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2013 Mid-Michigan ADDY® Awards
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WINNERSBOOKTWENTY THIRTEEN ADDY AWARDS COMPETITION
MIDMEN
2013 Mid-Michigan ADDY® Awards Winners Book 3
The Mid-Michigan ADDY Awards presentation is a celebration of the creative work that our region has produced over the past year. Presented by the American
Advertising Association, the ADDYs represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types.
This year, over 300 pieces of work were entered in to the Mid-Michigan competition with 178 winners! The number of professional and student entries this year was
the highest in recent history and represents work created for both local and national clients. We hope you enjoy this showcase of wonderful and exceptionally creative
talent in mid-Michigan!
THE 2013 MID-MICHIGAN ADDY® AWARDS
MEET THE 2013 JUDGES
JIM HAUSFELD Creative Director The Ohlmann GroupOHLMANNGROUP.COM
PETER O’CARROLL President & Creative Director O’Carroll GroupOCARROLL.COM
MONIKA ROYAL-FISCHER Partner, Marketing & Sales The All Night PartyTHEALLNIGHTPARTY.COM
As his title suggests, Jim lends his direction to The Ohlmann Group’s creative department. A copywriter and broadcast producer by
trade, he also helps guide the vision of the Ohlmann Group’s web, print, and other media creative. Through the years, he’s collected
over 100 local, regional, and national advertising awards, including a National ADDY Award and an International Radio and Production
RAP Award. Jim is a two-year Past President and current board member of AAF-Dayton, a Dayton Business Journal “40 under 40”
winner, and he was awarded the prestigious American Advertising Federation Silver Medal in 2009. He’s served on the boards for
The Epilepsy Foundation of Western Ohio and Better Business Bureau. And once, in a moment of wild abandon, he piloted a blimp.
Peter O’Carroll lives in Lake Charles, Louisiana. He has worked in the advertising profession since 1978, wearing many hats on the
creative and business sides. Peter looks forward to work each day at the O’Carroll Group, where he serves a variety of local, regional
and national clients. Peter is a founding member and multiple past president of AAF–Lake Charles and a past member of the AAF’s
Tenth District Executive Committee. He holds a Master of Journalism degree from Louisiana State University, and often teaches
advertising and public relations courses at McNeese State University in Lake Charles.
Monika has been involved in the advertising industry since graduating from the University of Cincinnati before the millennium. As a
partner in a growing music licensing and marketing firm called The All Night Party, Monika is responsible for working with potential
and current clients to develop outcome-based marketing strategies, provide creative and project supervision, write copy and source
music from the company’s own catalog and library. Outside of work, Monika is the Marketing Chair for the Cincinnati Symphony
Volunteer Association and Vice-Chair of Marketing for the Junior League of Cincinnati.
4 2013 Mid-Michigan ADDY® Awards Winners Book
SILVER ADDY AWARDAudio / Visual Sales PresentationENTRANT: MessageMakers | ADVERTISER: GreenStone Farm Credit Services | TITLE: GreenStone FCS Introduction | CREDITS: Tom Lietz, Producer/Director; Tim Whalen, Motion Graphics Artist; Adam Cate, Videographer; Ian Busch, Videographer
SILVER ADDY® AWARDPublication Design / Series ENTRANT: Redhead Design Studio | ADVERTISER: Michigan State University College of Veterinary Medicine TITLE: Perspectives 2012 Cover Series | CREDITS: Kristen Lare Flory, Collaborator
SILVER ADDY® AWARDPublication Design / Magazine ENTRANT: Redhead Design Studio | ADVERTISER: Michigan State University College of Veterinary Medicine TITLE: Perspectives Summer 2012 CREDITS: Kristen Lare Flory, Collaborator
GOLD ADDY® AWARDPoster / SingleENTRANT: Remind Creative | ADVERTISER: Lansing Derby Vixens | TITLE: Lansing Derby Vixens June bout Poster | CREDITS: Steve Jencks, Illustrator
GOLD ADDY® AWARDPoster / SingleENTRANT: Lansing Community College ADVERTISER: Lansing Community College TITLE: Golden Gate Bridge 75th Anniversary poster CREDITS: Bruce Mackley, Illustrator
SALES PROMOTION
COLLATERAL MATERIAL
JUDGE’SCHOICE
2013 Mid-Michigan ADDY® Awards Winners Book 5
