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2017 Overseas Travel Survey
2
AB-ROAD Overseas Travel Survey 20173
Index
Prologue: Outline of the Report 51) Outline of the Survey 6
2) Profile of the Respondents 7
Reference: Overseas Travel in 2016 111) Outline of the Survey 12
2) Overseas Travel in 2016 13
Part 1: Trends in Overseas Travel Booking in 2016
Chapter 1: Outline of Overseas Travel in 2016 151. Number of Overseas Trips in 2016 16
2. Destinations in 2016 17
【Reference】 Overseas destinations ever visited 20
3. Trigger for Overseas Travel in 2016 21
4. Style of Travel 22
5. Number of Accompanying Travelers 23
6. Travel Expenses 24
7. Number of Days Traveled 28
8. Purpose of Travel 299. Actions at Destination
1) Total 312) What was Included in Package Tours 323) What was Booked Prior to Departure 334) What was Booked at Destinations 34
10. Amount of Money Used at Destinations
1) Total 352) Shopping Costs 363) Meal Costs 374) Sightseeing and Activity Costs 38
11. Use of Airlines 39
Chapter 2: Actions Taken for Prior Consideration of Travel 411. Destinations Considered / Destinations Decided on 42
2. Reason for Deciding on Destinations 45
3. Degree of Involvement in Consideration Process 46
4. Timing of Travel Consideration and Booking 47
5. Sources of Information Used to Compare for Consideration 50
Chapter 3: Process of Package Tour Selection 511. Use of Package Tours 52
2. Reasons for Selection of Package Tour 53
3. Source of Information from Which Package Tour was Found 54
4. Points Considered Important When Selecting Package 55
5. Means of Inquiring to Travel Agencies and Airlines 56
6. Means of Booking with Travel Agencies and Airlines 57
Chapter 4: Process of Arranged Travel Selection 591. Matters Arranged Prior to Departure 60
2. Sources of Information Used to Find Air Tickets 61
3. Key Factors When Choosing Airlines 62
AB-ROAD Overseas Travel Survey 20174
Index
Part 2: Satisfaction with Travel Destinations 631. Satisfaction with Travel Destinations
1) Overall 64
2) Sightseeing / Viewing 65
3) Sports / Hands-on Activities 66
4) Meals 67
5) Shopping 68
6) Relaxation / Beauty Treatments and Massages 69
7) Local Hospitality 70
8) Safety / Hygiene 71
9) Nightlife 72
Part 3: Future Overseas Travel 731. Countries / Areas Wish to Travel to Overseas in Future 74
2. Countries / Areas Wish to Travel to Overseas in 2017 76
3. [Reference] Destination would like to travel to 77
Part 4: Factors that Promote Overseas Travel 791. Experience that influences overseas travel 80
2. Triggers for traveling abroad 81
5
Prologue
Outline of the Report
AB-ROAD Overseas Travel Survey 2017
●Purpose
To determine details regarding booking, expenses, and degree of satisfaction among those who traveled overseas in
2016.
●Respondents
Those who traveled overseas in 2016 (whose month of departure was in 2016) were selected from INTAGE’s Intage
Net Panel (the three regions of Kanto, Kansai, and Tokai).
●Period
Mar 21 (The.) through Mar 24 (Fri.), 2017
●Method
Internet survey
●Sample Size
4,986 respondents (7,712 approached, 5,261 collected from for a collection rate of 68.2%)
●Tabulation Method
The survey results were subjected to tabulation (weight-back tabulation) by converting to the sex and age
composition of leisure travelers. The three areas covered were Kanto (Tokyo, Kanagawa, Chiba, Saitama, Gunma,
Tochigi, Ibaragi prefectures), Kansai (Osaka, Kyoto, Hyogo, Nara, Shiga, Wakayama prefectures), and Tokai
(Gifu, Shizuoka, Aichi, Mie prefectures).
Weighting
●Analysis Axis
The "number of trips taken" categories of "light," "middle," and "heavy" are defined as follows.
Light: Those who have thus far traveled overseas 1-3 times
Middle: Those who have thus far traveled overseas 4-9 times
Heavy: Those who have thus far traveled overseas 10 times or more
The classifications of "long distance," "medium distance," and "short distance" used for "Distance of the last destination"
were based on the following definition.
Long distance: Those whose last travel destination in 2016 was the following countries/areasUK, France, Germany, Spain, Italy, other nations in west Europe, Greece, countries of eastern Europe,
countries of northern Europe, Turkey, Morocco, Egypt, Dubai, Kenya, other Middle East or Africa, USA east,
USA west, USA south, Canada, Alaska, Mexico, Jamaica, Caribbean islands, other Central/South America, Tahiti,
other Islands in South Pacific of Indian Ocean
Medium distance: Those whose last travel destination in 2016 was the following countries/areasHawaii (Oahu), Hawaii (other than Oahu), Palau, other Micronesia, Fiji, New Caledonia, Maldives, Singapore, Phuket,
Thai beaches (other than Phuket), Thailand (other than beach resorts), Bali, Indonesian beaches (other than Bali),
Indonesia (other than beach resorts), Malaysian beaches, Malaysia (other than beach resorts),
Vietnam cities (Ho Chi Minh, Hanoi), Vietnam beaches, Vietnam (other than cities and beach resorts), Cambodia,
India, Sri Lanka, other places in Asia, Australia, New Zealand, other places in Oceania
Short distance: Those whose last travel destination in 2016 was the following countries/areas Guam, Saipan, Shanghai, Beijing, Hong Kong, Macau, other places in China, Taiwan, Korea, Cebu Island,
Philippine beaches (other than Cebu Island), Philippines (other than beach resorts)
† Among the life stage categories in this report, "unmarried women in 20s and 30s" includes female teens.
●How the country names are indicated
The names of countries used in this report were asked about in the questionnaire as follows.
・Other countries in western Europe were asked about as "Countries in western Europe (Austria, Switzerland, Croatia, the
Netherlands, Belgium, Portugal, Vatican, Malta, Monaco, etc.)"
・Countries of eastern Europe included in the rest of Europe were asked about as "Countries of eastern Europe (Czech Republic,
Poland, Hungary, Bulgaria, Romania, Russia, etc.)"
・Countries of northern Europe included in the rest of Europe were asked about as "Countries of northern Europe (Finland, Norway,
Denmark, Sweden, Iceland)."
Addenda:(1) Figures from past versions of this survey are quoted as time-series data.
2016 survey: Mar 22-30, 2016; tabulation sample size of 4,802
2015 survey: Mar 23-26, 2015; tabulation sample size of 5,000 ;
(2) For single answers, since figures for each option are rounded off to the second decimal place, the total of all
options may not add up to exactly 100%.
(3) Since figures are rounded off, figures of 0.04% or less (including 0%) are all indicated as "-".
(4) Because the tabulated results were based on weight-back tabulation, there are sample sizes (n) in this report
that do not match the tabulation sample sizes that were actually yielded by the survey.
6
1) Outline of the Survey
18-29 yrs 30-39 yrs 40-49 yrs 50-59 yrs 60 yrs+
Male 1.10965294 0.88235274 0.83130843 0.74737270 1.05841854
Female 1.08787676 1.11908874 1.15200742 1.16799511 1.15239535
AB-ROAD Overseas Travel Survey 2017
Sample
Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Oct. Nov. Dec.
Year-end &New
Year'stotal
GWtotal
Obontotal
SWtotal
2017 survey total 4,986 4.8 4.8 6.0 4.4 6.3 6.2 7.8 11.8 11.8 11.3 9.9 14.9 7.5 3.3 3.2 2.0
2016 survey total 4,802 5.4 5.7 6.0 5.0 6.3 6.7 7.0 10.5 13.2 10.3 10.1 13.9 7.7 3.2 2.8 3.5
0
5
10
15
20
2017 survey total
2016 survey total
(%)
(%)
KitaKanto
4prefectures
KeihanshinOtherKinki
2017 survey total 4,986 60.9 3.9 57.1 14.3 24.8 21.3 3.5
2016 survey total 4,802 62.9 4.3 58.6 13.1 23.9 20.6 3.3
Sample
TokaiKantoTotal
KansaiTotal
Male Female
●Legend
2017 survey total (n=4,986)
2016 survey total (n=4,802)
51.3%
51.2
48.7
48.8
20s and
under30s 40s 50s
60s and
over
●Legend
2017 survey total (n=4,986) 45.5
2016 survey total (n=4,802) 45.6
Average
(yrs)
19.6%
19.0
19.8
19.9
22.0
21.1
17.0
17.5
21.7
22.4
(%)
No children
Youngest
child 6 yrs
or younger
Youngest
child 7 yrs
or older
No children
Youngest
child 6 yrs
or younger
Youngest
child 7 yrs
or older
4,986 16.6 10.4 4.2 20.1 19.1 9.8 3.4 16.5
4,802 16.1 9.9 4.3 20.9 18.1 10.9 3.0 16.8
Male 2,558 32.4 20.3 8.2 39.1 - - - -
Female 2,428 - - - - 39.1 20.0 6.9 33.9
Male 18-29 yrs 363 77.4 16.5 5.5 0.6 - - - -
Male 30-39 yrs 502 40.2 30.2 22.7 6.9 - - - -
Male 40-49 yrs 633 35.6 24.6 10.4 29.4 - - - -
Male 50-59 yrs 459 18.2 20.0 2.0 59.8 - - - -
Male 60 yrs or older 601 6.0 10.2 0.2 83.6 - - - -
Female 18-29 yrs 615 - - - - 75.9 15.9 7.8 0.4
Female 30-39 yrs 483 - - - - 47.2 26.9 19.0 6.9
Female 40-49 yrs 462 - - - - 31.7 31.9 5.2 31.2
Female 50-59 yrs 389 - - - - 18.3 17.7 0.6 63.4
Female 60 yrs or older 479 - - - - 7.9 8.9 0.5 82.7
Unmarried
MaleSample
Sex
Married Male
Unmarried
Female
Married Female
Sex & age
2017 survey total
2016 survey total
7
■Age (Total/Single answer)■Sex (Total/Single answer)
2) Profile of the Respondents (1)
(%)
Officeworkers/
General(clerical)
Office
workers/General
(researchor
technical)
Officeworkers/
General(sales)
Officeworkers/
General(others)
Office
workers/Manager
class,company
directors
2017 survey total 4,986 19.2 8.5 6.1 6.0 9.1 4.6 4.3 2.3 9.2 5.0 15.3 9.4 1.1
2016 survey total 4,802 19.2 8.3 5.2 5.8 9.0 4.9 5.1 2.2 9.9 4.0 15.7 9.4 1.1
Sample
Office workers
Civilservants /
Educators
OtherSelf-
employedFreelance
Part-timers
StudentsFull-time
homemakerUnemployed
■Timing of departure of last overseas travel (Total/Single answer)
■Area of residence (Total/Single answer)
■Life stage (Total/Single answer)
■Occupation (Total/Single answer)
AB-ROAD Overseas Travel Survey 2017
Once 2-3 times 4-6 times 7-9 times10 times or
more
●Legend
2017 survey total (n=4,986) 16.3
2016 survey total (n=4,802) 16.1
Sex Male (n=2,558) 16.8
Female (n=2,428) 15.8
Sex & age Male 18-29 yrs (n=363) 6.3
Male 30-39 yrs (n=502) 10.4
Male 40-49 yrs (n=633) 17.0
Male 50-59 yrs (n=459) 24.1
Male 60 yrs or older (n=601) 22.7
Female 18-29 yrs (n=615) 7.7
Female 30-39 yrs (n=483) 12.2
Female 40-49 yrs (n=462) 18.9
Female 50-59 yrs (n=389) 21.4
Female 60 yrs or older (n=479) 22.3
Area of
residenceKanto (n=3,038) 17.4
Kansai (n=1,235) 14.3
Tokai (n=713) 15.2
Life
stageWorker (child 7 yrs and over) (n=1,821) 17.9
Worker (child 2-6 yrs) (n=232) 13.6
Worker (child 1 yr and under) (n=145) 10.8
Worker (married, no children) (n=1,003) 17.1
Worker (unmarried) (n=1,537) 16.3
Unmarried male (n=828) 15.8
Unmarried female 20s/30s (n=695) 9.4
Unmarried female 40s and over (n=256) 27.5
Student (n=248) 6.9
Number of
trips takenLight (n=852) 2.0
Middle (n=1,253) 6.0
Heavy (n=2,881) 25.0
Average
(times)
5.8%
5.1
6.2
5.3
18.0
10.7
3.7
1.6
1.6
14.0
4.6
2.5
1.8
0.2
5.2
6.4
7.0
2.1
6.1
9.4
6.7
6.8
9.3
11.0
0.5
20.3
33.8
―
―
11.3
11.2
12.3
10.2
28.1
17.4
10.6
6.4
4.9
18.9
13.2
5.2
5.7
4.6
10.6
13.3
10.7
7.3
13.5
16.6
11.0
12.7
16.5
17.3
2.7
28.3
66.2
―
―
16.5
16.3
16.6
16.5
23.9
22.7
16.2
13.0
10.2
27.4
18.5
9.7
14.4
8.4
15.0
18.9
19.0
14.4
19.5
19.5
13.5
19.2
18.9
25.1
7.7
22.5
―
65.7
―
8.6
9.4
8.3
9.0
8.3
11.4
8.3
7.5
6.3
12.0
10.9
7.0
6.3
7.2
8.8
8.5
8.0
8.5
7.9
9.2
8.5
9.3
7.5
11.8
5.9
6.6
―
34.3
―
57.8
57.9
56.6
59.1
21.7
37.8
61.2
71.5
76.9
27.6
52.8
75.6
71.8
79.6
60.3
52.9
55.2
67.7
53.0
45.4
60.3
52.0
47.9
34.8
83.3
22.3
―
―
100.0
8
■Number of overseas trips thus far (Total/Single answer)
2) Profile of the Respondents (2)
AB-ROAD Overseas Travel Survey 20179
■Overseas destinations ever visited (Total/Multiple answers)
(%)
TOTAL
Sample
Europe UK France Germany Spain Italy
Other
countries
in western
Europe
Other
places in
Europe
Middle
East
or Africa
Turkey
Other
Middle
East or
Africa
USA
(excluding
Hawaii and
Alaska)
USA east USA westUSA
south
Canada or
AlaskaCanada Alaska
TOTAL2017 survey total 4,986 61.2 31.8 41.6 31.6 25.1 39.2 29.5 26.7 21.4 13.5 16.5 51.5 31.3 41.0 14.0 24.3 23.6 2.9
2016 survey total 4,802 63.3 33.3 44.4 33.1 26.1 40.0 31.1 25.9 23.8 15.3 17.5 51.3 31.3 40.6 14.8 24.9 24.3 3.0
男性 Male 2,558 58.1 30.6 39.1 31.0 23.0 35.5 26.9 24.0 19.7 12.0 15.5 51.2 31.8 41.5 13.9 23.0 22.0 2.9
女性 Female 2,428 64.4 33.0 44.2 32.1 27.3 43.2 32.2 29.6 23.2 15.1 17.5 51.8 30.8 40.5 14.1 25.7 25.4 2.8
男性 18~29歳Male 18-29 yrs 363 46 .2 20 .2 23 .2 15 .0 12 .2 19 .9 12 .8 11 .6 9 .5 4 .6 7 .6 34 .3 19 .0 23 .2 5 .8 14 .4 14 .4 0.6
男性 30~39歳Male 30-39 yrs 502 50 .3 23 .2 28 .6 20 .0 15 .6 25 .1 15 .6 15 .6 15 .3 7 .0 13.0 42 .9 24 .8 32 .0 9.7 13 .5 13 .0 1.6
男性 40~49歳Male 40-49 yrs 633 54 .7 27.9 34 .7 26 .5 16 .3 30 .6 24 .0 20 .6 18.0 9.2 14.8 49.9 31.8 40.3 14.2 19.8 19.2 2.0
男性 50~59歳Male 50-59 yrs 459 56.8 33.9 41.5 34.5 25.1 39.1 30.1 25.4 17.3 10.9 13.2 57.7 36.2 48.4 17.9 25.2 24.1 2.9
男性 60歳以上Male 60 yrs or older 601 76.6 43.7 60.2 51.9 41.2 56.0 45.4 40.8 33.3 24.5 24.8 64.6 41.9 56.3 18.8 37.9 35.6 6.3
女性 18~29歳Female 18-29 yrs 615 46 .7 15 .4 24 .4 13 .1 12 .0 24 .2 15 .0 14 .5 9 .2 5 .3 6 .4 34 .5 16 .8 23 .0 8 .1 11 .7 11 .7 0.4
女性 30~39歳Female 30-39 yrs 483 57.2 28.0 36 .3 23 .8 20 .1 34.3 23 .1 20 .1 17.4 10.2 12.7 43 .8 26 .2 31 .3 10.6 20.6 20.1 1.4
女性 40~49歳Female 40-49 yrs 462 71.3 37.4 49.9 32.7 28.4 49.9 35.9 32.9 28.7 16.7 22.2 60.3 36.4 49.4 15.7 26.7 26.4 2.5
女性 50~59歳Female 50-59 yrs 389 69.4 39.6 52.0 42.6 33.6 49.5 38.7 34.5 23.7 13.5 17.4 64.3 40.2 50.2 22.2 32.7 32.4 4.8
女性 60歳以上Female 60 yrs or older 479 83.9 50.7 65.9 55.8 47.8 64.9 54.3 51.2 41.1 32.2 32.0 63.9 40.1 56.0 16.8 42.1 41.3 6.3
関東 Kanto 3,038 64.1 34.8 43.8 33.6 27.7 41.4 31.4 29.2 23.1 14.5 17.8 55.9 34.6 45.0 16.3 24.8 24.1 2.9
関西 Kansai 1,235 58.3 28.7 39.8 29.7 23.1 37.5 28.5 24.4 19.1 12.6 14.6 45 .0 26.5 34 .9 9.7 23.2 22.6 3.0
東海 Tokai 713 54 .0 24 .0 35 .2 26 .0 17 .5 33 .0 23 .0 20 .2 18.1 10.9 13.8 43 .9 25 .5 34 .7 11.5 24.2 23.3 2.5
社会人(子供7歳以上)Worker (child 7 yrs and over) 1,821 67.7 36.9 49.7 41.1 30.8 46.6 37.0 32.9 25.2 16.9 18.6 59.1 36.1 49.0 16.6 30.5 29.7 3.7
社会人(子供2~6歳)Worker (child 2-6 yrs) 232 52 .0 27.7 30 .0 19 .6 18 .8 27 .2 19 .2 17 .3 14 .1 7 .0 11 .2 41 .7 27.4 33 .5 12.4 16 .9 16 .0 1.6
社会人(子供1歳以下)Worker (child 1 yr and under) 145 55 .6 22 .6 36 .0 14 .0 20.9 32 .2 21 .0 12 .4 17.7 9.2 14.9 48.0 27.8 36.4 8 .3 15 .9 15 .9 0.7
社会人(既婚・子供無)Worker (married, no children) 1,003 63.8 30.2 42.6 30.3 26.1 42.9 29.7 26.7 20.7 13.3 15.7 49.7 28.4 39.3 16.0 22.6 22.3 2.3
社会人(独身) Worker (unmarried) 1,537 57.3 31.1 37.5 27.7 21.2 34.7 25.2 24.7 21.2 12.7 17.2 48.2 30.4 37.0 11.4 21.6 20.8 3.1
独身男性 Unmarried male 828 52 .1 27.9 31 .7 25 .7 17 .8 27 .6 21 .1 19 .3 18.3 10.3 15.8 46 .3 30.8 36.1 10.0 20.3 19.0 3.1
独身女性20・30代 Unmarried female 20s/30s 695 49 .9 22 .1 30 .1 18 .4 14 .4 27 .9 19 .0 18 .4 12 .4 7 .2 9 .0 38 .6 20 .9 26 .1 8 .4 15 .7 15 .6 1.0
独身女性40代以上 Unmarried female 40s and over 256 75.5 48.9 57.0 43.4 40.3 56.1 44.3 45.2 40.3 26.2 32.6 67.4 43.4 57.5 19.9 34.0 33.5 5.9
学生 Student 248 39 .5 13 .7 17 .5 11 .5 11 .8 14 .4 14 .4 10 .9 6 .1 3 .0 4 .8 34 .7 18 .3 24 .2 6 .9 14 .4 14 .4 0.7
ライト Light 852 26 .7 6 .9 10 .9 6 .3 4 .7 10 .0 5 .1 5 .0 1 .8 0 .9 1 .2 15 .7 6 .8 10 .1 1 .9 4 .1 4 .0 0.3
ミドル Middle 1,253 51 .4 16 .4 26 .3 14 .9 12 .5 25 .4 14 .3 12 .3 8 .0 3 .6 5 .7 38 .6 16 .3 26 .9 6 .6 13 .0 12 .8 0.2
ヘビー Heavy 2,881 75.7 45.8 57.3 46.3 36.6 53.9 43.3 39.4 33.0 21.5 25.7 67.7 45.0 56.3 20.7 35.2 34.2 4.8
Sample
Central/
South
America
or
Caribbean
HawaiiHawaii
(Oahu)
Hawaii
(other
than
Oahu)
Guam or
SaipanGuam Saipan
South
Pacific
islands or
other
islands
China
(excluding
Hong
Kong and
Macau)
Shanghai Beijing
Other
China
(exc. Hong
Kong /
Macau)
Hong
Kong or
Macau
Hong
KongMacau Taiwan Korea
TOTAL2017 survey total 4,986 14.5 56.4 50.7 28.3 44.8 40.9 19.3 12.9 36.3 25.8 19.5 19.3 41.9 41.2 22.2 51.9 51.2
2016 survey total 4,802 14.7 54.2 48.5 28.4 46.7 42.1 20.6 13.6 37.0 26.3 22.0 20.1 41.6 41.0 21.7 48.5 51.4
男性 Male 2,558 14.3 54.8 50.0 27.0 41.7 38.1 18.7 12.2 39.2 28.6 21.1 21.7 41.5 40.5 22.8 49.7 44 .7
女性 Female 2,428 14.6 58.1 51.4 29.7 48.0 43.8 19.8 13.8 33.2 22.9 17.9 16.7 42.3 41.9 21.5 54.2 58.0
男性 18~29歳Male 18-29 yrs 363 4 .0 39 .4 33 .9 13 .8 29 .7 26 .9 8 .9 5 .2 22 .6 14 .7 11 .3 7 .6 20 .8 19 .6 10 .7 33 .0 25 .1
男性 30~39歳Male 30-39 yrs 502 11.8 47 .1 40 .6 20 .4 36 .0 32 .7 13 .5 11.4 28 .1 20.9 13 .4 12 .3 30 .6 29 .3 16 .0 41 .7 37 .1
男性 40~49歳Male 40-49 yrs 633 15.8 51 .4 46.3 22 .3 46.9 42.2 20.5 13.5 39.3 27.6 19.8 21.7 43.4 41.9 23.3 49.0 46.9
男性 50~59歳Male 50-59 yrs 459 17.4 65.1 61.9 35.2 50.0 46.3 26.9 15.3 42.8 31.3 19.9 24.9 50.5 49.7 27.4 52.4 52.4
男性 60歳以上Male 60 yrs or older 601 18.8 66.4 62.5 39.1 42.1 38.7 21.0 13.2 55.6 42.3 35.6 35.6 54.4 53.9 31.7 65.0 54.8
女性 18~29歳Female 18-29 yrs 615 6 .7 37 .7 29 .0 15 .9 41.4 38.1 9 .6 7 .4 15 .8 11 .3 6 .4 4 .4 18 .4 18 .1 7 .6 43 .9 53.8
女性 30~39歳Female 30-39 yrs 483 12.3 52.1 44 .2 23.6 46.8 43.3 16.2 13.0 27 .8 16 .9 14 .4 11 .8 36 .3 35 .9 16 .9 53.0 58.1
女性 40~49歳Female 40-49 yrs 462 15.0 64.1 60.1 31.2 58.9 52.6 29.9 20.0 36.9 23.4 19.2 19.0 51.4 50.9 23.9 56.6 61.3
女性 50~59歳Female 50-59 yrs 389 21.3 72.4 66.4 38.1 55.3 50.2 28.5 19.5 40.5 27.6 21.9 19.8 56.2 56.2 25.8 57.7 57.1
女性 60歳以上Female 60 yrs or older 479 21.4 73.1 66.6 45.2 41.6 38.0 20.0 12.0 51.7 39.7 31.5 32.7 59.1 58.4 38.2 63.5 61.1
関東 Kanto 3,038 16.8 59.3 53.7 30.6 46.5 41.8 21.4 14.6 36.0 24.8 19.6 19.7 43.5 42.7 23.0 51.5 49.0
関西 Kansai 1,235 10.3 51.9 46.2 24.9 42.7 39.7 15.5 11.4 36.5 26.7 19.1 19.1 39.8 39.1 20.9 53.7 54.2
東海 Tokai 713 11.9 52.2 45 .5 24.4 41.6 38.9 16.7 8.4 37.3 28.7 19.7 17.8 38.9 38.5 21.0 50.2 55.3
社会人(子供7歳以上)Worker (child 7 yrs and over) 1,821 16.8 67.0 61.5 35.1 47.6 43.5 22.4 13.2 43.4 31.0 24.1 25.6 48.3 47.8 25.8 56.1 52.0
社会人(子供2~6歳)Worker (child 2-6 yrs) 232 12.3 57.6 50.0 28.1 55.3 50.2 18.7 18.2 26 .0 18 .0 13 .0 11 .7 40.2 39.1 17 .2 43 .7 45 .5
社会人(子供1歳以下)Worker (child 1 yr and under) 145 9 .1 56.7 47.9 26.5 45.4 41.5 21.4 13.7 19 .9 12 .8 12 .1 11 .1 28 .6 28 .6 14 .3 37 .6 49.5
社会人(既婚・子供無)Worker (married, no children) 1,003 16.3 59.9 54.5 29.1 47.4 42.8 21.6 16.8 36.8 26.3 19.0 19.1 41.1 40.4 21.6 50.0 50.4
社会人(独身) Worker (unmarried) 1,537 13.0 45 .5 39 .8 22 .2 41.3 37.5 16.0 11.0 34.4 24.5 18.2 16.3 41.2 40.3 22.6 54.2 53.8
独身男性 Unmarried male 828 11.6 41 .4 36 .8 18 .6 33 .9 30 .5 14.7 9.1 35.6 26.5 19.2 17.8 37.8 36.5 21.3 47.2 41 .4
独身女性20・30代 Unmarried female 20s/30s 695 7 .5 38 .5 30 .4 18 .2 38 .7 36.1 10 .2 7 .8 20 .0 13 .6 8 .7 6 .2 24 .8 24 .3 11 .6 50.6 57.4
独身女性40代以上 Unmarried female 40s and over 256 23.6 64.7 61.6 37.6 56.1 50.7 26.7 18.1 48.9 32.6 29.0 26.7 68.8 67.9 39.4 64.3 70.2
学生 Student 248 4 .3 31 .6 25 .4 14 .8 26 .3 24 .9 6 .9 2 .6 13 .7 9 .7 5 .8 4 .0 11 .9 11 .0 4 .4 30 .4 39 .0
ライト Light 852 2 .5 27 .8 21 .8 10 .2 18 .2 16 .5 2 .6 3 .0 8 .9 5 .3 3 .2 3 .2 6 .5 6 .1 1 .9 24 .7 19 .0
ミドル Middle 1,253 5 .2 48 .2 40 .9 17 .7 38 .7 35 .2 10 .5 6 .6 21 .0 12 .9 8 .2 8 .1 26 .0 25 .3 10 .3 42 .1 41 .8
ヘビー Heavy 2,881 22.0 68.5 63.5 38.2 55.3 50.5 28.0 18.7 51.0 37.5 29.2 28.9 59.3 58.5 33.3 64.2 64.8
Sample
Southeast
AsiaSingapore Phuket
Thai
beaches
(other
than
Phuket)
Bangkok
or other
Thai cities
Bali
Indonesian
beaches
(other
than Bali)
Indonesian
citiesMalaysia Philippines Vietnam Cambodia
Other
places in
Asia
Oceania Australia
New
Zealand or
other
Oceania
Long
distance
Medium
distance
Short
distance
TOTAL2017 survey total 4,986 63.9 38.0 12.0 9.4 29.6 20.8 4.3 8.7 21.6 14.3 21.6 12.4 11.9 37.9 34.2 13.1 77.0 84.2 87.1
2016 survey total 4,802 64.9 38.8 12.6 9.4 31.1 21.6 4.3 9.0 22.6 13.6 21.8 14.2 13.0 38.5 34.7 12.9 79.1 85.0 86.6
男性 Male 2,558 62.1 36.2 12.1 11.2 30.4 18.2 4.9 9.3 21.5 15.7 20.1 12.0 12.7 35.4 32.3 12.1 75.8 84.1 84.9
女性 Female 2,428 65.8 40.0 12.0 7.6 28.7 23.6 3.7 8.0 21.7 12.9 23.1 12.9 11.0 40.6 36.3 14.0 78.3 84.3 89.5
男性 18~29歳Male 18-29 yrs 363 41 .3 18 .7 2 .8 3 .7 11 .3 6 .7 1.5 3 .4 10 .1 9.8 8 .9 6 .7 8.6 24 .2 22 .9 5 .8 63 .9 69 .1 71 .3
男性 30~39歳Male 30-39 yrs 502 54 .1 26 .2 9.8 9.7 24 .1 14 .6 3.3 7.0 15 .1 12.8 13 .9 9.5 9.1 27 .1 25 .5 6 .7 68 .5 79.3 80 .1
男性 40~49歳Male 40-49 yrs 633 64.3 36.1 13.4 12.7 34.8 18.5 4.2 9.2 24.0 16.4 19.7 11.7 13.5 37.6 33.1 13.0 75.4 85.3 87.1
男性 50~59歳Male 50-59 yrs 459 70.5 44.1 17.8 15.5 37.1 25.1 6.8 11.7 24.6 19.5 23.5 12.1 13.0 40.6 37.6 14.5 78.0 89.4 89.1
男性 60歳以上Male 60 yrs or older 601 72.5 49.1 13.9 12.0 37.5 22.4 7.4 12.9 28.5 18.0 29.9 17.4 16.9 42.8 38.6 17.8 87.9 91.7 91.5
女性 18~29歳Female 18-29 yrs 615 49 .7 22 .1 4 .8 2 .8 14 .5 10 .6 0.7 1 .9 10 .6 10.3 12 .7 6 .4 5 .7 30 .8 26 .9 7 .1 64 .1 73 .1 85.8
女性 30~39歳Female 30-39 yrs 483 61.3 29 .9 10.2 6.3 27.3 25.5 2.1 6.3 19.9 11.3 19.2 13.0 7.9 38.7 35.6 9.3 73.6 80.1 89.1
女性 40~49歳Female 40-49 yrs 462 77.1 50.4 19.0 12.0 37.7 30.2 5.2 11.2 29.2 16.7 24.9 13.0 13.2 42.9 39.4 14.0 83.8 91.5 92.5
女性 50~59歳Female 50-59 yrs 389 73.0 52.6 17.1 12.3 32.7 30.9 6.6 8.7 26.7 13.5 25.8 12.6 13.2 50.2 44.7 19.5 84.4 91.9 90.4
女性 60歳以上Female 60 yrs or older 479 74.0 52.9 12.3 7.2 36.3 26.2 5.5 13.9 26.7 13.5 36.3 21.2 17.1 45.2 38.9 23.3 90.9 89.9 90.9
関東 Kanto 3,038 65.8 39.1 13.8 10.4 30.1 22.4 5.1 9.7 22.9 16.4 23.7 12.3 13.1 37.9 34.6 12.6 79.8 85.3 87.3
関西 Kansai 1,235 60.4 36.3 9.5 8.1 28.8 19.1 3.1 8.1 21.6 11.0 17.5 12.6 10.1 36.9 32.8 13.8 73.6 82.2 87.8
東海 Tokai 713 61.6 36.7 9.0 7.6 28.9 17.1 2.9 5.2 16 .0 11.3 19.4 12.5 9.6 39.6 34.8 13.7 71 .1 82.8 85.4
社会人(子供7歳以上)Worker (child 7 yrs and over) 1,821 68.0 44.4 13.1 8.9 32.3 22.2 4.7 9.9 23.1 13.8 24.7 13.7 12.1 43.2 38.6 16.7 82.6 90.1 89.6
社会人(子供2~6歳)Worker (child 2-6 yrs) 232 58 .6 29 .5 12.7 9.3 22 .8 20.6 3.3 6.0 19.3 12.5 16 .0 5 .8 8.9 33.9 31.7 8.3 68 .3 81.5 87.8
社会人(子供1歳以下)Worker (child 1 yr and under) 145 56 .1 22 .7 9.5 6.5 18 .7 18.8 0.7 7.9 15 .5 15.0 12 .5 8.0 6 .5 33.7 30.1 9.7 71 .8 80.9 84.9
社会人(既婚・子供無)Worker (married, no children) 1,003 65.4 37.7 14.2 10.4 31.8 25.8 5.4 9.1 23.3 14.0 22.4 11.6 12.5 36.7 33.9 11.0 78.6 86.9 84.1
社会人(独身) Worker (unmarried) 1,537 63.0 36.7 10.7 10.9 29.8 18.4 4.1 8.4 21.7 16.0 20.7 14.1 13.0 35.6 31.8 12.5 74.3 79.9 88.2
独身男性 Unmarried male 828 58 .9 32 .2 10.1 13.2 29.3 14 .5 4.5 8.8 21.1 17.3 17.9 13.0 13.4 29 .9 27 .4 10.7 70 .7 76 .3 82.6
独身女性20・30代 Unmarried female 20s/30s 695 53 .3 26 .0 4 .9 3 .3 18 .1 12 .9 1.6 3 .5 13 .5 11.4 15 .4 9.2 6 .7 32 .6 29 .1 8 .1 67 .2 72 .6 87.4
独身女性40代以上 Unmarried female 40s and over 256 82.4 62.5 22.2 16.3 45.3 35.3 6.8 14.5 33.9 19.0 34.4 21.2 22.2 51.2 44.8 22.2 88.2 93.7 95.9
学生 Student 248 42 .2 17 .4 4 .7 2 .6 11 .8 6 .9 0.9 2 .2 9 .3 10.5 11 .4 4 .0 6 .2 24 .9 23 .2 4 .0 57 .6 61 .1 75 .2
ライト Light 852 24 .6 8 .5 1 .7 1 .3 6 .8 2 .7 0.3 0 .3 2 .8 4 .7 3 .3 1 .5 2 .1 11 .6 10 .4 2 .2 40 .6 53 .0 61 .2
ミドル Middle 1,253 51 .2 22 .1 3 .6 3 .0 14 .4 11 .5 0.3 3 .1 8 .0 7 .8 10 .3 5 .4 3 .6 27 .4 24 .0 5 .9 71 .6 81.4 86.8
ヘビー Heavy 2,881 81.0 53.7 18.8 14.7 42.9 30.2 7.2 13.5 33.1 20.0 31.9 18.7 18.3 50.3 45.7 19.4 90.1 94.6 94.9
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
Number of
trips taken
Sex
Sex & age
Area of
residence
Life
stage
Southeast Asia Oceania
Area of
residence
Life
stage
Hawaii Guam or Saipan China (excluding Hong Kong and Macau) Hong Kong or Macau
Number of
trips taken
Sex
Sex & age
Area of
residence
Life
stage
Number of
trips taken
Sex & age
Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska
Sex
10
11
Reference
Overseas Travel in 2016
AB-ROAD Overseas Travel Survey 2017
●Purpose
To get a picture of what travel abroad was in 2016.
●Respondents
Whose who were selected from INTAGE’s Intage Net Panel (the three regions of Kanto, Kansai, and
Tokai).
●Period
Mar 8 (Wed.) through Mar 21 (The.), 2017
●Method
Internet survey
●Sample Size
77,430 respondents (258,896 approached, 78,976 collected from for a collection rate of 30.5%)
† Of the 77,430 respondents included in this survey, only the 20,863 evenly collected on the basis of
gender and age were subjected to the following method of weight-back tabulation for displaying here
●Tabulation Method
The results of this survey were subjected to tabulation (weight-back tabulation) to conform to the gender
and age population breakdowns of the three areas as based on the 2010 National Census (Bureau of
Statistics Ministry of Internal Affairs and Communications).
The three areas covered were Kanto (Tokyo, Kanagawa, Chiba, Saitama, Gunma, Tochigi, Ibaraki
prefectures), Kansai (Osaka, Kyoto, Hyogo, Nara, Shiga, Wakayama prefectures), and Tokai (Gifu,
Shizuoka, Aichi, Mie prefectures).
Weighting
12
1) Outline of the Survey
Male18-29 yrs 30-39 yrs 40-49 yrs 50-59 yrs 60 yrs+ 18-29 yrs 30-39 yrs 40-49 yrs 50-59 yrs 60 yrs+
0.71708302 0.74284490 0.89264966 0.72296141 1.73988023 0.67276416 0.70965961 0.88209374 0.72325497 2.20063070
Female
●Prior to the main part of this report, booking status, cost, degree of satisfaction (from
page 15 on), the results such as rate of overseas travel in 2016 are indicated from the
following survey results.
AB-ROAD Overseas Travel Survey 201713
2) Overseas Travel in 2016 (1)
■Overseas travel experienced in 2016 (Total/Single answer)
Went overseas Didn't go
●Legend
2017 survey total (n=20,863)
2016 survey total (n=19,993)
Sex Male (n=10,016)
Female (n=10,847)
Sex & age Male 18-29 yrs (n=1,463)
Male 30-39 yrs (n=1,531)
Male 40-49 yrs (n=1,882)
Male 50-59 yrs (n=1,506)
Male 60 yrs or older (n=3,635)
Female 18-29 yrs (n=1,421)
Female 30-39 yrs (n=1,492)
Female 40-49 yrs (n=1,846)
Female 50-59 yrs (n=1,517)
Female 60 yrs or older (n=4,571)
Area of
residenceKanto (n=11,896)
Kansai (n=5,798)
Tokai (n=3,169)
14.9%
14.9
13.6
16.0
13.6
13.3
11.1
14.2
14.9
16.7
13.6
11.5
13.6
19.3
15.8
13.4
14.2
85.1
85.1
86.4
84.0
86.4
86.7
88.9
85.8
85.1
83.3
86.4
88.5
86.4
80.7
84.2
86.6
85.8
AB-ROAD Overseas Travel Survey 201714
2) Overseas Travel in 2016 (2)
■Purpose of overseas travel in 2016 (2016 overseas travelers/Single answer)
Leisure Business
To visit friends/
acquaintances/
family/relatives
Study abroad/
TrainingOther
●Legend
2017 survey total (n=3,107)
2016 survey total (n=2,972)
Sex Male (n=1,366)
Female (n=1,741)
Sex & age Male 18-29 yrs (n=199)
Male 30-39 yrs (n=204)
Male 40-49 yrs (n=208)
Male 50-59 yrs (n=213)
Male 60 yrs or older (n=541)
Female 18-29 yrs (n=237)
Female 30-39 yrs (n=203)
Female 40-49 yrs (n=212)
Female 50-59 yrs (n=207)
Female 60 yrs or older (n=882)
Area of
residenceKanto (n=1,881)
Kansai (n=777)
Tokai (n=449)
† "Leisure" is the total of "Sightseeing," "Sports viewing," and "Hobbies/Sports." "To visit friends/acquaintances/family/relatives" is the total of
"To visit friends/acquaintances/family/relatives (stay of less than one year)" and "To visit friends/acquaintances/family/relatives
(stay of one year or more)."
"Study abroad / training" is the total of "Study abroad / training (stay of less than one year)" and "Study abroad / training (stay of one year or more)."
79.6%
76.9
72.5
85.1
73.4
69.1
67.0
56.9
81.7
76.1
82.5
87.5
85.3
87.5
80.1
79.0
78.5
9.5
11.2
19.7
1.6
8.6
25.5
30.5
37.6
10.3
3.1
3.8
2.9
2.1
0.2
9.5
8.7
11.2
7.4
7.5
4.6
9.6
4.7
4.7
1.3
3.7
6.1
6.3
10.5
7.9
9.1
10.7
6.9
8.5
7.5
1.9
1.9
1.6
2.1
10.4
-
0.4
-
-
9.7
0.7
1.7
1.4
0.7
2.1
1.8
1.3
1.6
2.5
1.7
1.6
2.9
0.7
0.9
1.7
1.9
4.8
2.4
-
2.1
0.7
1.5
1.9
1.6
15
Outline of Overseas Travel in 2016
Chapter 1
Part 1
Trends in Overseas Travel Booking in 2016
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
Once 2 times 3 times 4 times5 times or
moreNo ans.
●Legend
2017 survey total (n=4,986) 1.7
2016 survey total (n=4,802) 1.7
Sex Male (n=2,558) 1.7
Female (n=2,428) 1.6
Sex & age Male 18-29 yrs (n=363) 1.6
Male 30-39 yrs (n=502) 1.7
Male 40-49 yrs (n=633) 1.6
Male 50-59 yrs (n=459) 2.0
Male 60 yrs or older (n=601) 1.7
Female 18-29 yrs (n=615) 1.7
Female 30-39 yrs (n=483) 1.6
Female 40-49 yrs (n=462) 1.7
Female 50-59 yrs (n=389) 1.6
Female 60 yrs or older (n=479) 1.7
Area of
residenceKanto (n=3,038) 1.7
Kansai (n=1,235) 1.7
Tokai (n=713) 1.6
Life
stageWorker (child 7 yrs and over) (n=1,821) 1.6
Worker (child 2-6 yrs) (n=232) 1.7
Worker (child 1 yr and under) (n=145) 1.5
Worker (married, no children) (n=1,003) 1.7
Worker (unmarried) (n=1,537) 1.8
Unmarried male (n=828) 1.9
Unmarried female 20s/30s (n=695) 1.6
Unmarried female 40s and over (n=256) 1.7
Student (n=248) 1.6
Number of
trips takenLight (n=852) 1.1
Middle (n=1,253) 1.3
Heavy (n=2,881) 2.0
Average
(times)
65.8%
66.1
66.4
65.2
69.7
70.8
71.1
61.1
59.7
67.4
68.1
66.3
62.2
60.6
65.2
65.8
68.2
66.4
72.6
72.6
68.1
61.7
61.3
64.9
59.3
66.6
88.5
76.9
54.2
21.5
21.1
20.3
22.8
19.6
18.5
16.8
22.0
24.5
20.5
21.3
21.4
24.9
26.7
21.8
21.7
19.8
21.8
18.4
20.1
19.6
22.8
22.0
21.8
27.6
22.4
8.9
16.9
27.2
6.7
7.3
6.7
6.6
5.8
4.2
5.8
7.2
10.0
6.2
5.8
6.2
7.5
7.5
6.8
6.1
7.1
6.5
2.5
3.7
6.8
8.1
7.8
7.3
7.7
4.0
2.6
3.3
9.3
2.6
2.2
2.7
2.5
1.2
2.1
2.5
3.4
3.7
3.7
1.9
2.2
2.4
1.9
2.6
2.9
2.1
2.2
4.1
1.5
2.6
2.8
2.9
3.5
0.9
3.5
-
1.5
3.8
3.5
3.3
4.0
3.0
3.7
4.4
3.8
6.4
2.1
2.1
3.0
3.7
3.0
3.4
3.7
3.5
2.7
3.2
2.5
2.1
2.9
4.5
6.0
2.5
4.5
3.5
-
1.4
5.4
16
1. Number of Overseas Trips in 2016
■Number of overseas trips in 2016 (Total/Single answer)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
17
2. Destinations in 2016 (1)
■Destinations in 2016 (Total/Multiple answers)
(%)2016
destination
2015
destination
2014
destination
2013
destination
(n=4,986) (n=4,802) (n=5,000) (n=4,936)
UK 3.5 4.2 ▲ 0.7 3.8 4.2France 4.9 6.0 ▲ 1.1 7.7 7.5Germany 3.9 4.8 ▲ 0.9 4.0 4.6Spain 3.4 3.9 ▲ 0.5 3.6 3.5Italy 5.4 5.8 ▲ 0.4 5.5 5.7Other countries in western Europe 5.0 5.8 ▲ 0.8 5.2 5.6Greece 0.5 0.7 ▲ 0.2 0.6 0.5Countries of eastern Europe 3.1 3.1 ― 2.4 3.1Countries of northern Europe 2.1 2.2 ▲ 0.1 1.8 1.9Turkey 0.3 1.2 ▲ 0.9 1.9 2.2Morocco 0.3 0.4 ▲ 0.1 0.7 0.6Egypt 0.4 0.1 0.3 0.2 0.5Dubai 0.9 0.9 ― 0.8 0.8Kenya 0.1 ― 0.1 0.1 0.2Other Middle East or Africa 0.9 0.8 0.1 1.0 1.1USA east 4.7 4.7 ― 4.3 3.6USA west 5.2 5.2 ― 5.1 5.6USA south 1.5 1.3 0.2 1.4 1.3Canada 2.8 2.3 0.5 2.4 1.9Alaska 0.1 0.2 ▲ 0.1 0.1 0.1Mexico 0.8 0.5 0.3 0.8 0.6Jamaica 0.1 ― 0.1 0.1 0.1Caribbean islands 0.5 0.3 0.2 0.3 0.4Other Central/South America 1.1 0.9 0.2 0.8 1.3Hawaii (Oahu) 12.7 13.0 ▲ 0.3 13.5 12.7Hawaii (other than Oahu) 3.6 3.5 0.1 3.7 3.7Guam 6.2 7.0 ▲ 0.8 6.5 7.7Saipan 0.6 0.8 ▲ 0.2 1.1 1.4Palau 0.5 0.4 0.1 0.5 0.5Other Micronesia 0.2 0.2 ― 0.1 0.1Fiji ― 0.1 ▲ 0.1 ― 0.1Tahiti 0.2 0.2 ― 0.1 0.3New Caledonia 0.3 0.2 0.1 0.2 0.2Maldives 0.6 0.5 0.1 0.5 0.6Other Islands in South Pacific of Indian Ocean 0.2 0.1 0.1 0.1 0.2Shanghai 3.2 2.3 0.9 2.2 2.5Beijing 0.9 1.0 ▲ 0.1 0.8 0.7Other China 2.3 2.4 ▲ 0.1 2.0 1.9Hong Kong 5.9 5.4 0.5 5.7 5.0Macau 2.1 2.1 ― 1.9 2.1Taiwan 18.8 15.9 2.9 14.3 12.8Korea 12.1 10.0 2.1 12.5 15.4Singapore 5.6 6.1 ▲ 0.5 5.0 5.4Phuket 1.0 1.2 ▲ 0.2 1.1 1.2Thai beaches (other than Phuket) 1.2 1.1 0.1 1.2 1.4Thailand (other than beach resorts) 5.8 6.2 ▲ 0.4 5.6 6.6Bali 2.2 2.7 ▲ 0.5 2.7 3.2Indonesian beaches (other than Bali) 0.1 0.4 ▲ 0.3 0.2 0.3Indonesia (other than beach resorts) 0.5 0.7 ▲ 0.2 0.6 0.7Malaysian beaches 0.7 0.9 ▲ 0.2 0.9 0.9Malaysia (other than beach resorts) 2.0 2.1 ▲ 0.1 2.2 2.1Cebu Island 1.4 1.2 0.2 1.0 0.8Philippine beaches (other than Cebu Island) 0.4 0.6 ▲ 0.2 0.2 0.5Philippines (other than beach resorts) 1.3 1.0 0.3 1.2 0.8Vietnam cities (Ho Chi Minh, Hanoi) 3.5 3.8 ▲ 0.3 3.9 4.0Vietnam beaches 1.2 1.3 ▲ 0.1 0.5 0.4Vietnam (other than cities and beach resorts) 0.4 0.8 ▲ 0.4 0.5 0.6Cambodia 1.1 1.9 ▲ 0.8 2.3 2.2India 0.8 0.9 ▲ 0.1 1.0 0.9Sri Lanka 0.5 0.5 ― 0.5 0.5Other Asia 1.2 1.0 0.2 1.2 1.3Australia 4.1 3.6 0.5 3.3 3.1New Zealand 1.4 1.2 0.2 1.1 1.2Other Oceania 0.1 0.1 ― 0.1 0.1
Europe/total 22.2 25.7 ▲ 3.5 25.4 26.5Middle East or Africa/total 2.6 3.0 ▲ 0.4 4.1 4.7USA (exc. Hawaii and Alaska)/total 10.1 10.3 ▲ 0.2 9.8 9.4Canada or Alaska/total 2.8 2.4 0.4 2.5 2.0Central/South America or Caribbean/total 2.0 1.5 0.5 1.8 2.0Hawaii/total 15.0 15.3 ▲ 0.3 15.7 14.4Guam or Saipan/total 6.8 7.7 ▲ 0.9 7.4 8.8South Pacific islands or other islands/total 1.8 1.6 0.2 1.5 1.8China (ex. Hong Kong / Macau)/total 5.5 5.0 0.5 4.5 4.4Hong Kong or Macau/total 6.5 5.9 0.6 6.3 5.7Southeast Asia/total 22.6 24.3 ▲ 1.7 22.5 23.6Other places in Asia/total 2.5 2.2 0.3 2.6 2.6Oceania/total 5.3 4.8 0.5 4.3 4.2Long distance/total 34.7 37.7 ▲ 3.0 39.2 39.5Medium distance/total 41.2 42.5 ▲ 1.3 41.1 41.0Short distance/total 45.5 41.0 4.5 40.7 42.2
Oceania
Guam orSaipan
South Pacific
islands or otherislands
Other places in
Asia
Southeast Asia
China (excluding
Hong Kong andMacau)
Hong Kong or
Macau
increase
/decrease
2015→2016
Hawaii
USA (excluding
Hawaii andAlaska)
Canada or
Alaska
Europe
Middle Eastor Africa
Central/South
America orCaribbean
0 5 10 15 20 25 30 35 40 45 50
2016
destination
2015
destination
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
18
■Destinations in 2016: by demographic (Total/Multiple answers)
2. Destinations in 2016 (2)
(%)
TOTAL
Sample
Europe UK France Germany Spain Italy
Other
countries
in western
Europe
Other
places in
Europe
Middle
East
or Africa
Turkey
Other
Middle
East or
Africa
USA
(excluding
Hawaii and
Alaska)
USA east USA westUSA
south
Canada or
AlaskaCanada Alaska
TOTAL2017 survey total 4,986 22.2 3.5 4.9 3.9 3.4 5.4 5.0 5.3 2.6 0.3 2.3 10.1 4.7 5.2 1.5 2.8 2.8 0.1
2016 survey total 4,802 25.7 4.2 6.0 4.8 3.9 5.8 5.8 5.6 3.0 1.2 2.0 10.3 4.7 5.2 1.3 2.4 2.3 0.2
男性 Male 2,558 21.3 3.4 5.8 3.9 3.3 4.9 4.6 4.8 2.7 0.3 2.4 10.1 4.7 5.1 1.6 2.6 2.6 0.1
女性 Female 2,428 23.2 3.6 4.1 3.9 3.5 5.9 5.5 5.8 2.4 0.3 2.2 10.1 4.7 5.3 1.3 3.0 2.9 0.1
男性 18~29歳Male 18-29 yrs 363 20.8 4.0 5.8 4.3 4.0 4.9 3.7 3.7 3.1 ― 3.1 9.8 4.0 4.9 1.2 4.6 4.6 ―
男性 30~39歳Male 30-39 yrs 502 18.6 4.4 4.6 3.0 2.6 4.2 1.4 4.0 3.5 0.4 3.3 10.7 4.9 5.4 2.5 2.6 2.6 ―
男性 40~49歳Male 40-49 yrs 633 16 .6 3.2 5.4 3.2 1.7 4.6 3.3 3.4 2.4 0.5 2.0 10.0 5.4 4.5 1.1 2.2 2.2 0.1
男性 50~59歳Male 50-59 yrs 459 18.4 1.6 5.2 2.8 2.6 4.6 4.9 4.4 1.8 0.3 1.5 9.3 3.6 5.4 1.5 1.5 1.5 ―
男性 60歳以上Male 60 yrs or older 601 31.2 3.7 7.6 6.2 5.5 6.0 8.8 7.7 2.8 0.4 2.5 10.4 4.9 5.5 1.8 2.8 2.6 0.4
女性 18~29歳Female 18-29 yrs 615 17 .2 2.8 3.4 2.1 3.4 6.0 3.7 3.9 1.8 0.2 1.6 12.9 5.3 7.3 1.8 2.3 2.3 ―
女性 30~39歳Female 30-39 yrs 483 19.2 2.8 3.5 4.4 3.2 4.2 4.2 4.6 1.9 ― 1.9 8.1 4.2 4.6 0.7 2.5 2.5 ―
女性 40~49歳Female 40-49 yrs 462 21.7 3.7 5.0 3.5 2.7 5.2 5.2 4.7 2.7 0.2 2.5 7.7 3.2 3.5 2.2 1.2 1.2 0.2
女性 50~59歳Female 50-59 yrs 389 26.7 4.2 3.0 5.7 3.9 4.2 6.9 6.3 2.1 ― 2.1 10.2 4.2 5.7 0.6 1.8 1.8 ―
女性 60歳以上Female 60 yrs or older 479 33.4 4.6 5.5 4.8 4.6 9.4 8.4 10.1 3.8 1.0 2.9 10.8 6.3 5.0 1.2 7.0 6.7 0.2
関東 Kanto 3,038 23.7 3.5 5.5 4.3 3.6 5.5 5.0 6.0 2.8 0.3 2.6 11.1 5.1 5.6 1.8 2.5 2.4 0.1
関西 Kansai 1,235 20.4 3.3 4.3 3.1 3.3 4.8 4.7 3.9 2.2 0.3 2.0 8.7 4.1 4.6 1.1 3.4 3.4 0.1
東海 Tokai 713 19.3 3.4 3.6 3.8 2.5 5.8 5.5 4.6 2.0 0.3 1.7 8.2 3.8 4.8 0.7 3.1 3.1 0.1
社会人(子供7歳以上)Worker (child 7 yrs and over) 1,821 23.5 3.0 4.7 4.5 3.7 5.4 5.8 5.5 2.2 0.4 1.9 10.0 4.6 5.1 1.4 3.2 3.1 0.2
社会人(子供2~6歳)Worker (child 2-6 yrs) 232 11 .6 3.8 5.2 0.8 1.6 1.1 0.8 2.1 1.5 ― 1.5 5.9 3.6 2.7 1.1 1.2 1.2 ―
社会人(子供1歳以下)Worker (child 1 yr and under) 145 13 .2 2.1 4.2 0.7 2.3 4.8 1.5 1.9 2.8 0.5 2.3 10.7 3.6 7.8 1.4 1.3 1.3 ―
社会人(既婚・子供無)Worker (married, no children) 1,003 24.7 3.5 5.1 3.9 4.3 7.9 5.7 5.2 2.6 0.2 2.5 8.9 3.6 4.3 2.6 2.6 2.6 ―
社会人(独身) Worker (unmarried) 1,537 21.9 4.0 5.1 4.2 2.6 4.6 4.7 6.3 3.1 0.4 2.8 10.5 5.1 5.5 1.2 2.6 2.6 0.1
独身男性 Unmarried male 828 21.2 4.3 5.9 4.9 2.6 4.2 4.2 5.5 3.8 0.5 3.4 13.0 6.6 6.7 1.1 3.4 3.4 0.1
独身女性20・30代 Unmarried female 20s/30s 695 18.2 3.0 3.6 3.0 2.7 5.0 4.1 4.4 2.1 0.2 1.9 12.3 5.8 6.6 0.9 2.7 2.7 ―
独身女性40代以上 Unmarried female 40s and over 256 32.1 5.4 6.8 4.1 4.5 4.5 7.7 10.4 3.2 0.5 2.7 3 .6 1.8 1.8 0.9 1.8 1.8 0.5
学生 Student 248 20.3 4.0 4.9 2.7 5.3 4.0 4.4 2.6 2.2 ― 2.2 17.2 8.8 9.3 ― 4.9 4.9 ―
ライト Light 852 14 .9 2.6 4.0 2.5 2.3 3.8 1.5 2.1 0.2 ― 0.2 6.9 2.6 4.0 0.6 2.2 2.2 ―
