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©2015 CITGO Petroleum Corporation. CITGO, as well as the CITGO logo, trade name and trade dress, and all related marks are registered trademarks of CITGO Petroleum Corporation. CITGO Petroleum Corporation does not own, operate or maintain the retail locations bearing the CITGO logo, trade name and trade dress.
Programs-at-a-glance
2015
Our CITGO programs are among the best in the industry and supported by a dedicated team that has your back when it comes to your business success! Please use this handy overview as a companion to the 2015 Street Smarts. It’s a great tool for those times when you need a quick reminder of all we have to offer.
FACILITY/APPEARANCEAMERISTORE®
Vendors for new build plans, interior graphics and retrofit kits.
Contact: Store Plans Al McCreary & Associates, Inc. Robert Guess 918-749-2231
Interior Graphics and Retrofit KitsMountain Commercial Graphics Jonathan Coronado 1-800-950-4923, ext. 6625
FUEL ISLAND AND CURB RESTORATION PROGRAM
Special pricing on fuel island and curbing restoration from Rugid Guard.
Contact: Rugid Guard 1-855-464-7659 rugidguardusa@gmail.com www.rugidguardusa.com
IMAGE INSTALLATION
Certified installers should be used when branding and/or reimaging retail locations. A complete list of certified CITGO image installers can be found on MarketNet at Brand Management>>CITGO Image Guidelines.
DISPENSER PROGRAM
Special pricing on select Wayne dispensers.
Contact: Wayne Fueling Systems, LLC Joe Birlin 512-636-4334 joe.birlin@wayne.com www.wayne.com
TRIMARK OF EXCELLENCE/MYSTERY SHOP PROGRAM/POINT OF PURCHASE (POP)
Quarterly inspections; survey; quarterly rewards for locations scoring 97% or higher; annual performance awards for the top 500 locations; penalties applied for locations scoring less than 80% on consecutive shops. Register locations at myCITGOstore.com to access Mystery Shop scores.
Three waves of POP are provided and installed.
Contact: Mystery Shop Program Craig Watterson RitterAssociates 440-471-4211 cwatterson@ritterassociates.com
DISABILITY FUELING ASSISTANCE PROGRAM
Allows disabled persons to view store phone number and call inside for assistance; includes double-sided sign for ID/gas price sign pole and pump decals.
LIGHTING PROGRAMS
Special pricing on LED lighting from GE Lighting and LSI Petroleum Lighting.
Contact: GE Lighting Paul Schooley 203-969-4048 paul.schooley@ge.com
LSI Petroleum Lighting Tom Wright 1-800-436-7800, ext. 3 tom.wright@lsi-industries.com
RESTROOM MAINTENANCE PROGRAM
Weekly restroom cleaning programs; including service and supplies.
Contact: Swisher Hygiene 1-877-779-4743 www.swsh.com or CINTAS 1-866-725-6273 www.cintas.com
UNIFORMS/NAMETAGS
Rent or buy uniforms with the CITGO logo; CINTAS catalog and $200 redemption form included in Welcome Kit for new locations.
Contact: CINTAS Purchase - 1-800-543-4450 Rental - 1-866-725-6273
TRAININGC SQUARE ONLINE COMMUNITY AND TRAINING
Online business hub, including up-to-the- minute industry news feeds, exclusive video tips, access to the CITGO Buying Group, Retailer training opportunities and more; no out-of-pocket expense for Retailer.
Contact: Pam Romeli 1-866-861-5588 romeli@cbuying.com www.mycsquare.com
MYCITGOSTORE.COM
Provides important brand news, program offerings, learning tools and other primary business services. Retailers who register locations on myCITGOstore.com will have access to Mystery Shop scores and receive important brand news from CITGO via email.
ADVERTISING/PROMOTIONS
TECHNOLOGY
Programs are subject to change at any time without prior notice.
Contact your CITGO gasoline supplier with any questions unless a specific contact is provided.
CLUB CITGO
An easy-to-use mobile app that customers load on their smart phone to receive special deals and rewards when shopping at CITGO retail locations; designed to increase repeat in-store visits and drive impulse sales.
Enrollment: Will roll out to all CITGO retail locations throughout 2015. Stay tuned for details on availability in your market.
Contact: Outsite Networks Jack Piet 412-401-1099 jpiet@outsitenetworks.com
CITGO Tedd Hupp 832-486-1966 thupp@citgo.com
CUP PROGRAM
CITGO-branded hot and cold cups, lids, mugs and bags.
Contact: The Morrison Group David Stanfill 1-866-508-5303
CUSTOMER APPRECIATION KIT
Includes a choice of banners, buttons, call out blocks, coupon sheets, flyers, posters, pump toppers and t-shirts. Customizable solutions are available.