GOLD ADDY® AWARDAnnual Report / Four-ColorENTRANT: Michigan State University | ADVERTISER: Michigan State University Office of the President | TITLE: Michigan State University President’s Report CREDITS: Cindy Lounsbery, Graphic Designer; Deon Foster, Interactive Designer/Developer; Susan Holloway, Director of Marketing Communications; Meredith Mescher, Writer/Editor; Carla Freed, Senior Marketing Communications Manager; Kurt Stepnitzk, Senior Photographer; Derrick Turner, Multimedia Specialist; Greg Kohuth, Visual Journalism Producer
SILVER ADDY® AWARDAnnual Report / Four-ColorENTRANT: Redhead Design Studio | ADVERTISER: Capital Area Michigan Works! TITLE: Connect Effect | CREDITS: Andrea Kerbuski, Collaborator
SILVER ADDY® AWARDBrochure / CampaignENTRANT: Michigan State University | ADVERTISER: Michigan State University / Office of Admissions TITLE: Michigan State University Admissions Viewbook CREDITS: Cindy Lounsbery, Graphic Designer; Pam Jennings, Senior Marketing Communications Manager; Susan Holloway, Director of Marketing Communications; Meredith Mescher, Writer/Editor; Kurt Stepnitz, Senior Photographer; Derrick Turner, Multimedia Specialist; Greg Kohuth, Visual Journalism Producer; Carla Freed, Senior Marketing Communications Manager
GOLD ADDY® AWARDStationary Package / Flat PrintedENTRANT: Redhead Design Studio | ADVERTISER: Fenner Nature Center TITLE: Fenner Stationary System
GOLD ADDY® AWARDAnnual Report / Four-ColorENTRANT: Michigan State University / College of Education | ADVERTISER: Michigan State University / College of Education | TITLE: Ready. Learn. Lead. | CREDITS: Anthony Cepak, Art Director/Graphic Designer; Nicole Geary, Communications Director
BEST OFSHOW
6 2013 Mid-Michigan ADDY® Awards Winners Book
SILVER ADDY® AWARDSpecial Event Material / CardENTRANT: CiesaDesign | ADVERTISER: The Christman Company | TITLE: Christman Holiday Card | CREDITS: Chris VanWyck, Creative Director, Designer, Account Manager
SILVER ADDY® AWARDSpecial Event Material / CampaignENTRANT: Pace | ADVERTISER: United Dairy Industry of Michigan | TITLE: Run Hard. Drink Smart. | CREDITS: Aaron McCall, Art Director; Roni Rucker Waters, Account Manager; Carole Tuckey, Production Manager; Dan Wallack, Copywriter; Bobby Jereb, Production Artist; Laura Flugga, Web Designer & Developer
SILVER ADDY® AWARDSpecial Event Material / CampaignENTRANT: Pace | ADVERTISER: Capital Region International Airport | TITLE: Fly Lansing - Common Ground Sponsorship | CREDITS: Aaron McCall, Art Director; Seth Barnhill, Copywriter; Bobby Jereb, Production Artist; Jill Holden, Account Manager; Carole Tuckey, Production ManagerSILVER ADDY® AWARD
Brochure / CampaignENTRANT: University Advancement Michigan State University ADVERTISER: University Advancement Michigan State University TITLE: University Advancement Collateral Materials
SILVER ADDY® AWARDPublication Design / CampaignENTRANT: Redhead Design Studio | ADVERTISER: Vacant | TITLE: Blind Tiger Campaign | CREDITS: The Vacant Team
12-UDIM-154_posters_PP.indd 3 3/28/12 8:42 AM12-UDIM-154_posters_PP.indd 2 3/28/12 8:42 AM
Rock Out. Fly Out.
Share your Common Ground photos with us for a chance to win a $1,000 travel voucher!
Wherever the music takes you, we’ll get you there.
F lyLans ing .com
2013 Mid-Michigan ADDY® Awards Winners Book 7
SILVER ADDY® AWARDOut-Of-Home / CampaignENTRANT: Adams Outdoor Advertising | ADVERTISER: Mayberry Homes TITLE: Mayberry Homes Campaign | CREDITS: Dan Holmes, Account Executive; Tracy Keck III, Art Director
SILVER ADDY® AWARDCampaign / Four-ColorENTRANT: Pace | ADVERTISER: Capital Region International Airport TITLE: Fly Lansing - Travel Simplified | CREDITS: Aaron McCall, Art Director; Jill Holden, Account Manager; Bobby Jereb, Production Artist; Seth Barnhill, Copywriter
OUT-OF-HOME
INTEGRATED CAMPAIGNS
CONSUMER OR TRADEPUBLICATION
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We take you from Lansing direct to the Strip so the party starts sooner.
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T R A V E L S I M P L I F I E D
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T R A V E L S I M P L I F I E D
The Spartans make it easy to be a sports fan in Lansing. We make it easy to be a traveler.
We quickly get you where you need to be – the alley to your oop. That’s the Fly Lansing difference.
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T R A V E L S I M P L I F I E D
Get packed, get in, get out. Quick and concise, that’s business travel.