ミドル Middle 1,253 18.0 2.5 3.3 3.0 3.1 5.1 2.9 3.1 1.5 0.5 1.0 8.6 3.6 3.9 1.6 2.3 2.3 ―
ヘビー Heavy 2,881 26.2 4.1 5.9 4.7 3.9 6.0 7.0 7.2 3.7 0.3 3.5 11.7 5.8 6.1 1.7 3.2 3.1 0.2
Sample
Central/
South
America
or
Caribbean
HawaiiHawaii
(Oahu)
Hawaii
(other
than
Oahu)
Guam or
SaipanGuam Saipan
South
Pacific
islands or
other
islands
China
(excluding
Hong
Kong and
Macau)
Shanghai Beijing
Other
China
(exc. Hong
Kong /
Macau)
Hong
Kong or
Macau
Hong
KongMacau Taiwan Korea
TOTAL2017 survey total 4,986 2.0 15.0 12.7 3.6 6.8 6.2 0.6 1.8 5.5 3.2 0.9 2.3 6.5 5.9 2.1 18.8 12.1
2016 survey total 4,802 1.5 15.3 13.0 3.5 7.7 7.0 0.8 1.6 5.0 2.3 1.0 2.4 5.9 5.4 2.1 15.9 10.0
男性 Male 2,558 2.0 16.0 13.7 3.6 6.7 6.2 0.6 1.9 6.6 3.9 1.0 2.9 7.2 6.4 2.4 18.8 8.8
女性 Female 2,428 2.0 14.0 11.8 3.6 6.9 6.3 0.7 1.7 4.4 2.5 0.7 1.6 5.7 5.3 1.8 18.7 15.7
男性 18~29歳Male 18-29 yrs 363 1.8 19.3 16.8 3.4 7.0 6.7 0.3 1.2 6.7 3.4 1.5 2.8 8.9 8.3 4.0 16.8 9.5
男性 30~39歳Male 30-39 yrs 502 3.2 19.9 15.8 5.6 9.8 9.5 1.1 2.6 6.3 3.9 0.7 2.5 7.2 6.2 2.8 19.5 8.1
男性 40~49歳Male 40-49 yrs 633 1.6 15.2 13.5 2.6 7.8 7.1 0.9 2.1 5.9 3.4 1.6 2.2 8.7 7.2 3.0 18.4 8.1
男性 50~59歳Male 50-59 yrs 459 1.5 14.8 12.4 3.7 6.8 6.2 0.7 1.8 6.7 4.6 0.7 2.9 7.8 6.8 2.3 17.6 11.2
男性 60歳以上Male 60 yrs or older 601 2.1 12.3 11.1 3.2 2.5 2.3 0.2 1.6 7.6 4.4 0.7 3.9 4.2 4.2 0.7 20.8 7.7
女性 18~29歳Female 18-29 yrs 615 1.8 11.9 9.2 3.9 9.6 8.8 0.7 2.1 3.5 2.5 1.4 0.4 5.1 5.0 2.1 19.1 21.9
女性 30~39歳Female 30-39 yrs 483 2.8 15.0 12.0 4.2 9.3 8.8 0.5 2.3 4.2 1.6 0.5 2.3 7.2 6.9 1.2 19.2 14.1
女性 40~49歳Female 40-49 yrs 462 1.2 19.0 16.7 3.7 8.2 6.7 1.5 1.5 4.7 3.0 0.5 1.2 5.5 5.5 1.5 18.5 13.5
女性 50~59歳Female 50-59 yrs 389 2.7 10.5 9.3 2.1 3.0 3.0 0.3 1.2 6.0 3.6 0.3 2.7 7.2 6.0 2.4 21.9 15.9
女性 60歳以上Female 60 yrs or older 479 1.7 13.9 12.0 3.6 2.9 2.6 0.2 1.2 4.1 1.9 0.5 2.2 4.1 3.4 1.9 15.4 11.1
関東 Kanto 3,038 2.3 16.3 13.9 3.8 6.9 6.2 0.9 2.0 5.3 2.9 0.9 2.2 6.4 5.9 2.0 18.1 10.2
関西 Kansai 1,235 1.9 12.5 10.4 2.9 7.6 7.3 0.4 1.6 5.5 3.2 0.9 2.6 6.8 5.9 2.7 21.5 15.4
東海 Tokai 713 1.1 14.2 12.1 4.0 4.6 4.6 0.1 1.3 6.6 4.7 0.7 2.1 6.3 5.7 1.7 16.9 14.6
社会人(子供7歳以上)Worker (child 7 yrs and over) 1,821 1.6 15.4 13.3 3.4 5.5 5.1 0.6 1.2 6.0 3.4 0.5 2.8 5.4 4.9 1.8 19.0 9.6
社会人(子供2~6歳)Worker (child 2-6 yrs) 232 1.4 22.3 18.8 4.4 17.0 16.5 0.9 2.5 5.8 2.5 ― 3.3 5.6 4.9 1.2 14.1 4 .9
社会人(子供1歳以下)Worker (child 1 yr and under) 145 1.5 27.7 23.3 7.4 11.0 8.9 2.1 3.6 3.6 2.9 1.5 0.8 2.1 1.4 1.5 12 .4 14.4
社会人(既婚・子供無)Worker (married, no children) 1,003 2.8 20.5 17.5 5.2 6.6 6.2 0.5 3.0 4.6 3.0 0.4 1.9 6.0 5.5 1.8 15.2 9.3
社会人(独身) Worker (unmarried) 1,537 2.3 10 .0 8.0 2.9 6.6 6.0 0.8 1.6 5.7 3.3 1.4 2.0 9.1 8.1 3.1 22.3 16.6
独身男性 Unmarried male 828 2.0 10.4 9.0 2.1 6.1 5.7 0.7 1.3 8.5 5.0 2.1 3.2 10.0 8.7 4.1 21.4 11.7
独身女性20・30代 Unmarried female 20s/30s 695 2.4 8 .4 6 .5 2.9 7.6 7.1 0.5 1.7 3.3 1.9 1.3 0.6 6.8 6.7 1.9 22.9 22.5
独身女性40代以上 Unmarried female 40s and over 256 1.8 9 .9 7 .7 2.7 5.0 3.6 1.4 1.4 3.2 1.4 0.5 1.4 7.3 5.9 1.8 19.5 19.5
学生 Student 248 1.3 7 .4 7 .4 ― 5.7 5.7 ― 0.9 5.3 2.7 2.7 1.3 3.9 3.9 1.3 17.6 19.3
ライト Light 852 1.5 17.2 13.5 4.8 8.3 7.7 0.7 1.9 3.1 2.2 0.4 0.7 3.2 2.6 1.0 19.4 10.0
ミドル Middle 1,253 1.3 13.4 11.8 2.4 8.2 7.8 0.4 1.5 4.4 2.2 0.6 1.8 5.7 5.2 1.5 19.9 11.7
ヘビー Heavy 2,881 2.5 15.1 12.9 3.8 5.7 5.1 0.8 1.9 6.8 4.0 1.1 3.0 7.8 7.1 2.8 18.1 13.0
Sample
Southeast
AsiaSingapore Phuket
Thai
beaches
(other
than
Phuket)
Bangkok
or other
Thai cities
Bali
Indonesian
beaches
(other
than Bali)
Indonesian
citiesMalaysia Philippines Vietnam Cambodia
Other
places in
Asia
Oceania Australia
New
Zealand or
other
Oceania
Long
distance
Medium
distance
Short
distance
TOTAL2017 survey total 4,986 22.6 5.6 1.0 1.2 5.8 2.2 0.1 0.5 2.4 2.9 4.5 1.1 2.5 5.3 4.1 1.5 34.7 41.2 45.5
2016 survey total 4,802 24.3 6.1 1.2 1.1 6.2 2.7 0.4 0.7 2.7 2.5 4.9 1.9 2.2 4.8 3.6 1.3 37.7 42.5 41.0
男性 Male 2,558 23.8 5.6 1.2 1.5 7.9 1.8 0.1 0.7 2.6 3.4 3.8 1.1 2.8 5.4 4.4 1.4 33.6 43.2 44.2
女性 Female 2,428 21.3 5.6 0.8 1.0 3.6 2.6 ― 0.3 2.2 2.3 5.3 1.1 2.1 5.2 3.8 1.5 35.9 39.0 46.8
男性 18~29歳Male 18-29 yrs 363 18.3 5.2 0.9 0.9 4.0 1.8 ― 1.2 2.1 3.4 2.4 0.6 3.7 6.4 5.5 1.5 33.9 41.9 44.0
男性 30~39歳Male 30-39 yrs 502 21.8 4.7 1.1 1.9 7.4 3.2 ― 0.7 1.4 3.5 2.5 0.4 1.9 4.7 4.2 0.9 31.3 43.9 44.6
男性 40~49歳Male 40-49 yrs 633 25.1 4.9 1.6 1.6 8.3 1.2 0.1 0.4 3.3 3.7 3.9 1.1 2.4 6.0 5.0 1.6 29 .3 44.4 45.2
男性 50~59歳Male 50-59 yrs 459 29.5 8.1 1.5 1.5 10.7 2.1 ― 1.1 3.9 5.2 3.3 1.5 2.0 4.9 3.3 2.3 29 .5 44.1 48.4
男性 60歳以上Male 60 yrs or older 601 23.2 5.5 1.1 1.2 7.9 0.9 0.2 0.4 2.3 1.8 6.0 1.8 4.0 5.1 4.2 1.1 43.1 41.5 39 .6
女性 18~29歳Female 18-29 yrs 615 19.6 5.3 0.5 0.9 3.0 2.8 ― 0.2 1.9 3.7 4.2 0.9 1.4 6.7 5.8 1.1 31.5 35 .6 54.0
女性 30~39歳Female 30-39 yrs 483 21.3 5.1 1.6 1.2 3.0 2.8 ― ― 2.3 3.5 3.9 0.5 1.4 4.2 3.5 0.9 30.8 37.5 50.5
女性 40~49歳Female 40-49 yrs 462 23.4 7.2 1.0 1.7 5.2 2.5 ― 0.7 2.2 1.2 5.2 1.5 2.5 3.2 2.2 1.0 31.4 46.1 44.9
女性 50~59歳Female 50-59 yrs 389 22.5 7.8 0.6 0.9 3.6 2.7 0.3 ― 2.7 1.2 4.8 0.6 3.0 5.4 3.6 1.8 38.4 36.9 46.5
女性 60歳以上Female 60 yrs or older 479 20.4 3.1 0.2 0.5 3.6 2.2 ― 0.5 1.9 1.4 8.7 1.9 2.6 6.0 3.1 3.1 49.0 39.9 36 .1
関東 Kanto 3,038 22.1 5.3 0.9 1.1 5.0 2.2 0.1 0.5 2.5 3.5 5.0 0.9 2.7 4.7 3.7 1.2 36.8 41.2 43.9
関西 Kansai 1,235 21.9 5.1 1.3 1.1 6.0 2.5 ― 0.5 2.4 1.8 3.8 1.3 2.0 6.4 4.7 2.1 32.8 38.9 50.1
東海 Tokai 713 26.1 7.8 0.9 2.1 8.9 1.4 0.2 0.4 2.3 2.2 4.0 1.4 2.2 5.9 4.6 1.4 29 .4 45.2 44.2
社会人(子供7歳以上)Worker (child 7 yrs and over) 1,821 22.4 5.4 0.8 1.0 6.1 2.0 ― 0.4 2.0 1.7 5.2 1.5 2.6 5.2 3.8 1.6 35.7 42.0 42.0
社会人(子供2~6歳)Worker (child 2-6 yrs) 232 21.7 4.1 1.2 1.2 3.6 2.6 ― 0.4 1.5 4.2 4.2 ― 0.7 6.4 5.3 1.1 18 .8 45.4 48.9
社会人(子供1歳以下)Worker (child 1 yr and under) 145 17.7 3.5 2.1 ― 4.1 1.4 ― ― 0.8 5.0 1.6 1.3 ― 6.5 5.7 0.7 25 .7 45.1 42.5
社会人(既婚・子供無)Worker (married, no children) 1,003 21.5 5.7 1.1 0.9 4.3 2.6 0.2 0.4 2.5 1.9 4.8 0.5 1.1 5.0 3.9 1.4 37.1 46.5 38 .6
社会人(独身) Worker (unmarried) 1,537 24.2 6.0 1.0 1.9 7.2 2.1 0.1 0.7 3.2 4.4 3.7 1.0 3.7 5.3 4.1 1.8 34.5 37.0 53.2
独身男性 Unmarried male 828 27.4 6.7 1.2 2.3 10.3 1.9 0.1 1.4 3.5 5.2 2.9 1.4 4.3 5.4 4.7 1.4 35.7 40.4 49.9
独身女性20・30代 Unmarried female 20s/30s 695 20.5 5.4 0.8 1.3 3.2 2.2 ― 0.2 2.5 3.9 4.7 0.8 2.2 5.7 4.6 1.4 33.2 32 .1 58.1
独身女性40代以上 Unmarried female 40s and over 256 22.6 6.4 1.4 1.4 5.0 2.7 ― ― 3.2 2.7 5.4 0.9 4.5 4.1 2.3 2.3 38.9 36 .2 48.0
学生 Student 248 22.4 6.6 1.3 0.9 4.0 2.2 ― 0.9 1.8 4.3 5.7 1.3 2.2 5.6 5.6 ― 40.1 33 .5 49.3
ライト Light 852 16 .1 4.4 1.1 0.8 3.5 1.0 ― ― 0.8 3.2 2.4 0.5 0.9 4.2 3.1 1.0 24 .5 36.3 44.8
ミドル Middle 1,253 18.7 4.9 0.5 0.5 4.2 2.7 ― 0.6 1.5 2.8 3.0 0.6 1.0 4.1 3.6 0.7 29 .3 34 .7 48.7
ヘビー Heavy 2,881 26.3 6.3 1.2 1.7 7.2 2.3 0.1 0.6 3.3 2.9 5.8 1.5 3.5 6.2 4.6 2.0 40.1 45.5 44.3
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
Number of
trips taken
Canada or Alaska
Guam or Saipan
Europe USA (excluding Hawaii and Alaska)
Hong Kong or Macau
Middle East or Africa
Hawaii China (excluding Hong Kong and Macau)
Sex
Life
stage
Life
stage
Area of
residence
Area of
residence
Sex
Sex & age
Number of
trips taken
Oceania
Area of
residence
Number of
trips taken
Life
stage
Sex & age
Sex
Southeast Asia
Sex & age
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
19
■Last destination repeat percentage (†1) (Total/Multiple answers)
2. Destinations in 2016 (3) (last destination)
(%)
UK (n=123) 64.9 (n=132) 61.7France (n=150) 72.8 (n=196) 53.7Germany (n=114) 56.1 (n=150) 46.9Spain (n=101) 30.7 (n=121) 26.1Italy (n=182) 48.9 (n=205) 49.7Other countries in western Europe (n=156) 69.4 (n=190) 60.7Greece (n=9) ― (n=14) ―Countries of eastern Europe (n=84) 45.9 (n=90) 53.3Countries of northern Europe (n=68) 33.2 (n=65) 30.6Turkey (n=9) 49.2 (n=23) 27.1Morocco (n=12) ― (n=12) ―Egypt (n=15) 21.5 (n=1) 48.1Dubai (n=19) 20.9 (n=21) 21.4Kenya (n=0) ― (n=1) ―Other Middle East or Africa (n=22) 47.9 (n=17) 66.3USA east (n=148) 62.2 (n=150) 50.2USA west (n=177) 61.5 (n=180) 68.9USA south (n=50) 50.6 (n=44) 45.9Canada (n=90) 50.7 (n=73) 47.3Alaska (n=1) ― (n=3) 26.4Mexico (n=24) 20.4 (n=15) 40.2Jamaica (n=2) ― (n=0) ―Caribbean islands (n=15) 32.6 (n=7) 13.1Other Central/South America (n=30) 30.9 (n=25) 30.6Hawaii (Oahu) (n=538) 70.0 (n=507) 70.3Hawaii (other than Oahu) (n=133) 59.6 (n=121) 59.6Guam (n=241) 61.3 (n=271) 58.7Saipan (n=27) 57.6 (n=32) 49.2Palau (n=20) 30.3 (n=14) 50.6Other Micronesia (n=5) 44.1 (n=4) 46.7Fiji (n=1) ― (n=2) ―Tahiti (n=7) 28.2 (n=6) 15.5New Caledonia (n=12) 6.8 (n=4) ―Maldives (n=28) 39.1 (n=18) 22.5Other Islands in South Pacific of Indian Ocean (n=5) 20.3 (n=2) 44.8Shanghai (n=98) 52.5 (n=63) 68.6Beijing (n=20) 39.4 (n=23) 56.2Other China (n=60) 69.8 (n=73) 74.5Hong Kong (n=183) 59.4 (n=158) 62.7Macau (n=49) 38.2 (n=54) 48.0Taiwan (n=699) 50.4 (n=579) 53.1Korea (n=452) 77.5 (n=340) 81.8Singapore (n=178) 38.9 (n=200) 48.5Phuket (n=27) 36.5 (n=37) 37.5Thai beaches (other than Phuket) (n=31) 52.9 (n=27) 69.3Thailand (other than beach resorts) (n=204) 67.4 (n=211) 70.5Bali (n=68) 41.9 (n=86) 37.4Indonesian beaches (other than Bali) (n=1) ― (n=7) 60.5Indonesia (other than beach resorts) (n=9) 11.6 (n=11) 40.8Malaysian beaches (n=20) 49.8 (n=25) 38.8Malaysia (other than beach resorts) (n=39) 59.2 (n=62) 40.0Cebu Island (n=54) 19.3 (n=36) 15.8Philippine beaches (other than Cebu Island) (n=12) 33.3 (n=16) 37.5Philippines (other than beach resorts) (n=50) 64.3 (n=28) 80.1Vietnam cities (Ho Chi Minh, Hanoi) (n=104) 31.1 (n=119) 29.1Vietnam beaches (n=28) 26.3 (n=33) 24.7Vietnam (other than cities and beach resorts) (n=7) 36.9 (n=22) 14.3Cambodia (n=34) 12.8 (n=53) 15.1India (n=27) 19.4 (n=28) 46.6Sri Lanka (n=13) 8.8 (n=12) 16.1Other placesin Asia (n=38) 49.5 (n=24) 57.5Australia (n=151) 40.0 (n=129) 49.8New Zealand (n=45) 39.2 (n=36) 26.8Other Oceania (n=4) ― (n=5) 31.9
†Reference data for areas with samples of less than 30
(†1) Percentage of repeat visit to last destination: percentage of those who have been to their last destination a second time or more
Canada or
Alaska
Repeat Rate for Last
Travel Destination in
2017
Repeat Rate for Last
Travel Destination in
2016
Europe
Middle East
or Africa
USA (excluding
Hawaii and Alaska)
Southeast Asia
Other places
in Asia
Oceania
Central/South
America
or
Caribbean
Hawaii
Guam or
Saipan
South Pacific
islands or other
islands
China (excluding
Hong Kong and
Macau)
Hong Kong or
Macau
0 20 40 60 80 100
Repeat Rate for Last Travel Destination in 2017
Repeat Rate for Last Travel Destination in 2016
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
(%)
TOTAL
Sample
Europe UK France Germany Spain Italy
Other
countries
in western
Europe
Other
places in
Europe
Middle East
or AfricaTurkey
Other
Middle East
or Africa
USA
(excluding
Hawaii and
Alaska)
USA east USA west USA southCanada or
AlaskaCanada Alaska
2017 survey total 4,986 61.2 31.8 41.6 31.6 25.1 39.2 29.5 26.7 21.4 13.5 16.5 51.5 31.3 41.0 14.0 24.3 23.6 2.9
2016 survey total 4,802 63.3 33.3 44.4 33.1 26.1 40.0 31.1 25.9 23.8 15.3 17.5 51.3 31.3 40.6 14.8 24.9 24.3 3.0
UK 123 100.0 100.0 68.5 59.8 43.4 57.4 52.7 39.1 35.8 23.3 26.0 51.2 34.5 43.4 16.1 29.7 29.7 4.0
France 150 100.0 53.8 100.0 55.3 48.7 68.6 51.0 43.3 28.9 16.3 22.4 50.9 40.8 40.1 15.3 23.4 22.4 4.5
Germany 114 100.0 54.6 72.1 100.0 45.5 59.3 59.3 45.7 25.0 16.9 16.2 53.1 33.7 42.7 21.0 27.0 27.0 4.7
Spain 101 100.0 45.9 60.5 36.7 100.0 66.9 48.5 45.9 34.5 20.5 31.4 57.1 38.1 47.5 22.7 37.3 35.1 7.4
Italy 182 100.0 40.8 59.4 42.2 44.2 100.0 41.6 36.7 29.9 23.1 21.5 47.5 30.4 38.1 11.8 25.4 25.4 1.8
Other countries in western Europe 156 100.0 54.0 74.1 73.2 52.1 65.1 100.0 62.1 33.9 25.2 25.8 60.6 42.7 49.9 19.4 36.3 35.6 6.0
Other places in Europe 160 100.0 49.3 62.9 55.2 47.3 59.1 65.8 100.0 41.6 32.4 29.9 56.2 38.9 42.8 19.5 35.3 34.6 3.9
Other Middle East or Africa 65 87.9 49.0 64.8 55.6 52.4 66.0 63.7 58.2 100.0 45.3 100.0 56.5 40.9 47.1 17.2 38.3 37.1 5.2
USA east 148 72.3 45.2 51.8 43.7 27.3 45.3 39.7 34.0 23.7 14.9 20.1 100.0 100.0 60.7 24.9 38.0 37.4 2.5
USA west 177 61.3 35.1 47.5 32.8 26.5 35.8 26.3 29.5 22.3 10.0 19.2 100.0 43.2 100.0 29.2 34.8 32.6 8.8
USA south 50 59.5 28.8 38.7 41.9 21.1 39.2 29.7 25.0 18.3 4 .4 18.3 100.0 48.7 66.5 100.0 28.9 28.9 8.3
Canada 90 69.6 32.4 50.9 43.6 31.2 46.8 39.8 39.1 21.5 11.8 19.0 73.1 46.8 54.6 15.8 100.0 100.0 6.7
Central/South America or Caribbean 66 77.8 44.1 57.6 36.7 36.8 53.4 38.5 52.0 45.5 27.1 39.9 60.9 31.9 51.3 30.3 36.3 36.3 4.6
Hawaii (Oahu) 538 45 .9 21 .0 30 .0 19 .4 16 .0 29 .8 16 .8 15 .1 11 .2 6 .1 8 .2 45 .3 25 .3 34 .9 11.9 17 .2 16 .3 2.0
Hawaii (other than Oahu) 133 53 .0 23 .9 34 .7 25 .4 18 .0 32 .5 20 .2 20 .2 11 .0 3 .1 9 .4 45 .8 28.7 37.0 14.5 21.6 20.8 1.6
Guam 241 40 .9 18 .8 23 .8 14 .9 9 .5 22 .9 13 .1 11 .0 9 .9 5 .4 7 .1 36 .2 19 .5 29 .3 7 .2 16 .0 15 .3 1.7
Saipan 27 48.0 29.7 32.4 17.7 15.3 22.5 14.5 15.7 17.7 8.4 17.7 44.9 37.0 33.8 8.4 15.6 15.6 4.2
South Pacific islands or other islands 78 55 .0 27.2 39.6 23 .3 18 .9 37.8 29.0 14 .9 18.1 7 .3 13.7 50.2 29.3 36 .0 18.2 19.8 18.8 3.5
Shanghai 98 50 .9 22 .3 31 .1 22 .3 13 .7 25 .2 17 .8 16 .4 19.0 8 .2 19.0 53.2 30.6 36.3 9.3 15 .2 14 .5 0.8
Beijing 20 49.7 20.9 45.6 29.9 15.4 27.2 24.8 20.9 20.9 9.6 16.8 55.1 33.2 41.1 15.9 10.5 ― 10.5
Other China (exc. Hong Kong / Macau) 60 53 .1 22 .0 24 .8 27.3 19 .0 32 .6 27.6 26.2 29.6 24.5 18.7 40 .1 29.7 33 .3 1 .3 21.0 21.0 ―
Hong Kong 183 62.2 38.9 45.4 31.5 21.0 34.9 27.3 22.7 22.0 12.7 16.9 53.4 33.5 40.2 15.4 22.0 21.5 1.7
Macau 49 47 .3 30.3 38.1 27.1 19 .3 23 .0 23 .1 31.7 23.7 15.9 22.2 49.2 30.0 44.5 5 .5 26.6 26.6 4.7
Taiwan 699 54 .9 26 .8 35 .5 24 .4 19 .6 32 .6 22 .2 20 .0 17.6 11.8 12.6 44 .4 22 .9 35 .2 9.6 18 .3 17 .7 1.6
Korea 452 43 .8 20 .9 30 .3 22 .3 13 .3 26 .1 18 .7 16 .5 9 .6 5 .6 7 .3 38 .2 21 .7 29 .8 7 .7 17 .3 17 .3 1.3
Singapore 178 53 .1 28.6 37.8 23 .1 17 .5 35.0 21 .3 16 .2 13 .5 7 .3 9 .5 47.2 28.3 33 .2 10.7 21.9 21.3 2.8
Phuket 27 45.1 26.3 42.0 28.7 15.3 26.4 19.8 14.8 11.2 8.1 7.1 48.4 23.1 44.3 6.8 22.0 22.0 ―
Thai beaches (other than Phuket) 31 52 .2 23 .7 27 .1 20 .0 10 .8 23 .7 16 .8 9 .1 8 .8 5 .4 6 .1 51.3 17 .1 45.2 17.1 3 .7 3 .7 ―
Bangkok or other Thai cities 204 49 .3 26 .7 33 .7 26.7 19 .4 28 .1 23 .2 19 .0 18.9 13.5 14.7 52.3 30.1 46.1 14.6 19 .0 19.0 1.1
Bali 68 49 .4 22 .3 28 .9 19 .5 14 .9 37.5 16 .9 17 .0 18.5 11.0 13.7 48.1 32.4 40.9 9 .0 24.6 24.6 1.7
Malaysia 58 59.9 40.2 42.5 35.2 25.9 40.7 24.7 25.8 22.5 19.2 20.5 49.5 30.0 34 .2 19.4 18 .7 18.7 1.3
Philippines 114 37 .8 14 .4 21 .1 14 .4 9 .4 16 .6 12 .3 14 .8 17.9 8 .1 12.1 39 .3 17 .5 34 .9 4 .2 13 .9 13 .3 1.4
Vietnam 136 58.8 26 .5 41.4 36.6 34.9 41.4 34.0 27.2 27.9 21.0 20.6 44 .5 24 .8 35 .4 10.1 20.6 20.6 0.9
Cambodia 34 64.3 23 .4 38.3 28.2 33.7 53.3 36.0 26.9 29.7 17.2 27.5 43 .4 32.0 36.6 5 .6 27.3 27.3 ―
Other places in Asia 78 78.4 38.2 50.6 40.1 42.2 52.7 47.4 50.3 48.3 36.2 40.4 61.7 39.6 47.6 16.7 34.5 31.8 10.0
Australia 151 53 .0 31.4 38.6 28.6 21.0 32 .7 28.1 23.6 17.8 10.7 12.3 53.7 36.5 42.6 14.8 30.6 28.8 4.7
New Zealand or other Oceania 48 69.5 45.8 52.7 53.4 40.7 56.4 41.5 38.3 32.1 25.8 23.5 62.2 48.7 50.0 25.9 46.3 46.3 ―
Sample
Central/
South
America
or
Caribbean
HawaiiHawaii
(Oahu)
Hawaii
(other
than Oahu)
Guam or
SaipanGuam Saipan
South
Pacific
islands or
other
islands
China
(excluding
Hong Kong
and Macau)
Shanghai Beijing
Other
China (exc.
Hong Kong
/ Macau)
Hong Kong
or MacauHong Kong Macau Taiwan Korea
2017 survey total 4,986 14.5 56.4 50.7 28.3 44.8 40.9 19.3 12.9 36.3 25.8 19.5 19.3 41.9 41.2 22.2 51.9 51.2
2016 survey total 4,802 14.7 54.2 48.5 28.4 46.7 42.1 20.6 13.6 37.0 26.3 22.0 20.1 41.6 41.0 21.7 48.5 51.4
UK 123 14.1 43 .0 42 .1 25.4 34 .5 30 .9 13 .5 11.5 33.2 23.9 22.6 20.3 42.2 42.2 21.6 35 .4 37 .5
France 150 16.1 51.9 48.4 30.8 38 .1 34 .2 20.1 8.1 33.7 24.1 19.2 16.8 40.7 40.7 24.5 40 .8 45 .5
Germany 114 10.0 41 .1 35 .3 22 .6 37 .7 32 .7 16.8 8.3 30 .4 17 .7 14 .0 15.4 34 .3 32 .8 21.5 40 .2 39 .3
Spain 101 26.1 57.2 54.5 32.8 35 .1 31 .8 16.4 9.9 35.4 24.6 20.9 19.1 42.7 42.7 27.0 53.7 48.3
Italy 182 16.0 50 .3 43 .9 27.1 36 .7 28 .1 18.5 9.0 35.7 27.2 20.3 20.8 40.7 40.7 22.8 44 .1 48.1
Other countries in western Europe 156 18.2 52.8 50.7 26.2 38 .3 32 .2 15.6 14.4 42.5 29.8 27.9 24.5 47.7 47.7 29.1 56.4 51.1
Other places in Europe 160 23.3 48 .5 45 .4 30.1 37 .7 32 .0 23.9 19.4 42.5 29.0 28.2 27.4 45.6 43.9 30.0 52.2 48.1
Other Middle East or Africa 65 34.6 54.8 41 .7 41.2 34 .8 34 .8 21.3 18.4 48.0 30.6 26.0 34.1 42.6 42.6 27.8 46 .1 55.0
USA east 148 22.2 60.6 53.5 31.9 40.0 37.4 17.9 12.8 37.0 27.3 20.8 18.8 42.7 41.9 26.3 39 .2 44 .8
USA west 177 18.3 54.1 50.2 31.1 34 .7 32 .9 14.7 9.6 32.9 18 .3 20.5 14.9 35 .8 35 .3 21.3 37 .8 36 .9
USA south 50 38.8 68.7 61.8 34.0 58.1 51.9 19.5 28.3 31 .3 24.5 19.9 14 .3 37.1 37.1 12 .0 27 .1 34 .3
Canada 90 16.9 47 .4 41 .6 23.7 37 .9 34 .2 21.3 11.4 38.5 29.1 19.2 23.1 30 .3 27 .8 22.7 44 .1 41 .7
Central/South America or Caribbean 66 100.0 51.6 46.8 27.5 36 .9 35 .1 13 .1 12.8 44.1 33.9 33.0 28.5 31 .5 31 .5 16 .4 33 .7 37 .1
Hawaii (Oahu) 538 9 .3 100.0 100.0 40.9 48.9 45.1 20.2 10.7 21 .8 12 .9 12 .5 10 .2 33 .9 33 .5 15 .5 31 .7 38 .1
Hawaii (other than Oahu) 133 8 .5 100.0 51.5 100.0 48.6 46.3 23.8 11.5 23 .4 18 .6 12 .9 12 .3 33 .1 32 .5 17 .1 29 .3 45 .4
Guam 241 9.8 56.9 49.3 26.6 100.0 100.0 29.5 14.2 21 .6 16 .1 9 .8 5 .5 32 .4 31 .6 11 .6 29 .0 40 .2
Saipan 27 11.6 51.4 44.2 33.4 100.0 65.0 100.0 29.1 33.1 17.7 21.9 14.2 45.1 45.1 23.7 37.0 55.1
South Pacific islands or other islands 78 19.0 56.4 45 .4 23.4 56.0 50.3 31.1 100.0 25 .8 17 .1 13 .8 15.1 33 .7 33 .7 15 .8 38 .7 35 .0
Shanghai 98 6 .2 45 .4 40 .1 12 .3 40.9 37.4 13 .4 7 .0 100.0 100.0 32.1 45.3 52.6 51.5 30.1 47.7 51.8
Beijing 20 ― 35.0 25.5 20.1 36.4 36.4 15.0 15.0 100.0 59.0 100.0 48.7 39.1 39.1 33.8 35.1 44.5
Other China (exc. Hong Kong / Macau) 60 10.0 38 .6 32 .3 19 .8 17 .1 15 .7 5 .8 ― 100.0 61.0 50.1 100.0 44.9 44.9 29.2 52.2 52.4
Hong Kong 183 11.5 47 .7 42 .4 24.9 45.1 40.3 20.5 11.4 47.0 33.7 22.2 20.6 100.0 100.0 55.4 60.0 55.1
Macau 49 16.6 45 .5 41 .6 19 .9 56.7 48.8 35.1 10.9 47.5 30.6 22.7 23.1 100.0 84.6 100.0 58.1 58.0
Taiwan 699 9 .5 45 .3 40 .7 21 .0 37 .6 34 .1 14 .3 8.3 35.7 25.2 18.3 18.8 40.6 39.9 20.3 100.0 50.1
Korea 452 10.3 50 .2 44 .2 25.4 39 .4 36.7 16.7 8.0 29 .4 19 .9 13 .1 13 .7 36 .1 35 .6 16 .3 45 .5 100.0
Singapore 178 8 .0 46 .1 40 .8 20 .6 42.2 37.9 20.8 13.9 34.0 26.2 19.7 16.9 40.3 39.7 22.0 51.1 50.0
Phuket 27 16.9 59.2 59.2 37.3 67.1 59.6 39.7 39.0 22.6 22.6 18.1 14.2 32.7 28.5 11.0 37.4 67.2
Thai beaches (other than Phuket) 31 16.5 44 .6 42 .0 20 .8 42.2 36.1 23.4 17.4 44.1 28.1 15.8 18.0 48.3 48.3 25.2 62.2 42 .6
Bangkok or other Thai cities 204 16.7 47 .2 44 .7 20 .4 43.3 38.9 18.2 10.1 46.5 32.0 26.1 30.4 47.3 46.5 23.7 58.3 55.0
Bali 68 13.4 60.5 56.2 36.6 57.1 47.5 25.9 25.8 33.9 28.0 13 .8 16.5 45.3 45.3 13 .3 47.4 54.9
Malaysia 58 15.2 62.2 56.4 32.5 55.5 50.2 17.6 20.1 41.2 34.0 23.4 19.2 50.5 50.5 21.6 54.1 52.2
Philippines 114 8 .1 41 .4 38 .0 12 .4 47.1 43.7 17.5 16.0 30 .3 23.9 10 .0 12 .8 27 .1 27 .1 13 .3 33 .9 37 .5
Vietnam 136 17.3 53.0 46.3 28.0 43.6 39.9 21.5 15.5 50.8 31.5 26.7 24.0 53.7 52.5 30.1 66.5 50.0
Cambodia 34 12.1 48 .7 42 .1 26.9 46.9 41.0 23.7 18.4 42.6 26.8 28.4 31.0 42.1 38.9 30.4 70.4 43 .5
Other places in Asia 78 32.8 40 .0 37 .1 17 .3 31 .2 28 .5 18.0 19.6 67.9 52.1 44.9 44.7 54.0 52.9 34.5 64.1 63.3
Australia 151 15.3 56.8 51.2 25.9 49.8 44.8 21.6 14.9 25 .9 18 .0 13 .2 10 .6 37.9 37.2 18.6 43 .3 42 .5
New Zealand or other Oceania 48 20.4 52.9 46.6 42.0 41.0 33 .2 22.2 13.3 32.9 23.4 16.9 20.9 39.3 39.3 12 .5 51.6 46.7
Sample
Southeast
AsiaSingapore Phuket
Thai
beaches
(other
than
Phuket)
Bangkok or
other Thai
cities
Bali
Indonesian
beaches
(other
than Bali)
Indonesian
citiesMalaysia Philippines Vietnam Cambodia
Other
places in
Asia
Oceania Australia
New
Zealand or
other
Oceania
2017 survey total 4,986 63.9 38.0 12.0 9.4 29.6 20.8 4.3 8.7 21.6 14.3 21.6 12.4 11.9 37.9 34.2 13.1
2016 survey total 4,802 64.9 38.8 12.6 9.4 31.1 21.6 4.3 9.0 22.6 13.6 21.8 14.2 13.0 38.5 34.7 12.9
UK 123 50 .8 32 .5 7.9 9.1 19 .2 13 .2 1.3 9.6 13 .4 10.2 17.4 12.0 8.3 35.1 32.6 14.3
France 150 54 .9 41.0 12.5 11.8 23 .2 19.6 4.8 10.3 20.7 8 .6 17.5 7.8 8.8 30 .6 25 .6 16.9
Germany 114 56 .5 34.1 14.6 7.6 25.4 19.2 2.7 4.1 20.4 9 .2 19.1 11.8 8.4 27 .7 25 .3 10.0
Spain 101 59.5 40.0 12.1 5.6 23 .7 21.0 4.8 9.6 28.4 9 .2 26.6 15.3 12.4 44.0 38.1 16.5
Italy 182 54 .5 33.7 8.1 5.7 25.2 17.1 3.8 12.2 21.0 12.2 23.9 12.4 12.8 33.3 30.4 13.2
Other countries in western Europe 156 70.8 50.4 12.7 8.0 32.6 22.8 4.1 9.1 24.7 15.2 25.1 17.1 14.6 50.4 43.5 23.0
Other places in Europe 160 71.1 45.9 12.8 8.0 36.2 21.7 4.7 13.0 30.1 15.4 27.9 21.4 26.2 51.4 46.6 27.4
Other Middle East or Africa 65 83.3 48.5 13.2 12.3 39.8 27.5 11.3 25.3 37.4 20.5 29.2 26.4 28.6 48.5 39.3 24.2
USA east 148 53 .4 35.8 12.1 4.5 18 .1 18.6 2.9 5.4 21.5 8 .9 12 .4 5 .9 6 .2 37.5 35.1 11.6
USA west 177 52 .6 31 .8 10.0 3 .5 20 .6 10 .9 3.0 5.9 15 .3 12.9 15 .8 9.4 8.6 44.9 40.8 15.0
USA south 50 58 .3 39.8 9.7 6.1 23 .8 32.7 3.6 8.4 15 .6 15.7 14 .5 2 .3 6 .7 45.3 43.2 14.5
Canada 90 60.4 31 .7 12.0 7.6 29.3 13 .0 3.5 10.8 25.7 12.6 20.9 6 .2 10.0 46.6 39.8 20.8
Central/South America or Caribbean 66 71.4 44.1 17.8 12.9 37.2 33.9 9.4 14.0 28.0 20.1 23.9 28.5 27.2 48.5 43.7 17.4
Hawaii (Oahu) 538 46 .1 26 .5 11.2 6.2 17 .7 16.7 2.7 5.9 12 .9 8 .4 11 .5 6 .5 5 .4 32 .0 30.0 5 .4
Hawaii (other than Oahu) 133 48 .2 29 .0 7.1 6.5 16 .4 14 .7 3.9 6.2 9 .8 9 .1 10 .5 7.9 4 .7 35.2 33.2 7 .9
Guam 241 48 .9 24 .2 8.7 8.1 21 .1 17.0 2.6 5.2 14 .2 11.4 10 .0 7 .0 3 .7 31 .2 29.6 5 .1
Saipan 27 67.2 34.7 17.7 3.2 25.3 28.5 4.2 4.0 8.2 19.4 15.4 3.0 4.2 48.1 44.1 4.0
South Pacific islands or other islands 78 67.7 39.9 20.7 11.9 31.5 35.6 10.3 9.3 25.7 18.7 14 .5 11.8 13.0 51.5 44.2 19.7
Shanghai 98 53 .6 30 .8 2 .8 4 .2 26.9 17.4 5.2 9.2 15 .6 6 .2 20.2 9.9 6 .2 22 .6 19 .5 8.5
Beijing 20 60.2 39.7 5.3 10.7 36.6 10.8 4.1 19.3 33.8 10.8 21.7 16.4 ― 34.6 34.6 ―
Other China (exc. Hong Kong / Macau) 60 60.8 31 .6 7.7 5.5 22 .3 13 .6 ― 6.4 22.5 8 .1 21.1 11.7 7.1 27 .3 27 .3 10.2
Hong Kong 183 68.4 46.9 14.0 7.7 33.7 20.9 6.0 5.7 25.9 17.8 22.2 11.1 9.6 35.5 32.7 13.3
Macau 49 67.7 48.5 23.0 15.2 34.5 13 .9 5.6 5.5 31.4 16.6 21.9 16.6 18.2 51.4 49.1 9.9
Taiwan 699 55 .8 35.3 7.2 7.1 27.2 16.6 3.6 6.5 19.3 9 .2 17.9 9.3 8.0 30 .5 26 .9 10.3
Korea 452 52 .3 33.3 7.3 6.6 23 .3 15 .6 3.0 6.6 16 .5 8 .5 15 .6 7 .4 5 .5 28 .7 25 .0 9.3
Singapore 178 100.0 100.0 15.6 7.6 24.9 18.7 5.2 11.0 27.7 13.1 18.0 12.6 8.4 42.8 38.7 10.3
Phuket 27 100.0 52.6 100.0 18.1 48.5 40.5 8.1 13.9 33.9 27.8 29.1 6.8 22.1 32.5 29.7 15.4
Thai beaches (other than Phuket) 31 100.0 37.8 40.1 100.0 59.5 35.0 5.4 13.0 37.7 41.3 29.4 17.8 17.3 25 .5 21 .8 3 .7
Bangkok or other Thai cities 204 100.0 41.9 25.8 36.8 100.0 23.6 6.8 9.8 23.5 22.1 33.8 26.3 21.7 32 .6 28 .3 12.0
Bali 68 100.0 45.0 33.6 9.1 36.9 100.0 7.3 11.6 20.2 21.7 25.7 15.6 19.3 38.6 37.0 4 .4
Malaysia 58 100.0 49.6 22.0 21.4 45.8 33.3 13.9 25.3 100.0 15.1 37.6 20.1 31.3 46.8 42.9 21.4
Philippines 114 100.0 23 .6 8.8 10.8 20 .5 20.7 1.7 6.2 19.9 100.0 19.4 3 .1 9.0 24 .2 22 .4 5 .3
Vietnam 136 100.0 45.6 11.7 14.4 43.5 31.1 7.6 15.1 33.1 17.9 100.0 22.3 25.8 35.8 31.4 18.3
Cambodia 34 100.0 51.5 22.5 20.3 61.2 35.3 8.8 14.6 43.5 18.7 55.8 100.0 19.3 45.3 36.7 17.4
Other places in Asia 78 84.3 44.9 19.7 21.7 59.7 35.9 8.1 19.8 45.3 24.6 46.8 48.3 100.0 35.9 34.4 13.3
Australia 151 59.0 35.5 9.5 4.5 21 .2 22.4 4.7 7.5 24.2 10.1 19.7 11.3 6 .3 100.0 100.0 23.3
New Zealand or other Oceania 48 63.5 49.3 11.1 8.3 23 .2 25.0 6.9 9.6 16 .0 15.3 22.7 14.1 18.3 100.0 56.5 100.0
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded. † Items with under 30 samples are not shaded in the table.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded. † Items with under 10 samples are not indicated in the table.
Last
destination
(middle
classification)
Canada or Alaska
Southeast Asia Oceania
Hawaii Guam or Saipan China (excluding Hong Kong and Macau) Hong Kong or Macau
Europe Middle East or Africa USA (excluding Hawaii and Alaska)
Last
destination
(middle
classification)
Last
destination
(middle
classification)
20
【Reference】 Overseas destinations ever visited
■Overseas destinations ever visited: last destination in 2016 (Total/Multiple answers)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
21
3. Triggers for Overseas Travel in 2016
■Triggers for overseas travel in 2016 (Total/Multiple answers)
Sample As
an a
nnual
eve
nt
(one r
egu
lar
ove
rseas
trip
)
Was
abl
e t
o g
et
an e
xtende
d holid
ay
Invi
ted
by fam
ily (fa
mily
trip)
Invi
ted
by friend/
acqu
ainta
nce/colle
ague
(tra
vel o
ther
than
gra
duat
ion t
rip
or
em
ploye
e t
rip)
Hav
e fam
ily/re
lative
/fr
iend/
acqu
ainta
nce
to s
ee t
here
Sav
ed
up
the m
oney
so t
hat
I c
ould
affo
rd it
Holid
ay c
alenda
r w
ork
ed
out
well
at t
he
tim
e o
f tr
avel
Hobb
ies
or
sport
s
App
recia
ting
yen /
Depr
ecia
ting
yen
Hear
d ab
out
frie
nd/
acqu
ainta
nce w
ho
went
abro
ad
Mar
riag
e (ow
n o
r so
mebo
dy a
round
me)
Invi
ted
by friend/
acqu
ainta
nce/colle
ague
(gra
duat
ion t
rip,
em
ploye
e t
rip,
etc
.)
Serv
ice b
y LC
C (lo
w c
ost
car
rier)
Saf
ety
/hyg
iene o
f th
e d
est
inat
ion
Sav
ed
up
mile
s, m
iles
on t
he v
erg
e o
f
exp
irin
g
Bre
ak fro
m w
ork
or
term
inat
ion o
f
tem
pora
ry o
r pa
rt-tim
e jo
b, e
tc.
TV
pro
gram
Com
mem
ora
tive
dat
e /
anniv
ers
ary
of
fam
ily o
r fr
iend
Decre
ase in
the fuel s
urc
har
ge a
nd
oth
er
cost
s
Mag
azin
e o
r ar
ticle
/ a
d
Par
ticip
atio
n in
an e
vent
With a
new
job
/ c
han
ge in
job
in m
ind
Retire
ment
age (ow
n o
r sp
ouse
’s)
Abl
e t
o t
ake a
bre
ak fro
m p
arenting
Saw
socia
l medi
a of sh
ow
biz
pers
onal
ity
/
cele
brity
/ a
cqu
ainta
nce
Rom
antic r
ela
tionsh
ip /
Mar
riag
e h
unting
Job
tran
sfer
Loss
of ro
man
tic r
ela
tionsh
ip
Movi
ng
hom
e
Oth
er
None o
f th
e a
bove
2017 survey total 4,986 20.5 20.4 16.7 11.8 9.8 9.2 7.9 7.6 6.1 6.0 5.5 5.1 4.9 4.9 4.7 4.6 4.0 3.4 3.0 2.9 2.7 1.9 1.6 1.4 0.9 0.7 0.3 0.3 0.2 3.6 8.5
2016 survey total 4,802 20.9 17.7 22.1 11.3 9.7 8.2 7.5 8.0 4.1 4.0 5.0 5.0 4.3 3.4 5.8 3.8 3.1 2.8 2.3 * 2.2 1.9 1.6 1.3 0.6 1.0 0.3 0.3 0.3 3.4 9.7
Male 2,558 18.8 20.8 14.4 8.8 8.3 9.9 7.8 9.0 7.7 5.3 5.7 4.5 6.4 4.8 5.7 5.1 4.2 3.1 3.5 3.1 2.3 1.9 2.3 0.9 0.7 0.8 0.4 0.3 0.2 3.1 9.7
Female 2,428 22.4 20.0 19.0 14.9 11.4 8.5 8.0 6.1 4.4 6.7 5.2 5.8 3.4 5.0 3.7 4.1 3.7 3.7 2.4 2.6 3.2 1.9 1.0 2.0 1.1 0.6 0.1 0.3 0.2 4.1 7.2
Male 18-29 yrs 363 6 .1 19.6 6 .7 12.5 4.9 11.9 7.0 8.9 9.8 9.8 12.8 10.1 8.3 3.1 1.8 2.8 2.8 1.5 2.4 2.1 1.2 5.5 ― ― 1.5 1.8 ― 0.6 ― 4.0 12.2
Male 30-39 yrs 502 12 .1 26.0 9 .8 8.3 5.3 11.8 8.4 7.7 12.3 5.8 13.5 6.2 8.4 4.9 6.0 5.4 3.5 3.0 4.0 2.6 3.3 3.2 0.2 0.7 1.4 1.8 0.9 ― 0.5 2.1 8.1
Male 40-49 yrs 633 20.1 27.7 13.9 7.9 6.6 10.0 11.7 9.7 7.5 6.0 1.4 2.9 6.6 4.3 5.9 7.0 4.9 3.5 3.8 2.9 2.2 1.1 0.5 0.4 0.9 0.7 0.7 0.7 0.4 2.2 8.8
Male 50-59 yrs 459 20.5 24.1 14.0 7.3 11.2 8.5 8.8 9.1 5.2 2.9 2.1 2.9 5.5 3.9 9.0 6.8 3.4 4.2 3.4 3.3 1.8 1.5 0.7 2.1 0.2 0.3 0.5 0.3 ― 2.0 11.1
Male 60 yrs or older 601 29.4 7 .4 23.8 9.0 12.5 8.3 3.0 9.2 4.6 3.2 2.1 2.8 3.9 7.0 5.1 3.0 5.6 2.6 3.5 4.0 2.5 ― 8.6 1.1 ― ― ― ― ― 5.1 9.5
Female 18-29 yrs 615 10 .3 26.0 12.9 20.4 10.6 9.6 8.8 5.8 5.5 8.7 10.6 12.6 3.9 3.7 1.4 4.8 1.8 2.5 0.9 1.4 3.9 4.4 ― 0.2 1.9 1.1 0.2 0.7 0.2 3.5 7.1
Female 30-39 yrs 483 21.8 24.5 13.4 13.0 10.4 6.0 9.7 7.4 4.6 7.9 9.3 4.2 5.1 3.5 4.2 5.1 5.1 3.9 2.1 2.3 2.5 1.6 0.2 0.7 1.4 0.7 0.2 0.5 0.5 2.5 9.0
Female 40-49 yrs 462 26.2 26.7 21.2 10.0 9.5 9.7 8.7 7.2 3.7 6.0 1.7 3.5 3.5 3.2 7.2 4.2 3.7 4.0 2.7 2.5 4.2 1.7 ― 1.7 1.2 0.5 ― ― ― 3.5 5.2
Female 50-59 yrs 389 25.8 15.6 24.9 11.4 14.1 7.8 9.6 6.0 3.9 4.8 0.6 3.0 3.0 5.4 3.9 4.5 2.1 6.3 3.0 3.3 3.9 0.6 1.5 6.9 ― 0.3 ― ― 0.3 6.6 4.8
Female 60 yrs or older 479 32.0 4 .8 25.5 17.5 13.2 9.1 3.4 4.1 3.6 5.3 1.2 3.1 1.4 9.6 2.6 1.9 6.0 2.6 3.6 4.1 1.2 ― 3.4 2.2 0.2 ― ― ― ― 4.8 9.1
Kanto 3,038 21.0 21.3 16.0 10.3 10.3 9.4 8.0 8.4 6.3 5.9 5.4 4.7 4.2 5.1 5.6 4.9 4.1 3.4 3.3 2.9 3.1 1.9 1.8 1.5 0.7 0.6 0.3 0.3 0.2 3.7 8.9
Kansai 1,235 19.4 19.7 16.7 13.6 9.8 9.5 8.0 6.4 6.1 7.1 5.1 6.9 6.8 5.1 3.4 3.9 3.4 3.5 2.4 2.5 1.9 1.8 1.5 1.2 1.4 0.8 0.3 0.4 0.2 3.6 7.9
Tokai 713 20.4 17.9 19.1 14.8 8.0 8.0 7.5 6.1 5.1 4.3 6.2 4.2 4.7 3.9 3.5 4.6 4.3 3.0 2.5 3.3 2.5 1.9 1.4 1.4 0.7 0.8 0.2 0.2 ― 2.8 7.6
Worker (child 7 yrs and over) 1,821 23.6 12 .8 25.8 10.0 11.7 8.9 5.5 6.8 4.8 4.7 1.4 3.7 3.8 6.1 5.2 4.2 5.1 5.2 3.0 3.6 1.9 0.3 3.7 3.2 0.4 ― 0.2 ― 0.1 4.2 8.3
Worker (child 2-6 yrs) 232 15 .4 26.8 21.6 4 .4 15.5 8.1 10.3 5.2 12.1 8.4 1.9 3.5 5.7 3.6 7.0 6.2 5.7 5.3 2.1 3.7 2.8 4.1 ― 2.3 1.7 0.4 1.9 0.4 0.8 3.1 6.3
Worker (child 1 yr and under) 145 13 .8 21.6 15.0 6 .7 8.7 5.0 5.9 3.6 10.6 2.7 23.2 5.0 5.8 2.7 2.7 2.7 2.1 6.4 2.9 0.7 2.7 0.7 ― 2.0 1.5 0.7 ― 0.7 0.7 2.3 10.0
Worker (married, no children) 1,003 22.8 22.3 14.2 5 .0 7.5 7.6 9.3 7.1 5.4 3.8 19.4 2.1 3.6 4.1 5.1 3.8 2.9 2.1 2.8 1.9 2.4 1.4 0.6 0.1 0.8 0.6 0.2 0.1 0.2 3.5 6.8
Worker (unmarried) 1,537 19.0 27.7 7 .1 18.6 8.7 10.9 9.9 9.1 6.8 7.9 0.9 7.2 6.8 4.6 4.5 6.1 3.4 1.8 3.4 2.9 3.8 3.2 0.5 0.2 1.1 1.5 0.2 0.6 0.2 2.7 9.1
Unmarried male 828 16.1 26.3 5 .4 14.5 7.5 13.1 9.3 11.6 9.5 8.4 1.1 7.4 9.7 5.0 5.3 5.8 3.5 1.4 4.6 3.3 3.1 3.2 0.7 0.1 1.5 1.8 0.3 0.7 0.2 2.8 11.2
Unmarried female 20s/30s 695 15 .1 27.8 11.8 23.4 9.6 9.1 9.3 7.1 4.3 9.5 0.6 11.6 4.3 4.3 1.4 5.5 3.2 2.4 1.3 2.1 3.8 4.7 0.2 ― 1.6 1.1 0.2 0.8 ― 3.0 9.2
Unmarried female 40s and over 256 28.5 22.2 7 .7 19.5 10.0 10.0 10.9 6.8 2.7 6.8 ― 4.1 4.1 3.6 6.8 5.0 3.2 0.9 3.6 2.7 5.4 1.8 0.5 0.9 ― 1.4 ― ― 0.5 4.5 6.8
Student 248 7 .5 17.2 15.0 19.4 7.9 12.0 6.6 10.0 4.9 12.8 ― 17.2 6.2 4.0 0.4 2.2 3.1 0.9 1.3 1.3 3.1 5.8 ― ― 3.1 1.3 ― 0.9 ― 5.7 14.5
Light 852 2 .9 16.5 11 .4 12.3 4 .3 8.9 4.8 5.8 6.4 8.7 14.3 9.5 3.8 3.0 1.8 3.7 2.7 2.6 1.1 1.4 2.4 3.0 1.6 1.1 1.8 1.0 0.3 0.3 0.2 5.3 10.1
Middle 1,253 11 .3 23.0 16.8 13.8 7.6 10.6 7.1 6.7 6.7 6.7 6.4 6.5 5.5 4.4 2.1 4.7 4.2 3.6 1.8 2.4 2.6 2.5 1.9 1.5 0.8 0.8 0.4 0.4 0.2 2.9 7.2
Heavy 2,881 29.8 20.5 18.2 10.7 12.4 8.8 9.2 8.4 5.7 4.9 2.4 3.3 5.0 5.7 6.8 4.9 4.2 3.5 4.0 3.5 2.9 1.3 1.5 1.5 0.7 0.5 0.2 0.3 0.2 3.4 8.6
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
† "*":No applicable data
† In the prior (2016) survey, answers to the questions about "Saw social media of show biz personality / celebrity / acquaintance" was indicated as the answers to "Saw social media of show biz personality / celebrity"
Sex
Sex & age
Area of
residence
Life
stage
Number
of
trips taken
0
10
20
30
2017 survey total
2016 survey total
(%)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
22
4. Style of Travel
■Style of travel (Total/Single answer)
Sample
Married
couple
travel
Travel alone
Family travel
(with
children)
With friend
(alone)
With friends
(3 or more)
Family travel
(with
parents)
Couple
travel
Family
travel (3
generations)
Other
Travel with
children/
total
2017 survey total 4,986 28.4 15.4 14.3 11.4 10.3 6.5 5.0 3.4 5.3 17.7
2016 survey total 4,802 29.3 16.4 14.0 12.0 9.8 6.5 4.3 3.0 4.6 17.1
Male 2,558 32.2 18.9 14.0 6 .3 10.9 4.3 6.4 2.7 4.3 16.8
Female 2,428 24.4 11.8 14.7 16.8 9.7 8.7 3.4 4.0 6.5 18.7
Male 18-29 yrs 363 16 .5 19.6 1 .2 11.6 21.7 11.3 11.0 1.2 5.8 2 .4
Male 30-39 yrs 502 26.4 18.5 14.6 6 .0 10.7 5.4 10.7 3.2 4.6 17.8
Male 40-49 yrs 633 21 .8 22.9 21.9 5 .9 8.5 5.3 6.4 2.8 4.5 24.7
Male 50-59 yrs 459 36.0 21.0 19.4 4 .1 10.1 1 .3 4.1 1.3 2.8 20.7
Male 60 yrs or older 601 54.4 13.2 8 .8 5 .5 7.6 0 .4 1.8 4.4 4.0 13.2
Female 18-29 yrs 615 14 .3 9 .4 2 .3 26.4 14.9 15.8 6.7 1.6 8.7 3 .9
Female 30-39 yrs 483 23 .1 14.8 12.7 18.3 6.7 10.6 4.2 5.1 4.4 17.8
Female 40-49 yrs 462 23 .2 12.5 24.9 10.0 8.0 9.2 3.2 4.7 4.2 29.7
Female 50-59 yrs 389 30.3 12.9 24.3 12.3 6.9 4.2 1.5 2.1 5.4 26.4
Female 60 yrs or older 479 35.1 10 .1 14.9 13.2 9.9 1 .0 0.2 7.0 8.7 21.9
Kanto 3,038 29.6 15.8 14.7 10.1 10.2 6.4 5.2 3.0 5.2 17.7
Kansai 1,235 25.9 14.9 14.5 13.8 10.4 6.9 4.8 3.2 5.6 17.7
Tokai 713 27.7 14.9 12.5 12.8 10.6 6.0 4.4 5.5 5.6 18.0
Worker (child 7 yrs and over) 1,821 33.1 10.5 27.8 6.6 8.7 1 .5 1.0 5.8 5.0 33.6
Worker (child 2-6 yrs) 232 4 .2 6 .8 61.8 3 .9 5 .1 1 .1 0.7 11.9 4.4 73.7
Worker (child 1 yr and under) 145 32.6 7 .0 25.6 3 .8 7.7 4.4 1.4 10.8 6.8 36.4
Worker (married, no children) 1,003 74.8 6 .4 0 .2 4 .3 3 .3 4.6 3.2 0.4 2.9 0 .6
Worker (unmarried) 1,537 0 .3 29.8 1 .7 22.1 15.0 12.0 12.1 0.7 6.4 2 .3
Unmarried male 828 0 .5 37.5 0 .4 12.1 18.7 10.0 15.5 0.7 4.7 1 .1
Unmarried female 20s/30s 695 0 .2 15.9 0 .8 32.2 15.6 18.3 7.1 0.8 9.1 1 .6
Unmarried female 40s and over 256 ― 25.3 6 .8 26.7 13.1 11.8 5.9 1.4 9.0 8 .2
Student 248 0 .3 12.3 0 .4 21.1 27.4 22.5 3.1 1.8 11.0 2 .2
Light 852 24.9 10 .4 10.3 13.2 15.5 7.6 6.8 2.4 8.9 12 .7
Middle 1,253 24.2 11.8 15.5 14.0 12.0 7.6 5.7 3.9 5.3 19.4
Heavy 2,881 31.3 18.5 15.0 9.8 8.0 5.6 4.1 3.4 4.3 18.5
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
† "Travel with children/total" is the sum of "Family travel (with children)" and "Family travel (3 generations)."
Area of
residence
Sex
Life
stage
Sex & age
Number
of
trips taken
0
10
20
30
40
2017 survey total
2016 survey total
(%)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
23
5. Number of Accompanying Travelers
■Number of accompanying travelers (Total/Single answer)
Sample
Alone 2 3 4 5 or more2017
survey
2016
survey
2016comparison(difference)
2017 survey total 4,986 15.8 51.4 11.7 9.8 11.3 3.4 0.3
2016 survey total 4,802 17.0 52.1 11.5 8.8 10.6 3.1
Male 2,558 19.1 47.1 11.3 9.7 12.7 3.6 3.3 0.3
Female 2,428 12.2 55.9 12.0 10.0 9.8 3.3 2.9 0.4
Male 18-29 yrs 363 19.6 42 .2 11.0 9.8 17.4 4.1 4.4 ▲ 0.3
Male 30-39 yrs 502 18.6 45 .3 11.8 9.1 15.1 4.2 2.9 1.3
Male 40-49 yrs 633 23.1 37 .6 15.1 12.6 11.6 3.4 3.6 ▲ 0.2
Male 50-59 yrs 459 21.3 45 .6 13.4 11.4 8.3 2.9 3.4 ▲ 0.5
Male 60 yrs or older 601 13.4 62.9 5 .6 5.6 12.5 3.6 2.7 0.9
Female 18-29 yrs 615 9 .6 58.4 12.7 6.9 12.4 4.4 3.4 1.0
Female 30-39 yrs 483 15.5 53.0 12.5 9.0 10.0 2.9 2.8 0.1
Female 40-49 yrs 462 13.0 47.1 15.0 16.0 9.0 2.9 2.6 0.3
Female 50-59 yrs 389 13.2 61.0 9.0 12.0 4 .8 2.6 2.7 ▲ 0.1
Female 60 yrs or older 479 10 .8 60.1 10.3 7.7 11.1 3.0 3.0 0.0
Kanto 3,038 16.1 51.3 11.4 10.2 11.0 3.5 3.0 0.5
Kansai 1,235 15.3 52.0 12.3 9.4 11.0 3.3 3.6 ▲ 0.3
Tokai 713 15.1 50.9 12.0 9.3 12.8 3.4 3.1 0.3
Worker (child 7 yrs and over) 1,821 10.9 47.9 14.5 14.3 12.4 3.5 3.2 0.3
Worker (child 2-6 yrs) 232 6 .8 10 .2 32.8 23.8 26.4 4.9 3.9 1.0
Worker (child 1 yr and under) 145 7 .7 41 .6 21.1 11.9 17.7 4.6 3.8 0.8
Worker (married, no children) 1,003 6 .4 83.7 2 .1 3 .3 4 .5 2.6 2.3 0.3
Worker (unmarried) 1,537 30.4 44 .4 10.1 6.1 9.1 3.1 3.1 0.0
Unmarried male 828 38.0 33 .0 9.1 7.2 12.8 3.4 3.6 ▲ 0.2
Unmarried female 20s/30s 695 16.4 52.1 12.6 7.3 11.6 4.1 3.5 0.6
Unmarried female 40s and over 256 25.8 51.6 9.9 5.4 7.2 2.6 2.5 0.1
Student 248 12.3 34 .7 14.1 12.4 26.5 6.7 5.7 1.0
Light 852 10 .7 49.8 11.9 9.9 17.6 5.1 4.3 0.8
Middle 1,253 12.0 51.1 13.9 10.8 12.2 3.6 3.2 0.4
Heavy 2,881 18.9 52.0 10.6 9.4 9.0 2.9 2.8 0.1
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
Number
of
trips taken
Average (people)
Sex
Sex & age
Area of
residence
Life
stage
0
20
40
60
2017 survey total
2016 survey total
(%)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
49,999
yen
or less
50,000-
99,999
yen
100,000-
149,999
yen
150,000-
199,999
yen
200,000-
299,999
yen
300,000-
399,999
yen
400,000
yen
or more
No ans.
