advertiser’s advertisement.
Local News Matters
Publications Open $1,000 $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $35,000 $50,000Ludington Daily News 18.80$ 17.40$ 15.80$ 14.60$ 13.20$ 12.90$ 12.60$ 12.40$ 12.00$ 11.40$ Oceana's Herald-Journal 13.80$ 13.30$ 12.40$ 12.10$ 12.00$ 11.80$ 11.70$ 11.60$ 11.30$ 10.70$ White Lake Beacon 14.50$ 14.30$ 13.00$ 12.70$ 12.50$ 12.40$ 12.30$ 12.10$ 11.80$ 11.30$
Shoreline Shopper 10.00$ 9.60$ 8.80$ 8.60$ 8.50$ 8.40$ 8.30$ 8.20$ 8.00$ 7.60$
Mason County, Freeway (Oceana), White Lake...you choose which shopper
Pick Up from LDN, OHJ, WLB into any Shoreline Shopper; 50% discount
If you prefer a combination of publications not shown here, your advertising representative will be happy to assist you.
Non-Profit rate is the $5,000 contract rate
Product SizeSingle Sheet $ 49.00 $ 46.00 $ 41.00 2 SB, 4 Tab, 8 mini $ 56.00 $ 53.00 $ 47.00 4 BS, 8 Tab, 16 mini $ 58.00 $ 55.00 $ 49.00 6 BS, 12 Tab, 16 mini $ 71.00 $ 68.00 $ 58.00 8 BS, 16 Tab, 32 mini $ 73.00 $ 70.00 $ 60.00 10 BS, 20 Tab, 40 mini $ 84.00 $ 76.00 $ 66.00 12 BS, 24 Tab, 48 mini $ 87.00 $ 78.00 $ 68.00 14 BS, 28 Tab, 56 mini $ 96.00 $ 87.00 $ 72.00 16 BS, 32 Tab, 64 mini $ 98.00 $ 89.00 $ 78.00 18 BS, 36 Tab, 72 mini $ 106.00 $ 94.00 $ 87.00 20 BS, 40 Tab, 80 mini $ 108.00 $ 100.00 $ 90.00 3x3 Sticky Notes $ 116.00
Deliver all inserts to:
Publisher’s Liability for Error
Indemnification
Ludington Daily News All inserts must be in our possession 10 days prior to release date with space reservation 10 days in advance.202 N Rath Ave
Ludington, MI 49431
Minimum charge is $150. Zoning less than full run is available in the Shoreline Shopper Editions at an additional $5 per M. All preprinted inserts must be 11” wide x 11” high or smaller. Inserts requiring any special handling will incur additional charges.
Ludington Daily News, Oceana's Herald-Journal, White Lake Beacon & Shoreline Shopper editions
Print & Preprint Rates - 2020
Non-Contract Contract 6- 25 Contract 26+
Retail & Classified Display Rates
Preprint Rates
The Publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement.
The advertiser and/or advertising agency agrees to defend and indemnify the Publisher against any and all liability, loss or expense arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents, or proprietary rights or violation of rights of privacy, resulting from the publication of the advertiser’s advertisement.
Local News Matters
Rates are effective January 1, 2021
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
Mason County, Oceana County, White Lake... you choose which shopper
Pick up from LDN, OHJ, WLB or The Buyers' Guide into any Shoreline Shopper: 50% discount
If you prefer a combination of publications not shown here, your advertising representative will be happy to assist you.