And that’s what we offer. We’re close, convenient and fly to your destinations.
We make it easy to do business, wherever that business is.
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T R A V E L S I M P L I F I E D
Quick. Easy. Hassle-free.
Words not often associated with air travel. Until you fly Lansing.
12-CRAA-189_LSJ_Hat_10x10_PP.indd 1 10/25/12 4:32 PM
GOLD ADDY® AWARDConsumer, LocalENTRANT: CiesaDesign | ADVERTISER: Potter Park Zoo | TITLE: Potter Park Zoo Big Zoo Party | CREDITS: Chris VanWyck, Creative Director / Designer / Account Manager
SILVER ADDY® AWARDConsumer, LocalENTRANT: Pace | ADVERTISER: Physicians Health Plan | TITLE: With You CREDITS: Aaron McCall, Art Director; Seth Barnhill, Copywriter; Julie Petri, Account Man-ager; Bobby Jereb, Production Artist; Laura Flugga, Web Designer & Developer; Rasikas Films, Video Production
Big Zoo Party
September 8, 20126:30pm – Midnightpotterparkzoo.org517-342-2717
POTTER PARK
ZOOLOGICAL
SOCIETYSaturday, September 8, 2012, 6:30 until Midnight • Admission is $100 per Guest or $85 for Zoo MembersDress is Creative Black Tie • Fine Food & Drink Including Uncle John’s Fruithouse Winer y, Dust y's Cellar, Texas Roadhouse, Piz za House, & King of the Grill • Music by The Tenant s & Paradise Band • Massages by Creative Wellness • Palm Reading by Triple Goddess Bookstore • Live Auction & More • 1301 South Pennsylvania Avenue,Lansing, MI 48912, 517-342-2717 • Make Reservations at PotterParkZoo.org/BZP • Poster design: ciesadesign.com
Big Zoo Party With you when you explore.
*PHP’s customer service rating was 89.34 against an average for the state of Michigan of 84.26. The source for data contained in this publication is Quality Compass® 2011 and is used with the permission of the National Committee for Quality Assurance (NCQA). Quality Compass 2011 includes certain CAHPS data. Any data display, analysis, interpretation, or conclusion based on these data is solely that of the authors, and NCQA specifi cally disclaims responsibility for any such display, analysis, interpretation, or conclusion. Quality Compass is a registered trademark of NCQA. CAHPS® is a registered trademark of the Agency for Healthcare Research and Quality (AHRQ).
phpmm.org Now connect with us on
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staff to help you fi nd the right path. Just one reason why we’re
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*PHP’s customer service rating was 89.34 against an average for the state of Michigan of 84.26. The source for data contained in this publication is Quality Compass® 2011 and is used with the permission of the National Committee for Quality Assurance (NCQA). Quality Compass 2011 includes certain CAHPS® data. Any data display, analysis, interpretation, or conclusion based on these data is solely that of the authors, and NCQA specifi cally disclaims responsibility for any such display, analysis, interpretation, or conclusion. Quality Compass is a registered trademark of NCQA. CAHPS is a registered trademark of the Agency for Healthcare Research and Quality (AHRQ).
JUDGE’SCHOICE
8 2013 Mid-Michigan ADDY® Awards Winners Book
GOLD ADDY® AWARDWebsites, Consumer / Services ENTRANT: Redhead Design Studio ADVERTISER: The Ave TITLE: The Ave Website
SILVER ADDY® AWARDWebsites, Consumer / Services ENTRANT: CiesaDesign ADVERTISER: Michigan Economic Development Corporation TITLE: Michigan.org Website CREDITS: Kevin Liuzzo, Web Designer, Creative Director; Nathan Houghton, Graphic Designer; Thomas Ro, Web Developer; Brian Azar, Account Manager
SILVER ADDY® AWARDWebsites, Consumer / ServicesENTRANT: CiesaDesign | ADVERTISER: MSU Department of Art & Art History | TITLE: Art.msu.edu Website CREDITS: Chris VanWyck, Creative Director; Thomas Ro, Web Developer; Dottie Zimmerman, Web Designer; Kate Pleskac, Account Manager
SILVER ADDY® AWARDWebsites, Consumer / OutletsENTRANT: CiesaDesign | ADVERTISER: Barfly Ventures LLC | TITLE: Grand Rapids Brewing Co. Website CREDITS: Chris VanWyck, Creative Director, Account Manager; Kendra Barrett, Web Designer; Nathan Houghton, Web Developer; Kate Pleskac, Account Manager
