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Cross-Border consumer view
CountryConsumer Cross-Border
confidence level
LU 84% IE 78% AT 75% BE 69% UK 68% CH 67% DK 66% SE 56% NO 55% ES 53% IT 52%
FR 50% NL 48% DE 44% FI 41%
PT 32%average
EU16 59,8%
2019 B2C Online TurnoverEU16 Europe€562 billion - excl. travel: €462
23,55% CROSS-BORDERTotal Cross-Border turnover EU16: €108,75 billion
37%
32% 32%
22%
40%
29%
19%19%
38%
25%
44%
17%
33%
16%
32%
26%
Cross-Border web visitors
eRank Top 16 Cross-Border countries
0
5
10
15
Speed of deliverylonger than
indicated
Wrong or damagedgoods/services
delivered
Technical failure Difficulties finding information concerning
guarantees or other legal rights
Complaints and redress were difficult or no satisfactory
response afercomplaint
Problems with fraud
Foreign retailer did not sell in my
country
18% 12% 8% 4% 4% 3% 3%
Consumer cross-border online challenges
There are 4 criteria: Confidence Visitors Market share Turnover30%
Weighted average share of Cross-Border web visitors EU16
Source: Cross-Border Commerce Europe
Cross-Border e-commerce is defined as purchasing from the website of an online shop in another country and jurisdiction.
Cross-Border MarketshareEU16
Cross-Border Marketshare / Total online
Total Cross-Border turnover excl. travel
LU 87,5% € 0,7 bn IE 62,8% € 4,4 bn AT 44,5% € 4,4 bn CH 41,6% € 5 bn DK 40% € 5,7 bn PT 39% € 1,9 bn NO 38% € 4,2 bn ES 29,5% € 7,8 bn IT 28,7% € 4,4 bn FI 28,4% € 2,7 bn BE 26,5% € 2,6 bn SE 26,4% € 3,3 bn DE 21,4% € 19 bn FR 18,3% € 15,1 bn UK 17,8% € 24 bn NL 15,1% € 3,5 bn
Average: 23,55% Total: €108,75 bn45,4% via marketplaces:Zalando, Amazon (32bn), Asos, ...
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40%
28% - 39%
EU28 Europe€658 billion
1. Luxembourg
2. Ireland
3. Austria
4. Denmark
5. Switzerland
6. United Kingdom
7. Norway
8. Belgium
9. France
10. Spain
11. Sweden
12. Italy
13. Germany
14. Finland
15. Portugal
16. The Netherlands
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