Non-Profit rate is the $5,000 contract rate
Frequency Print Rates - 2021Local news mattersc
Contract Agreement length Color
Size Description Ad Size Column x Inch
inches Rates
Full Page 6x21.5 129.00 $1,703.00 $1,626.00 $1,600.00 $1,548.00 $1,419.00 226.00$ 3/4 Page 5x16 90.00 $1,314.00 $1,134.00 $1,116.00 $1,116.00 $990.00 178.00$ Half Page 6 x10.5 OR 3x21 63.00 $996.00 $794.00 $794.00 $782.00 $719.00 128.00$ 1/3 Page 4x11 44.00 $696.00 $568.00 $555.00 $555.00 $528.00 133.00$
4x9 36.00 $627.00 $465.00 $454.00 $454.00 $447.00 145.00$ Quarter Page 6x5.25 OR 3x10.5 31.50 $549.00 $416.00 $397.00 $397.00 $391.00 125.00$
3x8 24.00 $418.00 $317.00 $303.00 $303.00 $298.00 95.00$ Eighth Page 3x5 OR 2x7.5 15.00 $261.00 $219.00 $194.00 $189.00 $189.00 62.00$
2x6 OR 3x4 12.00 $226.00 $176.00 $159.00 $152.00 $152.00 48.00$ 2x5 10.00 $188.00 $158.00 $132.00 $129.00 $126.00 40.00$ 3x3 9.00 $170.00 $143.00 $119.00 $117.00 $114.00 36.00$ 2x4 8.00 $151.00 $127.00 $106.00 $104.00 $101.00 32.00$
Mega Business Card 2x3 6.00 $113.00 $105.00 $88.00 $80.00 $76.00 24.00$ Business Card 2x2 OR 1x4 4.00 $76.00 $76.00 $64.00 $59.00 $52.00 16.00$
Front Pg. Banner 5 x 1.5 7.50 $169.00 $166.00 $161.00 $158.00 $153.00 included
Sports Front Banner 5 x 1.5 7.50 $169.00 $149.00 $161.00 $142.00 $138.00 included
Sky Box 2 x 1.5 3.00 $79.00 $77.00 $75.00 $74.00 $72.00 included
Non-Modular PCI 18.80$
Contract Agreement length Color
Size Description Ad Size Column x Inch
inches Rates
Full Page 6x21.5 129.00 $1,561.00 $1,471.00 $1,432.00 $1,381.00 $1,290.00 226.00$ 3/4 Page 5x16 90.00 $1,116.00 $1,026.00 $999.00 $999.00 $900.00 178.00$ Half Page 6 x10.5 OR 3x21 63.00 $807.00 $719.00 $719.00 $700.00 $656.00 128.00$ 1/3 Page 4x11 44.00 $564.00 $515.00 $502.00 $502.00 $471.00 133.00$
4x9 36.00 $472.00 $422.00 $411.00 $411.00 $400.00 145.00$ Quarter Page 6x5.25 OR 3x10.5 31.50 $413.00 $382.00 $360.00 $360.00 $350.00 125.00$
3x8 24.00 $315.00 $291.00 $274.00 $274.00 $267.00 95.00$ Eighth Page 3x5 OR 2x7.5 15.00 $197.00 $186.00 $176.00 $171.00 $171.00 62.00$
2x6 OR 3x4 12.00 $166.00 $149.00 $146.00 $137.00 $137.00 48.00$ 2x5 10.00 $138.00 $128.00 $121.00 $117.00 $114.00 40.00$ 3x3 9.00 $125.00 $116.00 $109.00 $106.00 $103.00 36.00$ 2x4 8.00 $111.00 $103.00 $97.00 $94.00 $92.00 32.00$
Mega Business Card 2x3 6.00 $83.00 $79.00 $75.00 $73.00 $69.00 24.00$ Business Card 2x2 OR 1x4 4.00 $56.00 $56.00 $52.00 $50.00 $47.00 16.00$
Front Pg. Banner 5 x 1.5 7.50 $126.00 $124.00 $120.00 $118.00 $114.00 included
Sports Front Banner 5 x 1.5 7.50 $126.00 $111.00 $120.00 $106.00 $103.00 included
Sky Box 2 x 1.5 3.00 $79.00 $77.00 $75.00 $74.00 $72.00 included
Non-Modular PCI 13.80$
Frequency Print Rates - 2020
1X 6 ads 13 ads 26 ads 52 ads
Oceana's Herald-JournalOpen 13 Weeks 26 Weeks 52 Weeks 52 weeks
1X 6 ads 13 ads 26 ads 52 ads
Ludington Daily NewsPick up discount of 50% off same ad published in any 1 of 4 shoppers within 7 days
Open 13 Weeks 26 Weeks 52 Weeks 52 weeks
Local News Matters
Rates are effective January 1, 2020
Rates are effective January 1, 2021
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
Frequency Print Rates - 2021Local news mattersc
Frequency Print Rates - 2020
Pick up discount of 50% off same ad published in any 1 of 4 shoppers within 7 days
Local News Matters
Contract Agreement length Color
Size Description Ad Size Column x Inch
inches Rates