●Legend
2017 survey total (n=4,069) 16.7
2016 survey total (n=3,979) 17.9
Sex Male (n=2,113) 17.2 18.1
Female (n=1,957) 16.1 17.8
Sex & age Male 18-29 yrs (n=280) 14.4 16.5
Male 30-39 yrs (n=417) 16.9 15.4
Male 40-49 yrs (n=546) 15.3 15.8
Male 50-59 yrs (n=395) 17.2 18.1
Male 60 yrs or older (n=474) 21.3 23.4
Female 18-29 yrs (n=468) 13.7 14.7
Female 30-39 yrs (n=412) 14.4 15.8
Female 40-49 yrs (n=397) 15.8 16.2
Female 50-59 yrs (n=322) 17.0 18.9
Female 60 yrs or older (n=357) 20.6 25.2
Area of
residenceKanto (n=2,501) 17.0 18.2
Kansai (n=983) 15.8 17.9
Tokai (n=585) 16.7 16.9
Accompanying
travelerTravel alone (n=756) 16.1 20.7
Couple travel (n=233) 14.5 15.7
Married couple travel (n=1,237) 21.4 17.4
With friend (alone) (n=504) 12.2 19.1
With friends (3 or more) (n=335) 11.2 14.9
Family travel (with children) (n=669) 15.6 15.2
Family travel (with parents) (n=225) 14.8 12.9
Other (n=110) 19.8 18.1
Life
stageWorker (child 7 yrs and over) (n=1,428) 17.9 13.6
Worker (child 2-6 yrs) (n=185) 13.7 17.5
Worker (child 1 yr and under) (n=116) 17.5 15.2
Worker (married, no children) (n=858) 20.6 22.8
Worker (unmarried) (n=1,329) 13.7 13.2
Unmarried male (n=701) 14.0 12.3
Unmarried female 20s/30s (n=541) 11.5 17.0
Unmarried female 40s and over (n=234) 16.8 17.0
Student (n=153) 12.0 16.5
Long distance (n=1,226) 26.7 28.0
Medium distance (n=1,369) 18.1 17.3
Short distance (n=1,507) 7.2 8.1
† Travel expenses refer to:
† The average was tabulated without "No ans."
Those who went on package tours: The total amount paid for one adult, including all miscellaneous expenses (airport tax, local taxes, fuel surcharge, insurance, etc.)
Those who went on travel other than package tours : Air ticket expenses for one adult (including various expenses) + expenses for hotels and accommodation
facilities for one adult (the total amount if answered separately)
Distance of
the last
destination
2017
survey
Average
(tens of
1000s
of yen)
2016
survey
Average
(tens of
1000s
of yen)
17.4%
12.8
15.6
19.3
20.6
16.1
16.7
15.9
10.7
27.9
19.8
17.7
19.2
9.0
15.2
21.8
19.4
20.0
18.7
10.2
26.9
26.8
14.0
20.8
17.4
14.3
19.3
14.0
12.7
22.8
20.0
29.4
18.3
25.8
2.4
6.9
38.8
24.0
23.3
24.5
23.4
24.6
26.0
24.7
25.9
21.7
22.3
25.0
23.2
21.7
24.8
24.0
26.4
19.8
25.5
22.3
19.4
29.8
30.1
24.0
25.2
20.8
23.7
25.9
22.2
20.6
25.8
26.7
26.2
24.2
29.1
7.4
22.1
39.2
16.4
16.9
17.3
15.5
19.8
17.8
18.1
18.3
13.4
14.9
17.1
18.6
14.1
12.3
17.6
12.9
17.3
16.3
20.0
14.2
14.1
17.4
20.2
19.3
12.6
16.2
21.4
18.1
15.2
16.4
18.2
15.4
13.9
17.9
16.1
20.5
12.9
11.6
13.2
11.4
11.7
8.7
9.7
12.6
11.9
12.7
12.8
11.7
11.6
10.1
11.9
12.0
10.5
11.3
12.2
15.1
11.4
9.3
9.1
13.7
8.4
13.0
12.3
10.7
10.3
9.9
12.3
12.2
12.0
11.9
9.3
15.8
15.3
4.8
15.6
16.5
15.5
15.8
14.7
13.3
15.7
13.8
19.0
9.8
13.6
17.1
19.6
21.3
16.0
13.4
17.6
14.1
15.3
19.6
13.0
9.6
15.4
15.4
14.0
16.9
11.2
15.9
18.1
13.9
14.0
10.6
18.8
9.3
27.2
18.9
3.4
7.4
8.2
7.4
7.4
5.6
8.9
6.7
5.5
9.6
6.3
8.2
6.4
6.2
10.3
7.2
7.7
7.7
6.0
3.8
11.6
4.1
5.0
7.0
3.2
11.1
8.4
6.5
11.4
10.2
4.5
4.7
3.7
5.9
5.7
14.5
8.7
0.4
7.7
9.3
8.4
6.9
6.0
8.2
5.5
8.7
12.9
6.0
4.6
5.5
9.1
10.3
8.0
7.3
6.9
6.1
4.9
13.5
2.8
2.0
5.7
7.6
11.0
8.3
5.0
8.1
13.3
4.2
4.2
2.6
6.9
2.8
16.4
7.6
0.5
24
6. Travel Expenses (1)
■Travel expenses (Those involved in considering travel plans/Single answer)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
25
6. Travel Expenses (2)
■Package tour expenses (Users of package tours who were involved in the consideration of travel plans/Single answer)
49,999
yen
or less
50,000-
99,999
yen
100,000-
149,999
yen
150,000-
199,999
yen
200,000-
299,999
yen
300,000-
399,999
yen
400,000
yen
or more
No ans.
●Legend
2017 survey total (n=2,343) 18.4
2016 survey total (n=2,284) 19.7
Sex Male (n=1,114) 19.9 20.4
Female (n=1,229) 17.1 19.0
Sex & age Male 18-29 yrs (n=149) 17.2 19.7
Male 30-39 yrs (n=241) 20.2 16.2
Male 40-49 yrs (n=278) 17.4 17.8
Male 50-59 yrs (n=176) 18.7 20.8
Male 60 yrs or older (n=270) 24.4 25.4
Female 18-29 yrs (n=317) 14.5 15.6
Female 30-39 yrs (n=229) 16.5 16.7
Female 40-49 yrs (n=215) 16.1 16.2
Female 50-59 yrs (n=203) 18.0 20.2
Female 60 yrs or older (n=264) 20.8 27.1
Area of
residenceKanto (n=1,414) 18.5 19.6
Kansai (n=574) 18.0 20.0
Tokai (n=355) 18.7 19.3
Accompanying
travelerTravel alone (n=211) 23.8 22.5
Couple travel (n=138) 15.1 14.4
Married couple travel (n=815) 22.8 19.7
With friend (alone) (n=344) 13.1 21.7
With friends (3 or more) (n=201) 11.9 15.5
Family travel (with children) (n=412) 16.2 16.5
Family travel (with parents) (n=157) 15.9 13.0
Other (n=64) 21.6 18.7
Life
stageWorker (child 7 yrs and over) (n=886) 19.2 13.4
Worker (child 2-6 yrs) (n=99) 15.0 22.9
Worker (child 1 yr and under) (n=68) 20.5 15.3
Worker (married, no children) (n=515) 22.5 25.2
Worker (unmarried) (n=692) 15.2 13.9
Unmarried male (n=315) 16.1 12.3
Unmarried female 20s/30s (n=327) 12.1 17.0
Unmarried female 40s and over (n=128) 19.5 17.1
Student (n=82) 12.7 19.6
Long distance (n=695) 29.6 31.3
Medium distance (n=808) 19.9 18.5
Short distance (n=859) 7.9 8.7
† Package tour expenses is the total expenses paid per adult to the travel agent, including miscellaneous expenses (airport tax, local taxes, fuel surcharge, insurance, etc)
† The average was tabulated without "No ans."
Distance of
the last
destination
2017
survey
Average
(tens of
1000s
of yen)
2016
survey
Average
(tens of
1000s
of yen)
14.5%
10.6
11.3
17.3
14.2
10.3
11.9
14.8
7.8
25.1
15.1
15.5
19.5
9.6
13.1
17.2
15.7
10.1
14.7
9.6
26.1
21.8
13.1
15.1
12.5
12.8
16.8
11.5
10.5
18.1
12.9
27.5
12.6
26.6
2.0
4.9
33.3
22.9
22.0
22.6
23.2
23.1
23.8
24.8
19.9
20.8
20.3
26.3
23.0
21.8
25.3
22.7
26.0
19.0
16.8
21.6
17.9
28.2
31.6
25.3
30.4
20.5
22.8
27.0
17.4
18.0
26.4
28.2
25.5
24.3
25.4
6.2
18.0
41.2
14.8
13.9
15.5
14.1
19.4
17.2
17.0
19.1
7.8
15.8
14.1
20.9
10.9
9.2
16.2
11.8
13.9
14.1
17.6
11.6
14.6
17.9
19.3
16.6
8.9
13.8
19.0
19.2
12.2
16.2
17.1
16.8
14.4
21.4
10.6
19.0
14.2
11.1
13.7
11.4
10.8
8.2
7.7
13.4
13.6
12.9
14.1
8.8
9.6
9.8
10.5
11.3
9.8
12.2
12.6
17.8
10.8
8.8
10.3
11.7
8.5
14.1
11.5
10.7
6.1
10.4
12.2
13.2
10.4
10.8
6.7
12.8
15.7
5.5
17.7
18.1
18.2
17.1
18.7
16.1
16.7
16.9
22.4
11.3
17.6
17.1
19.0
22.3
18.3
14.5
20.2
19.9
19.0
21.8
13.6
9.3
15.9
17.0
15.6
18.9
11.5
18.3
20.7
15.6
16.5
12.5
18.0
9.4
29.1
22.3
4.4
9.5
10.3
9.7
9.3
6.7
12.5
10.4
5.1
11.0
6.5
11.2
8.6
8.6
12.2
8.8
10.4
10.6
12.9
4.4
13.0
5.0
7.6
8.6
3.3
16.0
10.1
8.0
14.9
12.6
6.6
6.9
4.4
9.9
5.3
19.0
10.7
0.7
9.6
11.5
11.3
8.0
9.7
12.5
5.7
10.6
17.3
6.9
6.8
5.3
10.3
10.9
9.5
10.3
8.5
13.6
4.8
15.3
3.8
1.5
6.1
9.3
12.5
10.2
7.0
12.6
15.4
5.0
5.2
3.0
9.9
5.3
20.4
9.5
0.7
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
26
6. Travel Expenses (3)
■Air ticket expenses (Those who arranged travel and were involved in the consideration of travel plans/Single answer)
9,999
yen or
less
10,000-
19,999
yen
20,000-
29,999
yen
30,000-
39,999
yen
40,000-
49,999
yen
50,000-
99,999
yen
100,000
-
149,999
yen
150,000
yen or
more
No ans.
●Legend
2017 survey total (n=1,726) 9.2
2016 survey total (n=1,694) 10.0
Sex Male (n=998) 8.9 9.9
Female (n=728) 9.5 10.2
Sex & age Male 18-29 yrs (n=131) 7.4 8.0
Male 30-39 yrs (n=176) 8.0 9.5
Male 40-49 yrs (n=268) 8.3 9.0
Male 50-59 yrs (n=219) 9.8 10.4
Male 60 yrs or older (n=204) 10.6 12.2
Female 18-29 yrs (n=151) 7.6 8.6
Female 30-39 yrs (n=182) 7.8 9.2
Female 40-49 yrs (n=182) 10.0 10.8
Female 50-59 yrs (n=119) 10.5 10.4
Female 60 yrs or older (n=93) 13.4 13.3
Area of
residenceKanto (n=1,087) 9.6 10.3
Kansai (n=409) 8.3 9.8
Tokai (n=230) 8.9 9.0
Accompanying
travelerTravel alone (n=545) 8.4 11.3
Couple travel (n=95) 8.6 10.9
Married couple travel (n=422) 11.4 9.2
With friend (alone) (n=160) 6.6 9.8
With friends (3 or more) (n=134) 6.9 9.2
Family travel (with children) (n=257) 10.0 9.2
Family travel (with parents) (n=68) 7.5 8.5
Other (n=46) 12.3 10.3
Life
stageWorker (child 7 yrs and over) (n=542) 10.2 8.8
Worker (child 2-6 yrs) (n=86) 8.2 9.9
Worker (child 1 yr and under) (n=48) 8.3 9.3
Worker (married, no children) (n=343) 10.7 11.1
Worker (unmarried) (n=637) 7.8 8.0
Unmarried male (n=386) 7.9 8.1
Unmarried female 20s/30s (n=214) 7.2 11.3
Unmarried female 40s and over (n=105) 8.4 10.5
Student (n=71) 7.6 7.5
Long distance (n=531) 15.3 15.7
Medium distance (n=561) 9.6 10.0
Short distance (n=648) 3.9 4.3
† Air ticket expenses is the amount paid per adult, including miscllaneous expenses
† The average was tabulated without "No ans."
Distance of
the last
destination
2017
survey
Average
(tens of
1000s
of yen)
2016
survey
Average
(tens of
1000s
of yen)
7.2%
4.8
7.8
6.4
6.8
6.5
8.4
9.2
7.3
7.2
5.5
8.9
3.9
4.9
7.6
6.2
7.3
8.0
5.9
4.9
4.7
8.3
8.7
9.8
14.1
8.1
12.7
6.3
5.2
6.7
7.0
5.1
9.8
7.7
4.7
5.7
10.3
6.1
4.7
6.4
5.7
4.2
8.5
7.8
6.5
4.1
6.5
7.4
4.4
4.9
4.9
5.4
8.9
4.6
6.2
3.9
5.6
5.5
7.8
6.8
7.3
7.2
6.3
7.0
6.5
5.9
6.0
6.4
6.2
4.4
6.2
1.8
3.0
12.2
6.9
6.5
5.7
8.6
8.5
7.0
5.9
6.1
2.1
15.1
10.4
7.6
4.9
1.2
6.0
9.3
7.2
7.5
10.7
4.3
13.1
11.0
2.9
9.1
2.4
4.4
3.6
9.3
6.3
9.5
6.8
14.9
7.7
7.7
0.6
1.9
16.3
9.4
6.9
9.5
9.1
14.4
13.0
9.3
5.8
7.8
12.2
9.8
7.0
11.8
3.7
7.6
13.5
10.3
9.8
10.9
8.5
14.9
12.9
3.8
8.3
11.6
6.6
4.6
4.2
10.2
12.9
11.7
13.4
11.0
4.6
1.0
5.4
19.8
5.8
5.8
6.0
5.4
7.6
3.5
5.9
8.5
4.7
7.9
3.1
7.0
5.9
2.5
5.6
6.4
5.6
6.3
2.9
3.9
8.0
5.2
7.3
9.5
2.6
5.5
6.1
8.8
3.4
6.8
6.6
5.6
9.9
7.5
0.6
4.9
10.8
28.7
31.3
30.3
26.4
30.5
30.5
28.0
29.4
34.2
23.0
32.5
23.4
22.5
30.9
30.3
24.0
29.2
32.1
35.7
25.8
31.6
29.8
24.4
23.0
18.3
28.4
30.6
25.5
29.5
27.4
30.6
29.0
19.8
38.4
22.4
39.1
25.0
17.4
18.5
16.2
19.1
15.3
18.0
18.0
13.3
16.1
12.2
18.4
20.9
22.5
23.5
17.5
16.6
18.4
16.1
16.1
19.5
12.1
11.0
22.6
18.1
24.0
19.9
16.4
18.0
16.1
16.7
16.3
13.4
22.0
12.4
30.1
21.5
3.3
18.5
21.6
18.0
19.2
12.7
13.0
16.8
21.2
23.8
15.8
12.9
20.9
23.5
28.4
20.0
15.2
17.5
13.9
13.9
27.5
10.0
14.1
23.5
14.8
19.9
20.8
19.0
21.4
23.5
14.0
14.6
12.4
15.4
15.5
38.8
18.4
2.3
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
27
6. Travel Expenses (4)
■Accommodation expenses
(Those who arranged travel and were involved in the consideration of travel plans/Single answer)
9,999
yen or
less
10,000-
19,999
yen
20,000-
29,999
yen
30,000-
39,999
yen
40,000-
49,999
yen
50,000-
99,999
yen
100,000
-
149,999
yen
150,000
yen or
more
No ans.
●Legend
2017 survey total (n=1,726) 5.1
2016 survey total (n=1,694) 5.6
Sex Male (n=998) 5.3 5.6
Female (n=728) 4.9 5.6
Sex & age Male 18-29 yrs (n=131) 3.7 4.0
Male 30-39 yrs (n=176) 4.5 5.2
Male 40-49 yrs (n=268) 4.9 5.1
Male 50-59 yrs (n=219) 6.2 5.4
Male 60 yrs or older (n=204) 6.5 7.8
Female 18-29 yrs (n=151) 4.3 4.5
Female 30-39 yrs (n=182) 3.9 5.2
Female 40-49 yrs (n=182) 5.3 5.4
Female 50-59 yrs (n=119) 4.9 6.3
Female 60 yrs or older (n=93) 6.7 7.4
Area of
residenceKanto (n=1,087) 5.4 5.9
Kansai (n=409) 4.5 5.3
Tokai (n=230) 4.7 4.7
Accompanying
travelerTravel alone (n=545) 4.6 6.1
Couple travel (n=95) 5.1 6.3
Married couple travel (n=422) 7.3 4.8
With friend (alone) (n=160) 3.6 5.7
With friends (3 or more) (n=134) 3.2 5.1
Family travel (with children) (n=257) 4.6 5.1
Family travel (with parents) (n=68) 4.7 4.2
Other (n=46) 5.1 7.0
Life
stageWorker (child 7 yrs and over) (n=542) 5.4 5.1
Worker (child 2-6 yrs) (n=86) 3.9 5.5
Worker (child 1 yr and under) (n=48) 4.8 5.8
Worker (married, no children) (n=343) 6.9 6.8
Worker (unmarried) (n=637) 4.2 3.6
Unmarried male (n=386) 4.3 4.2
Unmarried female 20s/30s (n=214) 3.5 5.8
Unmarried female 40s and over (n=105) 5.1 6.3
Student (n=71) 3.6 2.7
Long distance (n=531) 7.5 7.8
Medium distance (n=561) 5.9 5.7
Short distance (n=648) 2.5 3.1
† Accommodation expenses is the hotel and accommodation facility expenses paid per adult
† The average was tabulated without "No ans."
Distance of
the last
destination
2017
survey
Average
(tens of
1000s
of yen)
2016
survey
Average
(tens of
1000s
of yen)
18.4%
15.9
16.2
21.6
28.8
12.5
15.8
15.0
13.0
27.3
19.6
19.6
19.6
22.2
17.9
20.4
17.7
20.3
20.0
13.6
20.1
21.9
19.5
14.5
21.9
17.8
19.3
34.5
14.1
18.6
18.9
23.6
16.5
31.0
13.4
16.6
24.2
15.1
12.3
16.0
13.8
15.3
20.5
15.8
14.3
14.5
16.5
14.1
14.6
14.7
6.2
13.9
18.8
14.1
15.6
14.9
9.7
19.7
26.6
12.3
21.6
14.0
14.7
18.9
13.6
10.4
17.6
16.9
17.5
17.6
13.5
6.7
10.9
25.2
11.9
12.0
11.6
12.3
10.2
17.5
9.9
13.3
7.8
17.3
17.2
8.9
7.8
7.4
11.5
13.5
11.2
12.5
13.8
10.4
11.7
15.1
7.6
19.7
18.8
8.1
13.3
3.7
13.7
14.7
13.0
18.6
11.0
10.8
7.7
9.9
17.0
10.7
11.2
11.6
9.4
11.0
13.0
12.1
10.6
11.4
7.2
8.6
10.8
10.8
9.9
10.4
11.0
11.3
11.9
10.0
10.3
8.2
7.3
12.8
13.1
4.5
12.7
10.4
4.2
8.8
10.4
11.5
8.3
9.9
12.2
8.5
11.6
11.7
6.3
6.9
6.6
6.0
5.1
6.0
7.5
6.8
6.7
1.4
6.7
9.5
4.9
6.2
6.6
3.8
9.5
6.5
4.2
6.7
7.7
4.3
8.1
2.5
2.3
7.5
5.9
2.3
6.5
6.3
6.6
4.2
5.5
-
5.2
8.3
5.7
20.9
23.6
20.7
21.2
15.3
18.0
23.3
20.8
22.8
18.0
23.3
17.7
24.5
24.7
21.3
19.1
21.8
19.3
22.5
21.9
23.1
14.8
25.7
12.4
23.2
21.4
22.5
24.2
21.1
19.9
19.1
19.6
24.2
20.1
30.4
21.5
13.0
9.3
9.6
9.2
9.4
11.0
6.0
9.3
8.5
11.4
4.3
8.6
10.1
13.7
12.3
10.2
7.2
8.5
8.8
4.7
13.5
8.0
6.8
7.6
7.8
8.7
9.1
6.9
11.5
12.3
8.0
8.8
5.7
11.0
9.4
15.2
11.3
2.6
7.4
8.6
8.1
6.4
3.4
6.5
6.2
10.6
12.4
7.9
1.8
8.9
3.9
11.1
8.1
6.2
5.9
5.2
9.9
13.8
1.4
3.2
6.4
8.3
6.6
8.7
2.9
5.9
13.2
4.4
5.2
2.5
4.4
3.1
13.0
10.1
0.6
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
28
7. Number of Days Traveled
■Number of days traveled (Total/Single answer)
3 days
or less4 days 5 days 6 days 7 days
8-
9 days
10-
14 days
15 days
or moreNo ans.
●Legend
2017 survey total (n=4,986) 6.9
2016 survey total (n=4,802) 7.2
Sex Male (n=2,558) 6.7 6.9
Female (n=2,428) 7.0 7.5
Sex & age Male 18-29 yrs (n=363) 6.8 6.9
Male 30-39 yrs (n=502) 6.1 6.3
Male 40-49 yrs (n=633) 6.1 6.0
Male 50-59 yrs (n=459) 6.1 6.4
Male 60 yrs or older (n=601) 8.3 8.7
Female 18-29 yrs (n=615) 7.6 7.3
Female 30-39 yrs (n=483) 6.5 7.8
Female 40-49 yrs (n=462) 6.4 6.5
Female 50-59 yrs (n=389) 6.7 7.0
Female 60 yrs or older (n=479) 7.7 8.5
Area of
residenceKanto (n=3,038) 6.9 7.3
Kansai (n=1,235) 7.0 6.9
Tokai (n=713) 6.7 7.3
Accompanying
travelerTravel alone (n=770) 9.2 7.3
Couple travel (n=247) 6.3 6.2
Married couple travel (n=1,416) 7.1 6.5
With friend (alone) (n=569) 5.4 6.9
With friends (3 or more) (n=513) 5.5 6.9
Family travel (with children) (n=883) 6.3 6.8
Family travel (with parents) (n=322) 5.8 8.0
Other (n=266) 8.3 7.5
Life
stageWorker (child 7 yrs and over) (n=1,821) 6.9 10.9
Worker (child 2-6 yrs) (n=232) 6.5 9.6
Worker (child 1 yr and under) (n=145) 8.7 6.2
Worker (married, no children) (n=1,003) 6.8 7.6
Worker (unmarried) (n=1,537) 6.5 5.5
Unmarried male (n=828) 6.7 6.0
Unmarried female 20s/30s (n=695) 7.0 6.4
Unmarried female 40s and over (n=256) 6.6 6.4
Student (n=248) 8.6 7.3
Long distance (n=1,436) 9.5 9.8
Medium distance (n=1,686) 7.4 7.1
Short distance (n=1,901) 4.5 4.8
Distance of
the last
destination
2017
survey
Average
(days)
2016
survey
Average
(days)
15.8%
13.5
14.9
16.7
20.8
17.8
15.9
15.5
7.6
21.6
20.4
15.7
16.8
7.7
12.9
22.1
17.3
16.7
17.0
7.8
27.5
29.3
10.3
17.3
19.9
12.4
15.4
17.0
11.5
22.6
19.7
25.3
18.5
15.9
2.0
4.1
36.4
17.2
16.7
16.3
18.0
16.5
16.2
17.7
16.9
14.4
21.6
17.1
18.2
16.2
15.6
16.5
18.6
17.4
12.9
18.9
14.2
19.8
21.4
19.4
22.6
15.6
17.2
14.7
15.2
14.4
19.1
18.2
21.8
15.4
19.4
2.5
12.2
32.5
18.1
17.8
20.2
15.9
18.7
22.7
22.9
20.0
16.4
15.8
16.2
17.7
14.7
14.9
18.5
16.9
18.2
15.0
23.8
16.4
17.5
16.9
23.7
15.3
19.4
18.6
22.5
19.9
15.7
18.6
20.9
15.6
16.7
15.5
9.6
27.0
16.7
10.7
11.3
10.3
11.1
9.8
9.7
10.8
12.1
9.5
8.8
13.0
11.2
11.1
11.8
11.0
8.9
12.4
8.8
9.7
11.6
10.7
8.2
12.9
11.0
8.9
11.0
13.4
10.8
12.2
9.5
9.2
8.6
10.4
7.4
10.2
17.4
4.9
11.6
11.7
11.6
11.6
10.7
13.9
12.2
12.4
9.2
9.9
12.5
12.2
12.9
11.3
12.5
10.5
9.8
11.4
10.1
13.9
6.7
8.5
15.0
11.2
7.4
11.5
13.6
13.3
14.9
9.3
10.8
8.1
8.6
10.5
16.0
16.4
4.4
13.2
13.6
12.3
14.1
8.3
10.2
9.3
13.5
18.7
10.3
12.5
12.2
16.2
20.7
14.1
11.0
12.7
11.7
9.8
19.6
10.0
6.7
10.4
15.2
12.5
15.0
8.3
9.0
17.7
9.8
6.9
10.0
17.2
9.2
30.8
11.1
1.7
9.4
10.9
10.3
8.5
9.2
7.9
8.5
7.8
16.5
7.3
5.6
9.2
8.1
12.5
10.0
8.1
8.9
13.9
7.7
12.9
6.3
6.4
5.6
5.6
8.5
10.1
8.2
10.5
10.8
7.6
9.3
6.2
9.0
10.6
20.9
7.7
2.2
4.1
4.6
4.0
4.1
6.1
1.8
2.6
1.8
7.7
4.8
2.8
3.5
3.9
5.5
4.3
3.9
3.3
9.6
3.0
3.6
1.5
2.5
2.7
1.7
7.8
4.1
3.9
4.4
2.8
3.6
5.0
4.6
4.1
11.5
8.0
4.0
1.3
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
29
8. Purpose of Travel (1)
■Purpose of travel (Total/Multiple answers)
2017
survey
2016
survey
(n=4,986) (n=4,802)
To stroll around town 49.0 49.7
To eat good food 46.8 46.7
To shop 38.6 36.9
To see famous sites and historic spots (other than World Heritage) 36.7 38.1
To escape from the routine 27.5 26.1
To see World Heritage sites 22.7 26.1
To create memories 21.3 20.9
To experience a different culture 20.4 19.7
To enjoy nature 16.1 16.0
Relax at hotel 15.5 16.7
To relax on the beach 13.8 14.5
Just to try getting to a foreign country 13.3 13.2
Engage in sports / hands-on activities 12.0 12.3
Beauty treatments and massages 10.8 10.5
To see stimulation 10.5 10.7
To view art 10.4 12.3
To stay at luxury hotels 7.5 7.4
In expectation of interactions and new encounters with local people 7.4 7.2
To see Japanese friends and acquaintances who live there 6.0 6.4
For my children 5.4 5.1
To improve my language ability 3.6 3.8
To visit a place that is in my memories 3.2 3.2
To experience places off the beaten track / adventures 3.0 2.9
To enjoy a concert / musical performance 2.7 2.6
For my parents 2.7 2.4
For my own overseas wedding / honeymoon 2.6 2.3
To view event during a particular time (Rio Carnival, etc.) 2.4 2.6
To view a sport event 1.4 1.9
To get a better grounding in hobbies and studies pursued 1.4 2.0
To attend a wedding ceremony 1.1 1.1
To tour locations of filming 0.9 1.2
To do a home-stay / study abroad 0.7 0.7
To benefit my career opportunities 0.4 0.5
Working holiday 0.2 0.1
Other 4.9 4.8
0 10 20 30 40 50
2017 survey total 2016 survey total
(%)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
30
8. Purpose of Travel (2)
■Purpose of travel (Total/Multiple answers)
(%)
Sightseeing Purposes Activity PurposesComfort
Purposes
Sample
To stroll
around town
To eat good
foodTo shop
To see
famous sites
and historic
spots (other
than World
Heritage)
To see World
Heritage sites
Beauty
treatments
and massages
To stay at
luxury hotels
Engage in
sports /
hands-on
activities
To view art
To experience
places off the
beaten track
/ adventures
To enjoy a
concert /
musical
performance
To view event
during a
particular time
(Rio Carnival,
etc.)
To view a
sport event
To get a
better
grounding in
hobbies and
studies
pursued
To tour
locations of
filming
To escape
from the
routine
To enjoy
natureRelax at hotel
2017 survey total 4,986 49.0 46.8 38.6 36.7 22.7 10.8 7.5 12.0 10.4 3.0 2.7 2.4 1.4 1.4 0.9 27.5 16.1 15.5
2016 survey total 4,802 49.7 46.7 36.9 38.1 26.1 10.5 7.4 12.3 12.3 2.9 2.6 2.6 1.9 2.0 1.2 26.1 16.0 16.7
Sex Male 2,558 ①47.7 ②42.1 33.9 ③37.0 22.8 8.3 7.7 12.6 9.5 3.4 2.5 2.3 1.8 1.6 0.8 23.6 16.3 16.8
Female 2,428 ②50.4 ①51.8 ③43.5 36.4 22.6 13.5 7.3 11.4 11.4 2.6 3.0 2.5 1.0 1.2 0.9 31.6 15.8 14.1
Male 18-29 yrs 363 ①44.3 ②33 .3 ③33 .0 32.1 21.1 4 .6 3.4 14.4 5 .2 6.4 1.8 2.1 2.1 1.5 2.1 23.5 14.4 9 .8
Male 30-39 yrs 502 ①46.4 ②40 .9 ③39.4 36.0 20.0 9.1 6.9 13.4 8.3 3.3 2.5 2.5 1.8 2.3 1.1 29.3 15.1 17.8
Male 40-49 yrs 633 ②48.2 ①48.4 ③36.0 35.6 19.3 10.4 7.5 13.7 9.2 2.9 3.0 1.4 2.8 1.7 0.7 28.0 14.2 20.0
Male 50-59 yrs 459 ①45.0 ②44.6 ③33 .2 30 .8 19.2 10.9 9.8 12.4 7.8 2.6 2.0 1.1 1.5 1.6 0.5 23.9 15.1 15.6
Male 60 yrs or older 601 ①52.5 ③39 .8 28 .0 ②46.8 32.7 5 .5 9.9 10.0 14.6 2.8 3.0 4.0 0.9 1.1 0.4 13 .9 21.7 18.0
Female 18-29 yrs 615 ②47.3 ①55.0 ③46.7 30 .8 16 .6 14.2 3.5 14.7 7.4 2.5 2.5 1.8 0.9 2.1 1.8 31.9 9 .7 10 .1
Female 30-39 yrs 483 ②52.1 ①53.0 ③42.8 31 .7 18.8 13.9 6.5 13.9 7.4 4.2 2.1 2.5 1.9 1.4 0.9 35.4 15.3 16.7
Female 40-49 yrs 462 ②50.4 ①52.6 ③46.1 34.2 18.0 16.0 8.0 11.5 9.7 2.0 2.5 2.5 1.2 0.7 0.2 38.2 17.7 20.0
Female 50-59 yrs 389 ②52.9 ①54.4 ③43.5 40.8 26.7 14.7 8.4 7.2 15.3 1.2 5.4 3.3 0.9 1.2 0.9 27.0 12.0 10 .2
Female 60 yrs or older 479 ①51.0 ③43.8 37.5 ②47.1 35.1 8.9 11.5 7.9 19.0 3.1 2.9 2.9 0.2 0.2 0.5 24.8 25.2 14.2
Kanto 3,038 ①49.3 ②45.9 ③38.0 36.2 22.2 10.4 7.6 12.7 11.1 3.2 3.0 2.7 1.4 1.6 0.9 28.0 16.4 17.0
Kansai 1,235 ①49.4 ②49.3 38.3 ③38.4 23.3 11.2 6.6 10.0 9.5 2.8 2.1 1.5 1.1 1.2 0.6 27.0 16.6 12.7
Tokai 713 ①47.4 ②46.5 ③41.5 36.1 23.7 11.9 8.8 12.6 9.0 2.6 2.6 3.0 2.1 1.2 1.4 26.0 13.9 13.9
Worker (child 7 yrs and over) 1,821 ①48.9 ②45.4 38.0 ③41.8 27.1 10.0 10.1 11.4 13.4 2.7 2.7 2.6 1.0 1.1 0.6 22 .4 18.8 15.6
Worker (child 2-6 yrs) 232 ③38 .8 ①48.4 ②45.3 21 .4 9 .7 8.9 5.3 18.3 4 .6 1.4 1.2 1.3 1.1 0.7 0.4 27.4 18.4 24.0
Worker (child 1 yr and under) 145 ②40 .8 ①43.3 ③39.1 27 .0 18.2 9.9 6.0 12.5 5.6 0.7 1.6 0.6 1.3 1.3 0.6 24.8 15.9 20.1
Worker (married, no children) 1,003 ①49.1 ②48.4 ③39.6 36.1 21.2 10.7 8.5 14.1 8.3 3.2 2.2 2.4 1.7 0.9 0.4 29.3 16.6 18.0
Worker (unmarried) 1,537 ①52.1 ②48.1 ③37.9 35.0 21.7 12.7 5.4 10.6 9.8 4.0 3.6 2.8 1.7 1.6 1.5 33.0 13.6 13.6
Unmarried male 828 ①51.3 ②40 .2 31 .1 ③35.0 21.9 8.9 5.2 10.6 8.5 4.9 3.9 2.7 2.7 2.6 1.4 28.3 13.8 14.6
Unmarried female 20s/30s 695 ②49.3 ①56.1 ③44.8 32.9 18.2 15.0 3.6 12.1 8.5 3.3 2.8 1.4 0.8 2.2 1.7 34.3 10 .6 9 .5
Unmarried female 40s and over 256 ①56.1 ②48.9 ③40.3 38.0 26.7 14.5 7.2 5 .9 16.7 1.4 3.2 5.0 1.4 0.5 1.4 37.5 14.5 14.0
Student 248 ①45.0 ②44.0 ③36.1 32.5 17 .6 8.3 1 .8 10.5 8.4 2.2 1.8 0.9 1.8 5.3 1.8 25.1 7 .1 5 .8
Light 852 ①45.2 ②44.4 ③39.3 36.5 17 .1 10.2 5.0 13.0 6.6 2.7 2.9 2.4 1.5 1.6 1.2 21 .4 12.1 10.9
Middle 1,253 ①47.5 ②46.0 ③40.4 38.1 22.6 11.2 6.1 12.6 8.9 3.0 2.2 2.1 1.4 1.5 0.7 27.4 14.6 13.4
Heavy 2,881 ①50.8 ②47.9 ③37.5 36.2 24.4 10.8 8.9 11.5 12.2 3.2 3.0 2.5 1.4 1.4 0.9 29.3 17.8 17.8
Comfort
PurposesVague Purposes Personal Purposes Other Purposes
Sample
To relax on
the beach
To create
memories
To experience
a different
culture
Just to try
getting to a
foreign
country
To see
stimulation
In expectation
of
interactions
and new
encounters
with local
people
To improve my
language
ability
To benefit my
career
opportunities
To see
Japanese
friends and
acquaintances
who live there
To visit a
place that is in
my memories
For my
children
For my
parents
For my own
overseas
wedding /
honeymoon
To attend a
wedding
ceremony
To do a
home-stay /
study abroad
Working
holidayOther
2017 survey total 4,986 13.8 21.3 20.4 13.3 10.5 7.4 3.6 0.4 6.0 3.2 5.4 2.7 2.6 1.1 0.7 0.2 4.9
2016 survey total 4,802 14.5 20.9 19.7 13.2 10.7 7.2 3.8 0.5 6.4 3.2 5.1 2.4 2.3 1.1 0.7 0.1 4.8
Sex Male 2,558 14.0 18.8 21.0 12.7 11.8 8.4 3.5 0.4 5.8 3.4 5.1 1.7 2.5 1.4 0.3 0.2 4.8
Female 2,428 13.6 24.0 19.8 14.0 9.1 6.4 3.8 0.4 6.3 2.9 5.7 3.8 2.7 0.9 1.1 0.1 4.9
Male 18-29 yrs 363 15.3 26.0 22.3 20.8 19.3 7.0 6.7 0.9 3.1 2.8 0.6 1.2 6.7 1.8 0.9 0.9 2.4
Male 30-39 yrs 502 17.4 24.1 22.0 14.9 13.0 8.3 5.3 0.5 4.4 2.8 5.4 3.2 6.5 2.5 0.4 0.2 2.8
Male 40-49 yrs 633 17.5 18.8 20.1 14.2 12.9 8.3 2.8 0.4 5.7 3.9 7.8 2.1 0.9 0.7 0.4 0.1 4.2
Male 50-59 yrs 459 11.7 12 .7 17.4 7 .3 9.1 8.6 2.1 0.3 7.7 3.6 4.6 1.6 ― 0.7 ― ― 5.9
Male 60 yrs or older 601 8 .6 14 .8 23.1 8 .3 7.0 9.2 1.8 ― 7.2 3.7 5.1 0.5 ― 1.4 ― ― 7.7
Female 18-29 yrs 615 14.9 32.2 22.5 19.5 15.0 7.8 7.3 1.2 5.5 1.4 0.5 4.1 6.5 0.5 3.4 0.5 3.9
Female 30-39 yrs 483 18.8 29.4 18.1 18.5 10.6 7.6 3.9 0.2 6.9 1.9 6.7 5.1 4.6 2.5 0.9 ― 3.5
Female 40-49 yrs 462 18.7 18.2 20.0 12.5 8.5 6.2 3.5 ― 5.7 2.7 11.2 6.2 0.7 ― 0.2 ― 4.0
Female 50-59 yrs 389 7 .2 16.5 17.4 8.7 4 .8 4.8 1.5 ― 8.4 4.8 7.2 2.4 ― 0.9 ― ― 6.6
Female 60 yrs or older 479 7 .0 19.7 20.0 8 .2 3 .8 4.8 1.4 ― 5.3 4.6 4.8 1.0 ― 0.5 0.2 ― 7.2
Kanto 3,038 15.2 21.0 19.7 12.2 10.0 7.7 3.4 0.4 6.0 3.5 5.6 2.9 2.7 1.1 0.7 0.1 5.2
Kansai 1,235 11.5 21.7 22.4 16.2 11.3 7.0 4.6 0.4 6.2 2.3 4.8 2.4 1.9 1.2 0.8 0.3 4.2
Tokai 713 11.9 22.0 20.2 13.1 10.8 6.7 2.9 0.2 5.7 3.3 5.7 2.6 3.4 1.1 0.6 0.3 4.4
Worker (child 7 yrs and over) 1,821 12.1 19.3 22.0 9.4 6.9 6.5 2.4 0.2 6.4 4.0 9.8 1.9 0.1 1.2 0.3 ― 5.5
Worker (child 2-6 yrs) 232 26.1 27.7 15.5 13.3 8.4 7.0 4.0 0.4 7.1 4.6 28.3 5.9 0.5 2.3 0.4 0.4 4.7
Worker (child 1 yr and under) 145 21.9 26.5 10 .0 11.4 8.1 2.9 3.6 ― 6.1 2.0 9.5 6.3 12.5 2.9 ― ― 3.3
Worker (married, no children) 1,003 18.8 23.2 17.0 12.7 8.0 6.3 2.5 0.1 5.3 3.1 0 .1 2.8 10.3 0.9 0.1 0.1 3.7
Worker (unmarried) 1,537 11.1 19.7 20.9 17.4 15.7 8.9 3.8 0.4 6.0 2.3 0.6 2.6 0.2 1.1 0.8 0.3 5.1
Unmarried male 828 10.7 18.7 24.0 17.1 19.3 10.2 5.3 0.7 5.7 3.1 0 .4 1.7 0.3 1.3 0.5 0.4 5.1
Unmarried female 20s/30s 695 11.7 28.2 22.4 20.5 14.8 10.1 7.2 1.1 6.3 1.6 0 .2 4.0 0.2 0.8 3.5 0.3 4.3
Unmarried female 40s and over 256 6 .8 10 .4 15.8 13.1 7.7 5.0 1.8 ― 5.4 2.3 2.3 3.6 ― ― ― ― 6.8
Student 248 7 .1 30.0 30.0 20.3 17.2 12.3 16.3 3.1 5.3 3.1 ― 4.0 0.9 ― 6.1 0.4 4.4
Light 852 14.0 27.4 22.5 19.1 11.3 7.3 4.7 0.8 3.8 1.4 3.3 2.4 7.6 1.6 1.6 0.5 4.4
Middle 1,253 15.1 24.1 22.1 14.3 11.2 5.7 4.0 0.4 4.6 2.4 6.3 3.1 2.4 1.2 1.1 0.1 4.4
Heavy 2,881 13.2 18.3 19.0 11.1 9.9 8.2 3.1 0.3 7.3 4.1 5.6 2.7 1.2 0.9 0.3 0.1 5.2
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
† ①, ② , and ③ are the top three responses for each segment (excluding "Other" and "No ans.")
Number of
trips taken
Life
stage
Sex & age
Area of
residence
Life
stage
Sex & age
Area of
residence
Number of
trips taken
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
(%)
Sample
City
sightseeing /
Tour to
surrounding
area
Island tourPleasure
cruise
Visit famous
and historic
places
Theme park
Art museums
and historic
museums
Aquariums /
zoos
Shopping
tour
To tour
locations of
filming
Famous
dishes
Dinner
cruise
Beauty
treatments,
spa, massage,
hot springs
GolfingDiving and
snorkeling
Other marine
sports
Skiing and
snowboarding
2017 survey total 4,986 32.2 7.3 9.6 18.2 4.2 11.6 3.3 5.9 1.0 17.1 3.3 7.5 1.9 5.2 3.5 0.2
2016 survey total 4,802 33.4 7.6 10.4 20.6 4.6 13.5 3.6 7.0 1.1 18.7 3.4 7.0 2.2 6.0 3.5 0.3
UK 123 ①43.0 8.8 11.6 ③28.1 5.5 ②31.2 3.7 5.0 3.0 15.5 3.2 2 .5 1.3 1.4 ― 0.7
France 150 ①42.3 7.8 13.1 ③24.9 6.4 ②33.7 4.4 6.5 1.2 17.8 2.7 1 .3 0.7 1.2 1.2 0.6
Germany 114 ①37.3 1 .9 10.6 ②33.2 3.5 ③32.9 3.5 6.9 2.5 18.4 5.0 2 .0 ― ― 0.9 ―
Spain 101 ①58.7 7.7 7.4 ②51.4 2.7 ③37.7 3.9 5.0 0.9 30.4 2.2 ― 1.1 1.1 ― ―
Italy 182 ①56.2 20.8 20.0 ②44.5 3.2 ③39.9 3.8 12.6 1.7 36.2 4.3 1 .2 ― 1.1 0.5 ―
Other countries in western Europe 156 ①51.4 4.9 12.1 ②34.2 4.1 ②34.2 1.8 6.5 0.7 28.8 2.4 2 .2 1.5 0.7 0.7 ―
Other places in Europe 160 ①51.9 6.3 19.9 ③29.6 0.5 ②34.7 0.5 5.0 1.4 21.8 5.4 2 .4 ― ― 0.7 ―
Other Middle East or Africa 65 ①59.6 5.7 21.2 ②33.0 2.7 15.4 4.3 11.8 4.4 ③22.8 7.9 4.4 ― 2.7 2.7 2.7
USA east 148 ②26 .0 7.3 10.6 10 .0 8.8 ③19.6 4.9 7.0 1.2 9 .3 3.4 1 .9 0.6 1.9 1.2 1.2
USA west 177 ①23 .8 1 .1 3 .8 13.5 ②17.5 4 .5 2.9 2.2 0.5 11 .1 1.0 2 .2 2.1 0.5 0.5 1.1
USA south 50 ②13 .8 6.2 ③13.6 3 .9 ①46.0 ― 4.5 5.6 ― 9 .8 6.0 ― ― 4.3 6.0 ―
Canada 90 ①40.0 7.6 7.3 ③15.5 3.2 4 .4 2.0 5.3 ― ②16.7 ― 2 .3 1.2 ― ― 2.1
Central/South America or Caribbean 66 ①69.7 11.6 19.4 ②30.0 5.9 12.6 1.7 5.8 ― ③21.0 2.5 5.9 ― 7.3 5.9 1.3
Hawaii (Oahu) 538 ①29.1 10.8 11.8 6 .3 2.4 2 .4 3.2 7.1 1.6 ③14.1 7.8 4.3 4.7 12.5 8.7 0.2
Hawaii (other than Oahu) 133 ①32.3 ②22.9 ③22.4 10 .8 5.9 3 .7 2.8 9.2 2.1 14.9 10.8 8.8 11.5 12.8 10.2 1.3
Guam 241 ①21 .6 11.7 15.3 5 .7 2.5 1 .7 5.5 5.0 1.0 13.6 4.6 6.1 3.7 ③20.2 ②20.9 0.4
Saipan 27 16.4 ②32.4 12.0 3.2 6.4 3.2 6.4 12.7 3.2 10.3 10.4 25.1 ― ③28.4 ①38.4 3.2
South Pacific islands or other islands 78 18 .8 ②26.8 ③20.0 8 .4 1.1 4 .0 10.3 5.8 1.4 9 .2 7.1 17.5 ― ①52.7 15.7 1.1
Shanghai 98 ①34.2 2.7 10.0 ②25.7 5.4 8.2 2.6 11.0 0.9 ③20.2 2.1 8.8 ― 0.9 ― ―
Beijing 20 ①49.9 4.4 8.5 ②30.1 ― 5.4 ― ― ― 8.5 ― 5.4 ― ― ― ―
Other China (exc. Hong Kong / Macau) 60 ①30.6 ― 5.5 ②29.6 ― 18.5 3.1 1.9 1.9 ③18.9 ― 3.9 1.3 ― ― ―
Hong Kong 183 ①27 .1 1 .3 4.8 ③9.2 8.2 3 .3 2.8 8.0 0.6 ②17.8 3.6 8.5 0.6 ― ― ―
Macau 49 ①23 .1 1 .7 4.7 12 .5 4.7 1 .5 2.3 4.7 ― ②20.7 3.8 9.4 1.7 ― ― ―
Taiwan 699 ①33.8 1 .2 2 .0 ③20.6 1.6 15.5 1.6 8.3 1.0 ②21.0 0.6 10.9 0.5 0.3 0.3 0.2
Korea 452 ①15 .5 0 .5 2 .1 8 .8 2.5 2 .4 0.2 4.9 1.0 ②10 .7 0.9 ②10.7 0.3 0 .2 ― ―
Singapore 178 ①25 .7 6.3 4.9 10 .4 12.9 5 .5 ③16.5 5.6 1.0 ②19.2 1.2 4.1 1.3 1.7 1.2 ―
Phuket 27 19.4 ①37.5 14.5 6.8 11.3 ― ― 4.1 ― 3.3 3.3 ②35.7 2.8 ③26.1 2.8 ―
Thai beaches (other than Phuket) 31 ③10 .0 ①15.6 ― 7 .0 ― ― ― ― ― 2 .7 3.7 ②11.7 3.8 9.1 3.7 ―
Bangkok or other Thai cities 204 ①19 .5 4.4 3 .6 ③11 .5 1.3 1 .9 1.5 2.0 0.4 7 .7 2.6 ②15.7 6.9 0.6 0.6 ―
Bali 68 ①29.3 11.5 3 .0 ③21.6 1.3 1 .2 1.7 1.6 1.3 4 .6 ― ②29.0 1.3 19.6 10.3 ―
Malaysia 58 ①24 .5 ③15.5 12.7 ②17.6 5.1 7.6 1.8 3.9 ― 12 .1 3.2 7.3 6.8 1.9 1.9 ―
Philippines 114 12 .2 ②18.0 8.2 3 .4 0.9 1 .7 3.0 5.2 ― 6 .1 1.0 12.3 2.4 ①19.6 ③15.1 ―
Vietnam 136 ①46.3 9.8 25.0 ②35.4 3.0 6.7 2.1 8.8 1.2 ③25.2 4.7 15.1 0.9 ― ― ―
Cambodia 34 ②40.4 ― 15.1 ①55.3 ― 6 .5 ― 6.5 ― ③25.3 2.2 22.3 ― ― ― ―
Other places in Asia 78 ①54.1 ― 3 .9 ②37.2 1.1 10.4 1.3 3.9 ― ③25.1 ― 11.6 ― ― ― ―
Australia 151 ①41.3 ③22.0 ②25.6 21.2 7.4 6.8 18.5 2.5 1.3 19.3 9.6 3.9 0.7 11.6 7.0 ―
New Zealand or other Oceania 48 ①47.2 17.5 ②41.0 ③36.3 1.7 9.8 5.5 3.9 4.5 24.5 7.8 4.7 5.6 7.1 ― ―
Used 2,343 ①51.6 11.6 15.0 ②30.8 5.7 17.1 4.8 10.4 1.5 ③26.6 5.0 8.7 1.6 7.6 4.9 0.2
Didn't use 1,726 ①12 .1 2.9 4 .3 5 .2 3.1 7.4 1.9 1.6 0.6 ②8.8 1.2 6.7 2.0 3.0 2.2 0.2
Sample
Outdoor
(fishing,
climbing, etc.)
Riding
(horseback,
rafting, etc.)
Other sportsSafari jungle
tour
Viewing of
theater,
musicals,
concert,
shows, etc.
Sports
viewing
Other event
viewing
Government
operated
gambling
(casinos,
horse racing,
etc.)
Night tour Instruction
Ethnic
cultural
experiences
Trains Car rental Other Nothing
Don't know
or don't
remember
2017 survey total 4,986 2.7 3.6 1.5 1.2 7.4 1.8 0.7 0.9 4.1 0.3 1.8 6.1 4.7 3.2 21.2 11.5
2016 survey total 4,802 2.7 3.4 1.6 1.4 8.2 1.7 1.1 0.9 4.2 0.2 2.1 7.3 4.8 3.7 20.0 10.2
UK 123 3.6 3.4 4.3 1.4 14.2 6.7 ― 1.5 4.5 ― ― 11.2 3.9 2.7 12 .0 5 .0
France 150 3.1 3.8 1.9 1.1 7.9 4.7 1.1 ― 2.7 0.7 ― 15.5 3.9 1.4 19.0 9.4
Germany 114 0.7 1.7 0.8 ― 12.0 5.2 1.6 ― 4.6 ― 0.7 21.0 1.5 2.9 11 .1 14.7
Spain 101 2.1 2.2 1.1 ― 22.5 5.7 1.1 ― 9.6 1.1 3.2 13.9 1.8 5.1 7 .4 6 .3
Italy 182 2.0 3.4 0.5 ― 5.6 3.8 1.4 ― 4.8 ― 0.6 13.8 1.6 1.6 10 .7 6.8
Other countries in western Europe 156 5.8 2.6 2.1 1.5 16.8 3.7 2.1 0.6 1.5 1.5 2.8 17.5 4.2 4.2 10 .4 5 .7
Other places in Europe 160 1.9 2.7 0.7 0.7 21.7 1.2 ― ― 1.7 0.7 1.9 16.7 3.8 7.1 12 .1 7.6
Other Middle East or Africa 65 12.9 16.9 5.2 9.8 11.4 1.3 ― ― 9.7 1.3 9.2 8.9 ― 7.6 17.6 6.8
USA east 148 3.8 4.8 3.4 2.5 ①26.8 11.8 1.3 1.8 5.1 1.4 1.8 4.0 6.5 5.0 22.0 12.4
USA west 177 1.1 3.3 2.6 1.0 14.7 7.4 2.6 4.4 3.5 0.5 1.2 4.4 ③15.1 3.3 17.0 9.4
USA south 50 1.8 2.2 2.3 2.2 5.8 4.4 2.2 ― ― ― 1.8 ― 12.9 1.8 14 .3 11.6
Canada 90 3.4 8.0 1.2 0.9 2.5 5.4 ― ― 2.6 ― ― 4.9 9.0 10.0 17.1 10.5
Central/South America or Caribbean 66 11.0 7.2 1.3 1.3 4.5 4.6 ― 1.3 4.2 ― ― 6.7 3.0 5.0 9 .6 5 .2
Hawaii (Oahu) 538 5.1 7.6 3.4 1.1 4.3 0.3 0.7 0.4 3.6 ― 1.1 ― ②15.8 3.0 12 .7 9.1
Hawaii (other than Oahu) 133 12.9 8.6 2.4 4.0 4.4 0.6 1.3 0.6 5.7 ― 0.6 0 .6 15.2 5.8 4 .1 11.1
Guam 241 3.2 7.3 2.6 1.6 5.5 0.7 0.8 ― 3.9 0.7 2.2 0 .4 7.3 4.8 13 .6 10.9
Saipan 27 6.4 14.8 6.2 3.2 9.0 3.2 ― 7.3 7.3 3.2 3.2 3.2 10.0 11.2 10.3 7.2
South Pacific islands or other islands 78 3.2 7.6 3.7 4.6 2.8 ― 1.4 2.8 7.2 1.4 1.4 2.8 3.5 6.4 13 .1 4 .4
Shanghai 98 ― 1.1 ― ― 5.9 2.0 ― ― 2.3 ― ― 3.4 1.9 2.3 28.7 8.1
Beijing 20 ― ― ― ― ③13.5 ― 5.4 ― 5.3 ― ― ― ― ― 15.5 16.8
Other China (exc. Hong Kong / Macau) 60 ― ― ― ― 11.5 ― 1.8 ― 7.1 ― 3.6 6.3 3.3 1.8 28.4 18.7
Hong Kong 183 0.6 0.5 ― ― 3.2 0.9 0.8 3.3 8.4 ― 0.6 3.8 0.6 2.3 33.8 15.0
Macau 49 ― ― ― ― 5.4 ― 1.5 ③13.0 9.5 ― ― 6.4 ― 2.4 28.9 22.2
Taiwan 699 0.4 0.1 0.5 0.4 1 .7 0.6 0.5 0.3 3.6 0.4 2.6 12.2 0.9 2.1 30.0 13.1
Korea 452 1.8 0.5 0.7 0.2 9.3 0.2 0.7 1.2 1.3 0.2 1.7 3.2 ― 0.4 39.5 16.5
Singapore 178 1.2 2.3 0.6 8.0 1 .9 2.0 ― 4.8 8.0 ― 0.7 2.5 1.1 3.2 26.8 12.2
Phuket 27 4.0 12.4 ― 8.3 4.2 ― ― ― 10.7 ― ― ― 3.1 ― 17.1 6.7
Thai beaches (other than Phuket) 31 3.7 ― ― 3.6 7.2 ― 3.5 ― ― ― ― ― 8.2 ― 37.1 14.6
Bangkok or other Thai cities 204 1.2 4.9 0.9 0.4 7.4 1.4 0.9 ― 4.6 0.4 0.9 3.5 2.4 3.6 31.1 14.7
Bali 68 1.6 7.4 4.6 1.3 12.8 ― 1.2 ― 5.4 ― 1.3 1.6 3.2 4.6 16.6 6 .2
Malaysia 58 3.1 1.8 ― ― 5.2 ― 1.9 3.3 1.3 2.0 3.3 7.6 1.5 ― 32.2 10.7
Philippines 114 1.0 4.2 1.9 0.8 ― 0.8 ― ― 3.1 ― 1.0 1 .0 1.4 ― 28.4 16.5
Vietnam 136 0.8 2.3 ― 1.5 10.2 2.1 ― ― 2.3 ― 3.4 1.6 0.8 3.1 12 .6 15.3
Cambodia 34 ― ― 2.4 ― 18.9 ― 3.2 ― ― ― 6.5 ― 3.4 12.6 11 .6 9.0
Other places in Asia 78 3.7 8.0 1.1 1.1 10.9 ― ― ― ― ― 9.3 6.1 4.1 4.3 17.2 7.6
Australia 151 8.9 10.9 4.0 4.0 2 .1 1.9 0.6 0.6 8.8 ― 2.8 9.1 8.8 4.9 9 .7 8.1
New Zealand or other Oceania 48 11.8 16.6 6.3 1.5 2 .4 1.7 2.2 ― 4.1 ― 6.5 5.8 11.0 10.5 4 .7 4 .7
Used 2,343 3.8 5.0 1.9 1.9 8.9 1.8 0.9 1.1 6.5 0.3 3.0 6.0 2.8 3.0 14 .8 2 .3
Didn't use 1,726 2.0 2.4 1.1 0.5 6.4 2.1 0.4 1.0 1.7 0.2 0.5 ③8.1 7.7 4.0 41.2 5 .1
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded. † Items with under 30 samples are not shaded in the table.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded. † Items with under 10 samples are not indicated in the table.
† ① , ② , and ③ are the top three actions done locally as seen by destination (exc. "Other," "Nothing,"and "Don't know or don't remember").
