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WEALTHY AFFILIATE LIVE TRAINING
2 0 1 6 W E B S I T E R A N K I N G B L U E P R I N T
S E O T R A I N I N G
T O D AY ’ S T O P I C S
• Some SEO Terminology Explained
• On Page Ranking Factors
• Off Page Ranking Factors
• The Ranking Blueprint Timeline
• In the year 2016…
• Live Q & A Session
S O M E S E O T E R M I N O L O G Y E X P L A I N E D
S O M E S E O T E R M I N O L O G Y E X P L A I N E D
• SEO
‣ search engine optimization
• SEM
‣ search engine marketing
• SERP
‣ search engine result page
S O M E S E O T E R M I N O L O G Y E X P L A I N E D
• On-Page Ranking Factors
‣ stuff done on your site to rank better
• Off-Page Ranking Factors
‣ stuff done off your site to rank better
• Ranking Metrics
‣ things done to your site that Google wants
‣ e.g. internal links are a ranking metric
• Algorithm
‣ a set of rules that determine what ranks and what doesn't
S O M E S E O T E R M I N O L O G Y E X P L A I N E D
• Anchor Text
‣ words used to link to another page or site
• Internal Links
‣ links that point to another page inside your site
• External Links
‣ links that points at an external site
• Inbound Link
‣ a url that links from a website back to your own site
S O M E S E O T E R M I N O L O G Y E X P L A I N E D
• Domain Authority
‣ how authoritative search engines consider an entire site
‣ based on age, content, inbound links etc.
• Page Authority
‣ how authoritative search engines consider a page within a site
‣ based on content, internal links, inbound links etc.
• Web Mentions
‣ terms related to your brand/domain within the web
O N PA G E R A N K I N G FA C T O R S
O N PA G E R A N K I N G FA C T O R S
• Page Title
• Meta Description
• Keyword in URL
• Awesome content with related keywords
• Internal Links (with anchor text)
• Social sharing links
• Images with Alt attribute
• Embedded videos (ideally your own video)
O N PA G E R A N K I N G FA C T O R S
• External links to related source (with anchor text)
• Commenting system
• Brand mentioning
• CTA to internal link (mostly)
• Distraction free environment
O F F PA G E R A N K I N G FA C T O R S
O F F PA G E R A N K I N G FA C T O R S
• Brand mention across the web
• Quantity of +1 on page
• Quantity of +1 on domain
• Social media shares
• Inbound link quality
• Diverse amount of anchor text phrases within inbound links
T H E R A N K I N G B L U E P R I N T T I M E L I N E
T H E R A N K I N G B L U E P R I N T T I M E L I N E
• Don’t go and fix a bunch of old URL’s and expect better rankings
• It is possible to repair old posts… but
‣ don’t change URL’s
‣ focus on UX
I N T H E Y E A R 2 0 1 6 …
I N T H E Y E A R 2 0 1 6 …
• Mobile usage
I N T H E Y E A R 2 0 1 6 …
• Mobile usage
• Knowledge graph
‣ code to help you look fancy in the SERPs
I N T H E Y E A R 2 0 1 6 … • Mobile usage
• Knowledge graph
‣ code to help you look fancy in the SERPs
• Deep Learning based on UX
‣ are they clicking on your SERP listing and staying?
‣ compels visitors to go deeper into your site?
‣ avoids features that annoy or dissuade visitors?
‣ delivers the best UX on every browser?
‣ Sharability?
• Sharing/Amplification Rate vs. Other Results
T H A N K Y O U .
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