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Presented by
© Copyright 2017 The Sales Management Association. All rights reserved.
SalesManagementAssociationWebcast
17August2017
Sales Enablement Success at Symantec
ChristopherFulmerDirectorofGlobalSalesEnablement&ProductEvaluationsSymantecchris_fulmer@symantec.com
© Copyright 2017 The Sales Management Association. All rights reserved.
About The Sales Management Association
Aglobal,cross-industryprofessionalassociationforsalesoperationsandsalesmanagement.
Focusedinprovidingresearch,casestudies,training,peernetworking,andprofessionaldevelopmenttoourmembership.
Fosteringacommunityofthought-leaders,serviceproviders,academics,andpractitioners.
www.salesmanagement.org
www.salesmanagementconference.com
2
16 – 18 OCTOBER 2017 ATLANTA
© Copyright 2017 The Sales Management Association. All rights reserved.
Today’s Speakers
3
ChristopherFulmer
DirectorofGlobalSalesEnablement&ProductEvaluations
Symantec
chris_fulmer@symantec.com
Presented by
© Copyright 2017 The Sales Management Association. All rights reserved.
SalesManagementAssociationWebcast
17August2017
Sales Enablement Success at Symantec
ChristopherFulmerDirectorofGlobalSalesEnablement&ProductEvaluationsSymantecchris_fulmer@symantec.com
AgendaforToday
@mindtickle #MTWEBINAR
• HowBlueCoatleveragedMindTickleaswegrewoursalesteam
• TheimportanceofsalesenablementduringSymantec’sacquisitionofBlueCoat
• HowSymantecusesMindTickle
• Whydatadrivensalesenablementisimportantformaximizingsaleseffectiveness
Symantec|AtaGlance
@mindtickle #MTWEBINAR
175Mendpointsunderprotection
9SOCsthreatresponsecenters
3500+R&Dengineers
350,000+customersworldwide
$5Bannualrevenue
2100+patents
Symantec|SalesEnablement’sRole
@mindtickle #MTWEBINAR
WeEmpowerSalesTeamstoBeSuccessful
WeDriveEnablement–NotJustTraining
OurTeamStructure&PartnershipEcosystem
areInstrumental
WeBelieveinthePowerofProperOnboarding
HowBlueCoatLeveragedMindTickleAsWeGrewOurSalesTeam
@mindtickle #MTWEBINAR
GrowingBlueCoat’sSalesTeamwithMindTickle
@mindtickle #MTWEBINAR
TheImportanceofSalesEnablementDuringSymantec’sAcquisitionofBlue Coat
@mindtickle #MTWEBINAR
SalesEnablementAmidsttheAcquisition
@mindtickle #MTWEBINAR
AudienceClarity&TargetingWas
Difficult
TwoSalesForcesTryingtoRampUp
EverybodyHadSomethingtoCommunicate
SFDCx2
HowSymantecisUsingMindTickle
@mindtickle #MTWEBINAR
HowSymantecisUsingMindTickle
@mindtickle #MTWEBINAR
Onboarding QuickUpdates Coaching Surveys&Feedback
WhyDataDrivenSalesEnablementisImportantforMaximizingSalesEffectiveness
@mindtickle #MTWEBINAR
UsingAnalyticstoRefineOurApproach
@mindtickle #MTWEBINAR
UsingDatatoMaximize Sales Effectiveness
@mindtickle #MTWEBINAR
@mindtickle #MTWEBINAR
APurposeBuiltPlatformthatPowersEndtoEndSalesReadiness
Trustedbythebestsalesteams:
Couchbase,AppDynamics,Nutanix,Cloudera,Fuze,MuleSoft,Forescout,Symantec,andmore!
© Copyright 2017 The Sales Management Association. All rights reserved.
Your Questions
18
ChristopherFulmer
DirectorofGlobalSalesEnablement&ProductEvaluations
Symantec
chris_fulmer@symantec.com
Did we run out of time before we got to your question?
Presenters can follow-up with you via email. Feel free to submit more questions
if you’d like an offline response.
© Copyright 2017 The Sales Management Association. All rights reserved.19
© Copyright 2017 The Sales Management Association. All rights reserved.
Thank You
ThankYou
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