GOLD ADDY® AWARDWebsites, Consumer / OutletsENTRANT: Rizzi Designs | ADVERTISER: Red Haven Farm to Table | TITLE: Eat Red Haven Website CREDITS: Rochelle L. Rizzi, President & CEO; John K. Addis, Director of Art & Media; Tony Sabo, Senior Media Developer; Nina Santucci, Principal, Eat Red Haven
DIGITAL ADVERTISING
2013 Mid-Michigan ADDY® Awards Winners Book 9
SILVER ADDY® AWARDWebsites, Consumer / ServicesENTRANT: Michigan State University | ADVERTISER: MSU Communications and Brand Strategy | TITLE: MSU Today CREDITS: Deon Foster, Interactive Designer/Developer; Heather Swain, Vice President for Communications and Brand Strategy; Carmen Crist, Director of Research, Planning, and Analysis; Lisa Mulcrone, Content Integration Manager and Editor; Steve Warner, Web Applications Developer; Meredith Mescher, Writer/Editor; Susan Holloway, Director of Marketing Communications
SILVER ADDY® AWARDWebsite / Consumer Flash / ServicesENTRANT: MessageMakers | ADVERTISER: Michigan State Medical Society TITLE: The True Cost of Defensive Medicine | CREDITS: Andy Doerr, Artist/Graphic Designer; Matt Penniman, Writer
GOLD ADDY® AWARDMicro Sites / ServicesENTRANT: Gravity Works Design & Development | ADVERTISER: Michigan State University College of Communication Arts & Sciences | TITLE: MSU College of Communication Arts & Sciences Holiday Website | CREDITS: Heather Buchel, Front-End Developer; Steve Jencks, Senior Creative Designer; Amelia Marschall-Miller, Creative Director
GOLD ADDY® AWARDAdvertising and Promotion / Annual Report ENTRANT: Michigan State University | ADVERTISER: MSU Office of the President | TITLE: MSU President’s Report 2011 Website | CREDITS: Deon Foster, Interactive Designer/Developer; Michael VanPutten, Senior Marketing Communications Manager for Web and New Media; Susan Holloway, Director of Marketing Communications; Eric Samson, Web Developer; Meredith Mescher, Writer/Editor
SILVER ADDY® AWARDVideo / Commercials ENTRANT: Rizzi Designs | ADVERTISER: ASK | TITLE: A Different Kind of Company | CREDITS: Rochelle L. Rizzi, President & CEO; John K. Addis, Director of Art & Media; Tony Sabo, Senior Media Developer; Michael Maddox, President, ASK
BEST OFSHOW
LUCKYSTRIKE
“IT’S TOASTED”
C I G A R E T T E S
10 2013 Mid-Michigan ADDY® Awards Winners Book
GOLD ADDY® AWARDVideo / Branded content, 60 seconds or lessENTRANT: Rizzi Designs | ADVERTISER: The Oldham Project TITLE: The Oldham Project Gala Video CREDITS: Rochelle L. Rizzi, President & CEO; John K. Addis, Director of Art & Media; Terri Shaver, Executive Director, The Oldham Project
SILVER ADDY® AWARDVideo / Branded content, 60 seconds or lessENTRANT: Harvest Creative Services ADVERTISER: Amway Nutrilite TITLE: Is Kurt Warner Coming Back To Pro Football?
SILVER ADDY® AWARDVideo / Branded content, 60 seconds or lessENTRANT: Ahptic Film & Digital | ADVERTISER: MEA TITLE: Football Kids, Not CEOs | CREDITS: Matt Martyn, Producer
SILVER ADDY® AWARDVideo / Branded content, 60 seconds or lessENTRANT: Lansing Community College | ADVERTISER: Lansing Community College | TITLE: 15,000 Facebook Likes | CREDITS: Dan Hartley, Producer/Editor/Actor
BEST OFSHOW
2013 Mid-Michigan ADDY® Awards Winners Book 11
SILVER ADDY® AWARDLocal (One DMA) / 0:30ENTRANT: Lansing Community College | ADVERTISER: Lansing Community College | TITLE: Start Here, Get There | CREDITS: Dan Hartley, Producer/Director; Ahptic Film and Digital, Production Company
SILVER ADDY® AWARDLocal (One DMA) / 0:30ENTRANT: Pace | ADVERTISER: Physicians Health Plan | TITLE: With You TV Spot | CREDITS: Aaron McCall, Art Director; Seth Barnhill, Writer/Producer; Julie Petri, Account Manager; Carole Tuckey, Production Manager; Rasikas Films, Video Production
GOLD ADDY® AWARDLocal (One DMA) / CampaignENTRANT: Such Video, Inc. | ADVERTISER: Spartan Dealer Group | TITLE: “Cupcake” & “Sled”
TELEVISION