Full Page 6x21.5 129.00 $1,639.00 $1,548.00 $1,497.00 $1,458.00 $1,355.00 226.00$ 3/4 Page 5x16 90.00 $1,179.00 $1,080.00 $1,044.00 $1,044.00 $945.00 178.00$ Half Page 6 x10.5 OR 3x21 63.00 $845.00 $756.00 $756.00 $731.00 $687.00 128.00$ 1/3 Page 4x11 44.00 $590.00 $546.00 $528.00 $528.00 $498.00 133.00$
4x9 36.00 $497.00 $447.00 $432.00 $432.00 $418.00 145.00$ Quarter Page 6x5.25 OR 3x10.5 31.50 $435.00 $401.00 $378.00 $378.00 $366.00 125.00$
3x8 24.00 $332.00 $305.00 $288.00 $288.00 $279.00 95.00$ Eighth Page 3x5 OR 2x7.5 15.00 $207.00 $197.00 $186.00 $180.00 $180.00 62.00$
2x6 OR 3x4 12.00 $174.00 $158.00 $153.00 $144.00 $144.00 48.00$ 2x5 10.00 $145.00 $134.00 $127.00 $124.00 $120.00 40.00$ 3x3 9.00 $131.00 $121.00 $115.00 $112.00 $108.00 36.00$ 2x4 8.00 $116.00 $108.00 $102.00 $100.00 $96.00 32.00$
Mega Business Card 2x3 6.00 $87.00 $83.00 $79.00 $77.00 $72.00 24.00$ Business Card 2x2 OR 1x4 4.00 $58.00 $58.00 $54.00 $53.00 $50.00 16.00$
Front Pg. Banner 5 x 1.5 7.50 $126.00 $124.00 $120.00 $118.00 $114.00 included
Sports Front Banner 5 x 1.5 7.50 $126.00 $111.00 $120.00 $106.00 $103.00 included
Sky Box 2 x 1.5 3.00 $79.00 $77.00 $75.00 $74.00 $72.00 included
26 Weeks 52 Weeks 52 weeksWhite Lake Beacon
1X 6 ads 13 ads 26 ads 52 ads
Open 13 Weeks
Rates are effective January 1, 2020
Rates are effective January 1, 2021
Special Section Rates Fact Books
2021
Mason
CountyMason
County
A SPECIAL
PUBLICATION OF THE
LUDINGTON DAILY NEWS
COUNTY
LAKE
PHOTO: JILL ENGELMAN, LAKE COUNTY HISTORICAL SOCIETY
FACT
2019BOOK
COUNTY
FACTBOOK
2019 BENZIE COUNTY FACT BOOK2019 BENZIE COUNTY FACT BOOK2019 BENZIE COUNTY FACT BOOK2019 BENZIE COUNTY FACT BOOK2019 BENZIE COUNTY FACT BOOK2019 BENZIE COUNTY FACT BOOK2019 BENZIE COUNTY FACT BOOK
BenzieBenzieC O U N T Y
2019 FACT BOOK A SPECIAL PROJECT OF
THE LUDINGTON DAILY NEWS
BEULAH • LAKE ANN • BENZONIA • HONOR • FRANKFORT
THOMPSONVILLE • ELBERTA
PHOTO COURTESY OF JOSHUA FISCHER
1
BenzieBenzieBenzieBenzieBenzieBenzieBenzieBenzie
FACT BOOK A SPECIAL PROJECT OF
THE LUDINGTON DAILY NEWS
BEULAH • LAKE ANN • BENZONIA • HONOR • FRANKFORT
THOMPSONVILLE • ELBERTA
A special publication of the
LUDINGTON DAILY NEWS
Manistee County
2019 FACT BOOK
istee County
FACT BOOK
OceanaCounty
OceanaMuskegon CountyA special publication of the Ludington Daily News
2019fact book
Pricing (per book):
The back cover ....................$660Inside front cover ...............$550Inside back cover ................$550Full pages ...........................$475Half pages ..........................$250Quarter pages ....................$175
Ad deadline PublishMason 12/18/20 1/31/21Lake 1/29/21 2/28/21Oceana 3/2521 4/29/21Benzie 4/30/21 5/31/21Manistee 5/28/21 6/30/21Muskegon 7/30/21 8/29/21
TabsBack Page ......................$595 Full Page (6x10) .............$480 Half Page (3x10) ............$275 Quarter Page (3x5) .........$160
Eighth Page (3x2.5) .........$99
Color additional:Full & Half pages .......... $100Qtr. & Eighth ....................$50
SPRING SPORTS
THURSDAY,april 18, 2019
INSIDE: mason co. EASTERN , Pentwater
and manistee Catholic Special Section Rates
SPRING SPORTSSPRING SPORTSSPRING SPORTSSPRING SPORTS
LUDINGTON SEPT. 6-7-8CITY MARINABROUGHT TO YOU BY: LUDINGTON DAILY NEWS •OCEANA’S HERALD-JOURNAL • WHITE LAKE BEACON
BROUGHT TO YOU BY: LUDINGTON DAILY NEWS •OCEANA’S HERALD-JOURNAL • WHITE LAKE BEACON
BIGBIG33DAYSDAYSBIGBIG33DAYSDAYS