CUSTOMIZABLE MARKETING MATERIALS
Suite of materials that can be customized for branded locations to promote grand openings, daily specials, events and more.
GRAND OPENING KIT
Includes cooler clings, pump toppers and yard signs. Customizable solutions available.
LOYALTY PROGRAMS
Consult with Exclusive Connection$ to determine which loyalty partner and program is right for you.
Contact: Exclusive Connection$ 1-800-467-8073, ext. 1 citgoloyalty@ecloyalty.com
CITGO Dan Rickel 1-800-423-8434, ext. 5238 drickel@citgo.com
SPECIAL EVENT GIVEAWAYS
CITGO merchandise can be purchased for grand openings, conversions or customer appreciation events.
Contact: Halo Branded Solutions Melissa Hunter 1-800-356-8832 melissa.hunter@mahpromotions.com
The Corporate Thread Matt Redden 1-800-342-0344 matt@corporatethread.com www.corporatethread.com
WELCOME KIT
CITGO program information, lanyards, nametags and coupons for new-to-CITGO Retailers.
Enrollment: Shipped automatically when “B” status is reached (brand order received).
CITGO FIREWALL
PCI compliance requires firewall monitoring and tracking of all traffic connected to POS equipment.
Enrollment: Requires a contractual commitment for a low, month-to-month cost via Marketer EFT, including an up-front cost for installation and site survey.
CITGO BROADBAND
EMV transaction size requires broadband connectivity.
Enrollment: There are many solutions available. Contact a POS Product Manager for enrollment assistance.
VERIFONE MANAGED SERVICE PROGRAM
A complete VeriFone POS system or a Commander upgrade from a Sapphire. Includes site maintenance with purchase of VeriFone Software HelpDesk Maintenance Program and turnkey service for all software upgrades.
Enrollment: Requires a contractual commitment for a low, month-to-month cost via Marketer EFT, including an up-front cost for installation and site survey.
VERIFONE SOFTWARE MAINTENANCE AND HELPDESK PROGRAM
Special negotiated pricing for all VeriFone POS locations.
Enrollment: All sites with VeriFone equipment (other than the Vx520 are encouraged to enroll in the program. CITGO courtesy calls no longer allowed unless enrolled.
Contact: POS Product Managers – 1-800-423-8434, ext. 5415
TRAININGC SQUARE ONLINE COMMUNITY AND TRAINING
Online business hub, including up-to-the- minute industry news feeds, exclusive video tips, access to the CITGO Buying Group, Retailer training opportunities and more; no out-of-pocket expense for Retailer.
Contact: Pam Romeli 1-866-861-5588 romeli@cbuying.com www.mycsquare.com
MYCITGOSTORE.COM
Provides important brand news, program offerings, learning tools and other primary business services. Retailers who register locations on myCITGOstore.com will have access to Mystery Shop scores and receive important brand news from CITGO via email.
ADVERTISING/PROMOTIONS
TECHNOLOGY
Programs are subject to change at any time without prior notice.
Contact your CITGO gasoline supplier with any questions unless a specific contact is provided.
CLUB CITGO
An easy-to-use mobile app that customers load on their smart phone to receive special deals and rewards when shopping at CITGO retail locations; designed to increase repeat in-store visits and drive impulse sales.
Enrollment: Will roll out to all CITGO retail locations throughout 2015. Stay tuned for details on availability in your market.
Contact: Outsite Networks Jack Piet 412-401-1099 jpiet@outsitenetworks.com
CITGO Tedd Hupp 832-486-1966 thupp@citgo.com
CUP PROGRAM
CITGO-branded hot and cold cups, lids, mugs and bags.
Contact: The Morrison Group David Stanfill 1-866-508-5303
CUSTOMER APPRECIATION KIT
Includes a choice of banners, buttons, call out blocks, coupon sheets, flyers, posters, pump toppers and t-shirts. Customizable solutions are available.
CUSTOMIZABLE MARKETING MATERIALS
Suite of materials that can be customized for branded locations to promote grand openings, daily specials, events and more.
GRAND OPENING KIT
Includes cooler clings, pump toppers and yard signs. Customizable solutions available.
LOYALTY PROGRAMS
Consult with Exclusive Connection$ to determine which loyalty partner and program is right for you.
Contact: Exclusive Connection$ 1-800-467-8073, ext. 1 citgoloyalty@ecloyalty.com
CITGO Dan Rickel 1-800-423-8434, ext. 5238 drickel@citgo.com
SPECIAL EVENT GIVEAWAYS
CITGO merchandise can be purchased for grand openings, conversions or customer appreciation events.