SILVER ADDY® AWARDLocal (One DMA) / 0:30ENTRANT: Ahptic Film & Digital | ADVERTISER: Azzi Jewelers TITLE: Azzi Female | CREDITS: Matt Martyn, Producer
12 2013 Mid-Michigan ADDY® Awards Winners Book
SILVER ADDY® AWARDRegional/National TV, Single Spot / Services ENTRANT: Pace | ADVERTISER: Firstbank | TITLE: People Like Me TV Spot CREDITS: Carly Schiff, Account Executive; Such Video, Video Production; Harvest Creative Services, Audio Production; Alyson Newby, Copywriter; Rob Wesson, Associate Creative Director
SILVER ADDY® AWARDRegional/National TV, Single Spot / Services ENTRANT: Harvest Creative Services | ADVERTISER: Auto-Owners Insurance TITLE: In This Moment Disaster
SILVER ADDY® AWARDCinema Advertising / In-Theatre Comemrcials or SlidesENTRANT: Pace | ADVERTISER: Firstbank | TITLE: People Like Me Cinema Ad | CREDITS: Carly Schiff, Account Executive; Such Video, Video Production; Harvest Creative Services, Audio Production; Alyson Newby, Copywriter; Rob Wesson, Associate Creative Director
GOLD ADDY® AWARDRegional/National TV, Single Spot / Services ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: In This Moment
SILVER ADDY® AWARDRegional/National TV, Single Spot / Services ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: In This Moment Auto
2013 Mid-Michigan ADDY® Awards Winners Book 13
GOLD ADDY® AWARDBroadcast/Electronic/Digital: Audio / Visual ENTRANT: Michigan State University| ADVERTISER: MSU Communications and Brand Strategy | TITLE: MSU Broad Museum Video | CREDITS: Anthony Siciliano, Producer/Videographer/Editor
GOLD ADDY® AWARDSingle Medium Campaign ENTRANT: Michigan State University | ADVERTISER: MSU Media Sandbox | TITLE: MSU Media Sandbox Poster Series | CREDITS: Maral Minassian Zakharia, Assistant Professor
SILVER ADDY® AWARDBroadcast/Electronic/Digital: Audio / Visual ENTRANT: Such Video, Inc. | ADVERTISER: Old Town Commercial Association | TITLE: Scrapfest Promo
GOLD ADDY® AWARDCollateral / Cards, Invitations or AnnouncementsENTRANT: University Advancement Michigan State University | ADVERTISER: Michigan State University | TITLE: Broad Art Museum Grand Opening and Dedication
GOLD ADDY® AWARDCollateral / PosterENTRANT: CiesaDesign | ADVERTISER: MSU Museum | TITLE: Great Lakes Folk Festival Poster CREDITS: Kevin Liuzzo, Creative Director, Designer, Account Manager; Kendra Barrett, Designer
ADVERTISING FOR THEARTS & SCIENCES
AUGUST 10– 1 2 D OWNTOWN EAST LANSING
2 0 1 2 G R E AT L A K E S
The roots, the rhythm, and the richness that connect cultures across
America and around the world
M S U M U S E U M ’ S
14 2013 Mid-Michigan ADDY® Awards Winners Book
GOLD ADDY® AWARDIntegrated CampaignENTRANT: MessageMakers | ADVERTISER: Michigan Institute for Contemporary Art | TITLE: Michigan Mosaic Music Festival 2012 Promotion | CREDITS: Andy Doerr, Artist & Graphic Designer; Qinge Wu, Illustrator; Scott VanGilder, Web Developer
SILVER ADDY® AWARDSingle Medium Campaign ENTRANT: Such Video, Inc. | ADVERTISER: Old Town Commercial Association TITLE: Turner Street Outdoor Theatre Posters
SILVER ADDY® AWARDIntegrated CampaignENTRANT: Brimmer Family Design | ADVERTISER: Henry Brimmer TITLE: Gravity Matters Little | CREDITS: Henry Brimmer, Artist; Henry Brimmer, Graphic Designer; Lawrence Steinberg, Copywriter; Peter Johnston, Videographer; Jennifer Berggren, Videographer; Rick Weese, Modelmaker; Matthew Busch, Photographer; Danielle Turcotte, Photographer; Grant Guimond, Advisor; Therese Brimmer, Advisor
SILVER ADDY® AWARDIntegrated CampaignENTRANT: Telecommunication, Information Studies, and Media at Michigan State University | ADVERTISER: Dr. Carrie Heeter, Telecommunication, Information Studies, & Media | TITLE: Meaningful Play Conference | CREDITS: Valeta Wensloff, Designer
Gravity Matters Little.by Henry Brimmer, 2012 ArtPrize, Grand Rapids, Michigan
2013 Mid-Michigan ADDY® Awards Winners Book 15
SILVER ADDY® AWARDCollateral / PosterENTRANT: MacKellar Screenworks | ADVERTISER: Airstream Inc | TITLE: UrbanAIR Poster | CREDITS: MacKellar Screenworks, Printer; Chris VanWyck, Designer