† "Actions as destination" is the total of "that which was incorporated in the package tour," "that which was applied for prior to departure," and "that which was applied for locally"
Package
use
Last
destination
(middle
classification)
Last
destination
(middle
classification)
Package
use
31
9. Actions at Destination
1) Total
■Actions at destination (Total/Multiple answers)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
32
9. Actions at Destination
2) What was Included in Package Tours (package tour users)
■That which was incorporated into the package tour (Package tour users who were involved in the consideration of the trip/Multiple answers)
(%)
Sample
City
sightseeing /
Tour to
surrounding
area
Island tourPleasure
cruise
Visit famous
and historic
places
Theme park
Art museums
and historic
museums
Aquariums /
zoos
Shopping
tour
To tour
locations of
filming
Famous
dishes
Dinner
cruise
Beauty
treatments,
spa, massage,
hot springs
GolfingDiving and
snorkeling
Other marine
sports
Skiing and
snowboarding
2017 survey total 2,343 40.1 6.8 9.3 24.9 2.4 12.7 1.9 7.7 0.6 18.9 2.9 1.7 0.3 1.6 0.8 0.1
2016 survey total 2,284 42.4 7.2 10.9 29.3 2.8 15.1 1.9 9.6 0.8 21.0 2.5 1.7 0.5 2.3 0.7 0.1
UK 66 ①61.2 9.1 12.7 ②36.1 1.7 ③30.2 2.7 5.2 ― 17.3 3.0 1.7 ― ― ― ―
France 64 ①49.4 10.1 13.9 ②27.3 4.3 ③25.9 4.4 6.2 2.7 23.8 6.2 1.3 ― 1.4 1.4 ―
Germany 47 ①71.0 2.3 12.4 ②55.1 1.8 ③32.5 2.4 6.6 ― 26.1 5.6 ― ― ― ― ―
Spain 60 ①69.7 9.3 7.4 ②58.6 ― ③48.6 1.2 5.5 ― 38.5 3.8 ― 1.9 ― ― ―
Italy 116 ①69.2 26.8 23.9 ②50.1 3.3 40.3 1.7 16.7 1.7 ③41.0 2.9 1.0 ― 0.8 0.8 ―
Other countries in western Europe 80 ①68.6 8.1 14.4 ②52.4 4.1 32.4 0.9 10.6 ― ③41.3 2.4 1.4 1.4 ― ― ―
Other places in Europe 88 ①73.3 4.7 18.8 ②48.1 0.9 ③38.4 0.9 6.9 1.2 33.4 6.4 4.4 ― ― ― ―
Other Middle East or Africa 35 ①66.4 5.5 27.9 ②47.4 2.5 17.5 5.0 16.7 2.5 ③30.5 12.2 8.1 ― 2.5 2.5 2.5
USA east 50 ①34 .4 6.7 ③13.5 ②20.8 5.7 5 .1 5.2 9.2 3.5 7 .4 5.6 3.5 1.7 3.5 3.5 3.5
USA west 59 ①34 .7 ― 3 .4 ②19 .2 ③17.4 1 .8 1.5 6.6 1.5 12 .6 1.5 1.5 ― 1.5 1.5 1.5
USA south 23 ②16.9 4.8 9.3 8.5 ①33.2 ― ― ― ― 8.6 ③9.4 ― ― ― ― ―
Canada 35 ①42.4 5.2 8.3 ②24.7 2.5 2 .5 ― 5.7 ― ③16.9 ― 2.5 ― ― ― ―
Central/South America or Caribbean 37 ①51.7 6.9 17.1 ②33.2 8.3 9.3 ― 2.9 ― ③25.6 2.3 5.3 ― ― ― ―
Hawaii (Oahu) 286 ①16 .4 ②6.5 ③6.1 4 .9 0.7 0 .6 1.3 3.0 0.9 3 .3 5.5 ― 0.6 1.9 1.3 ―
Hawaii (other than Oahu) 71 ①27 .4 ②16.6 10.2 8 .8 6.7 2 .3 1.2 8.3 2.3 ③10 .5 3.9 3.6 3.4 5.5 1.2 1.2
Guam 136 ①16 .9 6.8 ②11.2 2 .7 1.5 1 .7 2.1 3.9 1.3 4 .1 2.7 4.1 0.6 ③8.9 6.5 0.6
Saipan 17 5.1 12.6 5.1 5.1 5.1 ― 5.1 ①20.2 5.1 5.1 9.9 5.1 ― ③16.3 ②17.7 5.1
South Pacific islands or other islands 53 ②12 .5 ③10.9 ①14.6 2 .8 ― ― 9.2 3.4 2.0 3 .0 5.0 ― ― ③10.9 1.6 ―
Shanghai 37 ①62.9 4.7 14.5 ②51.0 2.9 15.9 2.4 26.6 ― ③33.6 3.1 ― ― ― ― ―
Other China (exc. Hong Kong / Macau) 20 ②62.3 ― 10.8 ①64.8 ― 25.4 ― ― ― ③33.2 ― ― ― ― ― ―
Hong Kong 71 ①43.6 1 .2 8.1 14 .3 3.1 4 .3 1.6 ③16.3 1.5 ②18.9 1.6 ― ― ― ― ―
Macau 22 ①38.0 ― 10.6 ③15.9 ― ― 5.3 10.6 ― ②19.7 5.3 ― ― ― ― ―
Taiwan 340 ①47.7 0 .8 2 .5 ②29.2 1.4 21.9 0.3 13.3 1.0 ③28.7 0.4 3.3 ― ― ― ―
Korea 195 ①22 .9 1 .2 2 .1 ③9.7 1.4 1 .9 0.4 5.9 0.6 ②10 .4 1.6 1.5 ― ― ― ―
Singapore 92 ①32 .6 10.0 5.1 ②14 .0 4.4 4 .1 9.7 8.7 ― ③11 .2 2.4 1.2 0.9 ― ― ―
Phuket 13 ②17.0 ①25.8 ②17.0 8.4 15.4 ― ― 8.6 ― 7.0 7.0 8.6 ― 7.0 ― ―
Thai beaches (other than Phuket) 13 ①24.7 ― ― ― ― ― ― ― ― ― ― ― ― ― ― ―
Bangkok or other Thai cities 44 ①31 .8 2.0 3 .4 ②19 .5 3.6 ― 2.5 4.7 ― ③12 .8 ― 5.4 ― ― ― ―
Bali 36 ①13 .9 3.2 ― ②10 .9 ― ― ― ― ― 5 .5 ― ― ― 2.4 ― ―
Malaysia 15 ①50.1 ②36.8 21.7 ③34.6 7.2 ― ― 15.3 ― 20.3 ― ― ― 7.6 ― ―
Philippines 33 ②5.8 ①8.5 2 .7 ③3.3 ― ― ― 2 .7 ― ― ― ― ― 2.5 ― ―
Vietnam 71 ①49.7 11.3 ③28.2 ②43.3 ― 3 .2 1.2 12.5 ― 26.7 4.7 1.5 ― ― ― ―
Cambodia 17 ①49.6 ― 18.7 ②49.5 ― 6.1 ― 6.6 ― ③38.1 ― 6.6 ― ― ― ―
Other places in Asia 35 ①87.6 ― 8.7 ②76.8 ― 17.0 3.0 8.6 ― ③50.3 ― ― ― ― ― ―
Australia 79 ①35.7 ②25.0 21.2 ③22.0 2.9 3 .5 13.5 1 .1 1.1 10 .4 10.1 2.5 ― 3.6 2.9 ―
New Zealand or other Oceania 28 ①63.4 17.6 ③39.3 ②45.9 ― 11.2 2.7 ― ― 31.6 6.8 ― ― 2.7 ― ―
Sample
Outdoor
(fishing,
climbing, etc.)
Riding
(horseback,
rafting, etc.)
Other sportsSafari jungle
tour
Viewing of
theater,
musicals,
concert,
shows, etc.
Sports
viewing
Other event
viewing
Government
operated
gambling
(casinos,
horse racing,
etc.)
Night tour Instruction
Ethnic
cultural
experiences
Trains Car rental Other Nothing
Don't know
or don't
remember
Free
activity at
destination
beyond
roundtrip
air ticket,
hotel
accommodations,
and local
transportation
2017 survey total 2,343 2.0 2.3 0.7 0.8 4.2 0.6 0.3 0.5 3.1 0.2 1.9 3.6 0.2 0.8 1.8 0.8 46.9
2016 survey total 2,284 2.1 1.7 1.1 1.1 3.7 0.6 0.5 0.5 3.6 0.1 2.1 4.5 0.2 0.6 1.8 0.7 44.6
UK 66 4.1 1.8 4.8 ― 1.7 ― ― ― 1.3 ― ― 4.7 1.3 1.6 1.6 1.7 16 .3
France 64 1.7 5.8 1.7 ― 7.0 4.5 ― ― ― ― ― 4.9 1.6 ― ― ― 38 .1
Germany 47 1.8 ― ― ― 5.1 4.8 1.9 ― 2.3 ― ― 4.4 ― ― ― 2.4 17 .7
Spain 60 1.9 1.9 ― ― 21.9 1.9 ― ― 9.2 1.9 1.8 8.8 ― ― ― ― 20 .3
Italy 116 1.7 5.3 ― ― 3.6 1.4 ― ― 1.9 ― 1.0 5.5 ― ― 1.6 ― 23 .4
Other countries in western Europe 80 7.0 1.4 1.4 1.4 7.7 ― 2.7 ― 1.4 2.8 4.0 8.3 ― 2.8 ― 1.4 19 .2
Other places in Europe 88 2.2 1.0 ― ― 19.4 ― ― ― 1.2 1.2 1.0 8.3 ― 4.9 2.5 ― 17 .1
Other Middle East or Africa 35 13.4 14.7 2.5 8.3 12.3 2.5 ― ― 9.7 ― 11.2 4.6 ― 3.0 3.2 ― 22 .9
USA east 50 11.2 10.4 1.8 3.4 7.2 1.8 ― 1.7 1.7 ― 1.8 4.0 1.7 1.8 ― ― 55.6
USA west 59 1.5 1.5 2.9 ― 1.5 2.9 ― 3.9 1.8 ― 2.0 1.4 ― ― 1.9 ― 44.0
USA south 23 3.9 ― 5.1 ― ― ― ― ― ― ― 3.9 ― ― ― ― ― 53.6
Canada 35 5.5 5.5 3.1 2.4 ― ― ― ― 3.4 ― ― 3.3 ― ― 3.2 ― 40 .5
Central/South America or Caribbean 37 5.3 2.4 ― ― 3.0 ― ― ― 4.6 ― ― 6.0 ― ― ― ― 33 .0
Hawaii (Oahu) 286 1.3 3.9 1.9 0.6 1.3 0.3 ― ― 1.2 ― 0.7 ― ― 0.7 1.8 1.8 68.3
Hawaii (other than Oahu) 71 5.2 4.0 ― 2.3 2.7 ― ― 1.2 2.3 ― ― 1.2 1.2 1.5 1.6 4.4 52.7
Guam 136 2.1 3.7 0.6 0.8 3.3 1.3 ― ― 0.8 ― ― ― 0.8 0.6 6.3 ― 64.1
Saipan 17 10.2 5.1 5.1 ― 5.1 5.1 ― 6.4 6.4 ― ― ― ― ― ― 6.3 49.6
South Pacific islands or other islands 53 ― 4.1 ― 2.0 2.1 ― 2.0 2.1 2.0 2.0 ― ― ― 3.8 5.3 ― 52.3
Shanghai 37 ― ― ― ― 2.0 ― ― ― ― ― ― ― ― ― ― 2.4 16 .8
Other China (exc. Hong Kong / Macau) 20 ― ― ― ― 10.8 ― ― ― 10.8 ― 10.8 4.5 ― ― ― 4.2 22.2
Hong Kong 71 ― ― ― ― 1.6 1.2 ― 4.1 11.0 ― 1.5 1.6 ― 1.6 ― ― 49.0
Macau 22 ― ― ― ― ― ― ― 12.9 9.1 ― ― 5.3 ― ― ― ― 62.0
Taiwan 340 0.7 0.2 0.5 0.6 1.8 0.9 0.7 ― 5.1 ― 3.5 10.3 ― 0.3 1.7 ― 45.5
Korea 195 0.4 ― ― ― 4.9 ― ― 1.0 1.0 ― 1.6 0.4 ― 0.4 2.4 1.5 67.2
Singapore 92 1.2 2.4 ― 4.8 1.2 1.0 ― ― 6.1 ― 1.3 ― ― ― 0.8 ― 56.7
Phuket 13 ― 8.4 ― 8.6 ― ― ― ― 7.0 ― ― ― ― ― ― ― 67.2
Thai beaches (other than Phuket) 13 ― ― ― ― ― ― ― ― ― ― ― ― ― ― ― ― 75.3
Bangkok or other Thai cities 44 ― 2.6 ― 1.7 3.6 ― 1.7 ― 3.6 ― 1.7 1.7 ― ― ― ― 61.1
Bali 36 ― 2.4 ― ― ③8.7 ― ― ― ― ― 2.4 ― ― 3.2 ― ― 75.0
Malaysia 15 5.1 7.2 ― ― ― ― ― ― ― ― ― ― ― ― 5.6 ― 31.7
Philippines 33 ― ― ― ― ― ― ― ― ― ― ― ― ― ― 6.1 ― 79.6
Vietnam 71 ― 3.3 ― ― 10.6 1.2 ― ― ― ― ― ― ― ― 1.0 1.6 43.2
Cambodia 17 ― ― ― ― 25.5 ― ― ― ― ― 6.1 ― ― 6.6 ― ― 37.3
Other places in Asia 35 2.5 8.5 ― 2.3 15.7 ― ― ― ― ― 17.2 8.7 ― ― ― ― 9 .1
Australia 79 6.7 4.8 2.5 1.1 1.1 ― ― ― 8.1 ― ― 8.1 ― ― 1.4 2.5 39 .1
New Zealand or other Oceania 28 8.2 11.1 ― ― 4.1 ― ― ― 4.1 ― 7.1 4.2 ― ― ― ― 16.1
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded. † Items with under 30 samples are not shaded in the table.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded. † Items with under 10 samples are not indicated in the table.
† ① , ② , and ③ are the top three actions done locally as seen by destination (exc. "Other," "Nothing," "Don't know or don't remember,"
"Free activity at destination beyond roundtrip air ticket, hotel accommodations, and local transportation")
Last
destination
(middle
classification)
Last
destination
(middle
classification)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
(%)
Sample
City
sightseeing /
Tour to
surrounding
area
Island tourPleasure
cruise
Visit famous
and historic
places
Theme park
Art museums
and historic
museums
Aquariums /
zoos
Shopping
tour
To tour
locations of
filming
Famous
dishes
Dinner
cruise
Beauty
treatments,
spa, massage,
hot springs
GolfingDiving and
snorkeling
Other marine
sports
Skiing and
snowboarding
2017 survey total 4,986 13.4 3.4 4.0 5.2 2.2 2.6 1.1 1.8 0.5 4.6 1.6 2.5 1.2 3.3 1.9 0.2
2016 survey total 4,802 13.1 3.2 3.9 5.7 2.2 3.1 1.2 1.8 0.4 4.8 1.6 2.7 1.2 3.6 1.8 0.1
UK 123 ①18.9 4.3 3.4 5.7 3.7 5.7 0.7 1.8 2.3 1.8 1.6 0.9 0.6 0.7 ― 0.7
France 150 ①20.5 2.9 4.8 7.0 2.9 ②12.4 1.3 3.7 0.6 5.0 0.7 0.7 ― 1.2 0.6 0.6
Germany 114 ②9.7 0.9 1.7 ③7.4 1.9 7.3 0.7 3.4 2.5 2.7 2.7 1.0 ― ― 0.9 ―
Spain 101 ①20.5 2.2 3.3 ②16.5 1.6 4.2 ― 1.8 0.9 4.2 1.1 ― ― 1.1 ― ―
Italy 182 ①16.0 4.2 6.1 ②15.5 0.6 ③11.4 1.0 1.9 1.1 4.3 2.4 1.2 ― 1.1 ― ―
Other countries in western Europe 156 ①14.9 0.7 2.1 7.0 0.7 6.6 ― 0.5 0.7 3.3 1.2 1.4 ― 0.7 ― ―
Other places in Europe 160 ①12.5 1.2 7.0 2.3 ― 4.0 ― 0.5 ― 0.7 1.9 ― ― ― ― ―
Other Middle East or Africa 65 ①10.8 4.0 5.7 ③7.2 2.7 1.3 1.3 2.7 1.8 6.1 ― 1.7 ― 1.3 1.3 2.7
USA east 148 ②10.5 4.1 3.8 3.6 5.1 ③7.6 2.3 2.4 0.6 1.7 0.6 1.3 0.6 1.3 0.6 1.2
USA west 177 ①12.1 1.1 3.3 4.8 ③9.7 1.6 0.5 0.6 ― 2.8 ― 1.2 0.6 ― ― 1.1
USA south 50 3 .9 4.1 ③7.7 ― ①30.8 ― 2.2 3.4 ― 2.1 1.7 ― ― 4.3 6.0 ―
Canada 90 ①21.2 4.0 2.2 ②6.0 1.0 1.3 ― 3.2 ― ③5.9 ― ― ― ― ― 0.9
Central/South America or Caribbean 66 ①31.7 4.3 ③10.7 ②11.5 1.3 1.1 ― 2.6 ― 2.9 1.3 1.3 ― 6.0 4.2 1.3
Hawaii (Oahu) 538 ①19.9 6.1 8.0 2.5 1.5 1.5 1.9 3.9 1.1 5.9 4.8 1.8 3.2 ③9.0 5.8 0.2
Hawaii (other than Oahu) 133 ①19.4 ②16.5 ③15.4 5.7 1.8 2.9 2.8 4.3 2.1 9.3 5.1 5.2 6.2 7.9 8.1 1.3
Guam 241 ③12.4 8.0 7.3 3.0 1.2 1.2 2.3 1.5 0.4 7.3 2.2 1.7 3.0 ②13.4 ①13.5 0.4
Saipan 27 3.0 ①17.4 9.0 ― 6.4 3.2 3.2 ― ― 6.4 4.2 4.2 ― ③11.0 10.0 3.2
South Pacific islands or other islands 78 ③7.9 ②15.2 6.8 2.8 1.1 2.8 3.9 3.5 1.4 2.9 4.0 4.3 ― ①27.6 7.2 1.1
Shanghai 98 ①10.4 ― 4.2 ②8.4 ③5.4 1.9 1.7 2.0 ― 3.8 0.9 4.4 ― ― ― ―
Beijing 20 ①19.6 ③4.4 ③4.4 ②5.5 ― ― ― ― ― ③4.4 ― ― ― ― ― ―
Other China (exc. Hong Kong / Macau) 60 ②6.9 ― 1.9 ③5.4 ― 1.8 ― 1.9 1.9 4.9 ― ― ― ― ― ―
Hong Kong 183 ①10.3 0.9 1.2 2.3 ③6.0 0.6 1.5 2.3 ― ②6.5 2.4 1.8 0.6 ― ― ―
Macau 49 ②6.4 1.7 ― 3.9 4.7 ― ― 2.4 ― ①8.7 ― ― ― ― ― ―
Taiwan 699 ①13.0 0.8 0.7 ②5.9 0.6 2.6 0.4 1.8 0.4 ③5.6 0.2 2.6 0.4 0.2 0.2 0.2
Korea 452 ①8.0 ― 0.5 3.9 1.5 0.4 0.2 1.3 0.2 ③4.1 0.2 3.9 0.2 0.2 ― ―
Singapore 178 ①9.6 1.5 1.2 3.1 6.9 3.2 ③7.7 0.5 1.0 ②9.1 0.6 2.3 0.8 0.6 ― ―
Phuket 27 4.2 ②19.0 3.3 2.8 ― ― ― ― ― ― ― ③8.4 ― ①21.8 2.8 ―
Thai beaches (other than Phuket) 31 3 .4 ― ― ③3.5 ― ― ― ― ― ― ― ― ①3.8 ― ― ―
Bangkok or other Thai cities 204 ①9.3 2.5 1.9 ②5.4 0.6 0.4 ― 1.0 0.4 2.4 1.7 3.3 ③4.8 ― ― ―
Bali 68 ①17.2 8.2 1.3 8.9 1.3 ― 1.7 ― 1.3 ― ― ②16.7 1.3 ③15.0 4.5 ―
Malaysia 58 ②6.9 1.4 ― ①8.1 3.2 1.4 ― ― ― 4.0 1.9 2.0 ③5.0 ― ― ―
Philippines 114 6 .0 ①12.1 3.9 ― 0.9 0.8 ― 3.5 ― 2.9 1.0 3.0 1.7 ②11.2 ③6.3 ―
Vietnam 136 ①17.0 2.2 ③9.3 ②10.6 1.5 2.1 0.7 1.6 ― 6.7 2.2 6.6 0.9 ― ― ―
Cambodia 34 ①17.4 ― 5.5 ②16.7 ― ― ― 3.1 ― 2.4 ― 2.4 ― ― ― ―
Other places in Asia 78 ①12.8 ― ― ③3.4 ― 1.0 ― ― ― 1.4 ― ②4.4 ― ― ― ―
Australia 151 ①20.1 7.7 ②11.7 ③8.5 1.5 2.4 4.8 2.0 0.6 7.4 4.8 0.6 ― 8.3 1.5 ―
New Zealand or other Oceania 48 ②12.3 6.8 ①16.1 5.3 1.7 ― ― 1.5 2.2 2.3 1.5 4.7 4.0 3.3 ― ―
Used 2,343 ①16.8 4.8 5.3 ②6.4 2.7 3.2 1.6 2.5 0.8 ③5.5 2.1 3.4 0.7 5.1 3.0 0.2
Didn't use 1,726 ①7.8 1.4 2.2 2.9 2.0 2.0 0.5 0.7 0.4 3.3 0.9 2.2 1.4 1.4 0.7 0.1
Sample
Outdoor
(fishing,
climbing, etc.)
Riding
(horseback,
rafting, etc.)
Other sportsSafari jungle
tour
Viewing of
theater,
musicals,
concert,
shows, etc.
Sports
viewing
Other event
viewing
Government
operated
gambling
(casinos,
horse racing,
etc.)
Night tour Instruction
Ethnic
cultural
experiences
Trains Car rental Other Nothing
Don't know
or don't
remember
2017 survey total 4,986 1.4 1.8 0.8 0.5 3.7 1.1 0.3 0.4 1.9 0.1 0.7 2.3 3.0 2.0 52.5 7.1
2016 survey total 4,802 1.3 1.5 0.8 0.7 4.1 1.1 0.5 0.3 1.8 0.1 0.8 2.9 3.3 2.1 52.5 6.3
UK 123 1.4 0.9 2.5 ― ②9.7 5.4 ― 1.5 0.6 ― ― ③7.8 2.5 0.9 41 .1 5.9
France 150 1.3 1.3 1.2 ― 2.9 2.0 0.6 ― 1.9 ― ― ③7.2 1.9 1.4 51.0 4.7
Germany 114 ― 1.7 0.8 ― 4.7 4.5 0.8 ― 1.9 ― 0.7 ①13.8 1.5 2.9 53.2 6.4
Spain 101 1.0 1.1 1.1 ― ③7.6 3.9 1.1 ― 3.1 ― ― 5.7 1.1 5.1 47 .1 3.1
Italy 182 ― ― 0.5 ― 2.7 1.8 1.0 ― 2.8 ― ― 5.2 1.6 1.6 51.7 3.3
Other countries in western Europe 156 0.7 1.4 0.7 0.7 ②8.9 2.0 ― ― ― 0.7 ― ③7.2 3.8 2.1 57.8 4.3
Other places in Europe 160 0.7 0.7 ― 0.7 ③8.0 ― ― ― ― ― 0.7 ②8.1 2.7 3.3 63.3 1 .2
Other Middle East or Africa 65 4.0 ②9.2 2.6 ― ― ― ― ― 3.1 1.3 3.1 4.7 ― 4.2 61.5 3.3
USA east 148 1.7 1.9 1.3 1.3 ①16.3 5.6 0.6 ― 2.8 0.6 1.2 1.9 5.2 3.7 47 .0 8.4
USA west 177 1.1 2.0 1.2 0.5 9.6 4.0 0.9 0.4 2.3 0.5 0.5 2.6 ②10.3 2.7 45 .8 6.2
USA south 50 ― ― ― ― 1.5 ― 2.2 ― ― ― ― ― ②9.0 1.8 35 .4 11.8
Canada 90 0.8 2.4 ― ― 2.5 2.8 ― ― ― ― ― 2.4 5.6 6.6 53.4 5.8
Central/South America or Caribbean 66 8.1 3.0 1.3 ― 1.3 3.4 ― 1.3 1.3 ― ― 3.3 1.8 3.2 39 .7 3.0
Hawaii (Oahu) 538 3.5 5.1 1.9 0.6 3.1 ― 0.5 0.4 2.3 ― 0.7 ― ②11.3 2.1 32 .9 6.9
Hawaii (other than Oahu) 133 10.8 7.3 2.4 2.1 3.1 ― 0.6 ― 4.5 ― 0.6 0.6 9.3 3.7 23 .6 9.1
Guam 241 1.6 4.8 2.2 0.4 2.9 ― 0.4 ― 2.6 0.7 1.8 0.4 3.5 3.6 37 .7 7.0
Saipan 27 3.2 ②11.6 ― ― ― ― ― ― 3.2 3.2 3.2 3.2 6.8 8.2 49.2 4.0
South Pacific islands or other islands 78 2.2 2.5 2.3 ― 2.8 ― ― 1.4 5.8 1.4 ― 2.8 1.0 1.1 43 .2 5.4
Shanghai 98 ― 1.1 ― ― 5.1 2.0 ― ― 1.1 ― ― 1.1 0.8 2.3 58.0 6.2
Beijing 20 ― ― ― ― 4.1 ― ― ― ― ― ― ― ― ― 70.9 5.4
Other China (exc. Hong Kong / Macau) 60 ― ― ― ― ①8.7 ― ― ― 3.6 ― 3.6 ― ― 1.8 68.0 9.8
Hong Kong 183 ― ― ― ― 2.2 0.5 ― 2.2 3.1 ― ― 1.2 0.6 1.0 62.6 9.4
Macau 49 ― ― ― ― 3.9 ― ― ③5.7 4.0 ― ― 2.4 ― 2.4 59.0 6.1
Taiwan 699 ― ― 0.3 0.1 0.9 0.3 0.3 0.3 1.3 0.1 0.8 2.3 0.4 1.6 64.2 7.3
Korea 452 1.5 0.2 0.5 ― ②5.2 0.2 0.7 0.5 1.0 0.2 1.2 1.9 ― 0.2 63.4 9.6
Singapore 178 0.6 ― ― 3.7 1.3 1.5 ― 2.2 3.8 ― ― 0.7 0.4 3.2 49.9 9.6
Phuket 27 4.0 ③8.4 ― 4.2 ― ― ― ― 7.5 ― ― ― 3.1 ― 49.3 3.3
Thai beaches (other than Phuket) 31 ― ― ― ②3.6 ③3.5 ― ― ― ― ― ― ― 2.7 ― 75.8 7.3
Bangkok or other Thai cities 204 0.8 2.4 0.9 ― 2.9 0.5 ― ― 1.9 ― 0.5 1.6 1.2 2.1 63.5 6.8
Bali 68 1.6 3.2 2.9 ― 2.9 ― 1.2 ― 1.3 ― ― ― ― 1.3 41 .4 5.8
Malaysia 58 1.8 ― ― ― ― ― ― 1.3 ― 2.0 2.0 1.8 ― ― 65.9 8.0
Philippines 114 ― 1.0 ― 0.8 ― ― ― ― 0.8 ― 1.0 ― 1.4 ― 55.2 13.2
Vietnam 136 0.8 ― ― 0.6 1.6 1.5 ― ― 2.3 ― 1.2 1.6 0.8 0.6 50.5 9.4
Cambodia 34 ― ― ― ― ③5.9 ― ― ― ― ― ― ― ― 5.9 66.6 ―
Other places in Asia 78 ― ― ― ― 1.3 ― ― ― ― ― ― 2.0 ― 3.4 69.1 10.7
Australia 151 3.5 7.8 2.0 2.2 0.8 0.8 0.6 0.6 3.5 ― 1.5 4.2 4.1 2.3 43 .2 4.5
New Zealand or other Oceania 48 7.0 7.0 1.7 ― ― ― 2.2 ― ― ― 2.4 1.8 ③9.5 6.8 36 .4 2.3
Used 2,343 1.9 2.4 0.8 0.6 3.8 1.1 0.4 0.6 2.8 0.2 0.9 1.3 1.4 1.3 48.3 5.0
Didn't use 1,726 1.0 1.1 0.8 0.3 3.7 1.4 0.2 0.3 1.0 0.1 0.3 ③4.4 ②5.3 3.3 61.0 5.4
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded. † Items with under 30 samples are not shaded in the table.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded. † Items with under 10 samples are not indicated in the table.
† ① , ② , and ③ are the top three actions done locally as seen by destination (exc. "Other," "Nothing,"and "Don't know or don't remember").
Package
use
Last
destination
(middle
classification)
Last
destination
(middle
classification)
Package
use
33
9. Actions at Destination
3) What was Booked Prior to Departure (Total)
■What was booked prior to departure (Total/Multiple answers)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
34
9. Actions at Destination
4) What was Booked at Destinations (Total)
■What was booked at destinations (Total/Multiple answers)
(%)
Sample
City
sightseeing /
Tour to
surrounding
area
Island tourPleasure
cruise
Visit famous
and historic
places
Theme park
Art museums
and historic
museums
Aquariums /
zoos
Shopping
tour
To tour
locations of
filming
Famous
dishes
Dinner
cruise
Beauty
treatments,
spa, massage,
hot springs
GolfingDiving and
snorkeling
Other marine
sports
Skiing and
snowboarding
2017 survey total 4,986 6.0 2.0 2.8 3.3 1.2 4.1 1.8 1.1 0.4 5.6 0.7 5.2 1.0 1.9 1.6 ―
2016 survey total 4,802 6.8 2.2 2.6 3.2 1.7 4.7 1.9 1.5 0.5 6.1 1.1 4.4 1.2 2.2 1.8 0.2
UK 123 ②10.2 2.4 3.2 ③8.9 0.9 ①11.3 1.6 3.2 1.6 4.5 ― 1.6 0.7 0.7 ― ―
France 150 ②13.1 0.6 4.7 ③11.5 2.2 ①16.4 1.9 0.7 ― 4.0 ― ― 0.7 ― ― ―
Germany 114 4.0 0.9 3.8 5.2 0.8 ①13.0 1.8 1.7 2.5 ③7.8 2.0 1.0 ― ― ― ―
Spain 101 ①9.8 1.1 3.0 ②7.4 1.1 ③6.0 3.2 0.7 ― 4.4 ― ― 1.1 ― ― ―
Italy 182 4.1 1.9 2.3 4.3 0.5 ③6.6 1.7 1.1 ― ①7.8 0.6 0.6 ― 0.6 ― ―
Other countries in western Europe 156 ③5.9 2.2 4.6 2.0 1.3 ①14.2 1.3 0.5 ― 5.0 0.5 0.7 1.5 ― 0.7 ―
Other places in Europe 160 ③6.4 2.5 3.8 3.8 ― ①12.3 ― 1.2 0.7 4.0 0.7 ― ― ― 0.7 ―
Other Middle East or Africa 65 ①15.8 1.3 ③6.2 2.5 ― 5.9 3.0 1.3 2.6 3.2 1.3 ― ― ― ― ―
USA east 148 ③7.4 3.7 5.0 2.7 4.2 ①13.3 2.7 3.2 0.6 6.2 2.3 ― ― ― ― ―
USA west 177 ②6.3 0.5 2.2 2.8 4.1 3.5 2.9 1.1 0.5 ②6.3 0.5 0.5 2.1 ― ― 0.6
USA south 50 2.2 ― 1.7 ― ①8.0 ― 2.2 2.2 ― 3.8 ― ― ― ― ― ―
Canada 90 ①15.6 3.3 2.0 1.0 1.3 3.4 2.0 ― ― ②5.4 ― 1.3 1.2 ― ― 1.2
Central/South America or Caribbean 66 ①16.9 3.4 ③5.6 4.1 ― ②6.3 1.7 1.6 ― 5.2 1.3 1.7 ― 1.3 1.7 ―
Hawaii (Oahu) 538 ②7.8 4.1 4.4 2.0 0.9 0.7 0.7 3.1 0.4 ①8.3 1.3 2.9 1.9 3.6 3.3 ―
Hawaii (other than Oahu) 133 ③5.7 3.9 ②6.5 3.5 2.3 1.4 ― 1.8 0.6 3.4 4.9 3.8 ①7.1 5.4 3.0 ―
Guam 241 4.4 1.9 ②6.1 1.5 0.8 0.4 3.7 1.6 0.7 5.5 0.8 2.5 1.1 ③5.8 ①7.0 ―
Saipan 27 10.1 ③13.3 5.8 ― ― 3.2 6.4 3.2 3.2 3.9 ― ②17.7 ― 10.0 ①24.2 ―
South Pacific islands or other islands 78 4.9 ③10.6 8.8 5.1 ― 1.1 4.3 1.4 1.4 5.7 1.1 ②14.7 ― ①28.9 9.5 ―
Shanghai 98 ①6.9 0.9 3.5 3.9 ― 2.2 0.8 1.1 0.9 ③4.7 ― ②6.8 ― 0.9 ― ―
Beijing 20 ①25.4 ― 4.1 ②14.9 ― 5.4 ― ― ― 4.1 ― 5.4 ― ― ― ―
Other China (exc. Hong Kong / Macau) 60 3.0 ― ― 4.5 ― ①8.3 3.1 ― ― 4.3 ― 3.9 1.3 ― ― ―
Hong Kong 183 ③5.8 0.4 1.6 3.1 1.5 1.6 0.6 1.2 ― ②6.2 1.2 ①7.9 0.6 ― ― ―
Macau 49 ②4.7 ― ― 1.5 2.3 1.5 ― ― ― ②4.7 1.5 ①9.4 1.7 ― ― ―
Taiwan 699 3.6 0.7 0.6 2.5 0.5 3.6 1.5 0.7 0.2 ③4.6 0.3 ①7.5 0.1 0.2 0.1 ―
Korea 452 ③3.0 ― 0.9 1.9 0.6 1.1 ― 1.1 0.5 ②3.9 0.2 ①7.4 0.2 ― ― ―
Singapore 178 1.2 1.0 1.0 1.1 ③4.7 1.1 ②7.2 0.6 0.4 ①8.3 ― 1.9 ― 1.7 1.2 ―
Phuket 27 7.1 ②13.5 3.1 ― 4.0 ― ― ― ― 3.3 ― ①23.2 2.8 ③11.3 ― ―
Thai beaches (other than Phuket) 31 ― ①15.6 ― 3.5 ― ― ― ― ― 2.7 3.7 ②11.7 3.8 ③9.1 3.7 ―
Bangkok or other Thai cities 204 ②7.1 2.5 1.0 2.8 ― 1.9 1.0 ― ― 4.5 0.9 ①13.6 2.8 0.6 0.6 ―
Bali 68 6.2 1.6 1.7 ②9.9 ― 1.2 ― 1.6 ― 3.3 ― ①20.3 ― 5.0 5.8 ―
Malaysia 58 ①8.8 4.6 ③7.1 1.8 ― 6.2 1.8 ― ― 6.8 1.3 ②7.3 3.7 ― 1.9 ―
Philippines 114 4.5 6.1 5.0 3.4 ― 0.9 3.0 2.7 ― 3.1 ― ①12.3 0.7 ②9.5 ③8.8 ―
Vietnam 136 ②8.2 2.4 3.7 7.5 1.5 3.7 1.5 1.3 1.2 ③7.7 0.8 ①10.2 0.9 ― ― ―
Cambodia 34 3.3 ― ― ①22.3 ― ③3.4 ― ― ― ③3.4 2.2 ②16.5 ― ― ― ―
Other places in Asia 78 ①12.9 ― ― ― 1.1 2.7 ― ― ― 1.0 ― ②8.7 ― ― ― ―
Australia 151 ①10.8 4.6 6.5 5.9 4.4 5.0 ②10.2 ― 1.3 ③9.3 2.0 2.8 0.7 3.5 5.5 ―
New Zealand or other Oceania 48 3.1 2.2 5.5 ①6.3 ― 3.4 3.9 2.3 2.3 ①6.3 2.3 4.7 3.9 2.2 ― ―
Sample
Outdoor
(fishing,
climbing, etc.)
Riding
(horseback,
rafting, etc.)
Other sportsSafari jungle
tour
Viewing of
theater,
musicals,
concert,
shows, etc.
Sports
viewing
Other event
viewing
Government
operated
gambling
(casinos,
horse racing,
etc.)
Night tour Instruction
Ethnic
cultural
experiences
Trains Car rental Other Nothing
Don't know
or don't
remember
2017 survey total 4,986 0.8 1.1 0.5 0.4 2.7 0.6 0.3 0.4 1.5 0.1 0.5 2.6 2.0 1.1 59.3 6.4
2016 survey total 4,802 0.9 1.6 0.6 0.4 3.3 0.6 0.4 0.5 1.3 0.1 0.6 3.2 1.7 1.6 57.8 6.0
UK 123 ― 1.6 ― 1.4 4.2 2.2 ― ― 3.8 ― ― 3.4 0.7 0.9 51 .7 4.0
France 150 1.7 ― 0.6 1.1 2.0 1.3 0.6 ― 0.8 0.7 ― 8.3 1.3 ― 52 .4 5.7
Germany 114 ― ― ― ― 6.3 0.7 0.8 ― 2.8 ― ― ②9.5 ― 0.9 63.8 4.7
Spain 101 ― 1.1 1.1 ― 5.3 1.8 ― ― 2.1 ― 2.2 4.2 0.7 ― 55.9 7.4
Italy 182 0.9 ― 0.5 ― 0.6 1.1 0.5 ― 1.3 ― ― ②6.9 ― ― 64.8 5.1
Other countries in western Europe 156 1.5 1.2 1.4 ― 5.3 1.7 0.7 0.6 0.7 ― 0.7 ②7.5 0.5 1.4 61.8 3.5
Other places in Europe 160 ― 1.4 0.7 ― ②6.5 1.2 ― ― 1.7 ― 0.7 4.0 1.2 1.5 66.6 2.0
Other Middle East or Africa 65 ②7.0 5.9 1.3 5.3 6.1 1.3 ― ― 4.8 ― ― 1.8 ― 3.4 59.1 1 .3
USA east 148 1.7 1.9 2.3 0.6 ②12.6 6.2 0.7 1.2 2.8 0.8 ― 2.0 1.3 2.1 46 .8 6.4
USA west 177 0.5 1.8 0.4 0.5 ①6.8 3.5 2.1 2.6 0.6 ― ― 1.7 6.0 1.1 59.7 4.2
USA south 50 ― 2.2 ― 2.2 ③4.3 ②4.4 ― ― ― ― ― ― 4.0 ― 73.4 5.7
Canada 90 2.1 ③3.5 ― ― ― 2.6 ― ― 1.3 ― ― 1.2 3.4 4.2 58.5 3.1
Central/South America or Caribbean 66 1.3 2.9 ― 1.3 2.9 1.1 ― 1.3 1.6 ― ― ― 1.3 1.7 66.2 ―
Hawaii (Oahu) 538 1.7 1.2 1.1 0.4 1.1 0.2 0.2 0.1 0.8 ― 0.4 ― ③5.4 0.5 47 .9 9.9
Hawaii (other than Oahu) 133 3.5 1.2 ― 1.9 1.4 0.6 0.7 ― 0.6 ― ― ― 5.2 1.4 44 .4 9.9
Guam 241 1.6 1.6 0.4 0.7 1.5 0.4 0.4 ― 1.3 0.4 0.3 ― 3.8 2.7 52 .1 8.1
Saipan 27 3.2 6.4 3.0 3.2 9.0 3.2 ― 3.2 ― ― ― ― 5.9 3.0 41.1 ―
South Pacific islands or other islands 78 2.1 2.2 1.4 3.2 1.4 ― ― ― 1.4 ― 1.4 ― 3.5 2.6 31 .2 5.5
Shanghai 98 ― ― ― ― 3.1 ― ― ― 2.3 ― ― 2.2 1.1 1.1 67.4 5.3
Beijing 20 ― ― ― ― ③9.4 ― 5.4 ― 5.3 ― ― ― ― ― 46.1 5.5
Other China (exc. Hong Kong / Macau) 60 ― ― ― ― ②6.3 ― 1.8 ― 3.6 ― 1.8 ③4.8 3.3 1.8 64.4 3.8
Hong Kong 183 0.6 0.5 ― ― 1.0 0.5 0.8 0.6 3.1 ― ― 2.5 0.6 0.6 66.2 10.1
Macau 49 ― ― ― ― 3.9 ― 1.5 3.2 1.5 ― ― 1.7 ― ― 72.6 3.9
Taiwan 699 0.1 ― ― ― 0.3 ― 0.1 ― 1.0 0.3 0.9 ②5.5 0.5 0.5 68.6 6.5
Korea 452 0.4 0.2 0.2 0.2 2.9 ― ― 0.6 0.7 ― 0.2 2.3 ― ― 71.1 6.7
Singapore 178 ― 1.0 0.6 1.9 ― 0.4 ― 3.0 2.4 ― ― 1.9 1.1 ― 60.9 7.9
Phuket 27 ― ― ― ― 4.2 ― ― ― 3.1 ― ― ― ― ― 43.9 3.3
Thai beaches (other than Phuket) 31 3.7 ― ― ― 3.7 ― 3.5 ― ― ― ― ― 5.5 ― 54 .3 10.8
Bangkok or other Thai cities 204 0.4 2.5 ― ― ③5.0 1.4 0.5 ― 1.9 0.4 ― 2.2 1.6 1.5 58.9 5.8
Bali 68 ― 2.9 1.7 1.3 ②9.9 ― ― ― 4.1 ― ― 1.6 3.2 1.6 47 .6 6.1
Malaysia 58 ― ― ― ― 5.2 ― 1.9 3.3 1.3 ― 1.3 5.7 1.5 ― 59.0 4.8
Philippines 114 1.0 3.3 1.9 ― ― 0.8 ― ― 2.3 ― ― 1.0 ― ― 50 .9 7.9
Vietnam 136 ― 0.6 ― 1.5 3.8 ― ― ― 0.8 ― 2.7 ― 0.8 2.5 56.2 6.3
Cambodia 34 ― ― 2.4 ― ― ― 3.2 ― ― ― ③3.4 ― ③3.4 9.2 49 .3 ―
Other places in Asia 78 2.5 ③4.2 1.1 ― 3.8 ― ― ― ― ― 1.5 1.1 4.1 1.0 58.5 6.7
Australia 151 3.3 1.9 1.5 1.8 0.8 1.1 ― 0.6 2.6 ― 1.3 2.2 5.4 2.7 39 .4 3.6
New Zealand or other Oceania 48 ― 5.6 ①6.3 1.5 ― 1.7 ― ― 1.7 ― 2.4 1.5 1.5 3.7 53 .9 7.5
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded. † Items with under 30 samples are not shaded in the table.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded. † Items with under 10 samples are not indicated in the table.
† ① , ② , and ③ are the top three actions done locally as seen by destination (exc. "Other," "Nothing,"and "Don't know or don't remember").
Last
destination
(middle
classification)
Last
destination
(middle
classification)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
35
10. Amount of Money Used at Destinations
1) Total
■Total amount used at destinations (Those involved in considering travel plans/Single answer)
Sample
9,999
yen or
less
10,000-
19,999
yen
20,000-
29,999
yen
30,000-
39,999
yen
40,000-
49,999
yen
50,000-
79,999
yen
80,000-
99,999
yen
100,000
-
149,999
yen
150,000
-
199,999
yen
200,000
-
249,999
yen
250,000
yen or
more
No
ans.
2017
survey
2016
survey
2016comparison(difference)
2017 survey total 4,069 1.5 2.8 4.5 5.4 4.3 15.8 6.4 15.7 10.4 8.2 23.7 1.2 19.7 ▲ 2.2
2016 survey total 3,979 1.3 2.3 3.4 5.2 3.7 15.8 6.1 14.8 9.8 8.9 27.4 1.2 21.9
Sex Male 2,113 1.2 2.2 3.5 4.7 4.1 14.7 6.7 16.3 11.0 9.1 25.3 1.1 21.6 23.1 ▲ 1.5
Female 1,957 1.7 3.5 5.6 6.1 4.6 17.0 6.2 14.9 9.8 7.3 22.0 1.4 17.6 20.6 ▲ 3.0
Male 18-29 yrs 280 2.4 2.0 3.6 5.2 3.2 11.9 7.1 15.9 10.3 11.9 25.4 1.2 20.6 20.2 0.4
Male 30-39 yrs 417 1.3 0.4 2.3 3.6 1.7 11.4 6.8 19.0 13.3 9.1 29.0 2.1 23.5 21.9 1.6
Male 40-49 yrs 546 1.1 2.6 3.7 4.9 5.8 14.2 7.0 17.4 11.1 7.6 24.4 0.5 21.0 21.4 ▲ 0.4
Male 50-59 yrs 395 1.3 3.4 2.8 4.7 3.6 18.3 6.8 14.6 9.5 9.1 24.6 1.3 23.2 21.5 1.7
Male 60 yrs or older 474 0.7 2.5 4.7 5.4 5.4 16.7 5.8 14.5 10.7 9.2 23.9 0.7 19.8 28.6 ▲ 8.8
Female 18-29 yrs 468 1.6 2.8 4.4 6.0 5.6 21.4 7.0 14.9 10.5 7.4 17 .2 1.2 15.8 18.4 ▲ 2.6
Female 30-39 yrs 412 2.2 3.0 5.4 6.8 4.3 15.2 6.5 14.7 9.5 8.7 22.8 0.8 18.1 20.7 ▲ 2.6
Female 40-49 yrs 397 1.2 3.2 6.1 4.9 3.2 15.4 6.4 16.8 9.9 5.5 26.4 1.2 20.5 21.5 ▲ 1.0
Female 50-59 yrs 322 1.8 4.7 5.1 4.7 2.9 16.3 6.5 15.9 10.9 8.0 20.7 2.5 16.8 19.8 ▲ 3.0
Female 60 yrs or older 357 1.9 4.2 7.4 7.7 6.5 15.8 4.2 12.3 8.1 6.8 23.5 1.6 16.8 23.3 ▲ 6.5
Kanto 2,501 1.6 2.4 3.9 5.2 4.2 16.1 6.2 15.5 10.5 8.5 24.7 1.2 20.5 22.0 ▲ 1.5
Kansai 983 1.1 3.7 5.3 5.1 4.6 16.6 6.9 15.5 10.7 7.7 21.8 1.0 18.1 23.0 ▲ 4.9
Tokai 585 1.6 3.1 5.7 6.7 4.5 13.4 6.7 16.6 9.6 7.7 22.8 1.6 18.5 19.5 ▲ 1.0
Worker (child 7 yrs and over) 1,428 1.1 2.7 4.4 5.6 4.4 15.0 5.4 16.7 10.0 8.1 25.3 1.4 20.5 25.0 ▲ 4.5
Worker (child 2-6 yrs) 185 2.3 1.2 2.0 2.6 1.5 11.1 6.2 13.8 13.0 12.9 31.5 1.7 26.5 29.1 ▲ 2.6
Worker (child 1 yr and under) 116 4.2 1.0 2.8 4.3 2.7 7 .4 9.9 13.0 17.9 7.4 28.3 1.0 26.3 20.6 5.7
Worker (married, no children) 858 1.0 2.2 3.8 4.6 3.5 16.0 5.6 14.3 11.1 7.6 29.1 1.1 22.4 22.8 ▲ 0.4
Worker (unmarried) 1,329 1.8 3.6 5.3 5.9 5.2 17.7 7.2 15.8 10.0 8.2 18 .1 1.3 15.5 17.2 ▲ 1.7
Unmarried male 701 1.7 3.0 4.2 6.0 4.6 14.4 8.0 16.7 11.0 9.0 20.1 1.3 18.2 18.1 0.1
Unmarried female 20s/30s 541 1.6 3.7 5.9 6.5 6.7 22.1 7.9 15.0 7.9 8.3 13 .2 1.0 12.7 15.4 ▲ 2.7
Unmarried female 40s and over 234 2.5 5.5 8.4 4.5 3.5 17.8 6.0 15.4 8.9 5.5 21.3 1.0 15.9 18.0 ▲ 2.1
Student 153 2.2 3.6 7.2 7.8 5.0 17.9 10.8 16.4 5.7 8.4 15 .1 ― 18.5 16.4 2.1
Light 594 1.2 1.9 4.6 4.8 3.8 18.5 7.3 15.3 10.7 7.4 23.2 1.3 19.5 20.5 ▲ 1.0
Middle 979 1.6 3.3 4.4 5.4 4.7 17.2 7.1 16.3 11.2 8.1 19.9 1.0 18.0 19.6 ▲ 1.6
Heavy 2,496 1.5 2.9 4.5 5.5 4.3 14.6 6.0 15.5 10.1 8.5 25.4 1.3 20.4 23.2 ▲ 2.8
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
† The average was tabulated without "No ans."
† "Total amount" includes expenses used locally for things other than "shopping," "meals," and "sightseeing and activities"
Number of
trips taken
Average (in 10s of 1000s of yen)
Sex & age
Area of
residence
Life
stage
0
5
10
15
20
25
30
2017 survey total
2016 survey total
(%)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
36
10. Amount of Money Used at Destinations2) Shopping Costs
■Amount of money used for shopping at destination (Those involved in considering travel plans/Single answer)
Sample
4,999 yen
or less
5,000-
9,999 yen
10,000-
19,999
yen
20,000-
29,999
yen
30,000-
49,999
yen
50,000-
99,999
yen
100,000
yen or
more
No ans.2017
survey
2016
survey
2016comparison(difference)
2017 survey total 4,069 6.9 9.4 22.6 18.0 14.9 15.4 11.2 1.7 4.3 0.0
2016 survey total 3,979 6.2 7.3 23.3 17.2 14.9 17.4 12.2 1.6 4.3
Sex Male 2,113 8.0 8.8 22.2 17.0 14.6 16.2 11.5 1.8 4.4 4.2 0.2
Female 1,957 5.7 10.0 23.1 19.1 15.4 14.5 10.7 1.6 4.2 4.4 ▲ 0.2
Male 18-29 yrs 280 9.5 8.3 21.4 16.7 14.3 14.7 12.3 2.8 3.8 3.9 ▲ 0.1
Male 30-39 yrs 417 6.3 7.4 20.5 16.7 16.5 19.9 10.1 2.5 4.6 4.1 0.5
Male 40-49 yrs 546 7.6 11.0 23.1 17.8 13.5 14.9 11.3 0.8 4.2 3.4 0.8
Male 50-59 yrs 395 8.7 9.3 23.1 15.7 14.7 14.4 12.5 1.7 5.4 4.8 0.6
Male 60 yrs or older 474 8.3 7.4 22.3 17.4 14.1 17.0 11.8 1.8 4.0 4.7 ▲ 0.7
Female 18-29 yrs 468 7.2 11.6 23.3 18.4 15.3 14.7 8.4 1.2 3.5 3.4 0.1
Female 30-39 yrs 412 4.3 12.5 20.9 17.7 18.5 15.2 10.1 0.8 4.6 4.9 ▲ 0.3
Female 40-49 yrs 397 5.8 9.9 23.5 17.7 13.3 13.3 15.4 1.2 5.3 4.2 1.1
Female 50-59 yrs 322 5.1 8.0 22.1 22.8 14.1 14.1 10.9 2.9 3.6 5.1 ▲ 1.5
Female 60 yrs or older 357 5.5 6.8 25.8 19.7 15.2 15.2 9.4 2.6 3.7 5.0 ▲ 1.3
Kanto 2,501 7.1 9.4 22.8 17.4 15.3 15.5 10.8 1.6 4.3 4.1 0.2
Kansai 983 6.4 9.9 22.3 18.2 15.4 14.1 12.1 1.6 4.1 4.8 ▲ 0.7
Tokai 585 6.5 8.1 22.3 20.1 12.6 17.2 11.1 2.3 4.5 4.4 0.1
Worker (child 7 yrs and over) 1,428 5.1 6.2 22.5 19.0 15.3 17.4 12.4 2.0 4.5 5.0 ▲ 0.5
Worker (child 2-6 yrs) 185 5.2 4 .1 19.8 15.3 17.2 19.3 17.3 1.7 7.9 7.1 0.8
Worker (child 1 yr and under) 116 6.9 0 .9 15 .0 19.4 17.4 19.0 19.7 1.8 7.5 3.7 3.8
Worker (married, no children) 858 6.2 7.9 20.8 18.1 15.3 15.8 14.2 1.6 5.1 4.1 1.0
Worker (unmarried) 1,329 9.0 15.3 24.6 16.9 13.8 12.0 6.7 1.7 2.9 3.4 ▲ 0.5
Unmarried male 701 11.1 13.8 24.5 16.3 13.0 13.3 6 .0 1.9 2.8 3.2 ▲ 0.4
Unmarried female 20s/30s 541 6.9 15.7 24.6 18.7 16.3 11.8 5 .1 1.0 2.7 3.3 ▲ 0.6
Unmarried female 40s and over 234 8.4 13.9 25.7 15.9 10.9 11.4 12.4 1.5 3.8 3.6 0.2
Student 153 10.1 7.9 25.6 18.6 15.1 15.8 6.9 ― 2.9 2.9 0.0
Light 594 5.5 8.1 22.5 20.0 14.1 18.4 9.4 1.9 4.2 3.9 0.3
Middle 979 4.9 9.9 23.3 17.2 17.8 15.5 9.8 1.5 4.2 4.2 0.0
Heavy 2,496 8.0 9.4 22.4 17.8 14.0 14.6 12.1 1.7 4.4 4.5 ▲ 0.1
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
† The average was tabulated without "No ans."
Number of
trips taken
Average (in 10s of 1000s of yen)
Sex & age
Area of
residence
Life
stage
0
5
10
15
20
25
30
2017 survey total
2016 survey total
(%)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
37
10. Amount of Money Used at Destinations3) Meal Costs
■Amount of money used for meal costs at destination (Those involved in considering travel plans/Single answer)
Sample
4,999 yen
or less
5,000-
9,999 yen
10,000-
19,999
yen
20,000-
29,999
yen
30,000-
49,999
yen
50,000-
99,999
yen
100,000
yen or
more
No ans.2017
survey
2016
survey
2016comparison(difference)
2017 survey total 4,069 8.0 9.7 26.2 20.0 15.9 13.6 4.6 1.8 2.6 ▲ 0.2
2016 survey total 3,979 7.6 8.3 25.6 20.4 17.6 13.8 5.1 1.6 2.8
Sex Male 2,113 5.7 7.6 24.5 21.5 18.3 14.9 5.7 1.8 2.9 3.1 ▲ 0.2
Female 1,957 10.6 12.1 28.2 18.5 13.2 12.2 3.4 1.8 2.3 2.6 ▲ 0.3
Male 18-29 yrs 280 5.6 9.1 23.4 24.2 15.1 16.7 2.8 3.2 2.6 2.6 0.0
Male 30-39 yrs 417 4.0 5.3 20 .9 23.0 21.4 17.3 5.5 2.5 3.2 3.2 0.0
Male 40-49 yrs 546 6.1 7.9 26.6 21.5 18.7 13.5 5.2 0.5 2.8 2.8 0.0
Male 50-59 yrs 395 5.3 8.3 24.0 19.5 20.0 15.1 6.4 1.3 3.1 3.2 ▲ 0.1
Male 60 yrs or older 474 7.1 7.6 26.1 20.3 15.6 13.2 7.8 2.2 3.1 3.6 ▲ 0.5
Female 18-29 yrs 468 7.9 13.5 33.3 21.2 10 .2 10.5 2.3 1.2 2.1 2.3 ▲ 0.2
Female 30-39 yrs 412 8.4 14.7 26.1 18.2 16.3 12.8 2.7 0.8 2.3 2.8 ▲ 0.5
Female 40-49 yrs 397 8.1 12.2 27.8 18.0 12.5 14.8 5.5 1.2 2.7 2.8 ▲ 0.1
Female 50-59 yrs 322 10.5 13.4 24.6 17.8 16.3 10.5 2.9 4.0 2.2 2.7 ▲ 0.5
Female 60 yrs or older 357 19.4 6.1 27.4 16.5 11.6 12.6 3.9 2.6 2.3 2.2 0.1
Kanto 2,501 7.6 8.9 25.4 21.0 16.1 14.4 5.0 1.6 2.7 2.9 ▲ 0.2
Kansai 983 9.1 10.8 29.8 17.7 14.5 12.0 4.0 2.0 2.4 2.8 ▲ 0.4
Tokai 585 8.1 11.6 23.9 20.0 16.9 12.9 4.2 2.4 2.6 2.6 0.0
Worker (child 7 yrs and over) 1,428 9.1 7.8 23.2 19.5 17.1 14.7 6.5 2.2 2.9 3.1 ▲ 0.2
Worker (child 2-6 yrs) 185 5.7 2 .1 19 .7 21.7 19.2 22.8 7.1 1.7 3.5 4.2 ▲ 0.7
Worker (child 1 yr and under) 116 9.5 4 .6 14 .3 20.4 25.1 15.6 8.7 1.8 3.5 3.0 0.5
Worker (married, no children) 858 5.1 7.5 24.0 19.2 19.8 18.2 4.5 1.7 2.9 2.9 0.0
Worker (unmarried) 1,329 8.9 14.6 31.3 21.2 11.2 8.7 2.4 1.6 2.1 2.3 ▲ 0.2
Unmarried male 701 6.6 10.9 29.0 23.5 13.5 11.9 3.0 1.6 2.4 2.5 ▲ 0.1
Unmarried female 20s/30s 541 9.8 17.1 36.0 20.1 9 .6 4 .9 1.6 1.0 1.7 2.0 ▲ 0.3
Unmarried female 40s and over 234 14.3 17.8 33.2 14 .9 7 .9 7 .9 2.0 2.0 1.8 2.2 ▲ 0.4
Student 153 9.3 11.4 40.0 17.9 12.0 7 .9 1.4 ― 1.8 2.3 ▲ 0.5
Light 594 6.3 11.1 26.8 21.7 14.9 13.6 3.2 2.3 2.4 2.7 ▲ 0.3
Middle 979 7.6 10.8 28.4 20.5 16.0 12.2 2.7 1.8 2.4 2.5 ▲ 0.1
Heavy 2,496 8.6 9.0 25.2 19.5 16.0 14.2 5.7 1.7 2.8 3.0 ▲ 0.2
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
† The average was tabulated without "No ans."
Number of
trips taken
Average (in 10s of 1000s of yen)
Sex & age
Area of
residence
Life
stage
0
5
10
15
20
25
30
2017 survey total
2016 survey total
(%)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
38
10. Amount of Money Used at Destinations4) Sightseeing and Activity Costs
■Amount of money used for sightseeing and activities at destination (Those involved in considering travel plans/Single answer)
Sample
4,999 yen
or less
5,000-
9,999 yen
10,000-
19,999
yen
20,000-
29,999
yen
30,000-
49,999
yen
50,000-
99,999
yen
100,000
yen or
more
No ans.2017
survey
2016
survey
2016comparison(difference)
2017 survey total 4,069 20.2 7.8 21.7 15.8 13.7 12.9 5.4 2.4 2.6 ▲ 0.2
2016 survey total 3,979 20.5 6.7 21.2 14.9 14.2 13.1 6.9 2.4 2.8
Sex Male 2,113 17.3 6.1 19.6 18.1 14.4 15.2 7.0 2.4 3.0 3.2 ▲ 0.2
Female 1,957 23.4 9.6 23.9 13.3 13.0 10.5 3.8 2.4 2.2 2.4 ▲ 0.2
Male 18-29 yrs 280 11 .9 5.6 22.6 19.8 14.7 17.9 4.0 3.6 2.7 3.0 ▲ 0.3
Male 30-39 yrs 417 13 .1 5.7 18.4 21.8 13.7 16.7 7.8 2.7 3.6 3.3 0.3
Male 40-49 yrs 546 16.1 6.8 22.1 16.7 14.9 14.9 7.6 0.8 2.8 3.1 ▲ 0.3
Male 50-59 yrs 395 21.6 5.7 19.8 15.1 14.9 13.2 7.6 2.1 2.9 3.0 ▲ 0.1
Male 60 yrs or older 474 21.9 6.3 15 .8 18.1 13.6 14.1 6.7 3.6 2.9 3.5 ▲ 0.6
Female 18-29 yrs 468 23.3 8.8 22.6 14.9 14.7 10.5 3.0 2.3 2.0 2.5 ▲ 0.5
Female 30-39 yrs 412 20.9 10.3 26.6 14.1 11.1 11.4 4.1 1.4 2.3 2.6 ▲ 0.3
Female 40-49 yrs 397 20.3 11.6 22.3 14.2 13.6 11.0 5.2 1.7 2.4 2.3 0.1
Female 50-59 yrs 322 25.0 9.8 22.1 12.0 14.5 9.1 3.3 4.3 2.1 2.3 ▲ 0.2
Female 60 yrs or older 357 28.7 7.4 26.1 10 .6 11.0 10.0 3.2 2.9 2.1 2.3 ▲ 0.2
Kanto 2,501 19.6 7.5 21.7 15.8 13.6 13.8 5.7 2.3 2.7 2.8 ▲ 0.1
Kansai 983 20.8 8.2 22.5 16.2 14.3 11.0 4.6 2.4 2.3 2.9 ▲ 0.6
Tokai 585 22.1 8.2 20.3 15.2 13.2 12.1 5.7 3.1 2.6 2.6 0.0
Worker (child 7 yrs and over) 1,428 21.1 6.5 20.1 15.7 14.2 13.0 6.7 2.8 2.7 3.0 ▲ 0.3
Worker (child 2-6 yrs) 185 13 .4 5.1 24.7 13.8 16.0 19.2 6.1 1.7 3.2 3.3 ▲ 0.1
Worker (child 1 yr and under) 116 17.6 8.4 16 .0 18.8 13.6 13.6 9.3 2.7 3.0 3.1 ▲ 0.1
Worker (married, no children) 858 21.2 7.0 18.8 15.9 14.4 14.6 5.4 2.7 2.8 2.8 0.0
Worker (unmarried) 1,329 19.4 9.3 25.2 15.7 12.8 11.3 4.1 2.1 2.3 2.5 ▲ 0.2
Unmarried male 701 14 .2 7.8 22.4 20.3 13.1 14.5 5.5 2.2 2.8 2.9 ▲ 0.1
Unmarried female 20s/30s 541 23.0 11.0 28.3 14.0 11.8 7 .5 2.6 1.8 1.8 2.2 ▲ 0.4
Unmarried female 40s and over 234 29.2 12.9 25.2 7 .4 12.9 8.4 2.0 2.0 1.8 2.2 ▲ 0.4
Student 153 24.1 13.6 22.8 17.2 10.8 8.6 2.2 0.7 1.8 2.5 ▲ 0.7
Light 594 16.8 7.3 22.7 18.0 12.7 14.8 5.0 2.6 2.6 3.0 ▲ 0.4
Middle 979 19.2 8.4 23.4 16.9 14.4 11.2 4.3 2.2 2.5 2.5 0.0
Heavy 2,496 21.5 7.7 20.8 14.9 13.7 13.1 5.9 2.5 2.7 2.9 ▲ 0.2
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
† The average was tabulated without "No ans."