SEPT. 6-7-8BROUGHT TO YOU BY: LUDINGTON DAILY NEWS •OCEANA’S HERALD-JOURNAL • WHITE LAKE BEACON
SEPT. 6-7-8BROUGHT TO YOU BY: LUDINGTON DAILY NEWS •OCEANA’S HERALD-JOURNAL • WHITE LAKE BEACON
81st WESTERN MICHIGAN FAIR • MASON COUNTY FAIRGROUNDS
LUDINGTON DAILY NEWS THURSDAY, AUGUST 1, 2019
AUGUST 6-10,
2019
LUDINGTON DAILY NEWS
LUDINGTON DAILY NEWS
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FALL 2019
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OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWS
MEDIA
A SPECIAL PUBLICATION OF
FALL 2019
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWS
MEDIA
A SPECIAL PUBLICATION OF
LUDINGTON DAILY NEWS
LUDINGTON DAILY NEWS
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWS
MEDIA
A SPECIAL PUBLICATION OF
LUDINGTON DAILY NEWS LUDINGTON DAILY NEWS LUDINGTON DAILY NEWS
community
Ludington Daily News
Thursday, December 12, 2019
INSIDE:mason county
CENTRALAND HART
Your guide to the upcoming sports season, featuring stories, team photos and schedules
Sports
INSIDE:mason countymason county
CENTRALAND HART
Your guide to the upcoming sports season, featuring stories, team photos and schedules
LUDINGTON DAILY NEWSThursday, Dec. 5, 2019
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
Shopper Rates - 2021 Local news mattersc
Rates are effective January 1, 2021
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
Contract Agreement length Color
Size Description Ad Size Column x Inch
inches RatesFull Page 6x16 96.00 $509.00 $485.00 $480.00 $480.00 $480.00 96.00$ 3/4 Page 6x12 72.00 $382.00 $364.00 $360.00 $360.00 $360.00 72.00$
6X10 60.00 $370.00 $303.00 $303.00 $300.00 $300.00 60.00$ Half Page 6 x8 OR 3x16 48.00 $296.00 $245.00 $243.00 $240.00 $240.00 60.00$ 1/3 Page 4x8 32.00 $198.00 $168.00 $162.00 $160.00 $160.00 49.00$
4x7 28.00 $187.00 $147.00 $142.00 $142.00 $140.00 49.00$ Quarter Page 6x4 OR 3x8 24.00 $160.00 $126.00 $122.00 $122.00 $120.00 42.00$
3x6 18.00 $120.00 $95.00 $91.00 $91.00 $90.00 32.00$ Eighth Page 3x5 OR 2x7.5 15.00 $100.00 $80.00 $77.00 $76.00 $76.00 27.00$
2x6 OR 3x4 12.00 $84.00 $64.00 $63.00 $61.00 $61.00 24.00$ 2x5 10.00 $70.00 $62.00 $53.00 $51.00 $51.00 20.00$ 3x3 9.00 $63.00 $56.00 $48.00 $46.00 $46.00 18.00$ 2x4 8.00 $56.00 $50.00 $42.00 $41.00 $41.00 16.00$
Mega Business Card 2x3 6.00 $42.00 $40.00 $32.00 $32.00 $31.00 12.00$ Business Card 2x2 OR 1x4 4.00 $30.00 $27.00 $25.00 $24.00 $21.00 8.00$ Premium Positions
Front Page Cover Ad 6 x 13 78.00 $550.00 $530.00 $526.00 $440.00 $440.00 included
Non-Modular PCI 7.00$
Pick up discount of 50% off same ad published in any other publication within 7 days
1X 6 ads 13 ads 26 ads 52 ads
Open 13 Weeks 26 Weeks 52 Weeks 52 weeks
The Buyers' Guide
Contract Agreement length Color
Size Description Ad Size Column x Inch
inches RatesFull Page 6x21 126.00 $684.00 $643.00 $630.00 $630.00 $630.00 126.00$ 3/4 Page 6x16 96.00 $509.00 $490.00 $480.00 $480.00 $480.00 120.00$ Half Page 6 x10.5 OR 3x21 63.00 $334.00 $322.00 $322.00 $315.00 $315.00 79.00$
4x11 44.00 $273.00 $225.00 $225.00 $220.00 $220.00 66.00$ 4x9 36.00 $242.00 $184.00 $184.00 $184.00 $180.00 63.00$
Quarter Page 6x5.25 OR 3x10.5 31.50 $212.00 $167.00 $161.00 $161.00 $158.00 56.00$ 3x8 24.00 $161.00 $128.00 $123.00 $123.00 $120.00 36.00$
Eighth Page 3x5 OR 2x7.5 15.00 $101.00 $80.00 $77.00 $77.00 $77.00 27.00$ 2x6 OR 3x4 12.00 $84.00 $64.00 $64.00 $62.00 $62.00 24.00$