GOLD ADDY® AWARDDigital AdvertisingENTRANT: CiesaDesign ADVERTISER: Gleaners Community Food Bank | TITLE: GleanersFoodDrive Website CREDITS: Michael Sundermann, Creative Director, Designer; Brian Azar, Account Manager
GOLD ADDY® AWARDDigital AdvertisingENTRANT: Such Video, Inc. ADVERTISER: Such Video, Inc. TITLE: Tree
GOLD ADDY® AWARDDigital Advertising ENTRANT: Rizzi Designs | ADVERTISER: Rizzi Designs, LLC | TITLE: Rizzi Designs Website | CREDITS: Rochelle L. Rizzi, President & CEO; John K. Addis, Director of Art & Media; Tony Sabo, Senior Media Developer; Jodi Miller, Senior Graphic Designer; Jensie W. Simkins, Marketing & Communication Manager
GOLD ADDY® AWARDDirect Marketing / Specialty ItemsENTRANT: Pace | ADVERTISER: Pace | TITLE: New Years Card | CREDITS: Aaron McCall, Art Director; Carole Tuckey, Production Manager; Bobby Jereb, Production Artist
PUBLIC SERVICE
ADVERTISING INDUSTRYSELF-PROMOTION
16 2013 Mid-Michigan ADDY® Awards Winners Book
GOLD ADDY® AWARDCards, Invitations or Announcements ENTRANT: Redhead Design Studio ADVERTISER: Redhead Design Studio | TITLE: RED DIY
GOLD ADDY® AWARDLogoENTRANT: Redhead Design Studio ADVERTISER: The Ave | TITLE: The Ave
SILVER ADDY® AWARDAd Club or Marketing Club ENTRANT: Pace | ADVERTISER: Mid-Michigan Creative Alliance TITLE: MMCA Studio Crawl | CREDITS: Aaron McCall, Art Director; Carly Schiff, Account Executive; Bobby Jereb, Production Artist
GOLD ADDY® AWARDCopywritingENTRANT: Harvest Creative Services | ADVERTISER: Auto-Owners Insurance TITLE: In This Moment Disaster | CREDITS: Joel Newport, Copywriter; Steve Curran, President/Creative Director
GOLD ADDY® AWARDLogoENTRANT: Redhead Design Studio | ADVERTISER: Vacant | TITLE: Vacant Logo
ELEMENTSOF ADVERTISING
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2013 Mid-Michigan ADDY® Awards Winners Book 17
SILVER ADDY® AWARDVisual / Illustration, SingleENTRANT: Redhead Design Studio ADVERTISER: Ginger TITLE: Ginger Hipster Chicken
GOLD ADDY® AWARDVisual / Photography, CampaignENTRANT: Gennara Photography ADVERTISER: Trybe | TITLE: Trybe CREDITS: Thomas Gennara, Photographer; Rachel Beyer, Assistant Photographer; Rebecca Clark, Trybe President & Designer; Kristy Warner, Product Development Manager; Molly Kircher, CEO; Bry Rinicke, Hair Stylist; Katrina Rhea, Makeup; Tika Camaj Ivezaj, Model; Andie Slick, Model
GOLD ADDY® AWARDVisual / Photography, ColorENTRANT: Lansing Community College | ADVERTISER: Lansing Community College TITLE: Welding Promo | CREDITS: Kevin W. Fowler, Photographer
SILVER ADDY® AWARDVisual / Photography, ColorENTRANT: Gennara Photography | ADVERTISER: The Orvis Company TITLE: Orvis Fly Lines | CREDITS: Thomas Gennara, Photographer
SILVER ADDY® AWARDVisual / Photography, CampaignENTRANT: RHS Marketing Communications ADVERTISER: MSU RHS Culinary Services TITLE: South Pointe Photography | CREDITS: Shelby Rodriguez, Photographer; Christopher Smith, Art Director; Sojo Alex, Brand Manager
SILVER ADDY® AWARDLogoENTRANT: Redhead Design Studio | ADVERTISER: Center for Regional Food Systems at Michigan State University | TITLE: Center for Regional Food Systems at Michigan State University
18 2013 Mid-Michigan ADDY® Awards Winners Book
SILVER ADDY® AWARDVisual / Cinematography ENTRANT: Ahptic Film & Digital | ADVERTISER: Auto Owners Insurance | TITLE: In This Moment CREDITS: T. Dominic Cochran, Cinematographer
SILVER ADDY® AWARDVisual / Cinematography ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: Jordyn Weiber Coach CREDITS: Mike Colby, Director of Photography
SILVER ADDY® AWARDVisual / Cinematography ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: Jordyn Weiber Locker Room CREDITS: Mike Colby, Director of Photography
GOLD ADDY® AWARDVisual / Cinematography ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: In This Moment Disaster CREDITS: Mike Colby, Director of Photography
GOLD ADDY® AWARDVisual / Cinematography ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: In This Moment Auto CREDITS: Mike Colby, Director of Photography