Number of
trips taken
Average (in 10s of 1000s of yen)
Sex & age
Area of
residence
Life
stage
0
5
10
15
20
25
30
2017 survey total
2016 survey total
(%)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 1 Outline of Overseas Travel in 2016
2017 Survey
(n=4,069) (%) Ranking (n=2,501) Ranking (n=983) Ranking (n=585) Ranking (n=3,979)
1 ANA n=698 17.2 1 19.7 1 13.1 2 13.1 2 16.6 ―
2 JAL n=683 16.8 2 18.3 2 11.1 1 20.1 1 17.6 ―
3 Delta Air Lines n=190 4.7 3 5.2 7 3.0 5 5.3 3 6.6 ↓
4 Korean Air n=146 3.6 6 2.7 3 4.5 3 5.8 5 3.2 ―
5 China Airlines n=131 3.2 5 3.0 5 3.7 8 3.4 4 3.4 ―
6 United Airlines n=128 3.1 4 3.3 6 3.4 12 2.3 6 2.8 ―
7 Singapore Airlines n=104 2.6 9 1.8 9 2.7 4 5.4 6 2.9 ―
8 Cathay Pacific Airways n=103 2.5 7 2.4 18 1.8 6 4.1 12 2.0 ―
9 Lufthansa n=81 2.0 12 1.6 7 2.9 13 1.9 8 2.6 ―
10 Asiana Airlines n=76 1.9 16 1.4 12 2.2 9 3.2 10 2.1 ―
11 Thai Airways n=74 1.8 18 1.4 20 1.6 6 4.0 9 2.3 ―
12 Vietnam Airlines n=69 1.7 14 1.5 10 2.4 16 1.3 11 2.1 ―
13 Emirates n=67 1.6 16 1.4 11 2.3 15 1.5 17 1.6 ―
14 Eva Air n=66 1.6 10 1.8 13 2.1 56 ― 19 1.2 ―
15 Hawaiian Airlines n=64 1.6 11 1.7 15 2.0 25 0.5 20 1.2 ―
16 Peach Aviation n=60 1.5 29 0.6 4 3.9 19 0.8 15 1.7 ―
17 Vanilla Air n=58 1.4 8 2.0 36 0.6 29 0.3 20 1.1 ―
18 Finnair n=57 1.4 21 1.1 20 1.5 10 2.6 16 1.6 ―
19 Jetstar n=55 1.3 22 1.0 15 2.0 14 1.8 18 1.3 ―
20 American Airlines n=48 1.2 13 1.5 36 0.6 21 0.6 29 0.8 ―
20 Air Canada n=48 1.2 22 1.0 19 1.6 17 1.3 22 1.1 ―
22 Alitalia n=47 1.1 14 1.5 38 0.5 19 0.8 24 1.1 ―
23 AirAsia X n=41 1.0 24 1.0 22 1.4 29 0.4 26 1.0 ―
23 KLM Royal Dutch Airlines n=41 1.0 28 0.7 13 2.1 29 0.4 22 1.1 ―
23 Air France n=41 1.0 19 1.2 26 1.0 39 0.1 14 1.7 ―
26 Qatar Airways n=36 0.9 19 1.2 38 0.5 39 0.2 13 1.8 ―
27 China Eastern Airlines n=35 0.9 33 0.5 32 0.7 11 2.4 30 0.8 ―
28 Garuda n=32 0.8 27 0.8 24 1.2 39 0.1 27 1.0 ―
29 Air China n=31 0.8 29 0.6 25 1.2 25 0.6 28 0.9 ―
30 Jetstar Asia Airways n=30 0.7 52 0.2 15 2.0 21 0.7 44 0.2 ―
30 Philippines Airlines n=30 0.7 26 0.8 27 0.9 56 ― 31 0.7 ―
32 British Airways n=27 0.7 24 1.0 67 ― 29 0.4 31 0.7 ―
33 Turkish Airlines n=26 0.6 38 0.5 23 1.3 29 0.3 24 1.1 ―
34 Qantas n=25 0.6 32 0.6 32 0.7 21 0.7 38 0.5 ―
34 Jeju Air n=25 0.6 47 0.3 27 0.9 17 1.2 37 0.5 ―
36 Air New Zealand n=22 0.6 33 0.6 29 0.8 39 0.1 36 0.5 ―
36 Tigerair Taiwan n=22 0.5 41 0.4 29 0.8 21 0.7 47 0.2 ―
38 Scandinavian Airlines n=18 0.4 33 0.6 44 0.3 39 0.1 44 0.2 ―
39 Aeroflot n=17 0.4 29 0.7 67 ― 39 0.2 47 0.2 ―
40 LOT Polish Airlines n=16 0.4 33 0.6 67 ― 39 0.2 * * *
41 Hong Kong Express Airways n=15 0.4 38 0.5 51 0.2 39 0.2 44 0.2 ―
42 Scoot n=14 0.3 41 0.4 44 0.3 39 0.2 41 0.3 ―
42 Hong Kong Airlines n=14 0.3 41 0.4 44 0.3 39 0.1 65 ― ―
42 Austrian Airlines n=14 0.3 40 0.5 44 0.3 56 ― 34 0.5 ―
45 SriLankan Airlines n=13 0.3 37 0.5 67 ― 56 ― 40 0.3 ―
45 Malaysia Airlines n=13 0.3 41 0.4 53 0.1 29 0.4 33 0.6 ―
47 Air Busan n=12 0.3 57 0.2 29 0.8 56 ― 47 0.2 ―
47 T'Way Airlines n=12 0.3 57 0.2 32 0.8 56 ― 65 ― ―
47 TransAsia Airways n=12 0.3 47 0.3 40 0.4 56 ― 34 0.5 ―
50 Eastar Jet n=11 0.3 49 0.3 44 0.3 56 ― 51 0.2 ―
50 Jin Air n=11 0.3 49 0.3 40 0.4 56 ― 65 ― ―
50 Etihad Airways n=11 0.3 41 0.4 67 ― 39 0.2 39 0.4 ―
53 Spring Japan n=10 0.3 46 0.3 53 0.1 39 0.2 * * *
53 Air Caledonia International n=10 0.2 55 0.2 40 0.4 39 0.2 61 0.1 ―
53 Cathay Dragonair (formerly Hong Kong Dragonair) n=10 0.3 49 0.3 53 0.1 29 0.3 51 0.2 ―
53 Air Macau n=10 0.3 62 0.1 32 0.7 39 0.1 56 0.1 ―
57 Aero Mexico n=9 0.2 55 0.2 40 0.4 56 ― 57 0.1 ―
57 Swiss International Airlines n=9 0.2 52 0.2 53 0.1 29 0.4 42 0.3 ―
59 Air Indian n=8 0.2 52 0.2 53 0.1 39 0.2 43 0.3 ―
59 Thai AirAsia X n=8 0.2 57 0.2 44 0.3 56 ― 57 0.1 ―
59 China Southern Airlines n=8 0.2 62 0.1 44 0.3 25 0.6 51 0.2 ―
62 Spring Airlines n=5 0.1 71 ― 53 0.1 25 0.5 47 0.2 ―
62 Cebu Pacific Air n=5 0.1 62 0.1 53 0.1 29 0.3 51 0.1 ―
64 Air Tahiti Nui n=4 0.1 60 0.1 53 0.1 56 ― 57 0.1 ―
64 Hainan Airlines n=4 0.1 60 0.1 53 0.1 56 ― * * *
64 Jet Asia Airways n=4 0.1 77 ― 51 0.2 29 0.4 74 ― ―
64 Egyptair n=4 0.1 62 0.1 53 0.1 39 0.2 74 ― ―
68 Air Niugini n=3 0.1 62 0.1 53 0.1 56 ― 74 ― ―
68 Ethiopian Airlines n=3 0.1 62 0.1 53 0.1 56 ― 74 ― ―
68 South African Airways n=3 0.1 62 0.1 53 0.1 39 0.1 57 0.1 ―
71 Bangkok Airways n=2 0.1 62 0.1 67 ― 56 ― 65 ― ―
71 Aurora (previously SAT Airlines and Vladivostok Avia) n=2 0.1 62 0.1 67 ― 56 ― 65 ― ―
73 Asia Atlantic Airlines n=1 ― 71 ― 67 ― 56 ― 74 ― ―
73 Shandong Airlines n=1 ― 77 ― 53 0.1 56 ― 74 ― ―
73 Sichuan Air n=1 ― 71 ― 67 ― 56 ― * * *
73 Shanghai Airlines n=1 ― 71 ― 67 ― 56 ― 74 ― ―
73 Juneyao Airlines n=1 ― 71 ― 67 ― 56 ― 74 ― ―
73 Miat Mongolian Airlines n=1 ― 71 ― 67 ― 56 ― 61 0.1 ―
79 Asian Air n=0 ― 77 ― 67 ― 56 ― 51 0.2 ―
79 Uzbekistan Airways n=0 ― 77 ― 67 ― 56 ― 65 ― ―
79 Jet Airways n=0 ― 77 ― 67 ― 56 ― 65 ― ―
79 Shenzhen Airlines n=0 ― 77 ― 67 ― 56 ― 74 ― ―
79 Pakistan International Airlines n=0 ― 77 ― 67 ― 56 ― 65 ― ―
79 S7 Airlines (Siberia Airlines) n=0 ― 77 ― 67 ― 56 ― 61 0.1 ―
79 Iran Air n=0 ― 77 ― 67 ― 56 ― 74 ― ―
Other n=39 0.9 0.9 1.3 0.8 0.8 ―
Sea (traveled by ship) n=27 0.7 0.6 0.6 0.8 0.4 ―
Don't know or don't remember n=156 3.8 3.1 5.0 4.7 3.2 ―
† Rate of increase: The arrow indicates increases/decreases for airlines for which there were changes of plus or minus one point between the 2016 survey and 2017 survey. † "*":No applicable data
† There was change in the options
Rate of
increase
2016 Survey
TotalTotal Kanto Kansai Tokai0 5 10 15 20
2017 Survey (%)
39
■Airline used this time [ranking table] (Those involved in considering travel plans/Single answer)
11. Use of Airlines
40
41
Chapter 2
Actions Taken for Prior Consideration of Travel
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 2 Actions Taken for Prior Consideration of Travel
42
1. Destinations Considered / Destinations Decided on (1)
■Destinations considered on last trip: by demographic (Those involved in considering travel plans/Multiple answers)
(%)
Sample
Europe UK France Germany Spain Italy
Other
countries
in western
Europe
Other
places in
Europe
Middle
East
or Africa
Turkey
Other
Middle
East or
Africa
USA
(excluding
Hawaii and
Alaska)
USA east USA west USA southCanada or
AlaskaCanada Alaska
Central/
South
America
or
Caribbean
HawaiiHawaii
(Oahu)
Hawaii
(other than
Oahu)
Guam or
SaipanGuam Saipan
2017 survey total 4,069 24.4 6.1 7.3 5.2 5.7 7.3 6.1 6.8 4.1 0.9 3.5 10.6 5.4 6.1 2.2 3.5 3.2 0.5 2.7 18.8 16.1 7.4 10.4 9.9 3.9
2016 survey total 3,979 28.3 6.2 9.3 7.2 6.6 8.9 8.0 8.0 4.7 2.1 3.2 10.7 5.9 6.2 2.0 3.3 3.2 0.4 2.6 18.0 15.3 7.0 11.1 10.3 4.1
Male 2,113 23.9 6.3 8.1 5.7 5.6 7.3 5.4 5.4 3.7 0.8 3.1 11.1 5.9 6.4 2.5 3.7 3.3 0.5 2.9 19.3 16.9 7.1 9.4 9.0 3.6
Female 1,957 25.0 5.8 6.3 4.7 5.8 7.2 6.9 8.2 4.6 1.0 4.0 10.1 4.9 5.8 1.9 3.3 3.1 0.4 2.5 18.3 15.3 7.7 11.5 10.8 4.2
Male 18-29 yrs 280 25.4 10.7 9.9 10.7 7.1 7.9 5.2 4.8 4.4 0.8 3.6 14.7 9.9 7.1 3.6 6.3 6.3 ― 2.8 25.4 20.2 8.3 11.5 10.7 5.2
Male 30-39 yrs 417 22.0 7.6 8.0 4.9 5.3 6.1 4.0 3.8 5.1 0.6 4.7 12.5 7.0 6.3 4.2 3.6 3.4 0.2 5.1 26.0 22.2 11.4 14.4 14.0 4.9
Male 40-49 yrs 546 20.7 6.1 8.1 5.2 4.6 7.2 3.7 4.3 3.5 1.2 2.7 11.4 7.0 6.5 2.3 3.5 3.5 ― 3.0 18.1 16.7 6.1 10.8 10.0 5.0
Male 50-59 yrs 395 19.7 4.0 7.0 4.2 4.7 6.0 4.9 5.9 2.1 0.6 1.7 9.5 4.3 6.8 1.3 2.3 2.1 0.6 1.3 19.5 16.6 7.2 8.1 7.9 2.6
Male 60 yrs or older 474 31.9 4.7 8.3 5.4 6.9 9.2 9.4 8.3 3.6 0.7 2.9 8.7 2.7 5.4 1.8 3.6 2.2 1.6 2.0 10 .9 10 .5 3.8 3 .3 3 .3 0.9
Female 18-29 yrs 468 20.0 5.8 6.5 4.7 6.0 6.0 5.1 5.6 4.0 1.4 3.0 13.0 7.4 7.7 2.8 3.0 3.0 0.2 2.3 23.0 17.0 11.9 19.8 18.4 8.4
Female 30-39 yrs 412 22.3 4.9 6.5 4.6 6.3 6.8 7.1 8.2 5.7 0.5 5.4 10.1 4.9 5.4 1.9 3.3 2.7 0.5 3.5 18.5 15.5 8.4 13.6 12.8 4.9
Female 40-49 yrs 397 22.0 4.1 6.4 3.5 3.8 5.2 5.5 6.7 3.8 1.2 3.2 7.2 2.9 4.1 2.3 1.4 1.4 ― 2.0 22.0 20.0 7.8 14.5 13.3 4.1
Female 50-59 yrs 322 25.7 6.2 3.6 5.8 6.2 5.8 8.0 8.7 2.5 0.4 2.2 11.2 4.3 6.9 1.4 2.5 2.5 0.7 2.2 11 .2 10 .9 3.6 2 .9 2 .9 1.1
Female 60 yrs or older 357 37.4 8.7 8.1 5.2 7.1 12.9 9.7 12.9 6.8 1.3 6.1 8.4 4.5 4.5 0.6 6.5 6.1 0.6 2.6 13.9 11.6 4.8 2 .9 2 .9 0.6
Kanto 2,501 24.9 6.2 6.9 5.4 6.0 7.6 6.2 7.0 4.1 0.9 3.6 11.6 5.8 6.7 2.6 3.2 2.9 0.4 3.1 20.0 17.5 7.6 10.9 10.2 4.5
Kansai 983 24.0 5.7 7.6 4.9 6.3 6.5 6.7 6.8 4.2 1.4 3.3 8.8 4.8 4.3 1.8 4.2 4.0 0.5 2.1 14.7 12.0 5.8 9.9 9.3 3.2
Tokai 585 23.3 6.1 8.0 4.9 3.5 7.2 4.8 5.6 3.7 ― 3.7 9.6 5.3 6.2 1.4 3.4 3.3 0.5 1.9 20.2 17.2 9.3 9.5 9.2 2.6
Worker (child 7 yrs and over) 1,428 24.8 5.6 6.2 4.6 5.8 7.9 6.4 6.7 3.7 0.7 3.3 9.2 4.1 5.5 1.8 3.4 2.9 0.8 1.5 17.7 15.8 6.5 8.3 8.0 2.8
Worker (child 2-6 yrs) 185 15 .2 4.5 6.8 1.5 3.0 2.9 3.1 2.2 2.3 0.4 1.9 8.8 4.3 4.4 0.9 2.4 2.4 ― 2.0 32.6 28.8 9.9 22.4 21.5 4.0
Worker (child 1 yr and under) 116 18 .5 5.5 7.0 2.8 4.3 6.9 3.6 4.5 2.3 1.6 1.7 10.3 4.3 8.7 2.5 2.5 2.5 0.9 6.2 36.3 29.4 17.7 21.3 19.4 10.8
Worker (married, no children) 858 28.2 5.8 9.6 6.4 7.7 10.8 6.8 7.0 4.8 0.7 4.1 12.3 5.5 6.3 4.1 3.7 3.6 0.2 4.1 25.5 21.7 10.0 10.4 10.0 3.6
Worker (unmarried) 1,329 23.5 6.6 6.7 5.4 5.0 5.1 6.0 7.8 4.7 1.3 3.9 10.8 6.5 6.1 1.7 3.6 3.3 0.3 3.1 12 .5 10 .2 5.6 10.0 9.2 4.6
Unmarried male 701 22.6 9.0 7.9 7.1 4.1 5.7 4.5 5.5 4.4 1.1 3.7 12.9 8.4 7.4 2.0 4.2 4.1 0.2 3.1 12 .3 10 .0 4.7 8.8 8.2 4.3
Unmarried female 20s/30s 541 19.8 4.7 5.5 4.5 5.5 4.3 5.9 7.0 4.9 1.4 3.9 11.4 6.9 6.7 1.6 3.5 3.1 0.4 2.3 13 .6 10 .5 7.5 14.4 12.9 6.3
Unmarried female 40s and over 234 34.1 5.9 7.9 4.9 5.9 5.9 10.9 14.3 4.0 1.0 3.5 6.5 2.5 3.5 1.0 2.5 2.5 ― 3.5 11 .8 11.4 3.9 4 .9 4 .9 1.5
Student 153 23.7 10.1 9.4 8.6 5.0 5.8 7.2 4.3 2.8 0.7 2.1 15.8 10.8 10.0 1.5 4.3 4.3 ― 0.7 15.5 13.4 5.7 11.4 10.7 4.3
Light 594 21.4 7.3 9.4 6.2 5.6 7.3 4.0 5.2 2.1 0.9 1.4 8.5 4.7 5.3 2.1 3.2 3.2 ― 2.5 27.5 22.0 12.3 17.7 17.0 5.5
Middle 979 21.6 5.2 6.7 5.6 6.7 7.9 4.7 4.2 2.9 1.1 2.2 12.2 6.9 6.6 2.5 3.3 3.1 0.4 1.8 19.4 16.5 6.9 13.2 12.5 5.5
Heavy 2,496 26.3 6.1 6.9 4.8 5.4 7.0 7.2 8.1 5.0 0.8 4.5 10.5 5.1 6.0 2.2 3.6 3.2 0.6 3.1 16.5 14.5 6.4 7.6 7.1 2.8
Sample
South
Pacific
islands or
other
islands
China
(excluding
Hong Kong
and Macau)
Shanghai Beijing
Other
China (exc.
Hong Kong
/ Macau)
Hong Kong
or MacauHong Kong Macau Taiwan Korea
Southeast
AsiaSingapore Phuket
Thai
beaches
(other than
Phuket)
Bangkok or
other Thai
cities
Bali
Indonesian
beaches
(other than
Bali)
Indonesian
citiesMalaysia Philippines Vietnam Cambodia
2017 survey total 4,069 5.0 5.0 2.9 1.0 2.1 9.0 8.2 2.9 19.8 12.2 24.7 7.7 2.5 2.5 6.5 3.9 0.7 0.8 3.4 4.6 5.2 1.7
2016 survey total 3,979 4.5 4.5 2.1 1.1 2.5 7.4 6.9 2.8 16.0 9.6 26.5 8.1 2.4 2.5 7.2 5.1 0.6 1.0 4.1 3.4 6.0 2.7
Male 2,113 4.8 6.4 3.7 1.2 2.8 9.6 8.6 3.4 19.9 9.0 26.0 7.7 2.4 2.9 8.4 3.2 0.9 0.9 3.7 5.0 4.6 1.8
Female 1,957 5.3 3.6 2.1 0.7 1.4 8.3 7.7 2.4 19.6 15.6 23.3 7.7 2.6 1.9 4.4 4.6 0.5 0.7 3.1 4.2 5.9 1.6
Male 18-29 yrs 280 6.3 7.1 4.4 2.0 2.0 9.9 9.5 3.2 18.3 10.7 22.2 7.1 3.2 2.4 4.8 4.0 0.8 1.6 3.6 6.7 2.0 1.6
Male 30-39 yrs 417 6.3 5.9 3.4 0.8 2.5 9.9 8.2 4.7 18.8 7.8 24.3 7.0 2.1 3.2 7.2 4.7 0.6 1.1 2.5 6.1 2.7 1.3
Male 40-49 yrs 546 6.1 6.1 3.3 1.1 2.6 11.3 10.2 4.1 20.7 8.8 26.8 8.1 3.0 4.4 8.8 3.3 0.9 0.5 4.9 5.3 6.7 2.4
Male 50-59 yrs 395 3.0 7.2 5.1 1.1 3.4 10.6 9.5 3.2 20.8 11.7 30.2 9.3 2.5 2.5 11.2 3.6 0.9 1.3 4.0 6.2 4.2 1.7
Male 60 yrs or older 474 2.5 6.0 2.9 1.3 3.1 6.3 6.0 1.6 20.3 7 .1 25.2 7.1 1.3 1.8 8.9 0.9 1.1 0.4 3.1 1.8 5.8 1.8
Female 18-29 yrs 468 7.9 3.3 2.1 1.2 0.9 8.1 7.9 1.9 19.5 21.6 25.8 7.2 3.5 2.6 4.4 8.4 0.5 0.7 2.8 7.7 4.2 1.2
Female 30-39 yrs 412 8.2 3.8 1.4 0.5 2.4 10.6 9.2 3.0 18.2 15.5 25.3 9.5 3.3 3.0 3.5 3.3 0.5 0.8 4.3 6.0 5.7 1.6
Female 40-49 yrs 397 4.6 3.5 2.3 0.9 0.6 7.0 6.7 2.6 20.0 12.8 24.9 8.4 2.9 2.0 6.4 4.3 0.6 1.2 4.1 3.2 7.0 1.4
Female 50-59 yrs 322 2.5 4.0 2.9 0.4 1.4 9.4 9.4 2.2 23.6 15.9 21.7 6.9 2.2 0.4 4.7 4.3 0.7 ― 2.9 2.2 5.1 1.8
Female 60 yrs or older 357 1.9 3.5 1.9 0.6 1.9 6.5 5.5 2.3 17.1 10.6 17 .4 6.1 0.6 1.3 2.9 1.9 ― 0.6 1.3 0.6 7.7 2.3
Kanto 2,501 5.4 4.7 2.7 1.1 1.9 9.1 8.4 2.9 18.9 10.4 24.2 6.9 2.6 2.3 5.8 4.0 0.8 0.8 3.4 4.9 5.5 1.5
Kansai 983 5.2 5.4 2.7 0.8 2.5 8.3 7.4 3.3 24.3 16.0 24.0 8.0 2.7 2.5 6.6 3.7 0.7 0.8 2.9 4.4 5.6 2.5
Tokai 585 3.1 5.8 4.4 0.9 2.5 9.3 8.7 2.0 15.8 13.5 27.9 10.5 1.8 3.1 9.5 3.6 0.2 0.5 4.1 3.8 3.2 1.2
Worker (child 7 yrs and over) 1,428 3.3 5.9 3.4 1.1 2.6 8.5 8.0 2.5 20.8 10.5 23.9 8.0 1.7 1.5 6.8 3.0 0.7 0.8 3.2 2.7 6.1 2.0
Worker (child 2-6 yrs) 185 3.2 5.3 3.1 ― 3.1 10.3 8.9 3.7 19.8 8.9 28.3 12.4 2.7 4.6 4.4 3.5 1.1 1.2 6.7 8.1 4.7 1.1
Worker (child 1 yr and under) 116 12.4 5.3 3.3 2.6 1.9 2 .6 2 .6 1.9 11 .2 15.0 24.0 4.4 2.7 3.6 8.2 4.7 0.9 0.9 2.9 7.7 3.8 1.0
Worker (married, no children) 858 9.0 4.0 2.2 0.3 1.9 5.6 5.0 2.2 15.5 8.4 22.1 5.9 2.3 2.3 4.5 4.7 0.6 0.4 2.5 4.0 5.5 1.7
Worker (unmarried) 1,329 4.2 4.9 3.1 1.3 1.7 12.5 11.2 3.9 22.3 15.8 26.5 8.0 3.5 3.0 7.7 4.0 0.6 0.9 3.9 6.0 4.1 1.5
Unmarried male 701 4.0 7.7 4.5 2.0 2.7 12.8 11.4 4.8 22.1 10.8 28.9 8.5 2.9 4.1 10.3 3.2 0.8 1.5 4.3 6.4 3.7 2.2
Unmarried female 20s/30s 541 5.5 2.6 1.6 0.8 0.8 12.2 11.4 2.9 22.9 23.5 26.6 8.3 4.3 2.8 5.1 6.7 0.6 0.8 3.5 7.7 5.3 1.4
Unmarried female 40s and over 234 1.0 1.5 1.0 0.5 0.5 7.9 6.9 2.0 19.3 16.4 20.3 6.9 2.5 1.5 4.5 2.0 ― ― 3.0 2.5 4.0 0.5
Student 153 2.9 4.3 1.4 1.4 1.5 5.7 5.7 0.7 17.9 20.7 27.8 9.3 1.4 5.0 5.7 6.5 0.7 1.4 2.2 8.5 5.7 2.9
Light 594 6.8 2.9 1.9 0.5 1.3 6.6 6.0 1.4 21.9 13.7 24.2 8.3 3.2 2.2 5.2 3.4 0.5 0.7 2.4 4.8 3.7 0.5
Middle 979 5.3 5.4 3.3 1.4 2.3 10.9 9.7 3.6 24.5 13.7 25.0 9.0 2.7 1.4 4.9 5.4 0.9 0.9 3.4 5.9 4.6 1.8
Heavy 2,496 4.5 5.4 3.1 0.9 2.3 8.8 8.2 2.9 17.4 11.3 24.7 7.1 2.2 2.9 7.4 3.4 0.6 0.8 3.6 4.1 5.8 2.0
Sample
Other
places in
Asia
Oceania Australia
New
Zealand or
other
Oceania
Japan Hokkaido TohokuKita
Kanto
Tokyo
metropolitan
area
Koshinetsu Tokai Hokuriku Kinki Chugoku Shikoku Kyushu Okinawa
2017 survey total 4,069 3.4 8.2 6.3 3.7 9.4 2.9 0.6 0.3 0.9 0.4 0.5 0.5 1.0 0.4 0.5 1.7 4.4
2016 survey total 3,979 3.6 7.8 6.1 3.1 11.0 3.8 0.9 0.6 0.9 0.6 0.7 0.7 1.1 0.5 0.6 2.2 5.1
Male 2,113 3.4 8.0 6.1 3.7 9.9 3.2 0.8 0.3 0.7 0.5 0.6 0.4 0.8 0.4 0.7 1.7 4.4
Female 1,957 3.4 8.5 6.6 3.7 8.9 2.5 0.5 0.3 1.0 0.3 0.4 0.6 1.3 0.4 0.3 1.8 4.3
Male 18-29 yrs 280 2.8 9.9 7.5 5.2 12.3 3.2 1.6 0.8 2.4 1.2 2.4 0.4 1.6 1.2 0.4 2.8 7.1
Male 30-39 yrs 417 2.7 9.3 7.6 3.6 10.6 4.0 0.4 ― 1.1 0.6 ― ― 0.6 ― 0.2 1.3 4.9
Male 40-49 yrs 546 2.6 8.1 6.5 3.3 9.4 2.7 0.9 0.5 0.5 ― 0.3 0.5 0.5 0.3 0.6 1.4 4.1
Male 50-59 yrs 395 3.4 5.7 4.2 3.0 10.0 3.2 0.4 0.6 0.6 0.4 0.6 0.8 0.9 0.4 0.8 2.8 4.3
Male 60 yrs or older 474 5.1 7.4 4.9 3.8 8.3 3.1 0.9 ― ― 0.4 0.4 0.4 0.7 0.4 1.3 0.9 2.9
Female 18-29 yrs 468 1.9 13.7 11.6 4.9 10.7 3.7 0.5 0.9 1.4 0.5 0.5 0.5 1.6 0.9 0.5 3.0 5.1
Female 30-39 yrs 412 3.0 9.0 6.8 3.3 8.4 2.7 0.5 ― 1.9 0.3 0.3 0.8 0.8 ― 0.5 1.9 5.2
Female 40-49 yrs 397 4.3 4.9 3.5 2.6 8.1 1.4 0.3 0.3 0.6 ― 0.3 0.6 1.2 0.3 ― 1.2 4.6
Female 50-59 yrs 322 4.0 6.5 4.7 3.6 8.0 2.5 0.7 0.4 ― 0.4 1.1 0.7 0.4 0.7 0.4 1.4 3.6
Female 60 yrs or older 357 4.2 6.8 4.8 3.9 8.7 1.9 0.3 ― 0.6 0.6 ― 0.6 2.3 ― 0.3 1.0 2.6
Kanto 2,501 3.6 7.8 6.1 3.4 8.3 2.4 0.7 0.4 0.6 0.4 0.4 0.3 0.7 0.4 0.4 1.3 4.0
Kansai 983 3.2 9.0 6.6 4.5 12.2 4.0 0.7 0.2 1.5 0.3 0.9 0.9 2.0 0.6 0.8 2.8 5.6
Tokai 585 2.7 8.7 6.9 3.7 9.5 3.1 0.3 0.1 0.8 0.5 0.3 0.8 0.9 0.3 0.5 1.7 4.1
Worker (child 7 yrs and over) 1,428 3.5 7.3 5.3 3.6 9.5 2.9 0.8 0.1 0.6 0.4 0.3 0.5 0.8 0.4 0.7 1.5 3.6
Worker (child 2-6 yrs) 185 0.4 8.7 6.3 4.1 13.4 2.4 ― ― 2.1 1.6 1.1 1.2 1.1 ― 0.5 3.2 7.5
Worker (child 1 yr and under) 116 1.9 11.0 9.1 3.8 14.5 4.3 0.9 0.9 0.9 0.9 0.9 0.9 0.9 0.9 0.9 1.9 12.0
Worker (married, no children) 858 2.6 7.8 6.2 3.1 7.6 2.2 0.4 0.4 0.8 0.3 0.7 0.3 0.8 0.2 0.5 1.3 3.6
Worker (unmarried) 1,329 4.5 8.5 6.5 4.1 9.5 3.2 0.7 0.5 1.0 0.2 0.5 0.6 1.4 0.3 0.4 2.1 4.6
Unmarried male 701 4.4 8.4 7.0 4.1 11.3 4.0 1.1 0.6 0.9 0.5 1.0 0.7 1.2 0.6 0.4 2.0 5.5
Unmarried female 20s/30s 541 2.9 11.8 9.1 4.3 8.9 3.0 0.4 0.6 1.6 0.2 ― 0.4 1.6 0.6 0.4 2.6 3.6
Unmarried female 40s and over 234 6.9 5.0 3.0 3.5 5.0 0.5 ― ― ― ― ― 0.5 1.0 ― ― 1.0 3.5
Student 153 2.2 13.6 12.2 3.6 9.8 3.4 0.7 0.7 1.5 0.7 0.7 ― 0.7 2.2 ― 1.4 4.3
Light 594 1.4 10.1 8.0 3.5 14.2 4.3 1.0 0.3 2.2 0.5 0.9 0.4 1.9 0.6 0.6 2.7 6.0
Middle 979 1.8 8.0 6.3 3.8 10.3 2.8 1.0 0.5 1.0 0.7 0.3 0.5 1.2 0.4 0.7 2.9 4.3
Heavy 2,496 4.5 7.9 5.9 3.7 7.9 2.6 0.4 0.3 0.5 0.3 0.5 0.5 0.7 0.3 0.4 1.1 4.0
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
Number of
trips taken
Sex
Sex & age
Area of
residence
Life
stage
Number of
trips taken
Southeast Asia
Sex
Sex & age
Area of
residence
Life
stage
Guam or SaipanEurope Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Hawaii
Oceania Japan
Sex
Sex & age
Area of
residence
Life
stage
China (excluding Hong Kong and Macau) Hong Kong or Macau
Number of
trips taken
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 2 Actions Taken for Prior Consideration of Travel
(%)
Sample
Europe UK France Germany Spain Italy
Other
countries
in western
Europe
Other
places in
Europe
Middle
East
or Africa
Turkey
Other
Middle
East or
Africa
USA
(excluding
Hawaii and
Alaska)
USA east USA west USA southCanada or
AlaskaCanada Alaska
Central/
South
America
or
Caribbean
HawaiiHawaii
(Oahu)
Hawaii
(other than
Oahu)
Guam or
SaipanGuam Saipan
2017 survey total 4,069 24.4 6.1 7.3 5.2 5.7 7.3 6.1 6.8 4.1 0.9 3.5 10.6 5.4 6.1 2.2 3.5 3.2 0.5 2.7 18.8 16.1 7.4 10.4 9.9 3.9
2016 survey total 3,979 28.3 6.2 9.3 7.2 6.6 8.9 8.0 8.0 4.7 2.1 3.2 10.7 5.9 6.2 2.0 3.3 3.2 0.4 2.6 18.0 15.3 7.0 11.1 10.3 4.1
UK 247 100.0 100.0 39.5 28.4 20.1 25.2 20.7 14.7 8.7 2.7 7.6 16.4 11.8 10.4 2.6 7.5 7.2 0.7 4.2 13 .2 10 .0 7.5 3 .9 3 .5 1.7
France 295 100.0 33.1 100.0 29.5 30.3 38.0 17.9 13.2 8.9 3.7 7.2 16.0 10.8 10.1 3.7 6.1 5.5 1.0 3.8 15.3 12.2 7.4 4 .2 3 .8 1.3
Germany 212 100.0 33.1 41.0 100.0 28.8 30.8 32.5 25.6 8.2 3.3 6.4 15.0 9.5 10.8 1.4 9.5 9.2 0.9 4.1 9 .8 8 .4 5.0 4 .3 4 .3 1.8
Spain 233 100.0 21.4 38.5 26.3 100.0 42.3 24.7 23.0 13.2 5.0 10.2 13.3 8.5 9.5 1.8 7.4 6.6 0.8 3.9 12 .8 8 .5 8.5 3 .6 3 .1 1.3
Italy 296 100.0 21.0 37.9 22.1 33.3 100.0 18.5 15.7 8.9 3.6 6.6 9.8 5.8 6.7 2.0 6.9 6.2 1.1 2.6 10 .6 8 .2 5.5 3 .7 3 .5 0.9
Other countries in western Europe 250 100.0 20.5 21.1 27.5 22.9 21.9 100.0 36.7 10.0 2.4 8.4 10.7 7.2 6.3 1.7 6.2 6.2 0.4 4.8 8 .4 6 .7 4.6 3 .9 3 .4 1.7
Other places in Europe 275 100.0 13.2 14.2 19.7 19.5 16.9 33.4 100.0 12.6 3.4 10.6 10.4 8.2 4.8 2.1 7.3 5.7 3.0 8.3 5 .2 3 .1 3.6 3 .2 2 .8 1.2
Turkey 36 63.1 18.5 30.0 19.3 32.5 29.7 16.3 25.6 100.0 100.0 33.3 9.7 9.7 7.4 3.0 11.6 11.6 3.0 11.4 11 .6 9 .3 8.5 11.3 9.0 8.4
Other Middle East or Africa 143 52.1 13.1 14.9 9.4 16.6 13.7 14.8 20.4 100.0 8.4 100.0 13.6 9.5 6.4 4.2 5.0 3.6 2.2 13.7 10 .8 7 .2 8.0 6.3 4 .8 3.5
USA east 222 32.8 13.2 14.3 9.1 9.0 7.8 8.1 10.2 6.1 1.6 6.1 100.0 100.0 40.8 11.8 14.3 14.3 1.5 9.0 17.5 14.7 7.3 6.3 5.4 3.9
USA west 247 24.7 10.4 12.1 9.3 8.9 8.0 6.4 5.4 3.7 1.1 3.7 100.0 36.6 100.0 13.4 10.0 10.0 0.9 5.3 20.4 16.0 9.0 6.1 6.1 1.9
USA south 91 23.1 7.0 12.0 3.3 4.6 6.5 4.8 6.5 6.6 1.2 6.6 100.0 28.7 36.4 100.0 14.7 13.5 2.4 19.4 15.9 13.5 6.8 3 .4 3 .4 1.2
Canada 131 34.5 13.6 12.5 14.9 11.7 14.1 11.8 12.1 5.6 3.2 3.9 34.6 24.2 18.8 9.4 100.0 100.0 5.4 11.2 20.9 14.6 11.5 7.2 6.4 4.6
Alaska 19 64.2 9.9 15.6 9.9 10.5 17.3 5.9 44.0 16.7 5.9 16.7 24.1 18.4 12.2 11.6 100.0 38.5 100.0 17.7 20.0 16.0 16.0 11.9 5.9 11.9
Central/SouthAmericaorCaribbean 110 40.6 9.5 10.3 7.8 8.3 6.9 11.0 20.8 20.6 3.7 17.8 34.3 18.1 12.0 16.0 15.3 13.3 3.0 100.0 10 .4 9 .6 5.6 6.6 2 .8 6.6
Hawaii (Oahu) 655 11 .0 3.8 5.5 2.7 3.0 3.7 2.5 1 .3 1.9 0.5 1.6 9.7 5.0 6.0 1.9 3.2 2.9 0.5 1.6 100.0 100.0 29.3 23.2 22.7 8.4
Hawaii (other than Oahu) 301 15 .4 6.1 7.3 3.6 6.6 5.4 3.8 3.3 4.2 1.0 3.8 10.7 5.4 7.4 2.0 5.4 5.0 1.0 2.1 100.0 63.8 100.0 31.8 30.6 13.3
Guam 402 5 .8 2.2 2.8 2.3 1.8 2.6 2.1 1.9 2.2 0.8 1.7 5 .2 3.0 3.7 0.8 2.1 2.1 0.3 0.8 47.0 37.0 22.9 100.0 100.0 33.5
Saipan 158 5 .4 2.6 2.5 2.4 1.9 1 .7 2.6 2.1 4.4 1.9 3.2 5 .5 5.5 3.0 0.7 4.5 3.8 1.4 4.6 45.9 34.9 25.3 100.0 85.2 100.0
South Pacific islands or other islands 205 20.3 5.9 8.4 3.7 6.0 7.6 5.9 5.6 11.9 4.0 8.8 12.2 8.7 5.6 4.0 5.2 4.6 1.1 9.2 37.0 27.6 22.5 33.2 28.6 24.0
Shanghai 119 5 .6 4.2 2 .2 1.6 ― 2 .2 1.8 2.4 2.5 1.5 2.5 5 .0 2.4 4.1 1.8 0.9 0.9 0.9 0.9 6 .6 6 .6 2.6 5.7 5.7 3.5
Beijing 40 17 .7 10.3 7.3 2.7 2.8 4.5 10.8 12.9 4.5 4.5 4.5 12.2 10.0 6.7 2.7 5.4 5.4 2.7 5.4 5 .4 5 .4 2.7 12.9 10.1 8.1
Other China (exc. Hong Kong / Macau) 87 7 .7 2.3 3.1 2.3 1.3 5.4 2.3 3.4 7.3 3.1 6.4 4 .5 3.1 4.5 1.3 2.5 2.5 1.3 3.2 3 .4 3 .4 1 .3 4 .8 4 .8 3.6
Hong Kong 334 7 .0 2.4 2.9 2.1 0 .2 2 .0 2.1 1 .7 3.4 1.8 2.2 4 .5 3.0 3.3 0.9 1.5 1.5 0.3 1.1 7 .7 6 .8 3.2 10.5 9.9 5.2
Macau 117 11 .7 3.3 5.7 3.3 ― 2.4 4.1 5.7 5.0 1.6 5.0 8.4 6.8 7.5 1.9 1.7 1.7 0.9 3.2 7 .2 6 .4 2 .4 11.1 10.4 6.7
Taiwan 804 6 .1 1.6 2.5 1.6 0.8 1 .7 1.3 1 .7 1.2 0.7 0.7 2 .3 1.6 1 .0 0.7 1.0 1.0 0.1 0.5 7 .3 6 .2 2 .3 7.7 7.5 3.8
Korea 496 4 .1 1.2 2 .0 0.6 0 .4 0 .8 1.5 1 .7 1.4 0.8 0.8 3 .2 1.7 2.5 0.8 1.1 1.1 0.2 0.4 4 .6 3 .4 2 .3 6.2 6.0 2.8
Singapore 314 8 .3 3.5 2 .2 1.9 1.2 1 .6 3.3 1 .8 2.8 0.6 2.8 5 .4 4.2 3.4 0.3 2.7 2.3 0.7 1.1 16.3 13.2 6.6 13.3 12.7 4.3
Phuket 101 11 .1 3.3 5.5 2.2 4.2 4.9 5.1 4.3 5.0 2.2 3.9 10.1 6.3 5.8 2.0 3.3 3.3 1.1 5.5 30.1 25.0 14.7 31.5 27.4 19.9
Thai beaches (other than Phuket) 100 5 .1 2.2 2.9 1.1 ― 2 .1 1 .1 1 .1 4.8 2.9 3.7 6.2 5.1 2.9 1.1 1.1 1.1 1.1 1.1 13 .3 6 .9 8.6 19.6 18.5 11.8
Bangkok or other Thai cities 264 6 .5 2.0 1 .1 0.8 1.9 0 .7 0 .7 2.3 2.3 1.1 1.9 2 .5 1.8 1.7 0.4 0.7 0.7 0.4 0.8 7 .4 5 .3 3.2 7.4 6.6 3.2
Bali 158 9 .5 2.1 3.2 1.4 2.5 1 .7 4.2 4.0 2.9 2.4 1.7 9.1 5.0 5.9 3.7 3.3 3.3 0.7 4.6 32.4 21.2 19.5 30.4 29.9 16.2
Indonesian beaches (other than Bali) 28 11.6 7.8 3.9 3.9 ― 7.7 3.9 3.9 13.3 10.4 9.5 6.6 6.6 6.6 3.9 6.9 6.9 3.9 3.9 16.6 9.8 13.7 24.9 21.8 17.0
Indonesian cities 32 19 .2 13.6 6.8 3.4 ― 6.7 6.8 9.1 12.5 9.0 9.2 12.6 12.6 12.6 10.3 3.4 3.4 3.4 3.4 17.2 10 .4 13.8 20.5 20.5 10.2
Malaysia 139 13 .5 5.5 4.4 2.1 1.4 2.9 3.8 6.4 5.8 2.9 4.2 9.7 7.0 5.7 3.0 2.2 2.2 0.8 3.6 15.4 11 .0 8.2 16.6 15.2 8.6
Philippines 189 7 .5 2.2 3.8 2.2 2.4 1 .7 2.9 2.8 3.7 1.6 3.1 4 .4 3.2 3.3 0.6 1.6 1.6 0.6 3.0 24.4 16.6 14.1 31.1 29.0 19.5
Vietnam 212 8 .6 1.6 4.1 0.9 1.4 4.1 3.6 2.0 4.4 1.4 3.8 2 .8 1.7 2.3 0.5 0.9 0.9 0.5 1.3 7 .8 6 .5 3.8 5.6 5.2 2.6
Cambodia 70 13 .5 1.3 2.7 1.2 2.4 4.5 1.6 2.7 7.1 2.7 5.4 5 .4 2.7 3.8 ― 1.2 1.2 ― 2.1 8 .2 3 .4 6.0 5 .1 5.1 3.9
Other places in Asia 137 19.5 5.8 3.3 2.2 5.5 3.1 8.1 6.9 13.8 2.2 13.0 4 .8 3.4 2.7 0.8 3.5 2.6 1.6 5.2 4 .6 4 .1 3.8 3 .3 2 .5 1.6
Australia 257 24.6 10.0 7.4 7.7 6.6 8.7 6.7 7.3 4.4 1.2 3.7 13.8 8.8 9.1 1.6 9.9 9.5 0.9 6.8 27.0 18.9 14.4 15.6 14.1 8.4
New Zealand or other Oceania 150 37.7 13.7 10.2 9.7 12.5 12.2 11.7 15.2 6.1 2.0 4.9 13.1 9.5 7.2 2.8 14.7 13.2 2.2 9.2 26.2 17.2 16.7 9.4 7.3 5.9
Sample
South
Pacific
islands or
other
islands
China
(excluding
Hong Kong
and Macau)
Shanghai Beijing
Other
China (exc.
Hong Kong
/ Macau)
Hong Kong
or MacauHong Kong Macau Taiwan Korea
Southeast
AsiaSingapore Phuket
Thai
beaches
(other than
Phuket)
Bangkok or
other Thai
cities
Bali
Indonesian
beaches
(other than
Bali)
Indonesian
citiesMalaysia Philippines Vietnam Cambodia
2017 survey total 4,069 5.0 5.0 2.9 1.0 2.1 9.0 8.2 2.9 19.8 12.2 24.7 7.7 2.5 2.5 6.5 3.9 0.7 0.8 3.4 4.6 5.2 1.7
2016 survey total 3,979 4.5 4.5 2.1 1.1 2.5 7.4 6.9 2.8 16.0 9.6 26.5 8.1 2.4 2.5 7.2 5.1 0.6 1.0 4.1 3.4 6.0 2.7
UK 247 4.9 2.8 2.0 1.7 0.8 3 .3 3.3 1.6 5 .3 2 .5 9 .6 4.5 1.3 0.9 2.1 1.3 0.9 1.8 3.1 1.7 1.3 0.4
France 295 5.9 1.6 0.9 1.0 0.9 3 .2 3 .2 2.3 6 .9 3 .4 7 .9 2 .4 1.9 1.0 1 .0 1.7 0.4 0.7 2.1 2.5 3.0 0.6
Germany 212 3.5 1.3 0.9 0.5 0.9 3 .3 3.3 1.8 6 .0 1 .4 7 .1 2.8 1.0 0.5 1 .0 1.1 0.5 0.5 1.4 2.0 0.9 0.4
Spain 233 5.3 1.0 ― 0.5 0.5 0 .3 0 .3 ― 2 .7 0 .9 9 .3 1 .7 1.8 ― 2.1 1.7 ― ― 0.8 1.9 1.3 0.7
Italy 296 5.2 1.9 0.9 0.6 1.6 2 .5 2 .2 0.9 4 .7 1 .4 6 .3 1 .7 1.7 0.7 0 .6 0.9 0.7 0.7 1.4 1.1 2.9 1.1
Other countries in western Europe 250 4.8 2.1 0.9 1.7 0.8 2 .8 2 .8 1.9 4 .1 3 .0 10 .5 4.1 2.1 0.4 0 .8 2.7 0.4 0.9 2.1 2.2 3.0 0.4
Other places in Europe 275 4.2 1.9 1.1 1.9 1.1 3 .2 2 .0 2.4 4 .8 3 .1 8 .7 2 .0 1.6 0.4 2.2 2.3 0.4 1.1 3.2 1.9 1.5 0.7
Turkey 36 23.0 7.4 5.1 5.1 7.4 16.6 16.6 5.1 16.3 11.3 22.8 5.1 6.1 8.0 8.3 10.4 8.0 8.0 11.1 8.2 8.3 5.3
Other Middle East or Africa 143 12.7 3.9 2.1 1.3 3.9 5.9 5.1 4.1 4 .1 2 .9 19 .1 6.2 2.7 2.6 3.5 1.9 1.9 2.1 4.1 4.1 5.7 2.7
USA east 222 8.1 2.2 1.3 1.8 1.2 5.0 4.5 3.6 5 .8 3 .8 11 .5 5.9 2.9 2.3 2.2 3.6 0.8 1.8 4.4 2.7 1.7 0.8
USA west 247 4.6 2.8 2.0 1.1 1.6 5.7 4.5 3.6 3 .4 4 .9 12 .5 4.3 2.4 1.2 1.8 3.7 0.7 1.6 3.2 2.5 2.0 1.1
USA south 91 9.1 2.4 2.4 1.2 1.2 3 .4 3.4 2.4 5 .9 4 .6 9 .8 1 .2 2.2 1.2 1 .2 6.4 1.2 3.6 4.6 1.2 1.2 ―
Canada 131 7.2 2.5 0.8 1.7 1.7 3 .8 3.8 1.5 6 .2 4 .1 11 .3 5.6 2.5 0.8 1 .5 4.0 1.5 0.8 2.3 2.3 1.5 0.6
Alaska 19 11.9 5.9 5.9 5.9 5.9 5.9 5.9 5.9 5.9 5.9 11.6 11.6 5.9 5.9 5.9 5.9 5.9 5.9 5.9 5.9 5.9 ―
Central/SouthAmericaorCaribbean 110 17.1 3.6 1.0 2.0 2.5 4.1 3.3 3.4 3 .4 1 .8 15 .7 3.3 5.0 1.0 2.0 6.6 1.0 1.0 4.5 5.1 2.5 1.4
Hawaii (Oahu) 655 8.6 1.5 1.2 0.3 0.5 3 .7 3.5 1.2 7 .6 2 .6 17 .3 6.3 3.8 1.1 2.1 5.1 0.4 0.5 2.3 4.8 2.1 0.4
Hawaii (other than Oahu) 301 15.4 1.0 1.0 0.4 0.4 3 .5 3.5 0.9 6 .2 3 .8 24.3 6.9 4.9 2.9 2.8 10.3 1.3 1.5 3.8 8.9 2.6 1.4
Guam 402 14.6 2.9 1.7 1.0 1.0 8.7 8.2 3.0 15.0 7.4 33.5 9.9 6.9 4.6 4.3 11.8 1.5 1.6 5.3 13.7 2.8 0.9
Saipan 158 31.1 4.6 2.6 2.1 2.0 12.1 11.1 5.0 19.1 8.9 39.6 8.5 12.7 7.5 5.4 16.2 3.0 2.1 7.5 23.4 3.5 1.7
South Pacific islands or other islands 205 100.0 3.6 1.6 2.2 1.4 7.8 7.3 3.1 7 .4 4 .3 40.7 8.9 9.4 4.6 4.4 14.6 3.0 2.1 6.9 20.4 6.4 0.8
Shanghai 119 2.8 100.0 100.0 13.4 18.2 26.5 25.9 10.4 32.2 12.7 21.6 10.4 1.8 2.3 6.1 2.4 1.5 3.2 5.7 6.4 6.3 3.5
Beijing 40 11.0 100.0 39.7 100.0 30.3 32.4 24.5 22.9 35.7 28.5 23.1 12.1 8.1 4.5 7.4 7.2 4.5 7.4 15.5 10.0 9.4 10.2
Other China (exc. Hong Kong / Macau) 87 3.2 100.0 25.0 14.1 100.0 28.7 27.4 13.4 35.9 23.5 23.4 11.3 4.8 3.1 6.2 4.4 2.1 3.4 5.2 10.3 6.7 4.1
Hong Kong 334 4.5 14.5 9.3 3.0 7.1 100.0 100.0 25.9 50.7 20.2 32.9 18.0 2.8 4.6 8.4 3.1 1.7 1.8 5.3 8.1 8.1 2.4
Macau 117 5.3 18.4 10.6 7.9 10.0 100.0 73.7 100.0 47.4 21.8 42.6 26.8 2.6 3.9 10.3 4.9 2.3 4.2 9.9 9.0 8.0 4.0
Taiwan 804 1.9 8.0 4.8 1.8 3.9 22.0 21.1 6.9 100.0 22.9 26.2 10.5 2.0 2.4 7.5 2.8 1.1 1.7 4.6 4.6 7.1 1.8
Korea 496 1.8 6.7 3.0 2.3 4.1 14.9 13.6 5.2 37.2 100.0 14 .1 7.0 1.9 1.6 3.7 1.8 0.6 1.7 2.6 3.5 3.2 1.3
Singapore 314 5.8 5.8 4.0 1.5 3.1 21.4 19.1 10.0 26.8 11.0 100.0 100.0 8.6 5.6 10.1 9.7 3.3 3.4 16.8 11.6 10.3 3.9
Phuket 101 19.1 6.3 2.2 3.3 4.1 9.1 9.1 3.1 16.0 9.3 100.0 26.9 100.0 24.3 24.3 33.7 5.7 3.3 19.2 33.0 23.6 6.4
Thai beaches (other than Phuket) 100 9.5 3.5 2.7 1.8 2.7 15.2 15.2 4.5 19.1 8.1 100.0 17.5 24.5 100.0 48.5 16.9 9.5 4.9 17.6 21.6 22.8 8.2
Bangkok or other Thai cities 264 3.4 4.1 2.7 1.1 2.0 12.3 10.6 4.6 22.9 7 .0 100.0 12.0 9.3 18.4 100.0 7.7 3.7 3.7 11.8 11.3 17.6 8.7
Bali 158 18.9 3.1 1.8 1.8 2.4 7.2 6.5 3.6 14 .3 5 .5 100.0 19.3 21.6 10.7 12.8 100.0 6.5 5.9 13.9 25.8 16.5 5.9
Indonesian beaches (other than Bali) 28 22.1 6.6 6.6 6.6 6.6 20.5 20.5 9.7 31.3 10.0 100.0 36.7 20.6 34.2 34.6 36.9 100.0 30.3 41.3 40.9 47.6 23.9
Indonesian cities 32 13.5 15.5 12.0 9.3 9.1 18.7 18.7 15.5 43.3 26.3 100.0 32.9 10.4 15.3 30.5 29.0 26.3 100.0 35.6 28.6 23.1 20.7
Malaysia 139 10.2 7.6 4.9 4.5 3.3 14.3 12.7 8.3 26.7 9.2 100.0 38.0 14.0 12.7 22.4 15.8 8.3 8.3 100.0 25.3 24.8 7.7
Philippines 189 22.1 6.8 4.0 2.1 4.7 14.9 14.3 5.6 19.5 9.1 100.0 19.3 17.6 11.5 15.8 21.6 6.0 4.9 18.5 100.0 15.2 4.5
Vietnam 212 6.1 4.7 3.5 1.8 2.7 13.1 12.7 4.4 26.9 7.6 100.0 15.2 11.2 10.8 21.9 12.3 6.3 3.5 16.2 13.6 100.0 19.7
Cambodia 70 2.4 10.0 6.0 5.8 5.1 11.4 11.4 6.6 20.7 9.4 100.0 17.5 9.2 11.8 32.9 13.3 9.5 9.5 15.2 12.1 59.8 100.0
Other places in Asia 137 6.7 6.5 5.0 3.0 3.6 7.9 6.4 5.6 12 .8 4 .6 32.8 12.9 1.3 2.2 8.8 2.9 5.3 4.8 7.9 5.5 15.3 8.7
Australia 257 11.1 2.0 0.8 0.8 1.6 5.7 5.4 1.2 7 .3 3 .5 27.3 10.9 4.4 2.4 3.5 9.1 1.0 0.4 5.9 5.8 4.2 0.9
New Zealand or other Oceania 150 17.8 4.4 2.9 2.9 2.2 7.6 7.0 1.9 8 .9 5 .5 17 .0 4.5 4.7 2.5 1 .5 7.4 1.2 0.7 4.0 6.0 2.6 0.6
Sample
Other
places in
Asia
Oceania Australia
New
Zealand or
other
Oceania
Japan Hokkaido TohokuKita
Kanto
Tokyo
metropolitan
area
Koshinetsu Tokai Hokuriku Kinki Chugoku Shikoku Kyushu Okinawa
2017 survey total 4,069 3.4 8.2 6.3 3.7 9.4 2.9 0.6 0.3 0.9 0.4 0.5 0.5 1.0 0.4 0.5 1.7 4.4
2016 survey total 3,979 3.6 7.8 6.1 3.1 11.0 3.8 0.9 0.6 0.9 0.6 0.7 0.7 1.1 0.5 0.6 2.2 5.1
UK 247 3.2 14.9 10.4 8.3 7.9 3.9 3.5 1.8 2.6 1.7 2.1 0.9 1.8 1.8 1.2 2.4 4.1
France 295 1.5 9.1 6.4 5.2 7.9 4.1 2.0 1.6 2.0 1.3 1.9 1.4 1.6 1.4 0.9 2.2 4.2
Germany 212 1.4 12.0 9.3 6.8 8.0 3.6 1.6 1.4 1.0 1.6 1.4 2.1 2.4 2.7 1.0 2.3 2.5
Spain 233 3.2 12.7 7.3 8.0 6.9 3.3 0.9 ― 1.0 0.4 1.3 0.5 0.8 0.5 0.8 2.0 2.8
Italy 296 1.4 10.4 7.6 6.2 5.6 2.8 1.6 1.3 1.0 1.6 1.6 1.0 1.4 1.0 1.4 1.2 2.6
Other countries in western Europe 250 4.5 10.9 6.8 7.0 8.3 3.1 2.7 1.2 1.7 2.6 1.3 1.3 2.6 1.8 0.8 2.1 3.2
Other places in Europe 275 3.4 12.1 6.9 8.3 7.4 2.9 2.3 1.5 2.3 1.1 2.3 0.7 1.1 1.5 2.2 2.3 3.1
Turkey 36 8.2 11.3 8.3 8.3 14.1 3.0 3.0 3.0 6.1 5.9 3.0 6.0 3.0 3.0 6.0 6.0 8.0
Other Middle East or Africa 143 12.5 8.1 6.6 5.1 8.6 2.0 2.7 0.8 3.4 1.4 0.8 0.8 1.4 0.8 1.5 1.5 4.8
USA east 222 2.1 12.3 10.2 6.4 8.6 3.8 1.5 1.5 2.5 2.2 1.5 0.5 1.5 1.0 0.9 2.4 4.0
USA west 247 1.5 11.1 9.5 4.4 10.2 4.8 1.8 1.8 2.2 1.3 1.3 0.9 2.2 1.8 1.4 1.3 4.4
USA south 91 1.2 5.8 4.6 4.6 3 .6 2.4 2.4 2.4 3.6 2.4 3.6 1.2 1.2 2.4 1.2 1.2 2.4
Canada 131 2.8 25.4 18.6 15.1 11.3 8.3 3.2 1.7 2.5 2.9 2.5 1.7 3.4 1.7 2.4 4.0 6.2
Alaska 19 11.9 18.0 11.9 18.0 5.9 5.9 5.9 5.9 5.9 5.9 5.9 5.9 5.9 5.9 5.9 5.9 5.9
Central/SouthAmericaorCaribbean 110 6.5 20.2 15.8 12.5 9.4 5.0 3.5 1.0 3.8 1.0 2.0 1.0 2.8 1.0 1.0 2.0 5.2
Hawaii (Oahu) 655 0.8 8.8 7.4 3.9 10.5 3.7 0.8 0.7 0.8 0.9 0.3 0.2 0.6 0.3 0.4 1.3 6.3
Hawaii (other than Oahu) 301 1.7 14.9 12.3 8.3 14.2 4.9 0.6 1.1 1.7 1.0 1.0 0.4 1.4 0.4 0.7 1.7 9.2
Guam 402 0.8 9.3 9.0 2.7 18.1 6.6 0.8 1.0 1.6 0.8 0.8 0.5 1.0 0.5 0.9 2.4 12.4
Saipan 158 1.4 14.4 13.7 5.6 20.9 7.0 1.4 1.9 2.1 0.7 2.1 1.2 1.4 0.7 2.2 6.0 13.8
South Pacific islands or other islands 205 4.5 19.9 13.9 13.0 16.7 5.3 3.0 2.1 4.8 1.6 2.7 0.5 2.1 1.1 1.1 2.7 9.0
Shanghai 119 5.7 3.6 1.8 3.6 12.2 3.1 1.5 1.5 2.2 2.4 2.5 3.5 4.1 4.1 3.2 5.7 6.9
Beijing 40 10.2 10.8 5.4 10.8 23.0 10.2 7.3 6.6 7.3 7.2 7.3 4.5 4.5 4.5 4.5 10.1 15.4
Other China (exc. Hong Kong / Macau) 87 5.7 6.0 4.8 3.8 16.3 8.4 3.1 2.1 2.1 3.3 2.1 4.0 2.1 2.1 3.3 5.6 5.7
Hong Kong 334 2.6 5.3 4.1 3.1 17.3 6.0 2.1 1.0 2.4 1.3 1.6 1.6 2.2 1.0 1.0 4.8 8.5
Macau 117 6.6 3.4 2.7 2.4 16.1 4.6 3.8 1.9 4.3 1.9 1.9 1.9 2.7 1.9 1.9 5.8 9.0
Taiwan 804 2.2 3 .0 2.3 1.7 17.4 5.4 1.4 0.8 1.5 1.1 1.4 1.4 1.9 1.0 1.2 4.1 8.4
Korea 496 1.3 2 .2 1.8 1.7 15.7 4.9 0.8 0.9 1.5 0.7 1.7 1.4 2.4 1.0 1.2 5.8 7.0
Singapore 314 5.6 10.2 8.9 2.2 11.6 3.5 0.6 0.6 1.2 0.3 0.6 1.3 2.0 0.3 0.3 3.4 5.3
Phuket 101 1.8 12.3 11.2 6.9 14.1 5.6 3.0 1.1 2.2 1.1 2.2 1.8 1.1 1.1 1.8 3.7 11.4
Thai beaches (other than Phuket) 100 3.0 8.0 6.2 3.8 12.8 4.8 1.1 1.1 2.2 2.1 1.1 1.1 1.1 1.1 1.1 3.7 9.4
Bangkok or other Thai cities 264 4.6 3.8 3.4 0.8 11.0 5.0 1.1 0.8 1.3 0.4 0.4 1.7 0.4 0.4 1.2 3.9 3.4
Bali 158 2.6 15.5 14.8 7.0 12.1 5.0 0.7 1.4 1.4 0.7 0.7 1.2 1.4 0.7 1.7 2.3 7.8
Indonesian beaches (other than Bali) 28 26.0 12.2 9.5 6.6 10.7 3.9 3.9 3.9 3.9 7.7 3.9 3.9 3.9 3.9 3.9 3.9 10.7
Indonesian cities 32 20.3 3.4 3.4 3.4 13.5 3.4 6.8 6.8 6.8 10.1 10.3 3.4 3.4 6.8 3.4 3.4 6.7
Malaysia 139 7.8 13.2 11.0 4.4 11.9 4.0 3.2 1.6 4.6 2.3 2.4 0.8 1.4 1.6 1.6 3.8 7.1
Philippines 189 4.0 9.8 7.8 4.8 13.1 6.2 1.0 1.5 2.2 0.6 0.6 1.0 1.6 0.6 1.0 3.2 7.6
Vietnam 212 9.9 6.4 5.1 1.8 7.6 3.7 1.4 0.9 1.3 0.5 0.5 0.5 1.5 0.5 0.5 1.4 4.1
Cambodia 70 17.1 4.6 3.4 1.2 8.9 4.5 ― ― ― ― ― ― ― ― ― 2.7 6.7
Other places in Asia 137 100.0 7.2 5.0 4.6 7.8 2.4 0.8 0.8 3.1 0.8 0.8 0.8 0.8 0.8 1.6 1.6 3.9
Australia 257 2.7 100.0 100.0 28.4 11.6 4.7 1.6 1.2 1.3 0.9 1.1 1.3 3.0 0.9 1.2 2.7 6.6
New Zealand or other Oceania 150 4.3 100.0 48.7 100.0 11.6 6.3 2.7 1.5 2.8 1.4 2.0 0.7 2.8 0.7 1.4 3.2 5.2
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded. † Items with under 30 samples are not shaded in the table.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
Destination
Considered on
Last Trip
(middle
classification)
Oceania
Guam or Saipan
Southeast Asia
Canada or AlaskaEurope USA (excluding Hawaii and Alaska)Middle East or Africa
Japan
Hawaii
Hong Kong or MacauChina (excluding Hong Kong and Macau)
Destination
Considered on
Last Trip
(middle
classification)
Destination
Considered on
Last Trip
(middle
classification)
43
1. Destinations Considered / Destinations Decided on (2)
■Destinations considered on last trip: by destination considered on last trip (Those involved in considering travel plans/Multiple answers)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 2 Actions Taken for Prior Consideration of Travel
44
1. Destinations Considered / Destinations Decided on (3)
■Destinations considered on last trip and last travel destination (Those involved in considering travel plans/Multiple answers)
2017 survey consideration percentage2017 survey last destination percentage
Consideration Percentage Last destination PercentageRate of
Actual Visit
2017
survey
2016
survey
2017
survey
2016
survey
2017
survey
(n=4,069) (%) (n=3,979) (n=4,069) (%) (n=3,979) (n=4,069)
イギリス UK (n=247) 6.1 6.2 (n=114) 2.8 3.0 46.2
フランス France (n=295) 7.3 9.3 (n=121) 3.0 4.5 41.0
Germany (n=212) 5.2 7.2 (n=89) 2.2 3.3 42.0
スペイン Spain (n=233) 5.7 6.6 (n=88) 2.2 2.6 37.8
イタリア Italy (n=296) 7.3 8.9 (n=157) 3.9 4.6 53.0
西ヨーロッパ諸国 Other countries in western Europe (n=250) 6.1 8.0 (n=134) 3.3 4.2 53.6
ギリシア Greece (n=45) 1.1 1.7 (n=6) 0.1 0.3 13.3
東ヨーロッパ諸国 Countries of eastern Europe (n=167) 4.1 4.4 (n=79) 1.9 1.7 47.3
北ヨーロッパ諸国 Countries of northern Europe (n=119) 2.9 3.5 (n=58) 1.4 1.4 48.7
Turkey (n=36) 0.9 2.1 (n=7) 0.2 0.5 19.4
モロッコ Morocco (n=41) 1.0 0.8 (n=11) 0.3 0.3 26.8
エジプト Egypt (n=27) 0.7 0.5 (n=11) 0.3 ― 40.7
ドバイ(アラブ首長国連邦) Dubai (n=47) 1.1 1.1 (n=18) 0.5 0.4 38.3
Kenya (n=5) 0.1 0.2 (n=0) ― ― ―
中近東・アフリカ(トルコ、モロッコ等以外)Other Middle East or Africa (n=47) 1.2 1.0 (n=20) 0.5 0.4 42.6
アメリカ東部(ニューヨーク、ナイアガラなど)USA east (n=222) 5.4 5.9 (n=126) 3.1 3.2 56.8
アメリカ西部(ロサンゼルス、ラスベガスなど)USA west (n=247) 6.1 6.2 (n=145) 3.6 3.7 58.7
アメリカ南部(マイアミ、オーランドなど)USA south (n=91) 2.2 2.0 (n=47) 1.2 1.0 51.6
Canada (n=131) 3.2 3.2 (n=75) 1.9 1.6 57.3
アラスカ Alaska (n=19) 0.5 0.4 (n=1) ― ― 5.3
メキシコ(カンクン、ティファナなど)Mexico (n=44) 1.1 1.1 (n=23) 0.6 0.3 52.3
ジャマイカ Jamaica (n=7) 0.2 0.2 (n=2) 0.1 ― 28.6
カリブ海諸島(キューバ、バハマ、ケイマンなど)Caribbean islands (n=39) 1.0 0.6 (n=13) 0.3 0.2 33.3
中南米(メキシコ、ジャマイカ、カリブ海諸島以外)Other Central/South America (n=52) 1.3 1.3 (n=26) 0.6 0.6 50.0
オアフ島 Hawaii (Oahu) (n=655) 16.1 15.3 (n=434) 10.7 10.7 66.3
ハワイ(オアフ島以外) Hawaii (other than Oahu) (n=301) 7.4 7.0 (n=102) 2.5 2.5 33.9
Guam (n=402) 9.9 10.3 (n=185) 4.5 5.6 46.0
サイパン Saipan (n=158) 3.9 4.1 (n=22) 0.5 0.7 13.9
Palau (n=68) 1.7 1.6 (n=17) 0.4 0.2 25.0
ミクロネシア(グアム、サイパン、パラオ以外)Other Micronesia (n=17) 0.4 0.6 (n=4) 0.1 0.1 23.5
フィジー Fiji (n=27) 0.7 0.5 (n=1) ― 0.1 3.7
Tahiti (n=51) 1.3 1.2 (n=7) 0.2 0.2 13.7
ニューカレドニア New Caledonia (n=59) 1.5 1.3 (n=11) 0.3 0.1 18.6
モルディブ Maldives (n=87) 2.1 1.7 (n=26) 0.6 0.4 29.9
南太平洋・インド洋の島々(フィジー、タヒチ等以外)Other Islands in South Pacific of Indian Ocean (n=24) 0.6 0.4 (n=4) 0.1 0.1 16.7
上海(中国) Shanghai (n=119) 2.9 2.1 (n=79) 2.0 1.2 66.4
北京(中国) Beijing (n=40) 1.0 1.1 (n=15) 0.4 0.5 37.5
香港(中国) Hong Kong (n=334) 8.2 6.9 (n=154) 3.8 3.3 46.1
マカオ(中国) Macau (n=117) 2.9 2.8 (n=38) 0.9 1.1 32.5
中国(上海、北京、香港、マカオ以外)Other China (n=87) 2.1 2.5 (n=43) 1.1 1.5 49.4
Taiwan (n=804) 19.8 16.0 (n=566) 13.9 11.2 70.4
Korea (n=496) 12.2 9.6 (n=358) 8.8 6.9 72.2
シンガポール Singapore (n=314) 7.7 8.1 (n=149) 3.7 4.3 47.5
プーケット島 Phuket (n=101) 2.5 2.4 (n=24) 0.6 0.8 23.8
タイビーチ(プーケット島以外) Thai beaches (other than Phuket) (n=100) 2.5 2.5 (n=27) 0.7 0.5 27.0
タイ(ビーチリゾート以外) Thailand (other than beach resorts) (n=264) 6.5 7.2 (n=160) 3.9 4.6 60.6
Bali (n=158) 3.9 5.1 (n=56) 1.4 1.7 35.4
インドネシアビーチ(バリ島以外)Indonesian beaches (other than Bali) (n=28) 0.7 0.6 (n=1) ― 0.1 3.6
インドネシア(ビーチリゾート以外)Indonesia (other than beach resorts) (n=32) 0.8 1.0 (n=6) 0.2 0.1 18.8
マレーシアビーチ(ランカウイ島、ペナン島など)Malaysian beaches (n=69) 1.7 1.9 (n=19) 0.5 0.5 27.5
マレーシア(ビーチリゾート以外)Malaysia (other than beach resorts) (n=94) 2.3 2.9 (n=31) 0.8 1.3 33.0
Cebu Island (n=134) 3.3 2.4 (n=38) 0.9 0.7 28.4
フィリピンビーチ(セブ島以外) Philippine beaches (other than Cebu Island) (n=45) 1.1 1.0 (n=8) 0.2 0.3 17.8
フィリピン(ビーチリゾート以外)Philippines (other than beach resorts) (n=47) 1.2 0.8 (n=35) 0.9 0.4 74.5
ベトナムシティ(ホーチミン、ハノイ)Vietnam cities (Ho Chi Minh, Hanoi) (n=168) 4.1 4.7 (n=81) 2.0 2.4 48.2
ベトナムビーチ(ニャチャン、ダナンなど)Vietnam beaches (n=70) 1.7 2.0 (n=16) 0.4 0.6 22.9
ベトナム(ベトナムシティ、ベトナムビーチ以外)Vietnam (other than cities and beach resorts) (n=36) 0.9 1.5 (n=7) 0.2 0.5 19.4
カンボジア Cambodia (n=70) 1.7 2.7 (n=24) 0.6 1.2 34.3
India (n=41) 1.0 1.4 (n=24) 0.6 0.5 58.5
スリランカ Sri Lanka (n=35) 0.9 1.0 (n=12) 0.3 0.3 34.3
その他のアジア Other placesin Asia (n=72) 1.8 1.9 (n=34) 0.8 0.6 47.2
オーストラリア Australia (n=257) 6.3 6.1 (n=124) 3.1 2.9 48.2
ニュージーランド New Zealand (n=135) 3.3 2.9 (n=41) 1.0 0.8 30.4
オセアニア(オーストラリア、ニュージーランド以外)Other Oceania (n=22) 0.5 0.4 (n=2) ― 0.1 9.1
† Rate of actual visit was calculated by dividing by the number of actual visitors on their last trip by those who considered that destination. Percentages of 50.0 points or higher are shaded.
