2020 THEME Report - Motion Picture Association · 2021. 3. 18. · THEME REPORT. Chairman’sLetter...

A comprehensive analysis and survey of the theatrical and home/mobile entertainment market environment for 2020

THEMEREPORT

Chairman’s Letter 03

Research Note 04

Executive Summary 05

Total Theatrical & Home/Mobile Entertainment 07

Home/Mobile Entertainment: Global 10

Home/Mobile Entertainment: United States 13

Home/Mobile Viewing Demographics 22

Theatrical: Global 33

Theatrical: U.S. & Canada 40

Theatrical Demographics 48

Appendix 52

TABLE OFCONTENTS

Chairman’s Letter

THEMEREPORT

2020

32020 THEME Report | Chairman’s Letter

Research Note

THEMEREPORT

2020

42020 THEME Report | Research Note

A NOTE FROM THE RESEARCH TEAM

Executive Summary

THEMEREPORT

2020

52020 THEME Report | Executive Summary

TOTAL THEATRICAL & HOME/MOBILE ENTERTAINMENT•

•

HOME/MOBILE ENTERTAINMENT

•

•

•

•

•

•

•

Executive Summary

THEMEREPORT

2020

62020 THEME Report | Executive Summary

THEATRICAL

•

•

•

•

•

TOTAL THEATRICAL & HOME/MOBILE ENTERTAINMENT

Global Theatrical & Home/Mobile Entertainment

THEMEREPORT

2020

82020 THEME Report | Global Theatrical & Home/Mobile Entertainment

U.S. Theatrical & Home/Mobile Entertainment

THEMEREPORT

2020

92020 THEME Report | U.S. Theatrical & Home/Mobile Entertainment

HOME/MOBILE ENTERTAINMENT: GLOBAL

112020 THEME Report | Global Home/Mobile Entertainment

Global Home/Mobile Entertainment

THEMEREPORT

2020

122020 THEME Report | Global Pay TV & Online Video Subscriptions

Global Pay TV & Online Video Subscriptions

THEMEREPORT

2020

HOME/MOBILE ENTERTAINMENT: UNITED STATES

142020 THEME Report | U.S. Home/Mobile Entertainment

U.S. Home/Mobile Entertainment

THEMEREPORT

2020

152020 THEME Report | U.S. Top 20 Watched at Home

U.S. Top 20 Watched at Home

THEMEREPORT

2020

162020 THEME Report | U.S. Online Views & Transactions

U.S. Online Views & Transactions

THEMEREPORT

2020

172020 THEME Report | U.S. Pay TV & Online Video Subscriptions

U.S. Pay TV & Online Video Subscriptions

THEMEREPORT

2020

182020 THEME Report | U.S. Top 10 Streaming Series

U.S. Top 10 Streaming Series

THEMEREPORT

2020

192020 THEME Report | U.S. Top 10 Streaming Films

U.S. Top 10 Streaming Films

THEMEREPORT

2020

202020 THEME Report | Original Series Production

Original Series Production

THEMEREPORT

2020

212020 THEME Report | U.S. Average Time Spent with Media

U.S. Average Time Spent with Video

THEMEREPORT

2020

HOME/MOBILE VIEWING DEMOGRAPHICS

Frequency of Home/Mobile Viewing: All Adults/All Devices

THEMEREPORT

2020

232020 THEME Report | Frequency of Home/Mobile Viewing: All Adults/All Devices

Home/Mobile Viewing: COVID-19 Impact

THEMEREPORT

2020

242020 THEME Report | Home/Mobile Viewing: COVID-19 Impact

Home/Mobile Viewing Demographics: All Viewers

THEMEREPORT

2020

252020 THEME Report | Home/Mobile Viewing Demographics: All Viewers

Home/Mobile Viewing Demographics: Trends in All Viewers

THEMEREPORT

2020

262020 THEME Report | Home/Mobile Viewing Demographics: Trends in All Viewers

Home/Mobile Viewing Demographics: Daily Viewers

THEMEREPORT

2020

272020 THEME Report | Home/Mobile Viewing Demographics: Daily Viewers

Home/Mobile Viewing Demographics: Trends in Daily Viewers

THEMEREPORT

2020

282020 THEME Report | Home/Mobile Viewing Demographics: Trends in Daily Viewers

Frequency of Mobile Viewing: All Adults and Children

THEMEREPORT

2020

292020 THEME Report | Frequency of Mobile Viewing: All Adults and Children

Mobile Viewing Demographics

THEMEREPORT

2020

302020 THEME Report | Mobile Viewing Demographics

Trends in Mobile Viewing

THEMEREPORT

2020

312020 THEME Report | Trends in Mobile Viewing

Trends in Daily Mobile Viewing

THEMEREPORT

2020

322020 THEME Report | Trends in Daily Mobile Viewing