GOLD ADDY® AWARDMusic Only ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: In This Moment Disaster
SILVER ADDY® AWARDMusic Only ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: Jordyn Weiber Coach
GOLD ADDY® AWARDMusic Only ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: In This Moment Auto
SILVER ADDY® AWARDMusic Only ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: Jordyn Weiber Locker Room
GOLD ADDY® AWARDVisual / Animation or Special EffectsENTRANT: Michigan State University ADVERTISER: Michigan State University Office of the President TITLE: Michigan State University Holiday Card | CREDITS: Anthony Siciliano, Producer/Videographer/Editor; Deon Foster, Interactive Designer/Developer; Susan Holloway, Director of Marketing Communications; Meredith Mescher, Writer/Editor
GOLD ADDY® AWARDMusic Only ENTRANT: Harvest Creative Services ADVERTISER: NCH Health System TITLE: Mayo Clinic
SILVER ADDY® AWARDResponsive Design ENTRANT: Redhead Design Studio ADVERTISER: CP Federal Credit Union TITLE: The Vault Website CREDITS: Sheila Troxel, Collaborator
SILVER ADDY® AWARDResponsive Design ENTRANT: Redhead Design Studio ADVERTISER: Sparrow Health System TITLE: The Sparrow Way —2012 Annual Report CREDITS: Sparrow Marketing Department
SILVER ADDY® AWARDMusic OnlyENTRANT: Blohm Creative Partners ADVERTISER: Lansing Ophthalmology TITLE: Lansing Ophthalmology Jingle CREDITS: Blohm Creative Partners, Agency; Lansing Ophthalmology, Client; Harvest Creative Services, Music/sound design
HandHeld Viewdesktop View tablet View
HandHeld Viewdesktop View tablet View
20 2013 Mid-Michigan ADDY® Awards Winners Book
STUDENT GOLD ADDY® AWARDStationary PackageENTRANT: Vu Nguyen | ADVERTISER: Michigan State University | TITLE: Vu Nguyen CREDITS: Vu Nguyen, Art Director, Designer and CGI Artist
STUDENT SILVER ADDY® AWARDPosterENTRANT: Carolyn Marie McLean | ADVERTISER: Michigan State University | TITLE: Burton Snowboard Poster
STUDENT SILVER ADDY® AWARDStationary PackageENTRANT: Vu Nguyen | ADVERTISER: Michigan State University TITLE: Red Haven | CREDITS: Vu Nguyen, Art Director, Designer and CGI ArtistAssistant Manager, University Board Activities
STUDENT SILVER ADDY® AWARDPosterENTRANT: Miranda Marguerite Miller ADVERTISER: Michigan State University TITLE: Gift of Hope Anatomical Heart Ad CREDITS: Miranda Miller
STUDENT SILVER ADDY® AWARDPosterENTRANT: Marissa Vermeersch | ADVERTISER: Michigan State University | TITLE: Helvetica | CREDITS: Marissa Vermeersch, Art Director
STUDENT ADDY CATEGORIES
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2013 Mid-Michigan ADDY® Awards Winners Book 21
STUDENT SILVER ADDY® AWARDPosterENTRANT: Sarah Paquet ADVERTISER: Michigan State University TITLE: Romeo & Juliet
STUDENT SILVER ADDY® AWARDPublication Design, CoverENTRANT: Sarah Paquet ADVERTISER: Michigan State University TITLE: Cinderella
STUDENT GOLD ADDY® AWARDPoster CampaignENTRANT: Madeline Rosemurgy | ADVERTISER: Michigan State University TITLE: MSU Surplus Store Campaign | CREDITS: Madeline Rosemurgy, Art Director
STUDENT SILVER ADDY® AWARDPublication Design, SeriesENTRANT: Jeffrey Nguyen | ADVERTISER: Michigan State University | TITLE: Root Wine Magazine Ad CREDITS: Jeffrey Nguyen, Student
STUDENT GOLD ADDY® AWARDPublication Design, Book Design ENTRANT: Jonathan Black | ADVERTISER: Michigan State University | TITLE: MSU Novi: Journey On | CREDITS: Jonathan Black, Art Director; Kirsti Cookinham, Public Relations; Brooke Martens, Creative Director; Qinge Wu, Media Planner; Ian Gilgallon, Account Planner; Troy Troutman, Account Services
STUDENT GOLD ADDY® AWARDPublication Design, Book DesignENTRANT: Laura Ritchie | ADVERTISER: Michigan State University TITLE: MSU Novi Plansbook | CREDITS: Olivia Basore, Planner/Human Behaviorist; Kimberly Rizzo, Account Services; Katie Calley, Public Relations; Samantha Epstein, Copywriter; Kelsea Wilhelm, Social Media/Guerrilla; Laura Ritchie, Art Director
Replay your favorite hits.