Europe
Middle East
or Africa
Oceania
Hawaii
USA (excluding
Hawaii and Alaska)
Canada or
Alaska
Central/
South
America
or
Caribbean
Other places
in Asia
Southeast Asia
Guam or
Saipan
South Pacific
islands or other
islands
China
0 5 10 15 20
2017 survey consideration percentage
2017 survey last destination percentage(%)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 2 Actions Taken for Prior Consideration of Travel
45
2. Reasons for Deciding on Destinations
■Reason for deciding on last travel destination (Those involved in considering travel plans/Single answer)
2017 survey2016 survey
2017
survey
2016
survey
Male
18-29
yrs
Male
30-39
yrs
Male
40-49
yrs
Male
50-59
yrs
Male 60
yrs or
older
Female
18-29
yrs
Female
30-39
yrs
Female
40-49
yrs
Female
50-59
yrs
Female
60 yrs
or older
(n=4,069) (n=3,979) (n=280) (n=417) (n=546) (n=395) (n=474) (n=468) (n=412) (n=397) (n=322) (n=357)
Suited my date of departure, date of return, day of the week, travel period, etc. 11.0 11.7 10.7 12.5 13.7 12.5 9.4 10.7 10.6 11.6 9.4 8.1
Suited my budget 9.2 7.6 13.1 15.4 12.0 7.4 4.9 13.3 8.7 7.8 2 .5 4.5
I just happened to discover a good travel product 5.4 5.2 4.0 3.2 4.4 5.5 6.7 5.6 4.6 5.8 5.8 8.7
Suited my booking needs such as available seat on plane, available room at hotel, etc. 2.6 2.1 2.4 2.3 4.3 4.9 2.9 1.2 3.5 2.6 ― 1.3
It suited the needs of accompanying travelers, such as my children 1.3 0.8 0.4 1.9 1.2 0.4 0.9 0.5 2.7 2.9 0.7 1.0
Suited my flying time or flight from the closest airport, etc. 0.8 1.1 ― 1.3 0.8 1.1 1.1 0.9 1.1 0.3 1.1 0.3
Because I wanted to earn miles 0.8 0.7 2.8 1.1 0.9 1.1 0.4 ― 1.1 0.3 ― 0.3
Accompanying travelers wanted to go there 9.1 8.9 13.1 10.8 8.7 6.0 6.3 10.7 10.3 9.9 8.7 8.1
It was a location I had wanted to go to from before 7.5 7.3 9.1 4.4 4.4 5.1 6.3 12.8 8.4 7.2 8.7 9.7
I have family members, relatives, acquaintances, friends at the destination 5.9 6.3 4.0 3.0 4.9 8.1 6.3 4.9 7.6 6.4 8.3 5.8
I had been there before and found that it was good 5.8 6.1 1.6 5.3 7.6 6.2 5.4 5.1 4.1 10.1 8.0 3.2
I was interested in a particular sightseeing spot 3.5 4.3 2.8 3.0 4.3 3.2 5.8 2.6 3.5 0.9 5.8 2.9
Was recommended by family members, acquaintances, friends 2.7 2.8 3.2 4.7 2.6 2.5 1.1 2.6 4.1 1.2 1.8 3.2
I was interested in a particular event, activity 2.5 2.4 1.2 1.9 2.4 3.0 1.8 2.8 1.1 3.2 4.7 2.9
I felt like going after seeing it on TV, in a magazine, on the web, etc. 2.4 2.3 2.8 3.0 2.1 2.1 2.5 3.7 1.9 2.0 1.1 2.6
Was recommended by a travel agent 0.5 0.4 0.8 1.5 0.5 0.8 0.2 0.2 ― 0.9 0.4 0.3
I felt like going after seeing it in a blog, hearing about it through word-of-mouth communication, etc. 0.5 0.3 ― 0.2 0.8 0.4 0.2 0.7 1.4 1.2 ― ―
I felt like going after seeing a travel bureau website, etc. 0.5 0.2 0.4 0.8 0.3 0.2 0.9 0.7 0.3 ― 0.7 0.3
Seems safe 4.3 3.4 2.8 4.4 3.2 4.5 6.0 3.7 4.9 3.5 5.4 4.5
Food seems good 3.6 3.7 4.4 3.6 3.8 4.3 2.5 2.6 3.3 3.8 3.3 4.8
Climate seems good 3.0 2.7 3.6 3.8 3.3 1.9 4.7 1.6 1.9 2.9 1.1 4.8
Nature seems good 2.8 3.1 2.0 1.5 1.7 3.0 4.9 1.6 3.8 2.9 2.5 4.5
Timing of the trip seems good 2.1 2.3 1.6 1.1 1.2 1.7 1.8 1.6 1.6 2.9 5.4 2.9
Prices seems cheap 2.0 2.0 2.4 1.5 2.1 3.0 2.2 2.1 1.1 1.2 3.3 1.0
Hotel I want to stay at seems good 1.9 2.2 2.8 1.7 2.1 1.5 1.1 1.4 1.9 2.6 2.9 1.6
City seems good 1.7 2.4 2.4 2.3 1.7 1.9 2.0 1.4 1.4 0.9 1.4 1.6
Hospitality seems good 0.5 0.6 0.8 0.2 0.5 0.8 0.4 1.2 ― ― 0.7 0.6
Hygienic 0.2 0.3 0.4 ― 0.3 0.2 ― ― 0.5 0.3 ― 0.6
Other 6.0 6.7 4.8 3.8 4.3 6.6 11.4 4.0 4.6 4.9 6.2 9.7
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
Char
acte
rist
ics
of th
e d
est
inat
ion
Budg
et/
Condi
tions
Recom
menda
tion b
y se
lf/oth
ers
2017 survey
Sex & age
0 5 10 15
2017 survey 2016 survey(%)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 2 Actions Taken for Prior Consideration of Travel
Those involved in consideration/total
Mostly
decided on my own
Decided
with travel
companions
Left whole decision
with companionsOther No ans.
●Legend
2017 survey total (n=4,986) 81.6
2016 survey total (n=4,802) 82.9
Sex Male (n=2,558) 82.6
Female (n=2,428) 80.6
Sex & age Male 18-29 yrs (n=363) 77.1
Male 30-39 yrs (n=502) 83.1
Male 40-49 yrs (n=633) 86.3
Male 50-59 yrs (n=459) 86.2
Male 60 yrs or older (n=601) 78.9
Female 18-29 yrs (n=615) 76.1
Female 30-39 yrs (n=483) 85.2
Female 40-49 yrs (n=462) 86.0
Female 50-59 yrs (n=389) 82.9
Female 60 yrs or older (n=479) 74.5
Area of
residenceKanto (n=3,038) 82.3
Kansai (n=1,235) 79.6
Tokai (n=713) 82.0
Life
stageWorker (child 7 yrs and over) (n=1,821) 78.5
Worker (child 2-6 yrs) (n=232) 79.9
Worker (child 1 yr and under) (n=145) 79.8
Worker (married, no children) (n=1,003) 85.6
Worker (unmarried) (n=1,537) 86.4
Unmarried male (n=828) 84.7
Unmarried female 20s/30s (n=695) 77.8
Unmarried female 40s and over (n=256) 91.4
Student (n=248) 61.6
Number of
trips takenLight (n=852) 69.8
Middle (n=1,253) 78.1
Heavy (n=2,881) 86.6
Used (n=2,343) 100.0
Didn't use (n=1,726) 100.0
Package use
† Only those
involved in
considering
Those
involved in
consideration
/total
36.0 %
37.9
39.7
32.1
31.5
38.1
43.2
45.0
38.0
22.1
35.0
40.4
36.0
31.0
37.1
33.0
36.3
35.2
35.1
23.9
27.7
45.8
52.4
28.6
48.4
22.8
22.4
27.6
43.7
35.8
55.3
45.6
45.0
43.0
48.4
45.6
45.0
43.1
41.2
40.8
54.0
50.2
45.6
46.8
43.5
45.2
46.6
45.7
43.3
44.8
55.9
57.9
40.7
32.4
49.2
43.0
38.8
47.3
50.6
43.0
64.2
44.7
16.8
15.4
16.1
17.6
21.1
16.2
12.9
12.7
18.8
21.8
14.1
13.5
15.3
21.4
15.9
19.1
16.5
19.3
19.7
19.1
13.3
12.5
13.7
20.9
7.2
34.9
27.5
20.2
12.1
-
-
1.6
1.8
1.3
1.9
1.8
0.7
0.8
1.1
2.3
2.1
0.7
0.5
1.8
4.1
1.8
1.3
1.5
2.2
0.5
1.2
1.1
1.1
1.5
1.3
1.4
3.5
2.7
1.7
1.2
-
-
46
■Degree of involvement in consideration process (Total/Single answer)
3. Degree of Involvement in Consideration Process
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 2 Actions Taken for Prior Consideration of Travel
47
4. Timing of Travel Consideration and Booking (1)
Sample
7 or more
months
prior to
departure
5-6 months
prior to
departure
3-4 months
prior to
departure
2 months
prior to
departure
Within 1
month prior
to
departure
Within 3
weeks prior
to
departure
Within 2
weeks prior
to
departure
Within 1
week prior
to
departure
Don't
know/
Don't
remember
Average
(months
prior)
When first thought of traveling 4,069 18.3 19.5 28.6 14.4 10.4 1.7 1.3 0.7 5.1 4.8
When started considering 4,069 9.9 15.3 30.3 19.2 14.8 3.5 2.1 1.0 3.9 3.6
When booked 4,069 6.2 11.7 26.0 22.5 19.0 5.6 3.7 1.8 3.5 2.9
When first thought of traveling 3,979 18.1 19.6 28.4 14.3 10.1 2.0 1.5 0.8 5.2 4.8
When started considering 3,979 10.4 14.3 30.1 19.5 14.3 4.2 2.2 1.2 3.7 3.6
When booked 3,979 6.5 10.8 26.4 20.9 20.4 5.5 4.1 1.9 3.4 2.9
When first thought of traveling 4,198 18.1 18.2 28.4 15.3 11.1 1.7 1.6 0.7 4.9 4.8
When started considering 4,198 9.7 14.2 30.3 19.4 16.1 4.1 1.9 1.1 3.2 3.5
When booked 4,198 6.1 10.4 26.1 21.4 21.7 6.1 3.8 1.8 2.6 2.8
2017
Survey
2016
Survey
2015
Survey
0
10
20
30
40
When first thought of traveling 2017 When started considering 2017 When booked 2017
(%)
■Timing of decision to travel, timing of starting to consider, timing of booking: period until departure
(Those involved in considering travel plans/ Single answer each)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 2 Actions Taken for Prior Consideration of Travel
48
4. Timing of Travel Consideration and Booking (2)
Sample
When first thought of
traveling
When started
consideringWhen booked
4,069 4.8 3.6 2.9
3,979 4.8 3.6 2.9
4,198 4.8 3.5 2.8
Male 2,113 4.8 3.7 3.0
Female 1,957 4.8 3.5 2.8
Male 18-29 yrs 280 4.8 3.4 2.6
Male 30-39 yrs 417 4.4 3.3 2.7
Male 40-49 yrs 546 4.6 3.5 2.9
Male 50-59 yrs 395 5.1 4.0 3.4
Male 60 yrs or older 474 5.2 4.1 3.4
Female 18-29 yrs 468 4.7 3.4 2.7
Female 30-39 yrs 412 4.6 3.3 2.5
Female 40-49 yrs 397 5.3 3.9 3.2
Female 50-59 yrs 322 4.6 3.5 2.9
Female 60 yrs or older 357 4.9 3.6 3.0
Kanto 2,501 4.8 3.6 3.0
Kansai 983 4.7 3.4 2.8
Tokai 585 5.2 3.8 3.0
Worker (child 7 yrs and over) 1,428 4.9 3.8 3.1
Worker (child 2-6 yrs) 185 4.8 3.7 3.0
Worker (child 1 yr and under) 116 5.4 3.8 2.8
Worker (married, no children) 858 5.3 3.9 3.2
Worker (unmarried) 1,329 4.4 3.2 2.5
Unmarried male 701 4.2 3.0 2.5
Unmarried female 20s/30s 541 4.2 3.1 2.4
Unmarried female 40s and over 234 5.2 3.9 3.2
Student 153 4.6 3.3 2.7
Light 594 4.9 3.5 2.7
Middle 979 4.8 3.5 2.8
Heavy 2,496 4.8 3.6 3.0
Used 2,343 4.7 3.4 2.7
Didn't use 1,726 5.0 3.8 3.2
Area of
residence
Life
stage
Number of
trips taken
Package
use
2017 survey total
2016 survey total
2015 survey total
Sex & age
Sex
0
1
2
3
4
5
6
2017 survey total
2016 survey total
2015 survey total
(months prior)
■Timing of decision to travel, timing of starting to consider, timing of booking: changes in the average period prior to departure
(Those involved in considering travel plans/Single answer)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 2 Actions Taken for Prior Consideration of Travel
49
4. Timing of Travel Consideration and Booking (3)
Within 1 weekWithin 2-3
weeks
1 or more
months, less
than 2 months
2 or more
months, less
than 3 months
3 or more
months, less
than 4 months
4mon.or more
Don't know or
don't
remember
●Legend
2017 survey total (n=4,069) 0.7
2016 survey total (n=3,979) 0.7
2015 survey total (n=4,198) 0.7
Sex Male (n=2,113) 0.6
Female (n=1,957) 0.7
Sex & age Male 18-29 yrs (n=280) 0.7
Male 30-39 yrs (n=417) 0.6
Male 40-49 yrs (n=546) 0.6
Male 50-59 yrs (n=395) 0.6
Male 60 yrs or older (n=474) 0.7
Female 18-29 yrs (n=468) 0.7
Female 30-39 yrs (n=412) 0.8
Female 40-49 yrs (n=397) 0.7
Female 50-59 yrs (n=322) 0.5
Female 60 yrs or older (n=357) 0.6
Area of
residenceKanto (n=2,501) 0.6
Kansai (n=983) 0.7
Tokai (n=585) 0.8
Life
stageWorker (child 7 yrs and over) (n=1,428) 0.6
Worker (child 2-6 yrs) (n=185) 0.7
Worker (child 1 yr and under) (n=116) 1.0
Worker (married, no children) (n=858) 0.7
Worker (unmarried) (n=1,329) 0.6
Unmarried male (n=701) 0.6
Unmarried female 20s/30s (n=541) 0.7
Unmarried female 40s and over (n=234) 0.7
Student (n=153) 0.7
Number of
trips takenLight (n=594) 0.8
Middle (n=979) 0.7
Heavy (n=2,496) 0.6
Used (n=2,343) 0.7
Didn't use (n=1,726) 0.6
Average
(no.
mon.)
Package use
60.3%
59.0
60.6
61.6
58.9
57.5
62.4
64.2
62.8
59.4
56.7
57.6
56.8
62.3
62.3
60.3
61.0
59.3
61.3
60.2
53.7
60.4
60.1
62.7
56.9
56.9
57.0
51.7
58.8
62.9
58.0
63.4
1.1
0.9
0.9
0.9
1.2
1.6
1.1
0.9
1.1
0.2
0.9
1.6
2.0
0.4
1.0
0.9
1.5
0.9
0.5
0.0
0.8
1.0
2.0
1.7
1.6
2.5
0.0
0.5
1.3
1.1
0.6
1.6
22.5
23.4
22.4
21.3
23.9
17.1
21.8
21.3
20.6
23.9
24.4
23.4
24.6
25.7
21.3
23.2
22.2
20.1
22.6
23.1
27.3
22.3
21.6
20.3
23.8
24.3
26.5
24.1
23.9
21.6
25.0
19.2
6.5
7.1
6.3
7.2
5.7
11.1
7.0
5.9
6.4
7.4
5.8
7.1
5.2
5.4
4.8
6.9
5.1
7.4
7.2
6.9
8.0
6.0
5.9
6.2
6.1
5.5
7.2
9.5
7.7
5.3
7.2
5.5
2.5
2.9
2.9
2.3
2.8
2.8
2.3
1.8
1.9
2.9
4.0
3.3
2.0
1.4
2.9
2.3
3.2
2.6
2.5
5.0
5.3
2.3
2.3
2.1
2.8
1.5
1.4
4.0
2.7
2.1
2.5
2.6
3.1
2.7
3.5
3.0
3.1
3.2
2.1
2.7
3.4
3.8
2.6
3.3
4.9
1.8
2.9
2.6
3.2
5.0
2.8
2.2
5.0
3.5
3.1
2.7
2.9
4.4
2.9
3.6
2.9
3.0
3.3
2.8
4.0
3.9
3.3
3.6
4.4
6.7
3.4
3.0
3.8
2.5
5.6
3.8
4.3
2.9
4.8
3.8
3.9
4.7
3.2
2.6
-
4.5
5.0
4.3
5.9
4.9
5.0
6.6
2.8
3.8
3.3
4.9
■The period of consideration from the start of consideration through booking (Those involved in considering travel plans/Single answer)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 2 Actions Taken for Prior Consideration of Travel
50
5. Sources of Information Used to Compare for Consideration
Sample
Internet
accessed by
PC
Internet
accessed by
smartphone/
tablet, etc.
Travel agency
pamphlets
Guidebooks
("Chikyuu no
arukikata,"
etc.)
Guidebook-
style
magazines
such as
"Rurubu
Hawaii," etc.
Travel agency
counters
Feedback and
introductions
(word-of-
mouth) of
friends,
acquaintances,
family members
Information
magazines
sent from
travel agents
and airlines
Email magazine
send by travel
agent or airline
Newspaper ads
Articles and
ads in general-
interest
magazines
Overseas
travel
magazines
other than
guidebook-
style
magazines
TV programs
and
commercials
Free flyers and
flyers in
newspapers
Acquaintances
at travel
agencies
Internet
accessed by
mobile
telephone
(iMode, Ezweb,
Yahoo! Keitai,
etc.)
Transportation
ads on trains
and at stations
Seikyo
pamphlets and
counters
Other
I don't really
gather
information
2017 survey total 4,069 72.6 24.8 22.9 13.0 11.7 10.9 9.6 9.5 5.8 3.7 3.0 2.8 2.6 1.3 1.2 1.0 0.5 0.4 1.1 5.3
2016 survey total 3,979 75.4 19.3 25.5 14.3 11.2 13.5 8.1 10.4 5.3 2.9 2.7 3.0 2.8 1.3 1.4 0.9 0.4 0.3 0.8 5.1
2015 survey total 4,198 77.3 16.1 25.8 14.9 10.9 14.1 7.9 10.7 5.5 3.2 2.3 2.6 2.4 1.8 1.4 1.0 0.4 0.2 1.2 4.2
Male 2,113 76.9 19 .8 20.1 13.2 10.8 9.0 8.4 9.1 5.8 3.3 3.6 3.0 2.7 1.4 1.3 1.3 0.7 0.3 1.4 6.1
Female 1,957 68.0 30.2 25.9 12.9 12.7 12.9 11.0 9.9 5.9 4.1 2.5 2.6 2.5 1.3 1.1 0.7 0.3 0.6 0.8 4.4
Male 18-29 yrs 280 65 .5 35.7 19.4 11.9 12.7 15.5 11.1 5.6 2.8 0.8 3.6 4.8 1.6 0.8 2.0 0.8 0.8 0.4 0.4 7.9
Male 30-39 yrs 417 78.0 32.8 20.9 11.2 13.5 11.4 8.9 4 .2 4.2 2.3 6.1 2.3 1.5 1.9 1.7 2.3 1.5 0.8 0.8 5.1
Male 40-49 yrs 546 81.7 20.9 17 .2 12.8 11.4 8.1 9.1 5.0 6.1 2.7 3.7 2.7 2.9 1.1 1.5 1.4 0.6 0.3 0.3 4.9
Male 50-59 yrs 395 78.8 11 .9 17 .6 11.9 8.9 6.0 6.0 7.8 6.4 2.6 2.3 2.1 3.8 1.9 0.9 1.1 0.4 ― 1.9 8.3
Male 60 yrs or older 474 75.4 4 .2 25.2 17.2 8.0 6.5 7.6 21.2 8.0 6.7 2.2 3.6 3.1 1.1 0.7 0.7 0.4 ― 3.1 5.6
Female 18-29 yrs 468 56 .7 54.2 29.1 8.8 15.1 21.6 13.0 4 .4 2.1 0.7 3.3 2.1 2.3 1.2 1.6 1.2 0.7 2.1 ― 5.3
Female 30-39 yrs 412 70.4 41.8 23.6 10.6 13.0 13.9 10.1 4.6 3.3 1.1 2.4 3.0 1.9 1.6 1.1 1.4 0.3 0.3 0.3 3.8
Female 40-49 yrs 397 78.0 24.3 20.6 18.6 11.6 7.5 9.3 5.5 4.6 2.6 2.9 3.5 3.2 0.9 2.0 0.3 ― ― 0.3 4.1
Female 50-59 yrs 322 76.1 14 .5 26.4 16.3 13.8 10.1 8.7 12.0 9.1 6.9 2.5 3.3 1.4 2.2 0.4 0.4 0.4 ― 1.8 3.6
Female 60 yrs or older 357 61 .6 6 .1 29.7 11.3 9.7 8.7 13.2 26.1 12.6 11.3 1.0 1.3 3.9 1.0 0.3 ― 0.3 ― 1.9 4.8
Kanto 2,501 75.5 25.1 21.3 13.8 12.2 9.7 8.9 9.8 5.9 3.8 3.0 2.9 2.3 1.0 1.3 1.1 0.6 0.3 1.2 4.9
Kansai 983 67 .5 25.2 27.1 11.9 12.5 11.8 11.6 9.2 5.9 3.0 3.2 3.0 2.9 1.5 0.9 1.0 0.4 0.9 1.0 6.1
Tokai 585 68.9 22.8 22.6 11.8 8.4 14.1 9.4 8.5 5.7 4.1 3.0 2.4 3.3 2.4 1.5 0.6 0.6 0.2 0.6 5.8
Worker (child 7 yrs and over) 1,428 73.3 12 .8 25.6 13.9 11.2 9.1 9.4 16.0 7.8 6.3 2.2 2.7 3.0 1.6 0.8 0.8 0.3 0.1 1.6 5.5
Worker (child 2-6 yrs) 185 77.0 31.3 19.2 8.1 13.7 6.3 14.9 7.3 5.7 4.6 4.2 4.2 2.6 4.3 3.5 5.3 1.9 1.0 0.5 4.6
Worker (child 1 yr and under) 116 73.3 39.6 22.2 6 .8 14.4 14.7 5.8 5.7 3.5 1.7 3.6 4.6 2.5 0.9 3.6 ― 0.9 0.9 1.0 5.9
Worker (married, no children) 858 71.6 24.8 24.9 12.8 12.9 15.9 7.4 6.8 5.1 3.1 3.4 3.2 2.4 0.7 1.3 0.6 0.2 0.4 0.9 4.6
Worker (unmarried) 1,329 72.6 33.5 19.6 13.1 11.2 9.4 10.2 5.7 5.0 1.5 3.4 2.0 2.2 1.1 1.2 0.9 0.6 0.3 0.8 5.3
Unmarried male 701 78.8 27.2 15 .2 14.3 10.3 7.9 10.0 4.8 5.5 1.3 4.3 3.0 2.2 1.2 1.4 1.2 1.2 0.3 1.2 5.7
Unmarried female 20s/30s 541 61 .9 49.5 24.4 10.4 13.2 14.2 12.4 4 .5 2.2 0.6 3.0 1.8 2.2 1.0 0.6 1.2 0.6 1.6 ― 5.3
Unmarried female 40s and over 234 74.3 20.8 22.8 17.8 8.9 5 .9 9.9 8.4 7.4 4.0 2.0 2.0 3.0 1.0 1.0 ― ― ― 1.0 5.5
Student 153 66 .3 42.2 20.1 15.8 10.1 13.6 15.8 2 .2 0 .7 0.7 4.3 5.8 3.6 1.4 0.7 2.2 2.2 4.3 ― 7.2
Light 594 60 .0 31.8 31.3 8.3 16.7 20.8 11.1 6.4 2.3 2.3 3.7 2.4 2.6 1.7 1.6 1.7 0.7 0.9 0.3 5.2
Middle 979 72.2 31.3 28.4 12.6 13.9 15.4 11.7 7.0 4.5 3.8 3.5 2.8 2.7 1.9 1.0 1.2 0.4 0.2 0.4 3.7
Heavy 2,496 75.8 20.6 18.7 14.3 9.7 6.7 8.5 11.2 7.2 4.0 2.7 2.9 2.6 1.0 1.3 0.8 0.6 0.4 1.5 5.9
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
Number
of
trips taken
Area of
residence
Sex & age
Sex
Life
stage
0
20
40
60
80
2017 survey total
2016 survey total
2015 survey total
(%)
■Sources of information used to compare for consideration (Those involved in considering travel plans/Multiple answers)
51
Chapter 3
Process of Package Tour Selection
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 3 Process of Package Tour Selection
52
1. Use of Package Tours
■Use of package tour on last overseas trip taken (Those involved in considering travel plans/Single answer)
Didn't use
A tour with just
about everything
included, such as
sightseeing
activities, and
meals
A tour with a
partial free agenda
but includes some
sightseeing,
activities, and
meals
For everything
other than a
roundtrip ticket
and hotel (with
transportation to
and from the
airport) a tour that
basically comes
with a free agenda
For everything
other than a
roundtrip ticket
and hotel (without
transportation to
and from the
airport) a tour that
basically comes
with a free agenda
Didn't use
●Legend
2017 survey total (n=4,069) 57.6
2016 survey total (n=3,979) 57.4
Sex Male (n=2,113) 52.7
Female (n=1,957) 62.8
Sex & age Male 18-29 yrs (n=280) 53.2
Male 30-39 yrs (n=417) 57.7
Male 40-49 yrs (n=546) 51.0
Male 50-59 yrs (n=395) 44.6
Male 60 yrs or older (n=474) 56.9
Female 18-29 yrs (n=468) 67.7
Female 30-39 yrs (n=412) 55.7
Female 40-49 yrs (n=397) 54.2
Female 50-59 yrs (n=322) 63.0
Female 60 yrs or older (n=357) 73.9
Light (n=594) 69.8
Middle (n=979) 66.6
Heavy (n=2,496) 51.1
3 days or less (n=617) 53.7
4 days (n=675) 66.0
5 days (n=713) 66.8
6 days (n=446) 65.0
7 days (n=481) 56.0
8-9 days (n=570) 63.6
10-14 days (n=391) 38.5
15 days or more (n=176) 9.6
Long distance (n=1,217) 56.7
Medium distance (n=1,360) 59.2
Short distance (n=1,492) 56.9
Use
to tal
Distance of
the last
destination
Used
Number
of
trips taken
Number of
days traveled
17.2%
18.5
16.9
17.6
13.1
14.2
11.6
13.0
31.0
10.7
10.1
13.3
18.8
38.7
20.4
16.1
16.9
11.2
15.1
15.9
16.6
17.5
30.8
20.1
2.5
26.6
12.3
14.2
13.3
13.3
13.4
13.2
15.9
12.9
13.9
9.8
15.0
13.7
12.5
10.1
15.2
15.2
19.8
17.2
10.3
11.5
14.3
16.9
14.6
14.4
14.4
8.7
3.0
14.2
14.3
11.8
18.3
18.3
15.0
21.9
16.3
21.6
17.2
14.0
6.7
31.9
24.2
18.3
18.1
13.5
22.8
23.4
15.2
17.6
25.0
25.2
26.2
16.1
11.6
6.4
1.3
8.7
24.7
20.3
8.7
7.3
7.4
10.1
7.9
9.1
8.4
7.8
4.2
11.4
9.0
12.5
10.9
6.5
6.9
9.8
8.7
13.4
11.6
8.8
7.7
8.1
6.8
3.4
2.9
7.2
7.9
10.6
42.4
42.6
47.3
37.2
46.8
42.3
49.0
55.4
43.1
32.3
44.3
45.8
37.0
26.1
30.2
33.4
48.9
46.3
34.0
33.2
35.0
44.0
36.4
61.5
90.4
43.3
40.8
43.1
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 3 Process of Package Tour Selection
53
2. Reasons for Selection of Package Tour
■Reasons for selection of package tour (Package tour users involved in the consideration of trip/Multiple answers)
Sample Becau
se it
sav
es
me fro
m h
avin
g to
arra
nge
the a
ir t
icke
ts
Becau
se it
sav
es
me fro
m h
avin
g to
arra
nge
the a
ccom
moda
tions
Becau
se it
sav
es
me fro
m h
avin
g to
plan
the t
rip
Becau
se it
com
es
with p
ick-
up
and
drop-
off a
t th
e a
irpo
rt a
nd
hote
l
Becau
se it
sav
es
me fro
m h
avin
g to
arra
nge
local
mean
s of tr
ansp
ort
atio
n
Becau
se it
enab
les
me t
o v
isit t
he
key
tourist
dest
inat
ions
Becau
se t
he p
rice is
less
than
that
of a
tour
Becau
se it
com
es
with a
Jap
anese
speak
ing
guid
e
Becau
se it
’s
poss
ible
to in
quire t
o
the t
rave
l age
ncy
if so
meth
ing
should
hap
pen
Becau
se it
sav
es
me fro
m h
avin
g to
sear
ch for
and
book
rest
aura
nts
Price is
cheap
er
than
if I w
ere
to
plan
the t
rip
conte
nt
indi
vidu
ally
Sin
ce I w
ill b
e u
sing
buse
s an
d th
e
like, i
t sa
ves
me fro
m h
avin
g to
car
ry
my
bagg
age w
hile
in t
ransi
t
Becau
se it
pro
vide
s m
e w
ith fre
e
tim
e
Becau
se it
enab
les
access
to
accom
moda
tions
and
hote
ls t
hat
are
relia
ble
Becau
se t
here
is n
o w
orr
y ab
out
gett
ing
lost
Becau
se s
afety
would
be a
n is
sue if
I
went
indi
vidu
ally
Becau
se s
impl
y th
e p
rice w
as lo
w
Com
es
with s
upp
ort
in t
he e
vent
of
accid
ents
, theft
, etc
.
Becau
se it
inclu
des
activi
ties
that
I w
ant
to d
o
Becau
se it
com
es
with m
eal
and
accom
moda
tion b
enefit
s
Becau
se it
enab
les
you t
o b
ecom
e
acqu
ainte
d w
ith o
ther
Jap
anese
tourist
s
Oth
er
Noth
ing
in p
articula
r
2017 survey total 2,343 43.2 39.4 27.7 21.3 19.1 18.3 17.5 15.7 14.8 13.9 12.1 10.3 10.2 9.7 9.4 9.2 8.7 5.0 4.0 3.2 1.0 1.8 7.9
2016 survey total 2,284 44.8 39.8 30.1 24.5 22.3 22.1 16.7 17.0 14.6 15.5 11.3 12.8 10.8 11.3 10.4 10.6 9.0 4.6 4.6 2.8 1.5 1.4 7.8
2015 survey total 2,405 43.2 40.1 30.8 24.9 22.1 21.9 17.7 17.9 * 14.0 13.3 12.4 12.2 10.2 9.6 10.2 8.4 4.8 4.5 2.8 1.0 1.4 6.7
Male 1,114 39.8 36.0 30.7 16.4 18.5 16.0 15.8 15.4 11.0 15.5 9.5 8.9 9.1 9.1 8.9 7.6 7.7 4.5 4.4 2.9 0.7 1.6 9.6
Female 1,229 46.2 42.4 25.1 25.8 19.6 20.4 19.0 16.0 18.4 12.5 14.6 11.5 11.2 10.2 9.9 10.7 9.6 5.5 3.7 3.5 1.3 2.1 6.4
Male 18-29 yrs 149 26 .1 24 .6 24.6 7 .5 9 .0 6 .0 9 .0 14.2 10.4 6 .7 6 .0 6.7 10.4 4 .5 11.9 11.2 8.2 5.2 6.0 3.7 0.7 ― 13.4
Male 30-39 yrs 241 39.9 33 .3 25.6 13 .6 12 .8 9 .2 11 .4 12.5 10.3 11.4 8.4 4 .4 9.5 5.5 8.4 8.4 5.1 4.0 2.9 2.9 0.7 1.5 12.1
Male 40-49 yrs 278 40.3 33 .7 26.3 17.3 10 .7 10 .7 16.4 11.0 9 .6 12.2 6 .6 5.4 7.8 9.0 6.3 6.0 9.6 3.3 2.4 1.8 0.3 1.2 8.7
Male 50-59 yrs 176 37 .7 35.6 29.2 18.2 18.6 13 .1 17.4 10 .6 11.0 10.6 8.5 4 .7 11.0 11.4 5.5 4 .2 10.6 4.2 6.4 3.4 ― 2.5 8.5
Male 60 yrs or older 270 48.2 47.5 43.9 21.6 36.9 34.9 22.0 26.3 13.3 30.6 16.1 20.4 8.2 13.3 12.5 8.6 5.9 5.9 5.5 3.1 1.6 2.4 7.1
Female 18-29 yrs 317 49.8 42.6 19 .9 24.4 15.5 11 .3 18.6 14.1 21.0 7 .9 10.0 7.2 11.0 6.9 11.0 10.0 11.7 4.8 5.5 4.1 1.4 0.7 8.2
Female 30-39 yrs 229 43.9 38.5 20 .5 28.8 14 .1 10 .7 17.1 11.2 20.0 8 .8 10.2 6.3 11.7 6.8 8.3 6.8 7.3 6.3 3.4 3.4 1.5 1.5 7.8
Female 40-49 yrs 215 42.2 41.7 24.6 30.5 17.6 15.0 18.2 14.4 17.1 12.3 15.0 9.6 12.3 9.6 5.3 8.6 8.6 4.8 3.2 2.1 1.1 2.1 7.0
Female 50-59 yrs 203 41.4 39.1 24.1 24.1 18.4 25.9 20.1 14.4 14.9 8 .6 17.2 10.3 9.8 10.3 8.6 9.2 10.9 4.6 2.3 3.4 ― 4.6 8.0
Female 60 yrs or older 264 50.7 48.5 36.2 22.3 31.9 39.7 21.0 24.9 17.5 24.5 21.4 23.6 11.4 17.5 14.8 17.9 8.7 7.0 3.5 3.9 2.2 2.2 1 .3
Kanto 1,414 42.8 39.7 27.3 20.8 19.0 17.0 17.6 13.7 13.9 13.1 12.7 10.0 11.1 10.0 8.9 8.0 8.7 5.0 4.3 3.1 0.9 1.9 7.3
Kansai 574 43.7 38.1 27.4 20.9 19.1 21.0 17.5 18.8 16.6 14.6 11.2 10.0 8.8 9.1 10.6 12.0 8.7 5.1 3.4 3.2 1.5 1.9 8.6
Tokai 355 43.6 40.0 29.9 24.0 19.5 18.9 16.8 18.5 15.7 16.3 11.5 11.8 9.0 9.2 9.5 9.5 8.3 5.0 3.9 3.7 0.5 1.7 9.4
Worker (child 7 yrs and over) 886 46.0 43.2 33.6 22.8 27.7 27.5 19.6 19.7 15.5 20.1 14.4 15.2 10.3 14.0 10.2 10.7 8.7 5.3 4.1 3.8 1.7 2.4 5.6
Worker (child 2-6 yrs) 99 37 .3 35.8 20 .6 14 .3 11 .2 6 .6 12 .5 8 .2 8 .2 16.3 7.3 6.6 4 .2 5.7 10.5 9.1 5.2 4.1 2.0 4.1 ― 0.8 9.8
Worker (child 1 yr and under) 68 49.1 40.8 21 .9 16 .3 15.0 13.8 13.5 14.7 19.6 9.9 6 .0 6.4 8.0 10.4 10.6 10.5 5.6 6.1 4.8 4.8 3.2 1.7 7.7
Worker (married, no children) 515 45.6 42.2 25.7 20.8 17.2 14.7 18.7 13.5 15.0 10.7 11.8 7.0 10.1 6.5 10.1 8.2 6.5 5.5 2.6 3.6 ― 1.3 9.6
Worker (unmarried) 692 38.5 33 .5 24.5 21.8 12 .5 12 .0 15.5 14.0 13.5 9.6 10.6 7.6 10.8 6.9 7.9 8.1 10.4 3.6 4.9 1.6 0.8 1.9 9.6
Unmarried male 315 32 .9 28 .4 28.2 11 .3 7 .8 9 .5 12 .4 11.9 9 .8 9.0 7.6 7.6 12.0 7.2 6.7 7.9 9.7 4.6 6.2 2.5 0.6 1.3 10.0
Unmarried female 20s/30s 327 43.2 35.5 19 .5 29.3 13 .5 10 .1 17.5 13.7 17.8 7 .7 11.4 5 .3 10.8 6.7 9.4 7.7 12.1 5.0 5.4 2.3 1.0 1.3 8.7
Unmarried female 40s and over 128 41.4 40.5 24.3 26.1 18.0 23.4 16.2 18.0 18.0 12.6 18.0 13.5 9.9 9.0 7.2 9.9 10.8 2.7 1.8 ― 0.9 3.6 9.0
Student 82 38.6 33 .3 17 .3 17.3 6 .7 12 .0 13.3 10 .7 22.6 4 .0 13.3 8.0 14.7 10.7 8.0 8.0 14.7 12.0 6.7 5.3 1.3 ― 6.7
Light 415 40.4 35.0 28.1 20.1 14.4 14.3 12 .4 16.8 18.1 12.4 8.1 7.2 9.7 7.4 11.4 8.9 8.5 5.8 4.2 5.0 1.0 ― 11.3
Middle 652 47.8 42.4 26.4 21.8 17.8 16.5 18.5 16.4 17.1 12.7 10.3 7.7 9.2 8.3 9.4 8.3 9.0 5.4 4.0 2.2 0.3 1.8 5.3
Heavy 1,276 41.7 39.2 28.3 21.4 21.3 20.5 18.6 15.0 12.6 15.1 14.4 12.6 10.9 11.1 8.8 9.8 8.6 4.6 4.0 3.1 1.4 2.4 8.2
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
† "*":No applicable data
Number of
trips taken
Area of
residence
Sex & age
Sex
Life
stage
0
10
20
30
40
50
2017 survey total
2016 survey total
2015 survey total
(%)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 3 Process of Package Tour Selection
Sample
Internet
accessed by
PC
Travel agency
pamphlets
Internet
accessed by
smartphone/ta
blet, etc.
Travel agency
counters
Information
magazines
sent from
travel agents
and airlines
Newspaper ads
Email magazine
send by travel
agent or airline
Feedback and
introductions
(word-of-
mouth) of
friends,
acquaintances,
family members
Acquaintances
at travel
agencies
Free flyers and
flyers in
newspapers
Internet
accessed by
mobile
telephone
(iMode, Ezweb,
Yahoo! Keitai,
etc.)
Articles and
ads in general-
interest
magazines
Guidebook-
style
magazines
such as
"Rurubu
Hawaii," etc.
Guidebooks
("Chikyuu no
arukikata,"
etc.)
Overseas
travel
magazines
other than
guidebook-
style
magazines
TV programs
and
commercials
Seikyo
pamphlets and
counters
Transportation
ads on trains
and at stations
Other
Don't know or
don't
remember
2017 survey total 2,343 41.0 17.1 9.3 8.8 7.0 3.5 2.6 1.9 1.0 0.7 0.6 0.5 0.3 0.3 0.2 0.2 0.2 0.1 1.0 3.7
2016 survey total 2,284 42.7 20.1 7.0 8.6 8.4 2.8 2.4 1.3 1.0 0.4 0.4 0.5 0.4 0.2 ― 0.2 0.2 0.1 0.6 2.8
2015 survey total 2,405 44.4 20.0 5.0 9.8 7.5 3.4 2.1 1.1 0.5 0.6 0.2 0.4 0.2 0.2 0.3 0.3 ― 0.1 0.9 3.0
Male 1,114 46.8 15.0 6.1 7.8 6.9 3.7 2.6 1.2 1.5 0.7 0.7 0.6 0.6 0.4 0.2 0.2 ― 0.1 0.9 3.9
Female 1,229 35 .7 19.0 12.1 9.8 7.1 3.3 2.6 2.5 0.6 0.6 0.5 0.4 ― 0.3 0.1 0.3 0.4 0.1 1.1 3.5
Male 18-29 yrs 149 34 .3 11 .2 13.4 16.4 1 .5 0.7 1.5 3.7 2.2 0.7 0.7 2.2 1.5 1.5 0.7 ― ― ― 1.5 6.0
Male 30-39 yrs 241 50.9 13.9 10.3 9.9 1 .1 1.5 0.7 1.1 0.4 0.7 0.7 1.1 ― ― 0.4 ― ― ― 1.1 6.2
Male 40-49 yrs 278 55.8 14.0 5.4 6.6 4.5 2.1 1.8 0.9 1.5 0.3 1.2 ― 0.9 0.3 ― ― ― 0.3 0.3 4.2
Male 50-59 yrs 176 53.4 18.6 4.7 3 .8 4.2 3.0 2.1 ― 3.0 1.7 0.8 ― 1.3 0.4 0.4 0.4 ― ― 0.4 1.7
Male 60 yrs or older 270 36.5 16.9 ― 5.1 19.2 9.4 5.9 1.2 1.2 0.4 ― 0.4 ― 0.4 ― 0.4 ― ― 1.2 2.0
Female 18-29 yrs 317 26 .1 15.1 24.1 18.2 1 .4 ― 0.7 1.4 0.3 1.0 0.7 ― ― 0.3 0.3 ― 1.4 0.3 1.4 7.2
Female 30-39 yrs 229 37.1 19.5 16.1 13.7 1 .0 1.0 1.0 1.5 0.5 1.0 1.0 0.5 ― 1.0 ― 0.5 ― ― 1.0 3.9
Female 40-49 yrs 215 52.9 17.6 8.0 3 .7 4.8 2.1 1.6 2.7 1.6 ― ― 1.1 ― ― ― 0.5 0.5 ― 1.1 1.6
Female 50-59 yrs 203 43.7 18.4 5.7 6.3 7.5 5.7 4.0 3.4 0.6 0.6 ― ― ― ― ― ― ― ― 1.7 2.3
Female 60 yrs or older 264 25 .8 24.9 2 .6 3.9 21.0 8.3 6.1 3.9 ― 0.4 0.4 0.4 ― ― ― 0.4 ― ― 0.4 1.3
Kanto 1,414 44.1 15.3 9.5 8.2 6.3 3.7 2.6 2.0 0.9 0.6 0.5 0.7 0.3 0.4 0.2 0.2 0.2 ― 1.1 3.4
Kansai 574 34 .8 20.7 9.6 9.4 8.9 3.3 2.3 1.6 1.0 0.3 1.0 0.2 0.3 0.2 0.2 0.5 0.4 0.3 0.7 4.2
Tokai 355 38.8 18.7 7.8 10.4 6.7 2.8 2.9 2.2 1.5 1.3 0.2 0.2 0.2 0.5 ― ― 0.3 ― 1.1 4.3
Worker (child 7 yrs and over) 886 40.1 19.2 4 .0 5.5 12.2 6.7 3.8 2.2 0.8 0.7 0.4 0.5 0.4 0.2 ― 0.2 ― 0.1 0.6 2.3
Worker (child 2-6 yrs) 99 49.8 13.9 13.0 8.0 2.6 2.6 2.0 1.1 ― 1.8 0.9 1.1 1.1 ― ― ― ― ― ― 2.0
Worker (child 1 yr and under) 68 28 .0 20.9 22.5 12.5 3.3 ― 1.6 ― 4.5 ― ― ― ― ― ― ― ― ― 1.6 4.8
Worker (married, no children) 515 39.8 19.3 6.9 14.7 4.9 2.0 2.2 0.8 0.8 0.4 0.6 0.2 ― 0.4 0.1 0.4 0.2 ― 1.8 4.3
Worker (unmarried) 692 44.3 12.9 15.2 8.3 3.6 1.2 1.4 2.5 1.3 0.8 0.8 0.5 0.4 0.4 0.4 0.2 0.2 ― 1.1 4.5
Unmarried male 315 53.9 10 .4 9.2 6.3 2.1 1.4 1.7 2.9 1.5 0.4 1.1 1.3 0.9 0.6 0.6 ― ― ― 0.6 5.0
Unmarried female 20s/30s 327 31 .6 14.1 23.4 13.4 1 .7 0.7 1.0 2.0 0.7 1.0 0.7 ― ― 0.7 0.3 0.3 1.0 0.3 0.7 6.4
Unmarried female 40s and over 128 44.1 18.9 9.0 0 .9 9.9 1.8 2.7 3.6 1.8 0.9 ― 0.9 ― ― ― ― 0.9 ― 2.7 1.8
Student 82 29 .4 17.3 14.6 10.7 1 .3 1.4 2.7 4.0 ― ― ― 2.7 ― 1.3 ― ― 4.0 1.3 ― 9.3
Light 415 31 .2 19.3 10.2 16.3 2.5 1.9 0.7 3.3 0.7 1.0 0.7 1.0 0.9 0.8 0.3 0.3 0.8 0.2 1.0 7.0
Middle 652 38.5 18.1 12.5 12.7 4.0 3.7 1.1 1.3 0.9 0.8 0.4 0.3 0.4 0.3 0.3 ― 0.2 0.2 0.8 3.5
Heavy 1,276 45.4 15.9 7.3 4.5 10.0 3.9 4.0 1.7 1.2 0.5 0.6 0.4 0.1 0.2 0.1 0.3 0.1 ― 1.1 2.7
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
Number of
trips taken
Area of
residence
Sex & age
Sex
Life
stage
0
10
20
30
40
50
2017 survey total
2016 survey total
2015 survey total
(%)
54
■Source of information from which package tour was found (Package tour users involved in the consideration of trip/Single answer)
3. Source of Information from Which Package Tour was Found
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 3 Process of Package Tour Selection
55
■Points considered important when selecting package (Package tour users involved in the consideration of trip/Multiple answers)
4. Points Considered Important Factors When Selecting Package
Items considered important
2017 survey by number of trips
Light Middle Heavy
(n=2,343) (n=2,284) (n=415) (n=652) (n=1,276)
Price is cheap for the content 47.4 46.9 40.4 48.2 49.3
Cheap 24.6 22.8 23.6 28.3 23.1
Can pay by credit card 19.1 19.7 15.0 15.1 22.4
Includes spots I want to go to 16.5 19.2 12.2 13.8 19.4
Content/Breakdown of the price indicated is clear 15.5 18.4 11.6 17.3 15.8
There is a lot of free time 14.2 14.2 11.6 16.2 14.1
Can visit many tourist spots 8.8 10.3 7.9 8.9 9.1
There is city sightseeing 8.4 11.0 7.1 7.8 9.1
Discounts are available for early reservations 8.0 7.5 9.3 9.7 6.8
Time stayed at destination is long 6.5 7.4 4.0 7.4 6.8
There is no city sightseeing 3.0 2.5 1.6 3.0 3.4
Discounts are available for children 1.8 1.4 1.4 2.2 1.7
It is an assuring airline 27.4 28.6 24.8 27.9 27.9
There are direct flights 17.1 17.1 12.6 18.3 17.9
It is a Japanese airline 9.4 9.6 7.9 9.2 10.1
It is a well-known airline 9.2 11.6 9.8 9.4 8.9
Is a flight that meets my schedule and connecting flights 6.8 7.8 6.2 8.3 6.3
Departs from nearest airport 6.0 7.1 6.0 6.3 5.8
Premium economy or business class or better 3.6 4.1 0.9 1.6 5.5
Aircraft amenities (width of seats, etc.) are good 3.1 3.6 2.7 1.8 4.0
Aircraft equipment is good (new, clean) 2.9 3.2 1.9 1.3 4.1
I accrue miles / the additional terms are good for the airline I use or an affiliated airline 2.4 3.1 0.9 1.5 3.3
Is a Low-Cost Carrier 1.5 1.3 1.2 2.5 1.1
Is not a Low-Cost Carrier 0.9 1.5 0.5 0.8 1.1
Hotel grade is high / well known 15.2 17.2 13.9 14.4 16.0
Hotel is designated 12.7 12.2 9.6 10.1 15.0
Tourist spots are close to accommodations 11.4 11.0 9.5 14.8 10.2
Transportation is provided to and from hotel 8.2 9.2 10.3 9.9 6.6
There is Japanese staff or Japanese is spoken 8.2 7.8 11.5 9.6 6.5
Hotel room seems clean 6.9 7.2 5.9 8.5 6.4
Is a hotel with sense of luxury 6.2 6.5 3.6 6.3 7.0
Closest station, bus stop or metro is close to accommodations 5.8 6.1 2.2 7.4 6.2
Scenery around the accommodations is nice 5.2 5.2 7.0 4.5 5.0
Has Internet access 4.2 4.1 4.3 4.2 4.2
Has a quiet and subdued ambiance 3.9 4.1 3.2 2.3 5.0
Room is spacious 3.8 3.7 2.8 2.8 4.7
Hotel offers a wide array of facilities such as a spa, pool, gym, etc. 3.7 4.1 3.1 3.7 3.8
Desired bath/toilet is provided 3.7 3.5 2.6 3.5 4.2
View from room 3.5 3.4 2.9 3.0 3.9
Airport is close to accommodations 2.5 3.3 2.7 2.3 2.6
Hotel food is sumptuous 2.4 2.4 2.9 1.4 2.7
Desired bedding is provided 2.4 2.3 2.3 1.6 2.8
Hotel offers a wide array of amenities 2.2 3.3 1.4 1.9 2.5
Has local color/flavor 1.6 2.0 1.4 1.8 1.6
I like the interior décor of the hotel room 1.5 1.2 0.9 0.4 2.2
Is barrier free 0.8 0.4 0.2 0.3 1.2
Early check-in / late check-out is available 0.8 0.8 0.5 0.5 1.2
Travel agency is very reliable 29.0 33.3 24.1 27.5 31.4
Comes with guide 14.4 16.8 10.2 12.3 16.8
Travel agency response is thorough 10.7 12.8 10.8 10.3 10.9
Travel agency has good ability to arrange and do good work 9.6 10.2 7.3 8.1 11.1
Travel agency is familiar 9.5 10.2 4.6 8.8 11.5
There are local staff who speak Japanese 9.1 9.7 13.3 10.5 7.0
Travel agency is well known 8.5 12.3 7.7 9.3 8.4
The travel agent is highly specialized (has a wealth of travel information/knowledge) 5.6 5.9 3.3 5.4 6.4
There is a backup desk at destinations 4.5 4.1 5.1 4.8 4.2
Travel agency is in a location easy to visit 3.0 3.2 4.4 3.1 2.5
There are benefits for tour participants that are unique to the travel agency 2.4 2.0 2.0 1.8 2.8
Local transportation provided 16.0 17.2 14.8 15.0 16.8
All breakfasts provided 9.9 10.0 8.0 8.1 11.3
All meals provided 8.2 9.5 3.2 5.8 11.0
Comes with famous dishes 6.1 7.8 3.6 4.9 7.5
Can make reservations right away 4.4 4.4 3.0 3.2 5.5
Possible to participate alone 3.7 3.8 2.0 2.5 4.8
Can increase or decrease the number of nights 1.3 1.3 0.2 1.4 1.6
Local transportation not provided 1.2 0.9 - 2.3 1.0
Other 1.3 1.7 0.5 1.4 1.5
Nothing in particular 5.3 4.8 10.0 4.0 4.4
Oth
er
Accom
moda
tions
Airlin
e a
nd
airp
ort
Tra
vel a
gency
Budg
et
and
conte
nt
2017
survey
2016
survey
0 10 20 30 40 50
2017 survey
Items considered important
2016 survey
Items considered important
(%)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 3 Process of Package Tour Selection
56
■Means of inquiry (Those involved in considering travel plans/Multiple answers)
5. Means of Inquiring to Travel Agencies and Airlines
Sample
Web VisitingBy
telephoneBy fax Other
Haven't
really
inquired
Don't know
or don't
remember
2017 survey total 4,069 67.7 16.5 15.4 0.7 1.3 9.5 2.2
2016 survey total 3,979 66.6 17.2 18.0 0.7 1.3 8.9 2.0
Male 2,113 71.8 15.1 14.4 1.0 1.1 7.8 1.9
Female 1,957 63.2 18.0 16.5 0.3 1.5 11.2 2.4
Male 18-29 yrs 280 58 .7 21.8 16.3 1.2 1.2 9.1 5.2
Male 30-39 yrs 417 68.1 20.5 14.0 0.8 1.3 9.3 2.3
Male 40-49 yrs 546 72.6 13.5 12.6 1.2 0.3 9.1 1.7
Male 50-59 yrs 395 76.9 10 .6 14.9 0.6 1.3 6.6 1.3
Male 60 yrs or older 474 77.7 12.1 15.4 1.3 1.8 5.4 0.4
Female 18-29 yrs 468 53 .7 27.0 13.3 0.5 0.7 13.0 5.6
Female 30-39 yrs 412 64.7 19.0 14.1 0.5 1.6 13.0 2.2
Female 40-49 yrs 397 69.6 13.0 15.7 0.3 1.4 11.0 1.4
Female 50-59 yrs 322 69.6 13.4 14.9 ― 2.5 9.1 1.4
Female 60 yrs or older 357 61 .3 14.8 25.8 ― 1.6 9.0 0.6
Kanto 2,501 70.7 14.1 15.0 0.6 1.1 9.1 2.1
Kansai 983 62 .7 20.5 15.4 0.7 1.6 10.0 2.3
Tokai 585 63.3 20.2 17.4 1.2 2.0 10.2 2.4
Worker (child 7 yrs and over) 1,428 70.1 15.0 16.8 0.8 1.7 7.8 1.0
Worker (child 2-6 yrs) 185 68.5 16.0 22.1 3.2 1.9 8.4 2.1
Worker (child 1 yr and under) 116 54 .3 27.4 22.4 ― 3.6 7.2 2.3
Worker (married, no children) 858 64.5 20.5 15.8 0.3 1.5 9.2 2.3
Worker (unmarried) 1,329 69.9 13.8 12.2 0.4 0.6 11.5 2.7
Unmarried male 701 73.9 12.1 12.3 0.7 0.6 9.1 3.0
Unmarried female 20s/30s 541 60 .6 19.9 10.6 0.4 0.6 14.6 4.7
Unmarried female 40s and over 234 68.3 11.9 17.8 ― 1.0 12.4 0.5
Student 153 53 .5 24.3 15.1 0.7 0.7 12.2 7.9
Light 594 50 .1 28.4 16.2 1.6 1.0 11.3 6.1
Middle 979 62 .6 22.3 14.7 0.4 1.0 10.0 2.6
Heavy 2,496 73.9 11 .4 15.5 0.6 1.5 8.8 1.1
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
† "Web" is the total of "Internet accessed by PC," "Internet accessed by smartphone, tablet, etc.," and "Internet accessed by mobile telephone (iMode, Ezweb, Yahoo! Keitai, etc.)."