THEATRICAL: GLOBAL

Global Box Office

THEMEREPORT

2020

342020 THEME Report | Global Box Office

International Box Office

THEMEREPORT

2020

352020 THEME Report | International Box Office

Top International Box Office Markets

THEMEREPORT

2020

362020 THEME Report | Top International Box Office Markets

Global 3D Box Office

THEMEREPORT

2020

372020 THEME Report | Global 3D Box Office

Global Cinema Screens

THEMEREPORT

2020

382020 THEME Report | Global Cinema Screens

122%

Global 3D Cinema Screens

THEMEREPORT

2020

392020 THEME Report | Global 3D Cinema Screens

THEATRICAL: U.S. & CANADA

U.S./Canada Box Office & Admissions

THEMEREPORT

2020

412020 THEME Report | U.S./Canada Box Office & Admissions

Films Rated & Released

THEMEREPORT

2020

422020 THEME Report | Films Rated & Released

Films Produced

THEMEREPORT

2020

432020 THEME Report | Films Produced

Top 25 Films

THEMEREPORT

2020

442020 THEME Report | Top 25 Films

Top Film Demographics by Gender

THEMEREPORT

2020

452020 THEME Report | Top Film Demographics by Gender

Top Film Demographics by Ethnicity

THEMEREPORT

2020

462020 THEME Report | Top Film Demographics by Ethnicity

U.S. Cinema Screens

THEMEREPORT

2020

472020 THEME Report | U.S. Cinema Screens

THEATRICAL DEMOGRAPHICS

Theatrical Attendance Demographics

THEMEREPORT

2020

492020 THEME Report | Theatrical Attendance Demographics

Theatrical Demographic Shares

THEMEREPORT

2020

502020 THEME Report | Theatrical Demographic Shares

Theatrical Per Capita Attendance

THEMEREPORT

2020

512020 THEME Report | Theatrical Per Capita Attendance

APPENDIX

Glossary of Terms

THEMEREPORT

2020

532020 THEME Report | Glossary of Terms

THEME Report: Glossary of Terms

Demographic Survey Methodology

THEMEREPORT

2020

542020 THEME Report | Demographic Survey Methodology

Attendance Demographics Study Methodology

•

•

Demographic Survey Methodology

THEMEREPORT

2020

552020 THEME Report | Demographic Survey Methodology

Demographic Survey Methodology

THEMEREPORT

2020

562020 THEME Report | Demographic Survey Methodology

Demographic Survey Methodology

THEMEREPORT

2020

572020 THEME Report | Demographic Survey Methodology

Demographic Survey Methodology

THEMEREPORT

2020

582020 THEME Report | Demographic Survey Methodology

Demographic Survey Methodology

THEMEREPORT

2020

592020 THEME Report | Demographic Survey Methodology

Demographic Survey Methodology

THEMEREPORT

2020

602020 THEME Report | Demographic Survey Methodology

Subgroup Adjusted* Error Range

All adults +/- 1.2 percentage points

Children 2-17 +/- 1.5 percentage points

Ages 2-11 +/- 1.8 percentage points

Ages 12-17 +/- 2.6 percentage points

Ages 18-24 +/- 3.5 percentage points

Ages 25-39 +/- 2.2 percentage points

Ages 40-49 +/- 3.0 percentage points

Ages 50-59 +/- 3.1 percentage points

Ages 60+ +/- 2.4 percentage points

White, non-Hispanic +/- 1.1 percentage points

Black, non-Hispanic +/- 3.0 percentage points

Asian/Other, non-Hispanic +/- 3.5 percentage points

Hispanic (any race) +/- 2.6 percentage points

Asian, non-Hispanic +/- 4.8 percentage points

Other, non-Hispanic excluding Asian +/- 5.0 percentage points

<25K HH income +/- 2.4 percentage points

25K-<50K HH income +/- 1.9 percentage points

50K-<75K HH income +/- 2.3 percentage points

75K+ HH income +/- 1.4 percentage points

Male +/- 1.3 percentage points

Female +/- 1.4 percentage points

Top Films Demographic Methodology

THEMEREPORT

2020

612020 THEME Report | Top Films Demographic Methodology

Top Films Demographic Methodology

••

••

••

Average Time Spent Per Day Methodology

THEMEREPORT

2020

622020 THEME Report | Average Time Spent Per Day Methodology

Average Time Spent per Day with Major Media Methodology

•

••

•

•

PHOTO CREDITS

ABOUT THE MOTION PICTURE ASSOCIATION

TH

EM

ER

EP

OR

T