2x5 10.00 $70.00 $62.00 $53.00 $51.00 $51.00 20.00$ 3x3 9.00 $63.00 $56.00 $48.00 $46.00 $46.00 18.00$ 2x4 8.00 $56.00 $50.00 $43.00 $41.00 $41.00 16.00$
Mega Business Card 2x3 6.00 $42.00 $41.00 $32.00 $32.00 $31.00 12.00$ Business Card 2x2 OR 1x4 4.00 $28.00 $27.00 $25.00 $22.00 $21.00 8.00$ Premium Positions
Front Pg ad Top / Bottom 6 x 9 54.00 $300.00 $285.00 $275.00 $270.00 $270.00 included
Non-Modular PCI 7.00$
Pick up discount of 50% off same ad published in another shopper within 7 days
Shoreline Shopper RatesYour choice of one: Mason County Edition, Oceana County Edition, or White Lake Edition
26 ads 52 ads
Open 13 Weeks 26 Weeks 52 Weeks 52 weeks
1X 6 ads 13 ads
Digital Rates - 2021 Local news mattersc Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
Put the power of Shoreline Media to work for you. Thousands of readers visit our award-winning sites every day. Our visitors are local and beyond so businesses that rely on local buyers as well as those who visit can bene� t greatly from a presence on our site.
Google Ads is an online advertising platform developed
by Google, where advertisers bid to display brief
advertisements, service off erings, product listings, or
videos to web users. It can place ads both in the results
of search engines like Google Search and on non-search
websites, mobile apps, and videos.
Get in front of customers when they’re searching for
businesses like yours on Google Search and Maps. Only pay
for results, like clicks to your website or calls to your business.
✔ Pick Your Demographic
✔ Pick Your Geographic location (County, zip or radius)
✔ Pick Your Number of Impressions – 20,000 minimum
✔ Your ad will run on a large list of websites suited to your business.
✔ You tell us what websites you want your ads to appear on and we will let the system add more based on the data you provide.
Increase your local engagement, reach and results by adding online media services to your advertising buy.
We not only provide the top producing newspaper in your market but online media placements on top brand websites – that target your local market and customers that have high affi nities to purchase your product and services and daily optimization via your click through ratios.
Aqua Media Direct is a local audience extension provider to Newspapers. The company has a premium Audience Extension program that is the most comprehensive in the US, by providing transparent online display and mobile advertising to local advertisers via our media services partners; complete and continuous training, and completely packaged sales tools. It incorporates Aqua's own PRE-TARGETING, which uses only 3rd party research to identify the transparent websites with audiences that have the highest affi nity for a local advertiser's product or service.
✔ Pick your geographic target, zip codes, radius, city/county
✔ Pick your keywords or let us do the ground work for you.
✔ Monthly Statistics with call tracking
By combining major brand web sites with your local newspaper media buy...
We’ve turned Local Reach into Local Engagement!
Extended Reach
By combining major brand web sites with your local newspaper media buy...
We’ve turned Local Reach into Local Engagement!
Extended Reach
Extended Reach
Pick Your Demographic
Pick Your Geographic location (County, zip or radius)
Your ad will be resent in 7-days to email recipients who opened the original email.
