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2014 Traffic Safety Culture
Index
The Situation • Seventh consecutive year of the Traffic
Safety Culture index• AAA Foundation for Traffic Safety seeks
to measure and benchmark:• Attitudes, Beliefs, and• Behaviors of American drivers
• To understand and strengthen a culture of safety on our roads
• Released January 2015
• Culture of complacency persists
• Prevailing attitude continues to be: “Do as I say, not as I do.”
Key Findings
MethodsGeneral Public• Random sample of 3,494 U.S. residents
of driving age (16+) • Conducted August 29 – October 6, 2014
using web-enabled probability-based panel representative of the U.S. population
• Data collected by GfK; then analyzed by the AAA Foundation
The SurveyPerceived threat
“Do you feel ___are a very serious threat, a somewhat serious threat, a minor threat, or not a threat to your personal safety?”
Acceptability“How acceptable do you, personally, consider it to be for a driver to ___? Do you consider that completely unacceptable, somewhat unacceptable, somewhat acceptable, or completely acceptable?”
The Survey
Behaviors“In the past 30 days, how often have you ___? Have you done that regularly, fairly often, rarely, just once, or never?”
Personal Experience with Crashes
• Nearly one in five drivers have been involved in a serious crash
• Nearly one in three Americans have had a friend or relative seriously injured or killed in a crash
Compared to 3 years ago, how much of a problem today
is…?Aggressive Drivers
Much bigger problem
today, 30.3%
Somewhat bigger
problem today, 31.0%
About the same, 37.0%
Somewhat smaller problem
today, 1.2%
Much smaller problem
today, 0.3%
Compared to 3 years ago, how much of a problem today
is…?Distracted Drivers
Much bigger problem today,
57.8%
Somewhat bigger problem
today, 27.2%
About the same, 14.0%
Somewhat smaller
problem today, 0.7%
Much smaller problem today,
0.2%
Compared to 3 years ago, how much of a problem today
is…?Drunk Driving
Much bigger problem today,
21.2%
Somewhat bigger problem
today, 20.4%About the
same, 49.9%
Somewhat smaller
problem today, 7.6%
Much smaller problem today,
0.6%
Compared to 3 years ago, how much of a problem today
is…?Drivers Using Drugs
Much bigger problem today,
20.6%
Somewhat bigger problem
today, 25.0%
About the same, 50.3%
Somewhat smaller
problem today, 3.1%
Much smaller problem today,
0.5%
Drinking and Driving
1.5%
12.3%
91.0%
0% 20% 40% 60% 80% 100%
Did fairly often or regularly
Did in past year
Completely unacceptable
Respondents Who Reported Driving in Past 30 Days
Cell Phones
29.1%
69.2%
17.5%
42.2%
45.4%
0% 20% 40% 60% 80%
Did fairly often or regularly
Did in past 30 days
Completely unacceptable (hands-free)
Completely unacceptable (hand-held)
Very serious threat
Respondents Who Reported Driving in Past 30 Days
Texting / Email
36.1%
27.1%
84.4%
78.6%
0% 20% 40% 60% 80% 100%
Read a text or email in past 30 days
Typed or sent text/email in past 30 days
Completely unacceptable (to type texts or emails)
Very serious threat
Respondents Who Reported Driving in Past 30 Days
Speeding (15+ mph over) on Freeways
14.1%
46.1%
49.9%
32.2%
0% 20% 40% 60%
Did fairly often or regularly
Did in past 30 days
Completely unacceptable
Very serious threat
Respondents Who Reported Driving in Past 30 Days
Speeding (10+ mph over) on Residential Streets
9.3%
43.5%
64.6%
43.8%
0% 20% 40% 60% 80%
Did fairly often or regularly
Did in past 30 days
Completely unacceptable
Very serious threat
Respondents Who Reported Driving in Past 30 Days
Red Light Running
2.0%
35.6%
72.7%
54.7%
0% 20% 40% 60% 80%
Did fairly often or regularly
Did in past 30 days
Completely unacceptable
Very serious threat
Respondents Who Reported Driving in Past 30 Days
Drowsy Driving
2.4%
29.4%
81.3%
45.0%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Did fairly often or regularly
Did in past 30 days
Completely unacceptable
Very serious threat
Respondents Who Reported Driving in Past 30 Days
Checking or Updating Social Media/Internet
4.0%
17.3%
81.3%
45.0%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Did fairly often or regularly
Did in past 30 days
Completely unacceptable
Very serious threat
Respondents Who Reported Driving in Past 30 Days
Public Support for Countermeasures
0% 50% 100%
Requiring all motorcyclists to wear helmets
Requiring in-person license renewal for drivers 85+
Red light cameras (urban)
Speed cameras on residential streets (10+ mph over)
Speed cameras on freeways (10+ mph over)
Ignition interlock for all drivers convicted of DWI (including 1st time)
Total ban on cell phones (hand-held and hands-free) for all drivers
Ban on hand-held cell phones for all drivers
Ban on reading, typing, or sending text or email while driving
Oppose Support
What can be done?
Culture change is possible
But:It is complex and long termThere is no “silver bullet” or one-size-fits-all solution
What can be done?
Adopt a Toward Zero Death visionReframe the debate as a Public Health issueApply holistic solutions, based on scienceIncrease accountability &
transparencyEvaluate, Evaluate, Evaluate
10.9.
8.
7.6.
What can be done?
Support more research, especially related to changing beliefs/attitudesRefine & expand public awareness efforts, including social norming approachesStart earlier – Target the youthDon’t use it as an excuseBe a Safety Ambassador
5.
4.
3.2.1.
The AAA Foundation for Traffic Safety is a 501(c)(3) public charity located in Washington, DC that is dedicated to saving lives and
reducing injuries.
It is supported by donations from AAA/CAA Clubs, AAA/CAA members, and other organizations associated with AAA/CAA.
For more information, go to:
AAAFoundation.org
Many more findings and state-level results for 24 states are available in the full report on
our website
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