Number of
trips taken
Sex
Sex & age
Area of
residence
Life
stage
0
25
50
75
2017 survey total
2016 survey total
(%)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 3 Process of Package Tour Selection
57
■Means of booking (Those involved in considering travel plans/Multiple answers)
6. Means of Booking with Travel Agencies and Airlines
Sample
Web VisitingBy
telephoneBy fax Other
Have not
made
reservations
Don't know/
Don't
remember
2017 survey total 4,069 70.7 18.4 10.3 0.6 2.2 2.1 2.5
2016 survey total 3,979 69.3 18.9 12.3 0.7 2.4 1.1 2.4
Male 2,113 73.7 16.8 10.0 0.7 2.1 1.8 2.2
Female 1,957 67.4 20.1 10.6 0.5 2.4 2.4 2.8
Male 18-29 yrs 280 60 .3 24.6 8.3 0.4 2.0 3.2 6.7
Male 30-39 yrs 417 71.9 20.7 9.1 1.1 2.5 1.5 2.7
Male 40-49 yrs 546 76.6 15.7 8.8 0.5 0.6 1.4 1.8
Male 50-59 yrs 395 78.8 13 .4 10.8 0.4 1.9 1.7 1.1
Male 60 yrs or older 474 75.7 12 .9 12.3 0.9 3.6 1.8 0.2
Female 18-29 yrs 468 55 .6 29.8 7.9 0.7 2.3 2.6 6.5
Female 30-39 yrs 412 70.7 21.2 7.3 0.5 3.0 2.7 1.4
Female 40-49 yrs 397 75.1 14.8 9.6 0.6 0.9 2.9 1.7
Female 50-59 yrs 322 73.9 14.9 10.9 ― 2.5 2.9 2.2
Female 60 yrs or older 357 64 .5 17.1 19.0 0.6 3.5 0.6 1.6
Kanto 2,501 73.8 15.8 10.5 0.5 2.0 1.9 2.5
Kansai 983 66.5 23.1 9.5 0.8 2.2 1.8 2.3
Tokai 585 64 .3 21.5 10.7 0.7 3.5 3.0 2.9
Worker (child 7 yrs and over) 1,428 72.5 16.1 11.7 0.9 2.4 1.7 1.3
Worker (child 2-6 yrs) 185 75.0 17.0 15.5 2.5 1.9 2.6 1.5
Worker (child 1 yr and under) 116 55 .1 28.9 14.2 ― 2.9 1.9 4.2
Worker (married, no children) 858 65 .7 23.8 10.7 0.4 2.5 1.5 2.6
Worker (unmarried) 1,329 74.2 15.5 7.4 0.2 2.0 2.7 2.9
Unmarried male 701 77.5 13.5 7.8 0.3 1.4 1.8 3.6
Unmarried female 20s/30s 541 65 .7 22.5 6.1 0.2 2.0 3.1 4.6
Unmarried female 40s and over 234 72.8 13.9 11.4 ― 3.5 4.5 1.0
Student 153 57 .1 28.6 10.0 ― 1.4 2.2 9.3
Light 594 49 .0 32.5 10.8 0.9 2.8 4.1 6.4
Middle 979 65 .3 24.0 8.9 0.4 2.1 2.4 2.9
Heavy 2,496 77.9 12 .9 10.7 0.6 2.2 1.4 1.4
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
† "Web" is the total of "Internet accessed by PC," "Internet accessed by smartphone, tablet, etc.," and "Internet accessed by mobile telephone (iMode, Ezweb, Yahoo! Keitai, etc.)."
Number of
trips taken
Area of
residence
Sex & age
Sex
Life
stage
0
25
50
75
2017 survey total
2016 survey total
(%)
58
59
Chapter 4
Process of Arranged Travel Selection
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 4 Process of Arranged Travel Selection
60
1. Matters Arranged Prior to Departure
Sample
Air ticketsHotel
Accommodations
Optional
tour / Local
activities
Car rentals Other
2017 survey total 1,726 92.1 74.3 14.1 8.7 5.5
2016 survey total 1,694 93.9 77.8 14.8 8.1 5.9
2015 survey total 1,793 92.8 77.1 15.0 9.0 7.7
Male 998 92.3 74.6 12.7 9.5 4.2
Female 728 91.9 73.8 16.0 7.5 7.2
Male 18-29 yrs 131 89.0 61 .0 9.3 5.9 0.8
Male 30-39 yrs 176 92.5 76.5 13.5 9.5 2.0
Male 40-49 yrs 268 93.2 77.3 10.9 9.9 1.9
Male 50-59 yrs 219 91.8 75.4 11.6 12.3 5.5
Male 60 yrs or older 204 93.8 77.2 17.6 8.3 9.8
Female 18-29 yrs 151 93.5 64 .7 15.8 2 .9 2.9
Female 30-39 yrs 182 93.9 78.5 13.5 7.4 3.7
Female 40-49 yrs 182 93.0 81.0 17.7 12.7 7.0
Female 50-59 yrs 119 92.2 68 .6 18.6 7.8 13.7
Female 60 yrs or older 93 82 .7 71.6 14.8 4.9 13.6
Kanto 1,087 91.7 73.1 14.8 10.4 6.4
Kansai 409 91.8 77.2 10.4 5.3 4.5
Tokai 230 94.7 74.3 17.5 6.6 3.0
Worker (child 7 yrs and over) 542 90.7 75.3 15.3 10.3 9.5
Worker (child 2-6 yrs) 86 90.0 74.6 16.4 14.8 1.0
Worker (child 1 yr and under) 48 91.2 53 .6 14.4 8.4 2.3
Worker (married, no children) 343 92.9 78.0 17.2 12.3 4.0
Worker (unmarried) 637 93.8 74.7 11.8 4.7 4.3
Unmarried male 386 94.5 73.3 8 .7 5.7 1.7
Unmarried female 20s/30s 214 93.3 70.7 12.9 3 .1 3.1
Unmarried female 40s and over 105 87.9 76.9 18.7 5.5 13.2
Student 71 87.6 58 .0 7 .7 7.3 ―
Light 179 88.5 65 .6 14.3 6.2 2.7
Middle 327 92.6 69.8 11.1 4.7 5.8
Heavy 1,220 92.5 76.7 14.9 10.1 5.8
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
Sex
Sex & age
Number
of
trips taken
Area of
residence
Life
stage
0
20
40
60
80
100
2017 survey total
2016 survey total
2015 survey total
(%)
■Matters arranged prior to departure
(Those who made travel arrangements and were involved in consideration of the travel plans/Multiple answers)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 4 Process of Arranged Travel Selection
Sample
Internet
accessed by
PC
Internet
accessed by
smartphone/
tablet, etc.
Travel agency
counters
Email magazine
send by travel
agent or airline
Acquaintances
at travel
agencies
Feedback and
introductions
(word-of-
mouth) of
friends,
acquaintances,
family members
Information
magazines sent
from travel
agents and
airlines
Travel agency
pamphletsNewspaper ads
Internet
accessed by
mobile
telephone
(iMode, Ezweb,
Yahoo! Keitai,
etc.)
Guidebook-
style
magazines
such as
"Rurubu
Hawaii," etc.
Articles and
ads in general-
interest
magazines
Seikyo
pamphlets and
counters
Overseas
travel
magazines
other than
guidebook-
style
magazines
Guidebooks
("Chikyuu no
arukikata,"
etc.)
Free flyers and
flyers in
newspapers
Transportation
ads on trains
and at stations
TV programs
and
commercials
Other
I don't really
gather
information
2017 survey total 1,591 74.1 12.6 3.0 1.5 0.8 0.6 0.3 0.2 0.2 0.1 0.1 0.1 0.1 ― ― ― ― ― 1.0 5.4
2016 survey total 1,591 76.2 8.7 4.1 1.9 0.8 0.9 0.1 0.3 0.1 0.1 0.1 0.1 ― ― 0.1 ― ― ― 1.1 5.4
2015 survey total 1,663 80.2 4.1 4.2 1.0 1.7 1.2 0.3 0.2 0.1 0.1 0.1 0.1 ― 0.1 0.1 0.1 ― ― 1.2 5.2
Male 922 77.1 9.6 2.9 1.6 0.8 0.5 0.4 0.2 0.2 ― ― 0.1 0.1 ― ― ― ― ― 1.0 5.4
Female 669 69.9 16.8 3.0 1.4 0.9 0.7 0.2 0.2 0.2 0.3 0.2 ― 0.2 ― ― ― ― ― 0.9 5.4
Male 18-29 yrs 117 53 .3 23.8 3.8 1.0 1.0 ― ― ― ― ― ― ― ― ― ― ― ― ― 1.0 16.2
Male 30-39 yrs 163 78.9 13.5 1.1 1.1 ― ― ― 0.5 0.5 ― ― ― ― ― ― ― ― ― ― 4.3
Male 40-49 yrs 249 80.7 8.3 3.0 2.0 0.3 0.7 0.3 0.3 0.3 ― ― ― ― ― ― ― ― ― 0.7 3.3
Male 50-59 yrs 201 81.8 6 .7 2.2 1.9 0.7 ― 0.7 ― ― ― ― ― ― ― ― ― ― ― 0.7 5.2
Male 60 yrs or older 192 80.7 2 .2 4.4 1.7 2.2 1.7 0.6 ― ― ― ― 0.6 0.6 ― ― ― ― ― 2.8 2.8
Female 18-29 yrs 141 46 .9 33.8 4.6 0.8 ― ― ― ― ― 1.5 ― ― 0.8 ― ― ― ― ― 0.8 10.8
Female 30-39 yrs 171 68 .6 21.6 0.7 ― 2.0 1.3 ― 0.7 0.7 ― 0.7 ― ― ― ― ― ― ― ― 3.9
Female 40-49 yrs 169 80.3 9.5 1.4 2.0 ― 1.4 ― ― ― ― ― ― ― ― ― ― ― ― 2.0 3.4
Female 50-59 yrs 110 80.9 7 .4 4.3 1.1 2.1 ― 1.1 ― ― ― ― ― ― ― ― ― ― ― ― 3.2
Female 60 yrs or older 77 76.1 4 .5 7.5 4.5 ― ― ― ― ― ― ― ― ― ― ― ― ― ― 1.5 6.0
Kanto 997 76.5 11.3 3.0 1.3 0.8 0.7 0.3 0.3 0.1 0.1 0.1 ― ― ― ― ― ― ― 0.9 4.6
Kansai 376 71.3 16.0 2.5 2.0 0.3 0.5 ― ― ― 0.3 ― 0.3 0.3 ― ― ― ― ― 0.3 6.3
Tokai 218 68 .0 13.0 3.7 1.6 1.9 ― 0.5 ― 0.9 ― ― ― 0.5 ― ― ― ― ― 2.6 7.4
Worker (child 7 yrs and over) 492 79.1 5 .5 4.1 2.4 1.4 0.4 0.6 ― ― ― ― 0.2 0.2 ― ― ― ― ― 1.5 4.5
Worker (child 2-6 yrs) 77 71.2 13.8 2.1 2.6 1.5 1.1 ― ― ― ― ― ― ― ― ― ― ― ― 1.1 6.7
Worker (child 1 yr and under) 44 67 .3 16.2 4.4 ― ― ― ― 2.6 2.6 ― ― ― ― ― ― ― ― ― ― 7.0
Worker (married, no children) 319 78.8 10.1 3.1 1.0 0.7 ― 0.5 0.3 0.3 ― ― ― ― ― ― ― ― ― 0.4 4.9
Worker (unmarried) 598 70.5 18.5 1.9 1.2 0.6 1.1 ― 0.1 0.1 0.2 0.2 ― ― ― ― ― ― ― 0.8 4.8
Unmarried male 365 75.2 13.3 1.8 1.7 0.6 0.5 ― 0.2 0.2 ― ― ― ― ― ― ― ― ― 1.0 5.4
Unmarried female 20s/30s 199 53 .2 33.6 1.6 0.5 ― 1.1 ― ― ― 1.1 0.6 ― 0.5 ― ― ― ― ― 0.5 7.1
Unmarried female 40s and over 93 76.3 8.7 3.8 ― 1.3 2.5 ― ― ― ― ― ― ― ― ― ― ― ― 1.2 6.2
Student 62 52 .2 21.2 3.5 ― ― ― ― ― ― 1.8 ― ― 1.8 ― ― ― ― ― 1.8 17.7
Light 159 62 .0 16.5 4.7 0.5 0.5 ― ― 0.7 1.3 0.7 0.7 0.7 0.7 ― ― ― ― ― 0.7 10.4
Middle 303 71.3 15.6 3.2 1.3 0.9 1.4 0.5 ― ― 0.4 ― ― ― ― ― ― ― ― ― 5.4
Heavy 1,129 76.5 11.3 2.6 1.7 0.9 0.4 0.3 0.2 0.1 ― ― ― 0.1 ― ― ― ― ― 1.3 4.7
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
Number
of
trips taken
Area of
residence
Sex & age
Sex
Life
stage
0
15
30
45
60
75
90
2017 survey total
2016 survey total
2015 survey total
(%)
61
2. Sources of Information Used to Find Air Tickets
■Sources of information used to arrange air tickets
(Those who arranged air tickets in advance and were involved in consideration of the travel plans/Single answer)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 4 Process of Arranged Travel Selection
62
3. Key Factors When Choosing Airlines
Sample
It is
an a
ssuring
airlin
e
The flig
ht
suits
my
schedu
le
There
are
direct
fligh
ts
It is
a J
apan
ese
airlin
e
It is
a w
ell-
know
n t
rave
l age
ncy
Price w
as c
heap
er
than
oth
er
ticke
ts
for
the s
ame c
ondi
tions
Eas
y to
use
accum
ula
ted
mile
s
I ac
cru
e m
iles
/ t
he a
dditio
nal
term
s
are g
ood
for
the a
irlin
e I u
se
Connecting
fligh
ts a
re c
onve
nie
nt
Is a
Low
-C
ost
Car
rier
I ac
cru
e m
iles
/ t
he a
dditio
nal
term
s
are g
ood
for
the a
irlin
e I u
se o
r an
affil
iate
d ai
rlin
e
Depa
rts
from
near
est
airpo
rt
Cab
in c
rew
pro
vide
s go
od
serv
ice
Airlin
e n
atio
nal
ity
sam
e a
s de
stin
atio
n
Ext
ensi
ve in
-fli
ght
ente
rtai
nm
ent
is
avai
labl
e
Aircra
ft e
quip
ment
is g
ood
(new
, cle
an)
Can
buy
thro
ugh
a m
eth
od
I am
accust
om
ed
to
Is b
usi
ness
cla
ss o
r hig
her
Full
lineup
of in
-fli
ght
food
is o
ffere
d
Aircra
ft a
menitie
s (w
idth
of se
ats,
etc
.)
are g
ood
Price w
as c
heap
er
than
oth
er
ticke
ts
but
the c
ondi
tions
were
not
the s
ame
There
are
cab
in c
rew
who s
peak
Jap
anese
Airpo
rt g
round
cre
w p
rovi
des
good
serv
ice
Airlin
e s
taff a
t ai
rport
are
good
at w
hat
they
do
The a
irlin
e is
desi
gnat
ed
Not
a lo
w c
ost
car
rier
Was
recom
mende
d by
a t
rave
l age
nt
Oth
er
Noth
ing
in p
articula
r
I di
dn't c
hoose
the a
irlin
e
2017 survey total 1,591 38.6 33.4 32.3 14.2 13.1 12.9 11.9 11.3 10.3 10.2 7.2 7.0 6.3 6.2 5.8 5.6 5.0 4.9 4.8 4.8 4.7 4.6 3.5 2.6 2.1 1.6 0.7 3.1 4.3 3.6
2016 survey total 1,591 41.1 31.5 31.7 16.0 15.8 12.7 14.7 11.3 10.8 9.8 7.0 8.8 8.1 7.3 5.4 6.6 4.5 5.1 7.2 5.4 4.4 5.3 3.3 2.8 2.4 1.9 0.7 2.7 4.2 3.2
2015 survey total 1,663 38.0 36.2 37.3 16.3 16.5 13.9 13.2 14.5 9.8 10.4 5.9 8.7 8.5 6.4 5.8 6.3 4.9 5.6 6.1 5.0 4.1 5.1 4.0 2.5 3.4 * 0.7 2.2 3.3 3.7
Male 922 ①39.0 ③27 .5 ②31.0 ④15.9 ⑤14.6 12.4 12.8 11.2 9.1 10.8 7.0 6.8 6.3 7.0 6.0 6.4 4.1 5.3 4.6 4.7 4.0 4.8 3.8 2.6 2.0 2.0 0.6 3.3 4.7 3.2
Female 669 ②38.1 ①41.4 ③34.0 11.9 11.1 ④13.7 10.6 11.5 ⑤12.0 9.2 7.4 7.3 6.3 5.1 5.5 4.5 6.3 4.3 5.1 5.0 5.8 4.4 3.1 2.7 2.2 1.0 1.0 2.7 3.9 4.1
Male 18-29 yrs 117 ①34.3 ③22 .9 ②25 .7 ⑤14.3 12.4 7 .6 4 .8 9.5 6.7 ④16.2 2.9 7.6 2.9 3.8 3.8 3.8 3.8 1.9 4.8 1.9 4.8 3.8 1.9 1.9 3.8 2.9 1.0 1.0 8.6 7.6
Male 30-39 yrs 163 ①41.1 ③26 .5 ②29.7 10.8 ⑤13.0 9.7 12.4 11.4 9.7 ④14.6 7.6 7.0 2.2 3.2 5.4 3.8 2.2 3.2 2.7 3.2 4.9 4.3 1.1 0.5 2.7 0.5 0.5 3.2 3.8 3.8
Male 40-49 yrs 249 ①36.7 ③29.3 ②31.0 ⑤14.0 13.7 ④15.0 12.7 10.3 8.3 10.0 6.7 6.7 4.0 5.3 6.0 5.3 4.0 4.3 4.7 3.3 4.3 2.0 1.7 1.7 1.7 1.7 ― 2.7 4.0 3.0
Male 50-59 yrs 201 ①42.8 ③28 .3 ②31.6 ④19.3 ⑤17.8 12.3 ⑤17.8 11.2 7.1 7.1 6.7 4.8 10.4 7.8 7.8 7.8 4.5 7.8 5.6 6.7 3.0 6.3 5.6 3.3 ― 2.2 ― 3.0 2.6 3.3
Male 60 yrs or older 192 ①39.2 ③28 .2 ②34.8 ④19.9 ⑤14.9 14.4 12.7 13.3 13.3 9.4 9.9 8.3 10.5 13.3 6.1 9.9 5.5 7.7 5.0 7.2 3.3 7.7 8.3 5.0 2.8 2.8 1.7 6.1 6.1 ―
Female 18-29 yrs 141 ①41.5 ②29.2 ③27.7 6 .9 ④15.4 ④15.4 4 .6 3 .8 13.1 14.6 3.1 4.6 3.8 4.6 3.8 1.5 3.8 0.8 3.1 2.3 2.3 2.3 1.5 1.5 1.5 2.3 2.3 0.8 4.6 10.0
Female 30-39 yrs 171 ②29 .4 ①47.7 ③27.5 7 .8 7 .8 ⑤15.0 5 .9 9.8 ④16.3 9.2 3.9 8.5 4.6 2.0 3.9 2.0 4.6 1.3 1.3 3.3 9.2 2.6 0.7 0.7 1.3 0.7 0.7 2.6 5.9 4.6
Female 40-49 yrs 169 ②40.8 ①44.9 ③40.1 ④17.0 10.2 12.9 ⑤16.3 10.2 8.2 8.2 8.2 4.8 3.4 5.4 5.4 4.8 2.0 5.4 4.8 4.8 4.1 1.4 2.7 3.4 2.7 ― ― 2.7 2.7 2.0
Female 50-59 yrs 110 ③39.4 ①47.9 ②40.4 ④17.0 9.6 ④17.0 11.7 ④17.0 8.5 6.4 16.0 10.6 12.8 8.5 7.4 6.4 10.6 7.4 8.5 5.3 6.4 7.4 5.3 3.2 4.3 2.1 2.1 4.3 2.1 1.1
Female 60 yrs or older 77 ①43.3 ③32.8 ②37.3 11.9 14.9 4 .5 ⑤17.9 ④23.9 13.4 6.0 9.0 10.4 11.9 7.5 9.0 11.9 ⑤17.9 10.4 13.4 13.4 7.5 14.9 9.0 7.5 1.5 ― ― 4.5 3.0 1.5
Kanto 997 ①39.7 ②33.9 ③33.8 ④15.5 12.3 13.1 ⑤13.8 13.3 9.5 8.3 8.5 6.5 7.1 5.9 7.1 6.9 4.6 5.3 4.9 6.2 4.6 4.5 4.2 3.3 2.3 1.6 0.7 3.9 3.9 3.3
Kansai 376 ①36.9 ③33.0 ②33.4 11.9 ④15.5 11.8 8.5 6.4 9.6 ⑤14.9 4.6 8.0 4.0 7.3 3.0 2.8 6.3 4.7 5.1 2.1 4.3 4.8 2.8 1.3 1.7 1.7 0.3 1.6 4.6 4.0
Tokai 218 ①36.6 ②31.6 ③23 .5 12.3 12.8 ⑤14.1 8.8 10.6 ④15.0 10.7 5.5 7.6 6.5 5.4 4.7 4.2 4.5 3.0 4.0 2.9 5.9 4.8 1.5 1.9 1.8 1.3 1.6 1.7 5.6 4.0
Worker (child 7 yrs and over) 492 ①40.5 ③30.2 ②35.5 ④18.0 ⑤14.6 11.9 12.5 13.1 9.7 8.9 9.3 7.3 8.0 9.4 6.3 6.7 6.3 5.6 5.5 5.7 4.8 7.3 5.8 3.7 1.5 1.1 0.9 3.2 5.0 2.5
Worker (child 2-6 yrs) 77 ①37.8 ②35.3 ③30.3 15.2 6 .9 14.7 ④19.5 ⑤15.3 9.8 6.7 6.7 6.0 3.5 2.6 3.5 2.1 5.4 2.3 ― 1.0 6.0 4.5 2.0 ― 1.1 2.0 ― 2.6 2.2 2.2
Worker (child 1 yr and under) 44 ①44.3 ③31.7 ②37.1 6 .6 ④18.0 ⑤11.6 6 .3 4 .6 9.7 4 .1 2.6 5.1 ― 2.5 2.0 ― 2.6 ― ― 2.6 ― ― 2.6 ― 4.6 ― ― 2.6 7.5 12.0
Worker (married, no children) 319 ①40.3 ②37.0 ③30.0 11.5 10.0 ④15.5 ⑤12.6 12.0 10.3 10.2 8.8 6.5 5.5 5.4 6.2 6.6 4.5 7.0 5.3 6.3 4.8 3.3 2.5 3.4 2.7 1.4 1.0 2.4 2.8 2.8
Worker (unmarried) 598 ①36.2 ②35.4 ③32.2 ⑤13.5 ④13.7 12.4 10.9 10.0 10.8 11.6 5.5 7.5 6.4 4.7 5.8 5.5 4.6 4.3 4.9 4.4 5.0 4.0 2.6 1.9 2.0 2.1 0.7 3.7 4.2 3.9
Unmarried male 365 ①38.0 ③29.5 ②30.2 ⑤15.0 ④15.2 11.0 11.2 12.1 9.3 12.3 5.9 7.7 7.1 6.5 6.3 6.8 4.7 5.2 5.9 5.0 4.8 5.0 3.6 2.6 3.0 2.5 0.5 4.3 4.3 3.1
Unmarried female 20s/30s 199 ②33.7 ①35.5 ③25 .4 8 .9 13.2 ⑤13.8 5 .0 5 .0 ④15.5 13.2 2 .2 7.8 4.4 3.9 3.9 1.1 5.0 0.5 2.2 1.7 5.6 1.7 1.1 1.1 1.7 1.1 0.5 1.7 5.0 8.8
Unmarried female 40s and over 93 ③33.7 ①48.8 ②46.3 ⑤15.0 10.0 ⑤15.0 ④20.0 10.0 7.5 7.5 8.8 5.0 6.3 ― 7.5 6.3 2.5 6.3 7.5 5.0 3.8 2.5 1.2 1.2 ― 2.5 1.3 3.7 3.8 ―
Student 62 ①36.3 ②19 .4 ③17 .7 8 .9 ④15.6 12.4 7.1 5 .4 12.4 ⑤14.1 1 .8 5.3 3.5 5.3 5.3 ― 3.5 ― 5.3 ― 3.5 ― 1.8 1.8 3.5 1.8 ― ― 8.9 8.8
Light 159 ①41.3 ③18 .2 ②24 .3 12.0 ④17.3 7 .9 4 .2 7.0 8.1 ⑤12.4 1 .8 4.4 3.5 5.7 4.5 1.4 2.1 0.6 2.5 1.2 3.3 4.6 1.4 0.7 2.0 2.3 ― 1.9 7.3 12.0
Middle 303 ①40.6 ②35.4 ③31.8 ⑤14.4 ⑤14.4 8.9 8.5 8.3 10.1 ④15.5 4.0 7.8 3.3 3.1 4.2 3.6 4.6 0.3 2.8 2.9 5.3 4.8 2.3 1.3 2.1 0.6 1.5 1.8 5.9 3.9
Heavy 1,129 ①37.7 ②35.0 ③33.5 ⑤14.5 12.2 ④14.7 13.8 12.7 10.7 8.4 8.8 7.2 7.5 7.1 6.4 6.7 5.5 6.7 5.7 5.8 4.8 4.6 4.1 3.3 2.1 1.7 0.7 3.6 3.5 2.3
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
† ①, ②, ③, ④, and ⑤ are the five most important attributes (excluding "Other,""Nothing in particular," and "I didn't choose the airline") as seen by demographic and sex.
†In the survey before last (2015), the answer "Not a low cost carrier" was indicated as the answer "Not a low cost carrier (in kanji rather than katakana) (LCC stands for low cost carrier)"
and the answer "Is a low cost carrier" was indicated as the answer "Is a low cost carrier (in kanji rather than katakana) (LCC stands for low cost carrier)."
Number
of
trips taken
Life
stage
Sex
Area of
residence
Sex & age
0
10
20
30
40
50
2017 survey total
2016 survey total
2015 survey total
(%)
■Key factors when choosing airlines
(Those who arranged air tickets in advance and were involved in consideration of the travel plans/Multiple answers)
63
Part 2
Satisfaction with Travel Destinations
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 4 Process of Arranged Travel Selection
64
1. Satisfaction with Travel Destinations1) Overall
I went with expectation
and found those
expectations met
I went without
expectations but found
it was good upon going
I went without
expectations and found
that it wasn't good
I went with expectations
but ended up disappointed
was good /
Total
●Legend
2017 survey total (n=4,986) 90.9
2016 survey total (n=4,802) 91.0
UK (n=114) 92.4
France (n=119) 89.2
Germany (n=97) 95.5
Spain (n=83) 89.5
Italy (n=167) 95.0
Other countries in western Europe (n=132) 97.7
Other places in Europe (n=145) 94.8
Other Middle East or Africa (n=62) 89.3
USA east (n=135) 93.0
USA west (n=164) 95.8
USA south (n=45) 94.9
Canada or
AlaskaCanada (n=84) 92.6
Central/SouthAmericaorCaribbean (n=60) 93.4
Hawaii (Oahu) (n=510) 95.5
Hawaii (other than Oahu) (n=119) 93.5
Guam (n=237) 90.1
Saipan (n=24) 79.8
South Pacific islands or other islands (n=75) 95.6
Shanghai (n=94) 78.0
Beijing (n=19) 84.1
Other China (exc. Hong Kong / Macau) (n=58) 86.6
Hong Kong (n=169) 86.7
Macau (n=35) 76.1
Taiwan (n=690) 90.0
Korea (n=445) 89.8
Singapore (n=172) 89.9
Phuket (n=24) 83.4
Thai beaches (other than Phuket) (n=28) 88.9
Bangkok or other Thai cities (n=198) 92.6
Bali (n=67) 86.6
Malaysia (n=52) 80.6
Philippines (n=114) 83.9
Vietnam (n=132) 85.4
Cambodia (n=30) 89.8
Other places in Asia (n=74) 90.5
Australia (n=149) 92.4
New Zealand or other Oceania (n=47) 87.4
Long distance/total (n=1,426) 93.6
Medium distance/total (n=1,677) 91.7
Short distance/total (n=1,883) 88.2
† "Was good/Total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going."
† For those who visited multiple countries/areas on their last trip in 2016, questioning about degree of satisfaction was limited to the country/area that was the first destination.
† Items with under 30 samples are provided as reference data.
† Items with under 10 samples are not indicated in the table.
Euro
pe
Middle East
or Africa
US
A (exc
ludi
ng
Haw
aii a
nd
Ala
ska)
Hong
Kong
or
Mac
auO
cean
iaG
uam
or
Sai
pan
Haw
aii
Chin
a (e
xclu
ding
Hong
Kong
and
Mac
au)
76.0%
76.8
80.9
78.7
81.4
78.5
82.9
86.1
79.5
72.4
77.6
87.7
94.9
84.3
81.3
87.8
82.6
75.2
74.9
83.7
51.5
63.5
56.8
62.1
66.5
73.7
67.7
75.8
69.9
64.4
78.3
77.2
71.0
57.9
62.9
60.7
66.1
82.4
80.1
81.9
79.1
68.6
15.0
14.2
11.5
10.6
14.1
11.0
12.0
11.6
15.3
16.9
15.4
8.1
-
8.3
12.1
7.7
11.0
14.9
4.8
11.9
26.5
20.6
29.8
24.6
9.6
16.3
22.1
14.1
13.5
24.5
14.3
9.4
9.6
25.9
22.5
29.1
24.4
10.0
7.3
11.7
12.6
19.5
2.9
2.1
3.1
3.6
0.9
2.8
-
0.9
0.5
2.9
2.5
2.5
2.6
1.4
1.4
0.4
-
2.5
4.8
-
8.9
11.3
8.2
3.8
9.0
3.0
5.2
4.3
3.5
7.0
4.2
3.4
2.2
4.1
5.0
2.5
6.9
1.4
2.3
1.8
2.4
4.3
6.2
6.8
4.5
7.2
3.7
7.7
5.0
1.4
4.7
7.8
4.5
1.7
2.5
6.0
5.3
4.0
6.5
7.3
15.4
4.4
13.1
4.6
5.1
9.5
14.9
7.0
5.0
5.8
13.1
4.1
3.2
10.0
17.3
12.0
9.6
7.7
2.6
6.2
10.3
4.6
5.9
7.6
South
eas
t A
sia
■Overall degree of satisfaction: by last travel destination, first destination (Total/Single answer)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 4 Process of Arranged Travel Selection
65
1. Satisfaction with Travel Destinations2) Sightseeing / Viewing
■Degree of satisfaction with sightseeing /viewing: by last travel destination, first destination (Total/Single answer)
I went with expectation
and found those
expectations met
I went without
expectations but found
it was good upon going
I went without
expectations and found
that it wasn't good
I went with expectations
but ended up disappointed
was good /
Total
●Legend
2017 survey total (n=4,561) 91.0
2016 survey total (n=4,406) 90.9
UK (n=109) 87.5
France (n=113) 92.6
Germany (n=92) 93.5
Spain (n=79) 94.3
Italy (n=159) 96.6
Other countries in western Europe (n=129) 96.9
Other places in Europe (n=143) 97.3
Middle East
or AfricaOther Middle East or Africa (n=57) 89.0
USA east (n=128) 94.2
USA west (n=149) 96.9
USA south (n=41) 95.1
Canada or
AlaskaCanada (n=80) 89.5
Central/SouthAmericaorCaribbean (n=55) 94.3
Hawaii (Oahu) (n=479) 94.4
Hawaii (other than Oahu) (n=114) 92.2
Guam (n=205) 89.2
Saipan (n=21) 92.0
South Pacific islands or other islands (n=67) 91.8
Shanghai (n=83) 81.1
Beijing (n=16) 100.0
Other China (exc. Hong Kong / Macau) (n=52) 85.4
Hong Kong (n=149) 86.1
Macau (n=31) 72.6
Taiwan (n=645) 91.3
Korea (n=370) 87.2
Singapore (n=161) 92.1
Phuket (n=21) 90.9
Thai beaches (other than Phuket) (n=23) 91.1
Bangkok or other Thai cities (n=170) 91.0
Bali (n=60) 88.4
Malaysia (n=47) 83.3
Philippines (n=91) 78.2
Vietnam (n=119) 87.1
Cambodia (n=29) 100.0
Other places in Asia (n=68) 92.5
Australia (n=143) 91.5
New Zealand or other Oceania (n=44) 82.6
Long distance/total (n=1,351) 94.0
Medium distance/total (n=1,546) 91.8
Short distance/total (n=1,664) 88.0
† "Was good/Total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going."
(those who did not do that matter were excluded from the tabulation)
† For those who visited multiple countries/areas on their last trip in 2016, questioning about degree of satisfaction was limited to the country/area that was the first destination.
† Items with under 30 samples are provided as reference data.
† Items with under 10 samples are not indicated in the table.
Euro
peU
SA
(exc
ludi
ng
Haw
aii a
nd
Ala
ska)
Hong
Kong
or
Mac
auO
cean
iaG
uam
or
Sai
pan
Haw
aii
Chin
a (e
xclu
ding
Hong
Kong
and
Mac
au)
75.6%
77.0
78.3
79.7
83.1
82.3
86.3
87.5
80.3
76.9
78.1
89.1
95.1
81.8
82.6
85.1
80.9
72.5
86.5
76.1
58.0
68.0
58.2
65.3
67.4
74.3
63.7
76.7
72.1
74.9
75.5
72.2
65.7
47.4
60.1
74.1
68.2
79.8
73.0
83.0
77.2
68.1
15.5
13.8
9.2
12.9
10.4
12.0
10.3
9.3
17.0
12.1
16.1
7.8
-
7.7
11.7
9.4
11.3
16.7
5.5
15.7
23.1
32.0
27.2
20.8
5.2
17.0
23.5
15.5
18.8
16.2
15.5
16.2
17.6
30.8
27.0
25.9
24.3
11.6
9.7
11.0
14.5
19.9
2.4
1.9
1.4
2.1
3.0
1.5
-
0.9
-
2.0
0.8
2.0
-
1.4
-
0.5
1.0
3.1
-
-
11.3
-
9.0
3.3
10.0
1.3
6.0
2.1
-
3.8
3.3
1.9
4.0
7.2
2.6
-
2.8
1.4
6.8
1.1
1.7
3.9
6.6
7.2
11.0
5.3
3.6
4.2
3.4
2.3
2.7
9.0
5.0
1.1
4.9
9.1
5.7
5.1
6.8
7.7
8.0
8.2
7.6
-
5.6
10.6
17.4
7.4
6.8
5.7
9.1
5.0
5.7
9.7
12.7
14.6
10.2
-
4.7
7.1
10.6
4.9
6.5
8.1
South
eas
t A
sia
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 4 Process of Arranged Travel Selection
66
1. Satisfaction with Travel Destinations3) Sports / Hands-on Activities
■Degree of satisfaction with sports / hands-on activities: by last travel destination, first destination (Total/Single answer)
I went with expectation
and found those
expectations met
I went without
expectations but found
it was good upon going
I went without
expectations and found
that it wasn't good
I went with expectations
but ended up disappointed
was good /
Total
●Legend
2017 survey total (n=1,977) 88.0
2016 survey total (n=1,923) 86.8
UK (n=49) 91.5
France (n=34) 83.4
Germany (n=35) 82.5
Spain (n=22) 84.9
Italy (n=44) 96.3
Other countries in western Europe (n=34) 93.5
Other places in Europe (n=38) 88.6
Middle East
or AfricaOther Middle East or Africa (n=25) 87.5
USA east (n=49) 93.3
USA west (n=75) 90.6
USA south (n=22) 95.0
Canada or
AlaskaCanada (n=30) 91.6
Central/SouthAmericaorCaribbean (n=31) 100.0
Hawaii (Oahu) (n=308) 92.1
Hawaii (other than Oahu) (n=77) 89.5
Guam (n=170) 90.5
Saipan (n=19) 91.2
South Pacific islands or other islands (n=65) 95.3
Shanghai (n=34) 70.1
Other China (exc. Hong Kong / Macau) (n=15) 45.7
Hong Kong (n=49) 83.9
Macau (n=13) 46.9
Taiwan (n=152) 85.0
Korea (n=86) 82.1
Singapore (n=67) 84.2
Phuket (n=15) 73.9
Thai beaches (other than Phuket) (n=17) 88.4
Bangkok or other Thai cities (n=85) 89.4
Bali (n=36) 93.1
Malaysia (n=19) 84.0
Philippines (n=71) 83.1
Vietnam (n=36) 78.0
Other places in Asia (n=21) 91.1
Australia (n=91) 87.9
New Zealand or other Oceania (n=21) 83.7
Long distance/total (n=501) 91.1
Medium distance/total (n=860) 89.5
Short distance/total (n=615) 83.5
† "Was good/Total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going."
(those who did not do that matter were excluded from the tabulation)
† For those who visited multiple countries/areas on their last trip in 2016, questioning about degree of satisfaction was limited to the country/area that was the first destination.
† Items with under 30 samples are provided as reference data.
† Items with under 10 samples are not indicated in the table.
Ocean
iaEuro
peU
SA
(exc
ludi
ng
Haw
aii a
nd
Ala
ska)
Guam
or
Sai
pan
Haw
aii
Hong
Kong
or
Mac
au
72.7%
71.4
79.0
60.9
63.9
71.8
85.9
68.8
72.6
76.0
77.6
85.1
85.9
75.6
73.0
83.0
72.7
79.3
85.2
80.4
52.2
45.7
64.2
40.4
65.3
59.7
66.2
66.4
70.6
73.2
78.9
54.5
56.0
48.2
56.5
79.0
74.7
75.9
75.5
66.1
15.3
15.4
12.5
22.6
18.6
13.1
10.4
24.7
16.0
11.5
15.7
5.5
9.1
16.0
27.0
9.1
16.9
11.2
6.1
15.0
17.8
-
19.8
6.6
19.7
22.4
18.0
7.5
17.8
16.2
14.3
29.6
27.2
29.8
34.6
8.9
8.9
15.2
13.9
17.4
3.3
3.5
3.0
3.4
11.2
-
3.7
-
2.0
4.6
-
2.9
-
-
-
0.4
1.1
1.1
-
1.7
14.3
35.2
6.1
20.7
5.4
6.0
3.4
-
5.3
3.3
-
6.0
2.3
10.3
3.9
4.3
5.3
2.5
2.3
5.4
8.7
9.7
5.5
13.2
6.2
15.1
-
6.5
9.5
7.8
6.7
6.4
5.0
8.4
-
7.6
9.4
8.4
8.8
3.0
15.6
19.1
10.0
32.4
9.6
11.9
12.4
26.1
6.3
7.4
6.9
9.9
14.6
11.7
5.0
7.7
11.0
6.4
8.3
11.2
Chin
a (e
xclu
ding
Hong
Kong
and
Mac
au)
South
eas
t A
sia
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 4 Process of Arranged Travel Selection
67
1. Satisfaction with Travel Destinations4) Meals
■Degree of satisfaction with meals: by last travel destination, first destination (Total/Single answer)
I went with expectation
and found those
expectations met
I went without
expectations but found
it was good upon going
I went without
expectations and found
that it wasn't good
I went with expectations
but ended up disappointed
was good /
Total
●Legend
2017 survey total (n=4,796) 82.1
2016 survey total (n=4,630) 81.5
UK (n=105) 77.9
France (n=107) 82.6
Germany (n=91) 76.8
Spain (n=77) 81.8
Italy (n=162) 78.7
Other countries in western Europe (n=126) 82.3
Other places in Europe (n=138) 81.0
Middle East
or AfricaOther Middle East or Africa (n=58) 69.8
USA east (n=129) 82.6
USA west (n=161) 80.2
USA south (n=43) 78.5
Canada or
AlaskaCanada (n=83) 77.5
Central/SouthAmericaorCaribbean (n=58) 74.5
Hawaii (Oahu) (n=496) 87.7
Hawaii (other than Oahu) (n=113) 80.8
Guam (n=228) 79.0
Saipan (n=24) 80.6
South Pacific islands or other islands (n=72) 80.9
Shanghai (n=87) 63.5
Beijing (n=15) 79.2
Other China (exc. Hong Kong / Macau) (n=57) 80.0
Hong Kong (n=164) 83.8
Macau (n=34) 74.7
Taiwan (n=671) 85.0
Korea (n=427) 89.3
Singapore (n=167) 80.0
Phuket (n=23) 75.3
Thai beaches (other than Phuket) (n=26) 83.5
Bangkok or other Thai cities (n=191) 88.7
Bali (n=66) 85.2
Malaysia (n=52) 75.5
Philippines (n=105) 75.8
Vietnam (n=131) 85.0
Cambodia (n=30) 67.3
Other places in Asia (n=71) 74.5
Australia (n=144) 82.0
New Zealand or other Oceania (n=46) 67.0
Long distance/total (n=1,357) 79.3
Medium distance/total (n=1,627) 83.3
Short distance/total (n=1,812) 83.1
† "Was good/Total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going."
(those who did not do that matter were excluded from the tabulation)
† For those who visited multiple countries/areas on their last trip in 2016, questioning about degree of satisfaction was limited to the country/area that was the first destination.
† Items with under 30 samples are provided as reference data.
† Items with under 10 samples are not indicated in the table.
Euro
peU
SA
(exc
ludi
ng
Haw
aii a
nd
Ala
ska)
Hong
Kong
or
Mac
auO
cean
iaG
uam
or
Sai
pan
Haw
aii
Chin
a (e
xclu
ding
Hong
Kong
and
Mac
au)
61.6%
60.5
37.9
66.1
50.4
57.4
67.8
53.7
48.3
33.7
57.9
63.4
62.0
53.3
46.3
73.7
63.7
60.4
52.7
47.2
40.1
60.5
44.2
66.9
52.5
72.8
73.3
58.2
56.8
46.4
75.4
62.6
58.7
36.7
54.7
31.4
43.3
55.2
45.2
54.8
62.9
65.5
20.5
21.0
40.0
16.5
26.4
24.4
10.9
28.5
32.8
36.1
24.7
16.8
16.5
24.2
28.2
14.0
17.0
18.6
27.9
33.7
23.4
18.7
35.8
16.9
22.2
12.2
16.0
21.8
18.5
37.1
13.3
22.7
16.8
39.1
30.3
35.9
31.1
26.9
21.7
24.4
20.4
17.6
6.2
5.9
14.1
4.7
15.1
7.3
1.4
4.5
9.0
12.0
9.6
6.5
14.3
10.3
11.7
2.9
4.2
7.8
-
10.5
18.2
7.1
7.4
5.7
11.6
2.5
3.5
6.3
3.9
8.7
4.1
4.4
8.9
7.8
2.4
13.6
13.4
8.3
16.2
8.4
5.6
5.1
11.7
12.6
8.1
12.7
8.1
10.9
19.9
13.3
9.9
18.2
7.8
13.3
7.3
12.2
13.8
9.4
15.0
13.2
19.4
8.6
18.2
13.7
12.6
10.5
13.6
12.5
7.2
13.8
20.9
7.8
7.2
10.4
15.6
16.4
12.6
19.1
12.1
9.7
16.8
12.3
11.1
11.8
South
eas
t A
sia
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 4 Process of Arranged Travel Selection
68
1. Satisfaction with Travel Destinations5) Shopping
■Degree of satisfaction with shopping: by last travel destination, first destination (Total/Single answer)
I went with expectation
and found those
expectations met
I went without
expectations but found
it was good upon going
I went without
expectations and found
that it wasn't good
I went with expectations
but ended up disappointed
was good /
Total
●Legend
2017 survey total (n=4,185) 80.7
2016 survey total (n=4,031) 78.6
UK (n=91) 80.2
France (n=98) 83.4
Germany (n=73) 89.9
Spain (n=70) 77.1
Italy (n=132) 83.2
Other countries in western Europe (n=107) 81.8
Other places in Europe (n=122) 74.1
Middle East
or AfricaOther Middle East or Africa (n=49) 67.7
USA east (n=114) 83.5
USA west (n=144) 89.4
USA south (n=35) 82.4
Canada or
AlaskaCanada (n=70) 78.5
Central/SouthAmericaorCaribbean (n=49) 80.9
Hawaii (Oahu) (n=476) 90.4
Hawaii (other than Oahu) (n=109) 84.4
Guam (n=217) 80.5
Saipan (n=23) 74.2
South Pacific islands or other islands (n=53) 61.4
Shanghai (n=77) 59.2
Beijing (n=11) 71.1
Other China (exc. Hong Kong / Macau) (n=36) 65.3
Hong Kong (n=139) 72.8
Macau (n=28) 61.1
Taiwan (n=559) 80.1
Korea (n=391) 82.9
Singapore (n=136) 78.7
Phuket (n=19) 73.3
Thai beaches (other than Phuket) (n=22) 91.0
Bangkok or other Thai cities (n=158) 87.3
Bali (n=60) 78.4
Malaysia (n=44) 84.0
Philippines (n=93) 67.3
Vietnam (n=115) 77.2
Cambodia (n=23) 61.3
Other places in Asia (n=55) 70.0
Australia (n=131) 84.3
New Zealand or other Oceania (n=40) 67.5
Long distance/total (n=1,171) 81.4
Medium distance/total (n=1,439) 83.4
Short distance/total (n=1,574) 77.6
† "Was good/Total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going."
(those who did not do that matter were excluded from the tabulation)
† For those who visited multiple countries/areas on their last trip in 2016, questioning about degree of satisfaction was limited to the country/area that was the first destination.
† Items with under 30 samples are provided as reference data.
† Items with under 10 samples are not indicated in the table.
Euro
peU
SA
(exc
ludi
ng
Haw
aii a
nd
Ala
ska)
Hong
Kong
or
Mac
auO
cean
iaG
uam
or
Sai
pan
Haw
aii
Chin
a (e
xclu
ding
Hong
Kong
and
Mac
au)
60.7%
58.4
55.9
68.0
56.2
55.5
65.8
52.1
49.3
42.1
61.7
75.5
69.6
55.8
44.7
78.5
67.3
63.4
53.6
37.2
41.6
45.5
43.1
53.7
48.2
60.3
68.6
59.3
48.2
41.9
69.0
52.3
64.8
39.0
47.4
35.5
39.6
60.6
50.4
58.9
63.8
59.2
19.9
20.2
24.3
15.4
33.7
21.7
17.4
29.7
24.7
25.6
21.9
13.8
12.8
22.7
36.3
12.0
17.2
17.2
20.6
24.2
17.6
25.5
22.2
19.1
12.9
19.7
14.3
19.3
25.2
49.1
18.3
26.2
19.2
28.4
29.8
25.9
30.4
23.8
17.1
22.6
19.5
18.4
6.9
6.7
6.1
4.4
7.0
5.0
1.3
8.9
15.5
15.1
6.8
2.2
9.4
7.5
8.0
1.4
4.5
5.4
8.7
22.3
26.4
8.1
22.3
7.7
20.6
5.3
6.3
8.2
-
3.8
6.3
3.4
7.7
13.0
7.4
19.2
16.0
5.5
8.4
7.1
5.5
8.0
12.5
14.6
13.7
12.2
3.1
17.9
15.5
9.4
10.4
17.2
9.6
8.4
8.3
14.0
11.1
8.2
11.1
14.1
17.1
16.3
14.5
20.8
12.4
19.5
18.2
14.6
10.8
13.2
26.7
5.2
6.4
18.2
8.3
19.7
15.5
19.4
14.0
10.2
24.1
11.4
11.1
14.4
South
eas
t A
sia
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 4 Process of Arranged Travel Selection
69
1. Satisfaction with Travel Destinations6) Relaxation / Beauty Treatments and Massages
■Degree of satisfaction with relaxation / beauty treatments and massages: by last travel destination, first destination (Total/Single answer)
I went with expectation
and found those
expectations met
I went without
expectations but found
it was good upon going
I went without
expectations and found
that it wasn't good
I went with expectations
but ended up disappointed
was good /
Total
●Legend
2017 survey total (n=1,897) 83.8
2016 survey total (n=1,822) 84.1
UK (n=41) 76.2
France (n=28) 83.5
Germany (n=24) 69.2
Spain (n=14) 72.1
Italy (n=31) 97.3
Other countries in western Europe (n=22) 81.3
Other places in Europe (n=29) 86.9
Middle East
or AfricaOther Middle East or Africa (n=13) 83.1
USA east (n=31) 87.0
USA west (n=39) 89.5
USA south (n=10) 90.9
Canada or
AlaskaCanada (n=21) 76.0
Central/SouthAmericaorCaribbean (n=20) 100.0
Hawaii (Oahu) (n=211) 90.9
Hawaii (other than Oahu) (n=58) 82.9
Guam (n=90) 83.2
Saipan (n=15) 73.3
South Pacific islands or other islands (n=29) 78.6
Shanghai (n=37) 80.4
Other China (exc. Hong Kong / Macau) (n=18) 70.5
Hong Kong (n=61) 76.8
Macau (n=18) 74.4
Taiwan (n=313) 85.2
Korea (n=168) 79.0
Singapore (n=50) 80.4
Phuket (n=19) 83.3
Thai beaches (other than Phuket) (n=23) 87.9
Bangkok or other Thai cities (n=145) 89.4
Bali (n=50) 86.7
Malaysia (n=26) 80.9
Philippines (n=62) 78.1
Vietnam (n=64) 79.0
Cambodia (n=16) 87.4
Other places in Asia (n=26) 67.9
Australia (n=52) 85.9
New Zealand or other Oceania (n=11) 92.5
Long distance/total (n=329) 84.3
Medium distance/total (n=781) 86.0
Short distance/total (n=787) 81.4
† "Was good/Total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going."
(those who did not do that matter were excluded from the tabulation)
† For those who visited multiple countries/areas on their last trip in 2016, questioning about degree of satisfaction was limited to the country/area that was the first destination.
† Items with under 30 samples are provided as reference data.
† Items with under 10 samples are not indicated in the table.
Euro
peU
SA
(exc
ludi
ng
Haw
aii a
nd
Ala
ska)
Oceania
Hong
Kong
or
Mac
auH
awai
iG
uam
or
Sai
pan
66.2%
66.5
58.8
61.0
48.3
58.5
80.5
61.7
72.1
70.0
71.6
74.4
79.1
61.1
65.0
81.1
67.9
69.1
47.9
56.4
64.7
49.1
57.9
58.6
66.0
60.1
63.0
66.9
71.0
73.5
82.8
60.2
45.5
50.9
43.7
51.4
77.6
82.6
65.3
71.2
61.7
17.5
17.6
17.3
22.4
20.9
13.6
16.8
19.7
14.8
13.2
15.5
15.0
11.8
15.0
35.0
9.8
15.0
14.1
25.3
22.3
15.7
21.4
18.9
15.8
19.2
19.0
17.4
16.4
16.9
15.9
3.9
20.6
32.6
28.1
43.7
16.5
8.3
9.8
19.0
14.8
19.6
5.1
5.3
1.8
6.8
22.8
-
2.7
8.7
6.3
8.6
-
10.5
9.1
14.6
-
2.2
1.8
4.8
-
13.6
13.2
23.6
11.0
6.4
2.9
4.6
8.9
-
12.1
2.5
2.3
8.8
10.5
4.4
-
6.7
2.2
-
7.0
3.6
5.7
11.2
10.5
22.0
9.8
8.0
27.9
-
10.0
6.8
8.3
13.0
-
-
9.4
-
6.9
15.3
11.9
26.7
7.8
6.4
5.9
12.2
19.2
12.0
16.4
10.7
16.7
-
8.0
11.1
10.3
11.4
16.7
12.6
25.4
11.9
7.5
8.7
10.4
13.0
South
eas
t A
sia
Chin
a (e
xclu
ding
Hong
Kong
and
Mac
au)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 4 Process of Arranged Travel Selection
70
1. Satisfaction with Travel Destinations7) Local Hospitality
I went with expectation
and found those
expectations met
I went without
expectations but found
it was good upon going
I went without
expectations and found
that it wasn't good
I went with expectations
but ended up disappointed
was good /
Total
●Legend
2017 survey total (n=4,986) 81.5
2016 survey total (n=4,802) 83.1
UK (n=114) 84.1
France (n=119) 76.0
Germany (n=97) 84.1
Spain (n=83) 82.4
Italy (n=167) 74.3
Other countries in western Europe (n=132) 84.2
Other places in Europe (n=145) 84.4
Other Middle East or Africa (n=62) 75.9
USA east (n=135) 78.8
USA west (n=164) 82.4
USA south (n=45) 91.4
Canada or
AlaskaCanada (n=84) 81.4
Central/SouthAmericaorCaribbean (n=60) 84.2
Hawaii (Oahu) (n=510) 86.5
Hawaii (other than Oahu) (n=119) 88.0
Guam (n=237) 84.5
Saipan (n=24) 74.4
South Pacific islands or other islands (n=75) 81.5
Shanghai (n=94) 61.0
Beijing (n=19) 51.1
Other China (exc. Hong Kong / Macau) (n=58) 67.2
Hong Kong (n=169) 75.4
Macau (n=35) 70.8
Taiwan (n=690) 85.5
Korea (n=445) 77.2
Singapore (n=172) 86.0
Phuket (n=24) 78.7
Thai beaches (other than Phuket) (n=28) 88.3
Bangkok or other Thai cities (n=198) 84.7
Bali (n=67) 90.1
Malaysia (n=52) 86.2
Philippines (n=114) 73.7
Vietnam (n=132) 80.1
Cambodia (n=30) 74.5
Other places in Asia (n=74) 76.3
Australia (n=149) 83.5
New Zealand or other Oceania (n=47) 70.6
Long distance/total (n=1,426) 81.1
Medium distance/total (n=1,677) 84.3
Short distance/total (n=1,883) 79.3
† "Was good/Total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going."