Pick Your Number of Recipients – 25,000 minimum
eMail Marketing
Local & Social
Automatic Updates from your:
Pick Your Demographic
Pick Your Geographic location (County, zip or radius)
Your ad will be resent in 7-days to email recipients who opened the original email.
Pick Your Number of Recipients – 25,000 minimum
eMail Marketing
Local & Social
Automatic Updates from your:
Digital Rates - 2021 Local news mattersc Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
eMailMarketing
Local & Social
MarketPlace& eNewsletter
✔ Pick Your Demographic
✔ Pick Your Geographic location (County, zip or radius)
✔ Pick Your Number of Recipients – 25,000 minimum
✔ Your ad will be resent in 7-days to email recipients who opened the original email.
Automatic Updates from your:
✔ Search engines like Google love newspaper website
✔ Google scrapes our websites 3 to 4 times every 24 hours
✔ That means your ads and information is being scraped as well. Raising your website in the search engines.
MarketPlace & eNewsletter
Search engines like Google love newspaper website
That means your ads and information is being scraped as well. Raising your website in the search engines.
Google scrapes our websites 3 to 4 times every 24 hours
MarketPlace & eNewsletter
Search engines like Google love newspaper website
That means your ads and information is being scraped as well. Raising your website in the search engines.
Google scrapes our websites 3 to 4 times every 24 hours
✔ Facebook✔ Instagram
✔ Twitter✔ Pinterest
Digital Rates - 2021 Local news mattersc Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
Your posting is promoted on hundreds of relevant national, local and niche job sites
Our technology grades and ranks applicants based on your specific job requirements
Our system optimizes and monitors your posting performance to deliver more applications in less time
Your posting is promoted on hundreds of relevant national, local and niche job sites
Our technology grades and ranks applicants based on your specific job requirements
Our system optimizes and monitors your posting performance to deliver more applications in less time
Your posting is promoted on hundreds of relevant national, local and niche job sites
Our technology grades and ranks applicants based on your specific job requirements
Our system optimizes and monitors your posting performance to deliver more applications in less time
✔ Your posting is promoted on hundreds of relevant national, local and niche job sites
✔ Our system optimizes and monitors your posting performance to deliver more applications in less time
✔ Our technology grades and ranks applicants based on your specifi c job requirements
✔ Monthly Reports 10th of the following month
✔ Results are for the products and services provided
✔ Information is in recapped from Google, Extended Reach and others
✔ We will provide more in depth details upon request
MonthlyReports
Monthly Reports
Monthly Reports 10th of the following month
Results are for the products and services provided
We will provide more in depth details upon request
Information is in recapped from Google, Extended Reach and others
General Information - 2021Local news mattersc
Deadlines
Publication Day: Display: Classified Liners: Ludington Daily NewsMonday Wed. NOON Fri. 3 PM Tuesday Thur. NOON Mon. 3 PM Wednesday Fri. NOON Tues. 3 PM Thursday Mon. NOON Wed. 3 PM Friday Tues. NOON Thurs. 3 PM Saturday Wed. NOON Fri. NOON
Oceana's Herald-JournalThursday Thurs. 5 PM Mon. NOON White Lake BeaconSunday Mon. NOON Thurs. NOON
ShoppersSunday Mon. NOON Wed. NOON
The Buyers' GuideThursday Mon. NOON Wed. NOON
Right to Edit and Reject: Shoreline Media reserves the right to edit, cancel or reject any advertising at any time.
Liability for payment: Publisher may hold advertiser and its agency jointly and severally liable for all sums due and payable to the publisher. Net 15 days – a monthly service charge of 1.5% (18% per annum) will be added to any unpaid balances after the first 30 days. Advertising will be accepted on a cash only basis from new advertisers or any advertiser whose account is three or more months in arrears.
Frequency discounts: Advertisers must sign a frequency agreement to earn frequency discounts on 6x contracts. To qualify for the 13x rate or greater advertising must be published within six months of first inser-tion. Frequency discounts will be given in advance only on contracts signed prior to advertising appearing in print or digital formats.
Liability: The liability of the publisher for any error or omission or de-lay for which it may be held legally responsible, shall in no event exceed the cost of the space paid for and occupied by such individual advertise-ment. Positioning of ads is at the publisher’s option. In no event will adjustments, re-insertions or refunds be made because of position in which an advertisement has been published. Position requests will be honored without charge when possible. A demand position requires regular rate plus 25%.