Contact: Halo Branded Solutions Melissa Hunter 1-800-356-8832 melissa.hunter@mahpromotions.com
The Corporate Thread Matt Redden 1-800-342-0344 matt@corporatethread.com www.corporatethread.com
WELCOME KIT
CITGO program information, lanyards, nametags and coupons for new-to-CITGO Retailers.
Enrollment: Shipped automatically when “B” status is reached (brand order received).
CITGO FIREWALL
PCI compliance requires firewall monitoring and tracking of all traffic connected to POS equipment.
Enrollment: Requires a contractual commitment for a low, month-to-month cost via Marketer EFT, including an up-front cost for installation and site survey.
CITGO BROADBAND
EMV transaction size requires broadband connectivity.
Enrollment: There are many solutions available. Contact a POS Product Manager for enrollment assistance.
VERIFONE MANAGED SERVICE PROGRAM
A complete VeriFone POS system or a Commander upgrade from a Sapphire. Includes site maintenance with purchase of VeriFone Software HelpDesk Maintenance Program and turnkey service for all software upgrades.
Enrollment: Requires a contractual commitment for a low, month-to-month cost via Marketer EFT, including an up-front cost for installation and site survey.
VERIFONE SOFTWARE MAINTENANCE AND HELPDESK PROGRAM
Special negotiated pricing for all VeriFone POS locations.
Enrollment: All sites with VeriFone equipment (other than the Vx520 are encouraged to enroll in the program. CITGO courtesy calls no longer allowed unless enrolled.
Contact: POS Product Managers – 1-800-423-8434, ext. 5415
©2015 CITGO Petroleum Corporation. CITGO, as well as the CITGO logo, trade name and trade dress, and all related marks are registered trademarks of CITGO Petroleum Corporation. CITGO Petroleum Corporation does not own, operate or maintain the retail locations bearing the CITGO logo, trade name and trade dress.
Programs-at-a-glance
2015
Our CITGO programs are among the best in the industry and supported by a dedicated team that has your back when it comes to your business success! Please use this handy overview as a companion to the 2015 Street Smarts. It’s a great tool for those times when you need a quick reminder of all we have to offer.
FACILITY/APPEARANCEAMERISTORE®
Vendors for new build plans, interior graphics and retrofit kits.
Contact: Store Plans Al McCreary & Associates, Inc. Robert Guess 918-749-2231
Interior Graphics and Retrofit KitsMountain Commercial Graphics Jonathan Coronado 1-800-950-4923, ext. 6625
FUEL ISLAND AND CURB RESTORATION PROGRAM
Special pricing on fuel island and curbing restoration from Rugid Guard.
Contact: Rugid Guard 1-855-464-7659 rugidguardusa@gmail.com www.rugidguardusa.com
IMAGE INSTALLATION
Certified installers should be used when branding and/or reimaging retail locations. A complete list of certified CITGO image installers can be found on MarketNet at Brand Management>>CITGO Image Guidelines.
DISPENSER PROGRAM
Special pricing on select Wayne dispensers.
Contact: Wayne Fueling Systems, LLC Joe Birlin 512-636-4334 joe.birlin@wayne.com www.wayne.com
TRIMARK OF EXCELLENCE/MYSTERY SHOP PROGRAM/POINT OF PURCHASE (POP)
Quarterly inspections; survey; quarterly rewards for locations scoring 97% or higher; annual performance awards for the top 500 locations; penalties applied for locations scoring less than 80% on consecutive shops. Register locations at myCITGOstore.com to access Mystery Shop scores.
Three waves of POP are provided and installed.
Contact: Mystery Shop Program Craig Watterson RitterAssociates 440-471-4211 cwatterson@ritterassociates.com
DISABILITY FUELING ASSISTANCE PROGRAM
Allows disabled persons to view store phone number and call inside for assistance; includes double-sided sign for ID/gas price sign pole and pump decals.
LIGHTING PROGRAMS
Special pricing on LED lighting from GE Lighting and LSI Petroleum Lighting.
Contact: GE Lighting Paul Schooley 203-969-4048 paul.schooley@ge.com
LSI Petroleum Lighting Tom Wright 1-800-436-7800, ext. 3 tom.wright@lsi-industries.com
RESTROOM MAINTENANCE PROGRAM
Weekly restroom cleaning programs; including service and supplies.
Contact: Swisher Hygiene 1-877-779-4743 www.swsh.com or CINTAS 1-866-725-6273 www.cintas.com
UNIFORMS/NAMETAGS
Rent or buy uniforms with the CITGO logo; CINTAS catalog and $200 redemption form included in Welcome Kit for new locations.
Contact: CINTAS Purchase - 1-800-543-4450 Rental - 1-866-725-6273
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