† For those who visited multiple countries/areas on their last trip in 2016, questioning about degree of satisfaction was limited to the country/area that was the first destination.
† Items with under 30 samples are provided as reference data.
† Items with under 10 samples are not indicated in the table.
Euro
pe
Middle East
or Africa
US
A (exc
ludi
ng
Haw
aii a
nd
Ala
ska)
Hong
Kong
or
Mac
auO
cean
iaG
uam
or
Sai
pan
Haw
aii
Chin
a (e
xclu
ding
Hong
Kong
and
Mac
au)
53.7%
55.4
51.3
48.4
47.2
33.0
45.7
45.4
52.7
36.7
48.1
51.1
62.3
60.0
49.1
70.0
69.5
62.3
50.3
56.4
32.7
30.7
26.6
45.2
44.9
58.4
46.5
64.7
48.0
53.6
63.2
66.0
58.2
37.8
44.4
27.7
39.1
63.4
49.9
48.3
61.4
50.8
27.8
27.7
32.9
27.6
36.9
49.4
28.6
38.8
31.6
39.1
30.7
31.3
29.1
21.4
35.2
16.5
18.5
22.2
24.1
25.2
28.4
20.4
40.6
30.2
25.9
27.1
30.7
21.3
30.7
34.7
21.5
24.1
28.0
36.0
35.7
46.8
37.2
20.1
20.7
32.8
22.9
28.5
10.0
8.7
7.6
11.2
10.5
7.6
13.1
7.3
13.6
11.1
15.9
11.1
6.2
12.6
12.4
5.6
2.5
7.9
9.1
8.3
28.8
25.8
18.3
15.5
14.6
6.3
14.2
6.4
-
7.6
7.9
2.6
7.9
16.2
11.3
13.9
16.6
6.0
12.9
11.4
7.0
11.7
8.5
8.1
8.3
12.8
5.4
10.0
12.5
8.5
2.0
13.1
5.2
6.5
2.4
6.0
3.3
8.0
9.5
7.6
16.6
10.1
10.1
23.1
14.5
9.1
14.7
8.1
8.6
7.6
21.3
4.1
7.3
7.3
5.8
10.1
8.6
11.6
7.1
10.5
16.5
7.5
8.6
9.1
South
eas
t A
sia
■Degree of satisfaction with local hospitality: by last travel destination, first destination (Total/Single answer)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 4 Process of Arranged Travel Selection
71
1. Satisfaction with Travel Destinations8) Safety / Hygiene
I went with expectation
and found those
expectations met
I went without
expectations but found
it was good upon going
I went without
expectations and found
that it wasn't good
I went with expectations
but ended up disappointed
was good /
Total
●Legend
2017 survey total (n=4,986) 82.7
2016 survey total (n=4,802) 84.3
UK (n=114) 87.8
France (n=119) 69.3
Germany (n=97) 85.0
Spain (n=83) 78.8
Italy (n=167) 69.1
Other countries in western Europe (n=132) 89.3
Other places in Europe (n=145) 95.4
Other Middle East or Africa (n=62) 77.0
USA east (n=135) 84.1
USA west (n=164) 85.3
USA south (n=45) 88.6
Canada or
AlaskaCanada (n=84) 92.9
Central/SouthAmericaorCaribbean (n=60) 80.4
Hawaii (Oahu) (n=510) 91.1
Hawaii (other than Oahu) (n=119) 90.3
Guam (n=237) 88.8
Saipan (n=24) 83.7
South Pacific islands or other islands (n=75) 89.2
Shanghai (n=94) 65.2
Beijing (n=19) 56.8
Other China (exc. Hong Kong / Macau) (n=58) 59.6
Hong Kong (n=169) 78.9
Macau (n=35) 78.4
Taiwan (n=690) 86.1
Korea (n=445) 76.4
Singapore (n=172) 92.2
Phuket (n=24) 81.9
Thai beaches (other than Phuket) (n=28) 85.9
Bangkok or other Thai cities (n=198) 83.2
Bali (n=67) 72.5
Malaysia (n=52) 83.0
Philippines (n=114) 57.7
Vietnam (n=132) 74.6
Cambodia (n=30) 69.5
Other places in Asia (n=74) 62.3
Australia (n=149) 90.8
New Zealand or other Oceania (n=47) 86.0
Long distance/total (n=1,426) 83.2
Medium distance/total (n=1,677) 85.8
Short distance/total (n=1,883) 79.5
† "Was good/Total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going."
† For those who visited multiple countries/areas on their last trip in 2016, questioning about degree of satisfaction was limited to the country/area that was the first destination.
† Items with under 30 samples are provided as reference data.
† Items with under 10 samples are not indicated in the table.
Euro
pe
Middle East
or Africa
US
A (e
xclu
ding
Haw
aii a
nd A
lask
a)
Hon
g K
ong
or
Mac
auO
cean
iaG
uam
or
Sai
pan
Haw
aii
Chi
na (e
xclu
ding
Hon
g
Kon
g an
d M
acau
)
55.7%
56.6
57.8
39.4
60.2
33.7
38.9
60.7
68.4
42.8
49.0
55.6
55.9
74.0
39.9
76.1
70.8
65.7
69.0
61.9
29.5
24.8
30.3
51.3
52.3
60.7
47.0
75.7
43.8
42.0
53.3
37.1
54.0
27.7
34.3
28.0
33.3
71.9
69.9
52.5
62.4
52.3
26.9
27.7
30.0
29.9
24.9
45.0
30.1
28.6
26.9
34.2
35.1
29.7
32.7
18.9
40.5
15.0
19.5
23.1
14.7
27.3
35.7
32.0
29.3
27.6
26.0
25.4
29.4
16.5
38.2
43.9
29.9
35.4
29.0
30.1
40.3
41.5
29.0
18.9
16.0
30.7
23.4
27.1
9.8
8.4
6.0
16.9
8.4
10.4
20.7
2.2
3.1
11.7
7.5
9.1
7.5
2.3
12.6
2.0
1.0
4.5
-
2.5
27.2
31.6
31.8
13.1
13.9
7.1
15.4
2.9
4.9
14.1
8.9
13.9
13.1
29.1
18.0
15.1
31.2
2.6
6.3
9.3
6.9
12.7
7.6
7.3
6.2
13.7
6.6
10.9
10.2
8.5
1.6
11.4
8.5
5.6
3.9
4.7
7.0
6.9
8.7
6.7
16.3
8.3
7.5
11.6
8.6
8.0
7.7
6.7
8.2
4.9
13.1
-
7.9
13.6
3.9
13.1
7.4
15.4
6.5
6.6
7.7
7.5
7.3
7.9
South
eas
t A
sia
■Degree of satisfaction with safety / hygiene: by last travel destination, first destination (Total/Single answer)
AB-ROAD Overseas Travel Survey 2017
Part 1 Trends in Overseas Travel Booking in 2016 Chapter 4 Process of Arranged Travel Selection
72
1. Satisfaction with Travel Destinations9) Nightlife
■Degree of satisfaction with nightlife: by last travel destination, first destination (Total/Single answer)
I went with expectation
and found those
expectations met
I went without
expectations but found
it was good upon going
I went without
expectations and found
that it wasn't good
I went with expectations
but ended up disappointed
was good /
Total
●Legend
2017 survey total (n=1,662) 82.6
2016 survey total (n=1,639) 81.8
UK (n=50) 86.0
France (n=41) 80.7
Germany (n=34) 72.4
Spain (n=33) 81.7
Italy (n=46) 84.4
Other countries in western Europe (n=24) 75.8
Other places in Europe (n=31) 87.7
Middle East
or AfricaOther Middle East or Africa (n=18) 84.2
USA east (n=46) 85.7
USA west (n=57) 89.4
USA south (n=13) 100.0
Canada or
AlaskaCanada (n=25) 84.3
Central/SouthAmericaorCaribbean (n=18) 84.0
Hawaii (Oahu) (n=176) 89.5
Hawaii (other than Oahu) (n=49) 72.9
Guam or
SaipanGuam (n=95) 82.4
South Pacific islands or other islands (n=26) 80.3
Shanghai (n=38) 67.2
Other China (exc. Hong Kong / Macau) (n=18) 51.0
Hong Kong (n=67) 77.3
Macau (n=22) 77.6
Taiwan (n=182) 81.7
Korea (n=102) 79.3
Singapore (n=61) 88.3
Phuket (n=14) 86.2
Thai beaches (other than Phuket) (n=19) 100.0
Bangkok or other Thai cities (n=118) 88.4
Bali (n=17) 88.1
Malaysia (n=17) 86.9
Philippines (n=55) 71.6
Vietnam (n=38) 80.2
Other places in Asia (n=16) 57.8
Oceania Australia (n=56) 93.4
Long distance/total (n=441) 84.2
Medium distance/total (n=628) 86.1
Short distance/total (n=593) 77.5
† "Was good/Total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going."
(those who did not do that matter were excluded from the tabulation)
† For those who visited multiple countries/areas on their last trip in 2016, questioning about degree of satisfaction was limited to the country/area that was the first destination.
† Items with under 30 samples are provided as reference data.
† Items with under 10 samples are not indicated in the table.
Euro
peH
ong
Kong
or
Mac
auH
awai
i
62.6%
61.1
64.5
58.6
49.9
53.7
61.0
45.9
78.7
59.6
65.3
74.6
85.8
66.2
44.2
76.6
64.1
67.9
62.6
47.6
46.4
57.3
70.2
61.6
52.4
72.9
50.6
52.9
71.4
52.5
67.8
43.2
44.4
33.6
73.3
62.9
67.2
57.4
20.0
20.7
21.5
22.1
22.5
28.1
23.3
29.9
9.0
24.6
20.5
14.8
14.2
18.1
39.8
12.8
8.8
14.6
17.7
19.6
4.6
20.1
7.4
20.1
26.8
15.4
35.6
47.1
17.0
35.6
19.1
28.4
35.8
24.2
20.1
21.4
18.9
20.1
5.9
6.4
1.5
4.9
15.2
-
6.3
7.8
5.9
11.2
5.8
9.0
-
-
4.1
2.6
4.6
7.4
11.3
17.7
33.7
4.4
5.2
6.0
7.7
3.2
-
-
1.7
5.2
6.5
6.4
8.2
24.9
1.5
5.7
4.1
8.0
11.5
11.8
12.6
14.4
12.5
18.3
9.4
16.4
6.5
4.6
8.5
1.5
-
15.7
11.9
7.9
22.5
10.1
8.4
15.1
15.3
18.3
17.2
12.3
13.0
8.5
13.8
-
9.9
6.7
6.5
22.0
11.6
17.3
5.1
10.1
9.8
14.5
Chin
a
(exclu
din
g
Hong K
ong
and M
acau)
South
eas
t A
sia
73
Part 3
Future Overseas Travel
AB-ROAD Overseas Travel Survey 2017
Part 3 Future Overseas Travel
Rate of
intention
Rate of
intention
Rate of
intention
2017
survey
total
(†1)
2016
survey
total
(†2)
2015
survey
total
(†3)
(n=4,703) (n=4,533) (n=4,722)
UK 27.4 26.2 28.3
France 30.9 29.4 33.2
Germany 26.5 26.1 30.1
Spain 30.7 29.6 32.4
Italy 33.3 32.7 37.3
Other countries in western Europe 25.0 22.7 25.2
Other places in Europe 36.2 35.1 36.7
Turkey 8.9 10.1 15.6
Other Middle East or Africa 24.1 23.8 24.3
USA east 26.6 27.1 26.8
USA west 22.6 21.4 23.7
USA south 9.2 9.9 9.4
Canada 17.9 18.0 19.5
Alaska 4.2 4.8 4.5
Central/South America or Caribbean 16.7 18.1 18.8
Hawaii (Oahu) 28.3 26.2 28.6
Hawaii (other than Oahu) 23.2 23.2 25.5
Guam 13.0 13.4 13.7
Saipan 5.5 5.9 6.5
South Pacific islands or other islands 25.1 25.9 27.3
Shanghai 3.2 2.6 2.3
Beijing 1.7 1.4 1.5
Other China (exc. Hong Kong / Macau) 2.7 2.5 2.4
Hong Kong 8.4 7.5 7.6
Macau 3.3 3.3 3.8
Taiwan 18.8 17.1 17.3
Korea 9.7 7.9 8.2
Singapore 12.1 11.0 10.6
Phuket 4.3 4.6 4.1
Thai beaches (other than Phuket) 3.2 3.1 3.2
Bangkok or other Thai cities 7.8 6.8 8.2
Bali 9.3 9.9 9.5
Indonesian beaches (other than Bali) 0.8 1.3 1.3
Indonesian cities 2.0 2.5 2.2
Malaysia 4.7 4.7 4.6
Philippines 7.1 6.7 6.3
Vietnam 9.7 10.2 10.6
Cambodia 4.0 4.8 5.0
Other places in Asia 7.1 8.6 7.5
Australia 27.6 26.9 26.9
New Zealand or other Oceania 19.5 21.4 20.6
Europe/total 74.1 72.9 76.7
Middle East or Africa/total 28.3 28.4 33.1
USA (exc. Hawaii and Alaska)/total 36.1 36.3 37.6
Canada or Alaska/total 20.2 20.6 21.8
Hawaii/total 39.0 36.5 40.0
Guam or Saipan/total 14.5 14.8 15.4
China (ex. Hong Kong / Macau)/total 6.2 5.1 4.9
Hong Kong or Macau/total 9.7 8.6 9.3
Southeast Asia/total 38.2 38.8 38.6
Oceania/total 36.2 37.0 35.7
Long distance/total 86.8 87.7 88.6
Medium distance/total 76.7 76.6 78.2
Short distance/total 42.3 40.5 40.5
(†1)In the 2017 survey, tabulations were done excluding "don't know" (211 samples) from the 4,914 samples of respondents indicating intention to travel in the future.
(†2)In the 2016 survey, tabulations were done excluding "don't know" (201 samples) from the 4,733 samples of respondents indicating intention to travel in the future.
(†3)In the 2015 survey, tabulations were done excluding "don't know" (228 samples) from the 4,950 samples of respondents indicating intention to travel in the future.
Rate of intention
Europe
Hawaii
Middle East
or Africa
USA (excluding
Hawaii and
Alaska)
Canada or
Alaska
Oceania
Guam or
Saipan
China (excluding
Hong Kong and
Macau)
Hong Kong or
Macau
Southeast Asia
0 10 20 30 40
Rate of intention
2017 survey total
Rate of intention
2016 survey total
Rate of intention
2015 survey total
(%)
74
1. Countries / Areas Wish to Travel to Overseas in Future (1)
■Countries/Areas wish to travel to overseas in future
(Those who intend on traveling in the future: Excluding "don't know"/Up to ten multiple answers)
AB-ROAD Overseas Travel Survey 2017
Part 3 Future Overseas Travel
(%)
Sample
Europe UK France Germany Spain Italy
Other
countries
in western
Europe
Other
places in
Europe
Middle
East
or Africa
Turkey
Other
Middle
East or
Africa
USA
(excluding
Hawaii and
Alaska)
USA east USA westUSA
south
Canada or
AlaskaCanada Alaska
2017 survey total 4,703 74.1 27.4 30.9 26.5 30.7 33.3 25.0 36.2 28.3 8.9 24.1 36.1 26.6 22.6 9.2 20.2 17.9 4.2
2016 survey total 4,533 72.9 26.2 29.4 26.1 29.6 32.7 22.7 35.1 28.4 10.1 23.8 36.3 27.1 21.4 9.9 20.6 18.0 4.8
2015 survey total 4,722 76.7 28.3 33.2 30.1 32.4 37.3 25.2 36.7 33.1 15.6 24.3 37.6 26.8 23.7 9.4 21.8 19.5 4.5
Male 2,403 70.3 25.5 28.7 26.3 29.1 31.0 22.0 32.5 25.2 7.6 21.0 36.4 25.9 24.0 10.1 18.2 16.0 4.6
Female 2,300 78.1 29.3 33.2 26.7 32.3 35.8 28.2 40.1 31.5 10.2 27.4 35.9 27.3 21.2 8.2 22.3 19.8 3.9
Male 18-29 yrs 325 76.1 38.6 35.2 41.0 32.1 36.5 18 .4 27 .6 23.9 8.2 19.8 49.5 38.6 36.9 12.6 17.7 15.7 3.8
Male 30-39 yrs 462 71.9 29.2 31.9 32.1 30.3 32.4 19 .8 33.0 24.0 8.2 19 .1 38.7 30.5 25.2 11.8 14 .7 11 .6 5.3
Male 40-49 yrs 604 63 .8 20 .0 27.5 21 .2 28.7 29.8 20.4 29 .3 26.6 8.0 22.5 32.5 23.4 21.5 9.0 17.1 15.0 4.4
Male 50-59 yrs 435 66 .3 23.9 27.3 23.2 28.5 30.9 21.0 30 .1 27.5 7.2 24.4 34.9 22.3 24.2 11.0 16.7 14.3 3.6
Male 60 yrs or older 577 75.4 22 .0 25 .0 21 .3 27.5 27 .9 28.3 39.8 23.7 6.8 19 .1 32.5 20 .2 18.3 7.9 23.7 21.8 5.3
Female 18-29 yrs 569 81.3 37.3 41.3 37.3 35.6 38.6 23.1 33.3 30.2 11.5 25.4 46.7 38.0 30.0 10.5 24.3 22.2 3.1
Female 30-39 yrs 458 77.0 29.1 36.4 26.9 33.5 35.0 29.6 38.1 34.5 10.8 29.1 41.1 30.8 26.2 9.0 22.2 20.0 3.7
Female 40-49 yrs 446 70.5 21 .7 27.6 19 .6 28.7 34.4 24.3 37.2 34.9 11.1 31.0 29 .7 23.0 16 .3 6.5 14 .5 13.4 1.8
Female 50-59 yrs 374 80.9 27.5 30.9 25.9 36.3 37.2 34.7 46.3 29.4 7.5 28.4 29 .4 19 .4 17.8 6.9 27.8 24.7 6.3
Female 60 yrs or older 454 80.5 28.7 26.9 20 .6 27.4 33.2 31.5 48.5 28.7 9.1 23.9 28 .4 21 .1 12 .7 7.1 23.1 19.0 5.3
Kanto 2,880 74.3 27.4 30.9 25.8 31.2 34.7 25.5 37.2 28.0 8.5 24.2 36.5 26.5 23.1 9.8 18.7 16.5 4.1
Kansai 1,152 73.4 27.8 30.4 27.2 30.1 31.5 26.0 36.1 29.2 10.0 23.9 36.9 27.5 23.0 8.0 22.3 19.7 4.5
Tokai 671 74.6 26.6 31.8 28.4 29.3 30.4 21.5 32.0 27.9 8.4 24.2 33.3 25.3 20.3 8.5 23.1 20.7 4.7
社会人(子供7歳以上) Worker (child 7 yrs and over) 1,733 71.3 23.2 26.4 22.4 27.2 30.3 24.6 36.5 26.1 7.3 22.6 30 .8 21 .2 18.4 8.0 23.0 20.6 4.7
社会人(子供2~6歳) Worker (child 2-6 yrs) 220 64 .8 24.6 29.3 21 .3 23 .4 32.3 18 .7 28 .5 20 .0 6.6 15 .5 30 .7 24.0 20.6 7.4 13 .9 11 .0 4.6
社会人(子供1歳以下) Worker (child 1 yr and under) 130 70.9 24.6 30.3 27.5 32.1 32.2 17 .7 24 .6 22 .6 4.9 20.2 44.8 33.3 29.5 9.3 16.5 14.8 3.8
社会人(既婚・子供無) Worker (married, no children) 950 76.4 28.4 32.9 26.8 33.2 38.1 26.3 36.6 28.7 8.8 24.1 36.3 25.6 23.3 9.3 18.9 16.6 4.0
Worker (unmarried) 1,449 77.2 30.7 33.1 30.0 34.6 33.7 26.7 38.4 32.8 11.4 28.1 40.6 31.2 25.7 10.3 18.8 16.5 3.8
Unmarried male 768 71.7 29.3 31.3 31.6 31.5 31.9 22.6 34.3 28.9 9.9 24.3 40.7 30.9 28.2 11.6 16.8 14.3 4.6
Unmarried female 20s/30s 648 82.1 36.4 40.3 36.2 37.0 36.3 27.3 38.7 33.8 12.7 28.2 47.9 38.6 30.3 11.0 23.7 21.3 3.4
Unmarried female 40s and over 249 81.4 26.0 30.2 17 .7 32.6 34.4 34.0 45.6 36.7 11.1 33.9 28 .4 21.9 11 .2 6.5 15.4 13.0 2.8
Student 221 77.3 38.1 44.6 39.2 28.8 35.7 22.3 32.7 25.7 9.4 21.3 48.2 40.7 30.8 12.4 21.8 18.9 4.0
Light 746 69.5 31.0 34.8 29.3 23 .8 29.8 16 .1 23 .0 19 .4 5.4 16 .8 36.3 28.6 23.8 6.7 18.0 15.7 3.8
Middle 1,187 74.2 28.7 34.0 29.5 31.6 37.1 21.9 33.7 23.4 7.5 19.5 38.9 29.7 25.2 8.7 21.0 19.4 3.8
Heavy 2,770 75.3 25.8 28.5 24.5 32.2 32.6 28.8 40.8 32.8 10.4 28.1 34.9 24.7 21.2 10.0 20.5 17.8 4.5
Sample
Central/
South
America
or
Caribbean
HawaiiHawaii
(Oahu)
Hawaii
(other
than
Oahu)
Guam or
SaipanGuam Saipan
South
Pacific
islands or
other
islands
China
(excluding
Hong
Kong and
Macau)
Shanghai Beijing
Other
China
(exc. Hong
Kong /
Macau)
Hong
Kong or
Macau
Hong
KongMacau Taiwan Korea
2017 survey total 4,703 16.7 39.0 28.3 23.2 14.5 13.0 5.5 25.1 6.2 3.2 1.7 2.7 9.7 8.4 3.3 18.8 9.7
2016 survey total 4,533 18.1 36.5 26.2 23.2 14.8 13.4 5.9 25.9 5.1 2.6 1.4 2.5 8.6 7.5 3.3 17.1 7.9
2015 survey total 4,722 18.8 40.0 28.6 25.5 15.4 13.7 6.5 27.3 4.9 2.3 1.5 2.4 9.3 7.6 3.8 17.3 8.2
Male 2,403 16.1 37.0 28.2 20.8 14.8 13.3 6.6 22.8 7.4 4.0 2.4 3.3 10.0 8.7 4.0 18.6 7.0
Female 2,300 17.4 41.2 28.5 25.7 14.2 12.7 4.3 27.5 5.0 2.4 1.0 2.1 9.3 8.1 2.6 19.1 12.4
Male 18-29 yrs 325 12.3 39.9 32.8 18.8 19.5 18.4 9.6 20 .1 8.5 5.1 3.4 3.1 9.6 8.5 3.4 14.7 7.2
Male 30-39 yrs 462 14.3 42.4 32.3 23.7 22.5 20.2 9.4 26.0 6.7 4.4 3.1 2.3 9.0 7.3 4.2 17.0 6.5
Male 40-49 yrs 604 17.1 35.7 27.4 19.1 13.9 12.5 6.3 23.6 6.9 3.2 1.8 3.3 11.0 9.8 4.8 22.3 8.0
Male 50-59 yrs 435 17.0 39.9 31.1 23.4 12.2 10.3 5.3 23.0 6.0 4.1 1.2 2.6 11.7 10.7 4.5 18.2 7.6
Male 60 yrs or older 577 17.8 30 .1 20 .9 19.4 8 .8 7 .7 3.9 20.7 9.0 4.0 2.8 4.8 8.8 7.5 2.9 18.3 6.1
Female 18-29 yrs 569 15.5 51.1 30.2 32.3 26.2 23.3 7.3 33.7 5.9 4.0 1.0 1.3 10.3 8.8 2.3 19.1 17.8
Female 30-39 yrs 458 20.3 44.7 31.8 27.9 17.1 16.1 6.6 35.2 3.7 1.0 0.7 2.2 10.0 8.8 2.7 21.5 10.3
Female 40-49 yrs 446 17.3 40.6 31.8 26.6 11.9 10.3 3.4 25.3 4.9 2.3 1.6 2.1 11.1 10.3 3.4 20.4 14.2
Female 50-59 yrs 374 14.4 35.0 24.4 20.9 4 .7 4 .1 1.3 21.6 4.1 1.6 0.3 2.2 10.3 8.4 3.4 17.2 8.8
Female 60 yrs or older 454 19.5 31 .0 23 .1 18.3 6 .1 5 .3 1.8 19 .0 6.1 2.5 1.3 2.8 4.8 4.1 1.5 16.8 8.9
Kanto 2,880 17.8 39.3 28.5 23.7 14.0 12.5 5.6 25.8 6.0 3.3 1.6 2.4 9.2 8.1 3.2 18.1 8.1
Kansai 1,152 15.0 36.9 27.0 21.0 15.6 14.0 5.3 24.5 6.5 2.8 1.9 3.1 10.9 9.2 3.5 21.0 11.1
Tokai 671 15.0 41.6 29.6 25.1 14.6 13.3 5.1 23.1 6.8 3.6 1.7 3.3 9.5 8.6 3.3 18.3 14.0
社会人(子供7歳以上) Worker (child 7 yrs and over) 1,733 15.8 36.4 27.2 21.1 10.1 8.7 4.3 22.2 6.1 2.9 1.4 3.0 8.2 7.0 3.0 18.8 7.9
社会人(子供2~6歳) Worker (child 2-6 yrs) 220 13.2 54.6 42.2 31.1 25.9 23.4 9.9 28.4 3.5 1.6 0.8 1.9 10.9 9.7 3.6 18.0 7.6
社会人(子供1歳以下) Worker (child 1 yr and under) 130 15.2 53.9 40.7 28.7 25.6 21.0 10.8 37.5 7.4 4.4 1.3 2.3 11.9 10.2 3.9 17.8 11.3
社会人(既婚・子供無) Worker (married, no children) 950 17.6 44.6 33.8 26.3 16.8 15.1 5.6 30.4 5.0 2.1 1.3 2.3 7.9 6.6 3.2 18.2 9.0
Worker (unmarried) 1,449 18.8 35.7 24.0 22.6 13.9 12.7 4.9 25.1 7.1 4.1 2.2 2.7 12.0 10.9 3.8 19.7 11.4
Unmarried male 768 17.4 29 .8 23 .0 15 .9 14.4 13.1 6.7 19 .8 9.2 5.3 3.8 3.9 12.3 11.1 4.9 19.4 7.6
Unmarried female 20s/30s 648 17.5 42.8 24.1 29.3 19.6 18.1 5.9 30.3 5.7 3.5 0.8 1.7 11.0 9.5 2.5 20.5 17.3
Unmarried female 40s and over 249 20.0 33 .5 24.2 23.2 7 .4 7 .4 1.4 19 .0 6.0 3.7 1.9 1.9 13.0 12.6 2.3 16.7 12.1
Student 221 10 .9 33 .6 21 .2 19.3 24.8 23.8 9.9 14 .9 9.5 6.0 3.0 3.0 10.9 9.4 2.5 16.9 15.8
Light 746 7 .0 45.0 29.9 28.0 26.4 24.7 9.3 24.8 6.3 3.8 1.6 2.5 9.7 8.9 2.8 20.2 12.5
Middle 1,187 13.1 44.1 31.8 25.1 17.4 15.7 6.3 25.9 6.5 4.0 2.0 1.9 10.5 9.4 2.7 21.4 9.9
Heavy 2,770 20.9 35.2 26.4 21.1 10.0 8.7 4.1 24.8 6.1 2.8 1.6 3.1 9.3 7.9 3.7 17.3 8.8
Sample
Southeast
AsiaSingapore Phuket
Thai
beaches
(other
than
Phuket)
Bangkok
or other
Thai cities
Bali
Indonesian
beaches
(other
than Bali)
Indonesian
citiesMalaysia Philippines Vietnam Cambodia
Other
places in
Asia
Oceania Australia
New
Zealand or
other
Oceania
2017 survey total 4,703 38.2 12.1 4.3 3.2 7.8 9.3 0.8 2.0 4.7 7.1 9.7 4.0 7.1 36.2 27.6 19.5
2016 survey total 4,533 38.8 11.0 4.6 3.1 6.8 9.9 1.3 2.5 4.7 6.7 10.2 4.8 8.6 37.0 26.9 21.4
2015 survey total 4,722 38.6 10.6 4.1 3.2 8.2 9.5 1.3 2.2 4.6 6.3 10.6 5.0 7.5 35.7 26.9 20.6
Male 2,403 36.1 10.6 4.2 4.1 9.6 7.7 1.2 2.8 5.3 7.2 8.6 4.3 6.8 34.5 26.7 18.6
Female 2,300 40.4 13.6 4.4 2.4 5.9 11.0 0.4 1.2 4.0 7.0 10.8 3.7 7.3 37.9 28.6 20.5
Male 18-29 yrs 325 26 .3 8.9 1.0 2.0 3.8 7.8 0.7 0.3 1.4 5.8 2 .0 1.7 3.1 28 .3 23.2 12 .6
Male 30-39 yrs 462 32 .4 11.1 3.6 2.7 7.6 7.6 0.6 2.1 2.9 6.1 4 .6 2.3 5.5 33.6 26.5 15.6
Male 40-49 yrs 604 37.1 11.2 5.6 5.4 11.0 8.5 1.2 3.2 7.2 8.1 10.3 3.7 7.2 31.8 24.5 18.9
Male 50-59 yrs 435 41.4 13.1 6.2 6.0 11.5 7.2 1.9 2.9 5.7 9.3 10.5 5.0 7.2 33.8 26.3 18.4
Male 60 yrs or older 577 39.6 8.8 3.3 3.7 11.6 7.3 1.5 4.4 7.2 6.4 12.5 7.5 9.4 42.2 31.4 24.4
Female 18-29 yrs 569 41.5 14.5 4.8 2.3 5.5 14.3 0.6 1.0 2.7 11.1 6.3 2.3 4.2 38.6 32.5 15.9
Female 30-39 yrs 458 40.6 13.2 4.6 3.9 6.1 12.5 0.2 1.2 4.4 8.6 9.5 3.2 6.6 35.5 25.2 18.8
Female 40-49 yrs 446 41.9 14.2 4.4 2.3 7.8 10.6 0.8 1.3 3.9 4.9 12.9 4.4 8.8 38.5 28.9 22.7
Female 50-59 yrs 374 42.5 15.3 4.7 1.6 7.2 8.4 ― 1.3 4.4 4.4 12.8 4.7 8.8 40.0 28.8 25.6
Female 60 yrs or older 454 35.5 10.7 3.3 1.5 3.3 7.9 0.5 1.3 5.1 4.6 14.2 4.3 9.1 37.1 26.6 21.3
Kanto 2,880 37.3 11.4 4.1 3.6 7.4 9.1 0.9 2.1 4.7 7.2 9.3 3.8 7.2 36.1 27.2 19.0
Kansai 1,152 39.4 11.7 4.4 2.1 8.4 9.8 0.9 2.2 4.8 6.9 11.1 4.9 7.3 38.2 29.8 21.1
Tokai 671 39.9 15.6 4.9 3.6 8.3 9.4 0.5 1.7 4.3 7.1 9.3 3.4 6.3 33.0 25.4 19.0
社会人(子供7歳以上) Worker (child 7 yrs and over) 1,733 39.1 11.6 4.7 2.9 8.2 8.4 0.9 2.2 4.9 5.9 11.7 5.3 7.5 39.7 30.3 22.9
社会人(子供2~6歳) Worker (child 2-6 yrs) 220 38.6 13.0 6.2 4.5 8.6 11.1 1.6 0.8 5.8 11.2 5.8 2.1 2.6 38.9 33.1 20.5
社会人(子供1歳以下) Worker (child 1 yr and under) 130 38.2 14.2 4.6 0.9 2 .4 16.2 1.5 1.7 3.3 5.4 8.8 ― 4.1 39.2 33.4 15.7
社会人(既婚・子供無) Worker (married, no children) 950 36.1 11.5 3.7 3.5 6.8 9.7 1.1 2.0 4.3 7.8 9.4 3.6 6.6 33.8 24.3 18.7
Worker (unmarried) 1,449 39.5 12.9 4.2 3.9 9.0 9.4 0.6 2.2 4.8 7.2 9.1 3.6 8.0 33.8 25.6 17.5
Unmarried male 768 35.7 11.4 2.3 4.4 10.5 6.8 0.6 3.1 5.8 6.8 6.5 2.6 7.3 30 .2 24.2 15.0
Unmarried female 20s/30s 648 40.6 14.1 4.7 3.1 6.6 13.0 0.2 0.8 2.4 10.1 8.0 3.7 5.8 36.3 28.4 16.5
Unmarried female 40s and over 249 41.9 12.6 6.5 2.3 6.0 7.5 0.9 1.9 6.5 3.7 15.8 5.1 13.0 35.4 22.8 22.3
Student 221 31 .2 10.4 2.0 1.5 3.5 8.9 ― 1.0 3.0 10.4 3 .9 2.0 5.0 29 .6 25.3 11 .3
Light 746 32 .8 12.9 4.1 2.2 4.3 9.5 0.7 0.8 2.7 7.1 4.9 2.1 3.0 32.3 27.2 14 .0
Middle 1,187 39.1 13.6 5.0 2.8 7.0 10.4 0.5 1.7 3.9 9.5 8.2 3.1 3.5 40.6 33.6 20.0
Heavy 2,770 39.3 11.2 4.0 3.7 9.1 8.8 1.0 2.5 5.5 6.1 11.7 4.9 9.7 35.3 25.2 20.8
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
(†1)In the 2017 survey, tabulations were done excluding "don't know" (211 samples) from the 4,914 samples of respondents indicating intention to travel in the future.
(†2)In the 2016 survey, tabulations were done excluding "don't know" (201 samples) from the 4,733 samples of respondents indicating intention to travel in the future.
(†3)In the 2015 survey, tabulations were done excluding "don't know" (228 samples) from the 4,950 samples of respondents indicating intention to travel in the future.
Canada or Alaska
Sex
Southeast Asia Oceania
Sex
Area of
residence
Hawaii Guam or Saipan China (excluding Hong Kong and Macau) Hong Kong or Macau
Sex
Life
stage
Number of
trips taken
Life
stage
Number of
trips taken
Sex & age
Sex & age
Europe Middle East or Africa USA (excluding Hawaii and Alaska)
Sex & age
Life
stage
Number of
trips taken
Area of
residence
Area of
residence
75
1. Countries / Areas Wish to Travel to Overseas in Future (2)
■Countries / Areas wish to travel to overseas in future: by demographic
(Those who intend on traveling in the future: Excluding "don't know"/Up to ten multiple answers)
AB-ROAD Overseas Travel Survey 2017
Part 3 Future Overseas Travel
CountriesAreas wish
to go to(went to) in
2017
Countries/Areas wish
to go to infuture
(n=4,986) (n=4,986)
UK 5.8 25.8France 6.1 29.2Germany 5.5 25.0Spain 5.9 29.0Italy 6.4 31.4Other countries in western Europe 7.2 23.6Greece 1.8 11.4Countries of eastern Europe 5.1 17.5Countries of northern Europe 4.3 22.0Turkey 0.9 8.4Morocco 1.3 5.9Egypt 1.1 8.9Dubai 1.3 8.9Kenya 0.2 2.0Other Middle East or Africa 1.1 4.4USA east 5.7 25.1USA west 5.8 21.4USA south 1.8 8.6Canada 3.4 16.8Alaska 0.6 4.0Mexico 1.4 6.9Jamaica 0.1 1.9Caribbean islands 1.5 7.3Other Central/South America 1.3 5.4Hawaii (Oahu) 13.4 26.7Hawaii (other than Oahu) 6.8 21.9Guam 5.4 12.2Saipan 2.1 5.2Palau 1.5 5.0Other Micronesia 0.5 1.6Fiji 0.8 3.5Tahiti 1.5 7.8New Caledonia 1.5 7.9Maldives 2.0 12.0Other Islands in South Pacific of Indian Ocean 0.8 2.9Shanghai 2.0 3.1Beijing 0.8 1.6Hong Kong 4.9 8.0Macau 2.4 3.1Other China 1.7 2.5Taiwan 12.0 17.7Korea 8.1 9.1Singapore 5.5 11.4Phuket 1.9 4.0Thai beaches (other than Phuket) 1.9 3.1Thailand (other than beach resorts) 5.1 7.4Bali 3.5 8.8Indonesian beaches (other than Bali) 0.6 0.8Indonesia (other than beach resorts) 1.1 1.9Malaysian beaches 1.5 2.3Malaysia (other than beach resorts) 1.8 2.6Cebu Island 2.6 5.3Philippine beaches (other than Cebu Island) 0.7 1.0Philippines (other than beach resorts) 1.3 1.1Vietnam cities (Ho Chi Minh, Hanoi) 4.0 6.6Vietnam beaches 1.9 2.7Vietnam (other than cities and beach resorts) 1.1 1.8Cambodia 1.6 3.8India 0.8 3.1Sri Lanka 1.0 2.9Other Asia 1.2 1.8Australia 6.8 26.1New Zealand 3.9 17.7Other Oceania 0.6 1.5
Long distance/total 38.8 81.9Medium distance/total 39.4 72.4Short distance/total 29.3 39.9Destination undecided 5.2 *No desire to travel overseas this year 17.2 *Don't know * 4.1I have no desire to travel overseas in the future * 1.5† "*":No applicable data
Oceania
Guam orSaipan
South Pacific
islands or otherislands
China
Other places inAsia
Southeast Asia
Europe
Middle East
or Africa
Central/SouthAmerica or
Caribbean
Hawaii
USA (excludingHawaii and
Alaska)Canada or
Alaska
0 20 40 60 80 100
Countries/Areas wish to go to (went to) in 2017
Countries/Areas wish to go to in future (%)
76
2. Countries / Areas Wish to Travel to Overseas in 2017
■Countries/Areas wish to go to (went to) in 2017 / Countries/Areas wish to go to in future
・Countries/Areas wish to go to (went to) in 2017 (Total/Multiple answers)
・Countries/Areas wish to go to in future (Total/Up to ten multiple answers)
AB-ROAD Overseas Travel Survey 2017
Part 3 Future Overseas Travel
77
3. [Reference] Destination would like to travel to (1)
■Destination would like to travel to (those who have never been overseas / 1st through 5th total)
Rate of
intention
Rate of
intention
2017
survey
total
2016
survey
total
(n=1,763) (n=1,781)
UK 26.6 27.1
France 32.1 37.0
Germany 22.0 22.3
Spain 13.1 14.8
Italy 34.0 34.3
Other countries in western Europe 18.5 18.1
Other places in Europe 22.9 23.6
Turkey 3.1 2.9
Other Middle East or Africa 10.4 11.2
USA east 24.2 24.9
USA west 16.8 16.6
USA south 3.2 3.3
Canada 12.6 13.8
Alaska 1.3 2.0
Central/South America or Caribbean 6.0 7.0
Hawaii (Oahu) 42.8 43.1
Hawaii (other than Oahu) 23.7 21.0
Guam 4.3 5.2
Saipan 39.2 34.8
South Pacific islands or other islands 1.8 1.9
Shanghai 1.1 1.0
Beijing 0.8 0.9
Other China (exc. Hong Kong / Macau) 5.0 4.4
Hong Kong 0.9 1.0
Macau 16.0 15.5
Taiwan 11.3 8.3
Korea 7.2 5.8
Singapore 2.2 2.7
Phuket 4.0 3.1
Thai beaches (other than Phuket) 11.6 10.1
Bangkok or other Thai cities 0.7 0.7
Bali 1.4 1.5
Indonesian beaches (other than Bali) 5.0 4.7
Indonesian cities 2.1 2.2
Malaysia 0.8 1.2
Philippines 2.0 2.9
Vietnam 32.5 33.0
Cambodia 13.6 13.8
Other places in Asia 77.2 78.6
Australia 12.7 13.6
New Zealand or other Oceania 34.3 35.6
Europe/total 13.5 15.4
Middle East or Africa/total 25.0 22.3
USA (exc. Hawaii and Alaska)/total 3.5 3.4
Canada or Alaska/total 5.6 5.3
Hawaii/total 27.8 25.8
Guam or Saipan/total 40.8 41.1
China (ex. Hong Kong / Macau)/total 89.1 91.0
Hong Kong or Macau/total 78.4 77.9
Southeast Asia/total 48.9 44.8
Oceania/total
Long distance/total
China (excluding
Hong Kong and
Macau)
Hong Kong or
Macau
Southeast Asia
Oceania
Rate of intention
Europe
Middle East
or Africa
USA (excluding
Hawaii and
Alaska)
Canada or
Alaska
Hawaii
Guam or
Saipan
0 10 20 30 40 50
Rate of intention
2017 survey total
Rate of intention
2016 survey total
(%)
AB-ROAD Overseas Travel Survey 2017
Part 3 Future Overseas Travel
78
3. [Reference] Destination would like to travel to (2)
■Destination would like to travel to:By demographic (those who have never been overseas / 1st through 5th total)
(%)
Sample
Europe UK France Germany Spain Italy
Other
countries
in western
Europe
Other
places in
Europe
Middle
East
or Africa
Turkey
Other
Middle
East or
Africa
USA
(excluding
Hawaii and
Alaska)
USA east USA westUSA
south
Canada or
AlaskaCanada Alaska
2017 survey total 1,763 77.2 26.6 32.1 22.0 13.1 34.0 18.5 22.9 12.7 3.1 10.4 34.3 24.2 16.8 3.2 13.5 12.6 1.3
2016 survey total 1,781 78.6 27.1 37.0 22.3 14.8 34.3 18.1 23.6 13.6 2.9 11.2 35.6 24.9 16.6 3.3 15.4 13.8 2.0
Male 831 72.9 27.0 26 .5 25.2 13.8 30.4 17.4 20.9 13.7 3.0 11.2 42.0 29.8 22.4 4.5 11.5 10.3 1.4
Female 931 81.1 26.3 37.0 19.1 12.5 37.2 19.4 24.6 11.8 3.2 9.7 27 .4 19 .1 11 .8 2.1 15.3 14.6 1.3
Male 18-29 yrs 313 77.1 33.4 29.7 29.3 13.3 31.8 15.6 22.7 10.1 3.2 7.3 47.6 35.2 22.9 5.3 10.5 10.3 0.7
Male 30-39 yrs 189 76.1 26.7 23 .9 30.2 18.0 31.0 20.8 25.9 14.5 3.1 11.8 43.5 30.6 23.9 2.7 8 .2 7 .5 0.8
Male 40-49 yrs 127 64 .8 23.9 25 .4 21.1 9.2 28 .2 18.3 17 .6 19.0 4.2 14.8 40.8 29.6 23.2 8.5 11.3 10.6 1.4
Male 50-59 yrs 64 58 .4 22.5 23 .6 11 .2 12.4 29.2 16.9 16 .9 15.7 3.4 15.7 37.1 24.7 23.6 4.5 10.1 5 .6 4.5
Male 60 yrs or older 137 73.4 17 .7 25 .3 19.0 13.9 29.1 16.5 15 .2 15.2 1.3 13.9 30.4 19 .0 17.7 1.3 19.0 16.5 2.5
Female 18-29 yrs 316 77.6 28.4 38.4 17.1 11.3 35.2 14.3 16 .6 7.9 2.3 6.2 34.3 24.3 15.1 2.1 9.2 8.7 0.4
Female 30-39 yrs 179 74.2 25.0 36.5 20.2 9.1 31.7 16.7 23.4 11.9 3.6 8.7 24 .2 20.2 9 .5 1.2 7 .1 6 .7 0.4
Female 40-49 yrs 123 80.0 21 .4 35.0 17.9 8.6 40.7 21.4 26.4 13.6 3.6 12.1 25 .0 15 .0 12.9 2.9 15.0 14.3 2.1
Female 50-59 yrs 89 82.9 27.6 32.5 19.5 18.7 38.2 27.6 28.5 22.8 3.3 20.3 24 .4 17 .9 8 .1 3.3 25.2 22.0 5.7
Female 60 yrs or older 224 91.2 26.5 38.2 21.6 16.7 42.2 24.5 34.3 11.8 3.9 9.8 22 .5 13 .7 9 .8 2.0 26.5 26.5 1.0
Kanto 960 75.7 27.5 29.3 21.0 13.7 34.8 19.6 22.0 13.2 3.8 10.5 34.9 24.0 17.0 3.0 13.1 12.2 1.4
Kansai 526 77.9 24.9 34.3 23.9 13.1 32.3 17.0 23.1 10.4 2.9 8.0 32.8 23.1 16.3 3.3 14.7 13.8 1.5
Tokai 277 81.4 26.6 37.3 21.5 11.3 34.6 17.4 25.7 15.4 1.0 14.7 34.6 26.6 17.2 3.7 12.5 11.7 1.0
Sample
Central/
South
America
or
Caribbean
HawaiiGuam or
SaipanGuam Saipan
Micronesia
, South
Pacific,
Indian
Ocean
China
(excluding
Hong
Kong and
Macau)
Shanghai Beijing
Other
China
(exc. Hong
Kong /
Macau)
Hong
Kong or
Macau
Hong
KongMacau Taiwan Korea
2017 survey total 1,763 6.0 42.8 25.0 23.7 4.3 39.2 3.5 1.8 1.1 0.8 5.6 5.0 0.9 16.0 11.3
2016 survey total 1,781 7.0 43.1 22.3 21.0 5.2 34.8 3.4 1.9 1.0 0.9 5.3 4.4 1.0 15.5 8.3
Male 831 6.4 37 .4 22.5 20.7 4.9 34.8 5.1 2.8 1.6 1.1 6.4 5.4 1.2 17.5 5 .8
Female 931 5.6 47.6 27.2 26.3 3.8 43.1 2.1 0.9 0.7 0.5 4.9 4.6 0.6 14.6 16.1
Male 18-29 yrs 313 5.0 38.4 24.9 24.0 4.1 32 .0 5.3 3.2 1.6 0.7 4.8 3.7 1.1 10 .8 6.6
Male 30-39 yrs 189 8.6 37 .3 22.0 18 .4 6.3 38.0 4.7 2.7 1.6 1.6 7.5 5.5 2.0 18.0 3 .5
Male 40-49 yrs 127 5.6 41.5 20.4 19.7 4.9 33 .1 3.5 2.1 1.4 0.7 5.6 5.6 1.4 17.6 3 .5
Male 50-59 yrs 64 11.2 37 .1 29.2 28.1 6.7 43.8 5.6 3.4 ― 2.2 6.7 5.6 1.1 12.4 6.7
Male 60 yrs or older 137 5.1 31 .6 16 .5 13 .9 3.8 34 .2 6.3 2.5 2.5 1.3 8.9 8.9 ― 34.2 8.9
Female 18-29 yrs 316 4.3 56.3 38.2 37.1 5.1 48.4 2.6 1.1 1.1 0.4 2.8 2.1 0.6 17.3 20.0
Female 30-39 yrs 179 4.0 54.4 29.8 29.0 4.8 48.4 2.0 1.2 0.8 ― 5.2 4.8 0.4 16.3 17.1
Female 40-49 yrs 123 7.1 41.4 26.4 25.0 4.3 46.4 0.7 0.7 ― ― 6.4 6.4 ― 11.4 15.7
Female 50-59 yrs 89 5.7 42.3 15 .4 13 .8 4.1 34 .1 0.8 ― ― 0.8 9.8 9.8 0.8 16.3 14.6
Female 60 yrs or older 224 7.8 35 .3 14 .7 14 .7 1.0 33 .3 2.9 1.0 1.0 1.0 4.9 4.9 1.0 10 .8 10.8
Kanto 960 5.7 42.6 24.7 23.2 5.3 40.8 2.7 1.1 1.0 0.8 4.5 4.0 0.6 14.9 10.2
Kansai 526 5.6 45.3 25.9 25.5 2.3 38.2 4.7 3.1 1.6 0.4 7.5 6.9 1.3 18.1 13.0
Tokai 277 7.8 38.7 24.0 22.0 4.8 35.7 3.9 2.1 0.8 1.3 5.7 4.9 1.1 15.6 11.7
Sample
Southeast
AsiaSingapore Phuket Thailand Bali
Indonesia
(other
than Bali)
Malaysia Philippines Vietnam Cambodia
Other
places in
Asia
Oceania Australia
New
Zealand or
other
Oceania
2017 survey total 1,763 27.8 7.2 2.2 4.0 11.6 0.7 1.4 5.0 2.1 0.8 2.0 40.8 32.5 13.6
2016 survey total 1,781 25.8 5.8 2.7 3.1 10.1 0.7 1.5 4.7 2.2 1.2 2.9 41.1 33.0 13.8
Male 831 26.8 6.9 2.2 5.8 10.8 0.7 1.8 4.7 2.5 0.6 2.5 39.9 31.7 15.4
Female 931 28.7 7.4 2.1 2.4 12.2 0.6 1.1 5.2 1.6 1.0 1.6 41.6 33.3 12.1
Male 18-29 yrs 313 22 .4 7.3 1.6 3.4 8.5 0.5 2.1 3.9 1.1 ― 2.1 39.1 33.4 12.6
Male 30-39 yrs 189 22 .0 5.5 1.2 5.1 9.0 0.8 0.8 4.3 1.6 0.4 3.5 31 .0 24 .7 8 .6
Male 40-49 yrs 127 28.9 5.6 2.8 10.6 10.6 ― 3.5 7.7 5.6 0.7 2.1 41.5 36.6 16.9
Male 50-59 yrs 64 37.1 4.5 6.7 11.2 19.1 2.2 1.1 5.6 3.4 2.2 4.5 40.4 31.5 19.1
Male 60 yrs or older 137 36.7 10.1 2.5 5.1 15.2 1.3 1.3 3.8 3.8 1.3 1.3 51.9 32.9 27.8
Female 18-29 yrs 316 32.0 7.0 1.5 2.3 17.1 0.6 0.9 7.9 1.1 0.2 1.9 34 .1 28.8 7 .9
Female 30-39 yrs 179 32.9 5.6 1.2 4.8 17.5 0.4 1.6 7.1 0.8 0.8 1.2 40.5 32.9 10.7
Female 40-49 yrs 123 28.6 5.7 5.0 0.7 10.0 ― 0.7 7.9 1.4 2.1 2.9 40.7 37.1 10.0
Female 50-59 yrs 89 22 .0 6.5 4.9 0.8 8.1 0.8 1.6 1.6 ― 2.4 1.6 45.5 35.0 18.7
Female 60 yrs or older 224 23.5 10.8 1.0 2.0 3 .9 1.0 1.0 ― 3.9 1.0 1.0 52.0 37.3 17.6
Kanto 960 28.5 6.3 2.3 4.2 12.7 0.8 1.4 6.4 2.3 1.0 2.2 39.0 29.9 13.0
Kansai 526 28.1 8.6 1.7 3.0 11.1 0.5 1.2 2.4 2.5 0.7 1.7 41.9 35.0 14.5
Tokai 277 24.9 7.5 2.6 4.7 8.5 0.5 1.6 4.8 0.3 0.3 2.1 44.7 37.0 14.3
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska
Sex
Area of
residence
Sex & age
Europe
Hong Kong or Macau
Sex
Sex & age
Area of
residence
Guam or Saipan China (excluding Hong Kong and Macau)
Oceania
Sex
Sex & age
Area of
residence
Southeast Asia
79
Part 4
Factors that Promote Overseas Travel
AB-ROAD Overseas Travel Survey 2017
Part 4 Factors that Promote Overseas Travel
80
1. Experience that influences overseas travel
■Experience that influences overseas travel (Total/Multiple answers)
Sample
Had
(hav
e) fr
iend/
acqu
ainta
nce o
vers
eas
Hav
e t
rave
led
abro
ad o
n b
usi
ness
There
was
(s)
som
eth
ing
els
e o
vers
eas
that
I lik
ed
(fas
hio
n, a
rchitectu
re, e
tc.)
There
was
(is
) a
cele
brity/
artist
that
I li
ke
I hav
e a
ttende
d a
langu
age s
chool /
I h
ave
take
n fore
ign la
ngu
age le
ssons
There
was
(is
) fa
mily
livi
ng
ove
rseas
I lik
ed
(like
) a
sport
s ove
rseas
I hav
e s
tudi
ed
ove
rseas
I tr
avele
d ove
rseas
som
etim
e b
etw
een
when I w
as a
todd
ler
and
ele
menta
ry s
chool
stude
nt
I tr
avele
d ove
rseas
som
etim
e b
etw
een
when I w
as a
junio
r hig
h s
chool s
tude
nt
and
hig
h s
chool s
tude
nt
I hav
e b
een o
vers
eas
on a
school t
rip
I hav
e t
rave
led
ove
rseas
to e
nga
ge in
/
study
a s
port
or
oth
er
purs
uit
None o
f th
e a
bove
2017 survey total 20,863 17.5 14.0 12.1 10.0 8.3 7.7 5.4 5.0 4.3 4.3 4.0 1.8 51.6
Male 10,016 14.7 24.2 9.4 8.5 5.2 5.4 8.4 3.9 4.3 3.9 4.0 1.7 50.4
Female 10,847 20.2 4 .5 14.6 11.4 11.1 9.7 2.6 5.9 4.4 4.6 3.9 1.9 52.8
Male 18-29 yrs 1,463 10 .1 2 .8 6 .2 10.1 5.4 4.5 9.3 5.1 14.6 9.0 12.6 1.9 52.0
Male 30-39 yrs 1,531 12.9 11.3 7.7 11.2 6.2 4.8 13.1 5.2 7.4 8.1 8.2 2.1 54.2
Male 40-49 yrs 1,882 15.5 18.7 10.7 12.0 5.0 4.1 11.7 4.0 3.2 4.1 3.5 1.9 52.4
Male 50-59 yrs 1,506 16.0 29.3 10.9 11.1 5.0 4.5 8.3 3.4 1.5 2.1 0.9 1.5 50.1
Male 60 yrs or older 3,635 16.3 39.1 10.1 3 .8 4.8 7.1 4.5 3.1 0.5 0.7 0.5 1.5 47.2
Female 18-29 yrs 1,421 17.9 1 .9 13.7 16.9 9.8 6.2 2.6 10.6 16.7 11.6 14.7 2.3 45 .5
Female 30-39 yrs 1,492 23.3 4 .2 14.2 14.3 13.4 7.4 3.7 10.2 9.2 10.8 9.4 2.5 46.9
Female 40-49 yrs 1,846 22.9 5 .6 15.2 15.4 12.4 8.0 3.5 7.7 3.6 5.1 2.8 1.7 49.4
Female 50-59 yrs 1,517 22.2 5 .7 16.7 14.4 11.0 9.8 3.6 4.6 1.2 2.3 0.8 1.8 53.7
Female 60 yrs or older 4,571 18.2 4 .6 14.0 6.2 10.3 12.2 1.6 2.9 0.4 0.9 0.2 1.8 58.2
Kanto 11,896 19.4 16.0 13.2 10.5 9.0 8.4 6.0 5.5 4.8 4.7 4.1 2.0 48.3
Kansai 5,798 15.2 11.1 10.5 9.0 7.6 6.7 4.5 4.4 3.7 3.9 4.3 1.8 55.7
Tokai 3,169 15.0 11.5 10.6 10.0 6.6 6.3 4.7 3.9 3.8 3.3 2.9 1.5 56.9
Have traveled overseas every year for the last 3 years 948 41.8 27.8 30.3 18.0 20.8 20.8 11.2 11.4 7.9 10.6 4.8 5.2 22 .5
Have traveled overseas once during the last 3 years 3,821 29.6 17.9 19.7 13.8 13.9 14.1 8.1 9.8 7.7 8.4 6.5 3.5 29 .7
Have not traveled overseas during the last 3 years but have traveled overseas before 9,173 17.0 13.8 11.9 9.5 8.5 7.1 5.0 4.7 4.9 4.2 4.9 1.7 48.0
Have not traveled overseas in 2016 or before 6,922 8 .3 10.1 5 .5 7.5 3 .2 3.0 3.7 1.9 1.2 1.2 1.2 0.6 72.5
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
By most recent
travel situation
Sex
Area of
residence
Sex & age
0
20
40
60
2017 survey total
(%)
AB-ROAD Overseas Travel Survey 2017
Part 4 Factors that Promote Overseas Travel
81
2. Triggers for traveling abroad
■Triggers for traveling abroad (total / total for 1st through 3rd)
Sample
MoneyLeisure time,
time
Interest in
foreign countries
Situations
overseasInvited by others Ease
Whether there is
an event that
merits travel
(graduation trip,
etc.)
I don’t want to
travel overseas
2017 survey total 20,863 67.6 63.7 52.5 25.8 22.7 21.7 10.8 12.5
Male 10,016 68.1 63.5 51.6 24.1 18.3 22.1 10.9 14.7
Female 10,847 67.1 63.9 53.4 27.3 26.8 21.4 10.8 10.4
Male 18-29 yrs 1,463 71.9 67.1 46 .3 19 .3 23.5 19.2 13.0 14.0
Male 30-39 yrs 1,531 69.5 70.1 45 .0 23.1 17.8 20.7 11.0 15.2
Male 40-49 yrs 1,882 71.1 73.8 47 .3 20 .4 15 .9 19.6 11.3 14.4
Male 50-59 yrs 1,506 70.4 74.5 48.8 22.0 13 .5 21.0 11.2 13.6
Male 60 yrs or older 3,635 63.5 49 .4 59.8 29.2 19.7 25.5 9.6 15.3
Female 18-29 yrs 1,421 77.6 73.8 44 .4 20 .6 26.1 20.6 15.8 7 .5
Female 30-39 yrs 1,492 76.8 74.6 44 .9 22.9 21.0 20.8 12.7 9.0
Female 40-49 yrs 1,846 74.1 75.8 47.8 21.7 21.2 20.4 13.8 9.2
Female 50-59 yrs 1,517 68.8 71.6 51.1 27.3 24.3 21.4 9.8 9.1
Female 60 yrs or older 4,571 57 .3 49 .9 61.9 33.1 31.9 22.1 7.8 12.8
Kanto 11,896 66.7 63.6 54.0 25.8 22.3 22.4 10.9 12.1
Kansai 5,798 68.4 62.9 51.0 25.7 23.5 20.7 10.7 13.1
Tokai 3,169 69.7 65.6 49.6 25.7 22.7 20.7 10.9 12.6
Have traveled overseas every year for the last 3 years 948 62.8 75.3 83.2 31.5 19.7 18.0 9.5 ―
Have traveled overseas once during the last 3 years 3,821 70.7 76.5 67.0 27.0 26.3 19.2 12.2 0 .5
Have not traveled overseas during the last 3 years but have traveled overseas before 9,173 72.4 68.4 54.2 27.3 24.7 23.1 11.9 6 .6
Have not traveled overseas in 2016 or before 6,922 60 .2 48 .8 38 .1 22.2 18.4 21.7 8.9 28.5
50.0 …Figures 5 or more points or higher than the 2017 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2017 survey total are shaded.
Sex
Area of
residence
By most recent
travel situation
Sex & age
0
20
40
60
80
2017 survey total
(%)
Issue :JULY 2017
AB-ROAD Research Center, Travel Information Div. Recruit Lifestyle Co.,Ltd.GranTokyoSOUTHTOWER,1-9-2 MarunouchiChiyoda-ku Tokyo, JapanCopyright(C) Recruit Lifestyle Co.,Ltd.
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