Production Specifications
All ads must match technical and size specifications provided. All fonts and graphics used in ads must be included with submissions. A printed copy of ads must accompany electronic files.
Acceptable File Formats:• Adobe Acrobat PDF files preferred• Word.doc• PSD files must have supporting fonts, open type font or true type font • High-resolution JPEG, TIFF or EPS file, 300 dpi or higher
We cannot accept ads created in Adobe PageMaker or Microsoft Pub-lisher/PowerPoint unless they are exported as PDF files with embedded fonts, layers flattened, and required color spacing and resolution.
Depth Requirements: Advertisements over 18 ½ inches will be ex-tended to 21 inches and a minimum of two columns.
Color Specifications: Full-color ads must be sent as CMYK. Black and white ads must be grayscale.
Resolution Specifications: All images must be at least 200 (dots per inch)/85-line screen for newsprint. All images for glossy publications must be at least 300 dpi. Files less than 200 dpi cannot be accepted. Images from the Internet cannot be used in any instance.
Font Specifications: Fonts used in a PDF file must be embedded. Fonts within an Illustrator file must be outlined. PostScript fonts are preferred.
Delivery Specifications:Files can be emailed to graphics@ludingtondailynews.comWhen sending files, please include advertiser name, ad size, insertion date(s) and specific publications it is scheduled to run.
When your materials arrive, we’ll assume they’re ready for publication unless you specifically state otherwise. Additional charges may apply for converting images, text or other digital corrections.
Text set smaller than 14 point for color or 12 point for reverse: we will do our best to produce the highest quality result, but we cannot guarantee the final product.
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
Mechanical Specifications10.25" Broadsheet PageSix columns per page, 126 column inches.Single page width 10.25", page depth 21"1 pica between columns
BROADSHEET DISPLAY PAGEStandard ROP sizes (6 column), size of printed area: 10.25" x 21"
Columns Picas Inches1 col. 9p7.5 1.612 col. 20 3.333 col. 30p4.5 5.064 col. 40p9 6.795 col. 51p1.5 8.526 col. 61p6 10.25
TAB Size Picas Inches1/8 page 30p6 w x 14p6 h 5.06 w x 2.3 h1/4 page 30p6 w x 29p6 h 5.06 w x 4.8 h1/2 page (V) 30p6 w x 59 h 5.06 w x 9.7 h1/2 page (H) 61p6 w x 29p6 h 10.25 w x 4.8 hFull page 61p6 w x 59 h 10.25 w x 9.7 h
MAGAZINE BOOKLETSSize Picas Inches1/4 page 20p7 w x 27 h 3.43 w x 4.5 h 1/2 page (V) 20p7 w x 56 h 3.43 w x 9.25 h 1/2 page (H) 42 w x 27 h 7 w x 4.5 h Full page (NO bleed) 42 w x 56 h 7 w x 9.25 hFull page (WITH bleed) SEE BELOW...
DIGITAL PRESS BOOKLETS (bleed not available)Size Picas Inches1/4 page 22p6 w x 28p6 3.76 w x 4.75 h 1/2 page (V) 22p6 w x 57p8 3.76 w x 9.625 h 1/2 page (H) 45p8 w x 28p6 7.5625 w x 4.75 h Full page 45p8 w x 57p8 7.5625 w x 9.625 hCenter Spread 96p7.6 x 57p8 16 w x 9.625 h
Tier C: 8.5x9
MechanicalsLocal news mattersc
Most popular ad sizes (broadsheet)
Full page6 col. x 21"
(10.25" x 21")
1/2 pagevertical3 col. x 21"
(5.06" x 21")
1/2 pagehorizontal
6 col. x 10.5"(10.25" x 10.5")
1/4 pagehorizontal
6 col. x 5" (10.25" x 5")
1/4 pagesquare
3 col. x 10.5" (5.06" x 10.5")
1/8 pagesquare3 col. x 5" (5.06" x5")
1/8 pagevertical2 col. x 7.5"
(3.33" x 7.5")
Printing Method: Direct to plate; offset press.
Photoshop Settings: Both CMYK and grayscale photos should be saved at 200 dpi. Line art or bitmap artwork should be saved at 600 dpi.
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
Live (safe) area7.5” x 9.75”
Live (safe) area 7.5” wide x 9.75” tall
Trim size8” wide x 10.5” tall
Bleed area8.4” wide x 11.3” tall
Full pageMagazine
with bleed
Tier C: 8.5x9
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
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