MICHIGAN STATE University Surplus Store
www.msusurplusstore.com
Go on, take a closer look.
MICHIGAN STATE University Surplus Store
www.msusurplusstore.com
Warm this chair’s seat with yours.
MICHIGAN STATE University Surplus Store
www.msusurplusstore.com
MASTERS IN ADVERTISING & PUBLIC RELATIONS
MSU NOVI
PR
AD
V
Novi
Michigan
State U
niversi
ty
PR
AD
V
Novi
Michigan
State U
niversi
ty
PR
AD
V
Novi
Michigan
State U
niversi
ty
PR
AD
V
Novi
Michigan
State U
niversi
ty
PR
AD
V
Novi
Michigan
State U
niversi
ty
PR
AD
V
Novi
Michigan
State U
niversi
ty
PR
AD
V
Novi
Michigan
State U
niversi
ty
PR
AD
VNovi
Michigan
State U
niversi
ty
PR
AD
V
Novi
Michigan
State U
niversi
ty
PR
AD
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Michigan
State U
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Thank
You
Thank
You
22 2013 Mid-Michigan ADDY® Awards Winners Book
STUDENT GOLD ADDY® AWARDPublication Design, Book DesignENTRANT: Terry Sieting | ADVERTISER: Michigan State University | TITLE: RU Committed Campaign Proposal Book CREDITS: Alison Jeanne, Account Services; Patrick Kelly, Market Strategist; Becky Eaton, Public Relations; Gillian Hall, Social Media; Rachel Schoen, Creative Technologist; Amy Muskovitz, Media Planner; Corey Ian, Broadcast Producer; Dan Herman, Traditional Media; Dino Fallone, Copywriter; ASAP Printing, Inc., Printer; Terry Sieting, Creative Director & Graphic Designer
STUDENT GOLD ADDY® AWARDDirect Marketing ENTRANT: Amanda Sullivan ADVERTISER: Michigan State University TITLE: Wedding Save the Date Card
STUDENT SILVER ADDY® AWARDOut-of-Home / Single ENTRANT: Ryan Fetters | ADVERTISER: Michigan State University TITLE: Napkin CREDITS: Ryan Fetters, Art Director, Copywriter
STUDENT SILVER ADDY® AWARDOut-of-Home / CampaignENTRANT: Jacqueline Dumbleton | ADVERTISER: Michigan State University | TITLE: Salsa Branding
PROBLEM:
With a limited budget, regain awareness for a local dry cleaner, Sanitary Cleaners,which has been in business for 90 years.
SOLUTION:
Target people when they need dry cleaning the most. By placing napkins inlocal restauraunts, when someone spills, or has to wipe their face they will bereminded of Sanitary Cleaners service and have an incentive to act.
Don’t let a shirt
STAINyour image
Present a photo of this napkin at any Sanitary Cleaners location andrecieve 1 FREE shirt cleaning. (o�er limited to one per customer)
Don’t let a shirt
STAINyour image
Present a photo of this napkin at any Sanitary Cleaners location and
recieve 1 FREE shirt cleaning. (o�er limited to one per customer)
Don’t let a shirt
STAINyour image
Present a photo of this napkin at any Sanitary Cleaners location and
recieve 1 FREE shirt cleaning. (o�er limited to one per customer)
STUDENT GOLD ADDY® AWARDTelevision / Single ENTRANT: Jennifer Berggren | ADVERTISER: Michigan State University TITLE: Gravity Matters Little CREDITS: Jennifer Berggren, Producer/Editor/Videographer; Henry Brimmer, Artist; Rick Weese, Artist; Derek Berggren, Videographer; Shaemus Kermiet, Videographer
2013 Mid-Michigan ADDY® Awards Winners Book 23
STUDENT SILVER ADDY® AWARDTelevision CampaignENTRANT: Robert Smith, Victoria Zou and Ahreum Jung | ADVERTISER: Michigan State University | TITLE: Welcome to Media Sandbox Video Series | CREDITS: Ahreum Jung, Creative Director; Victoria Zou, Creative Director; Robert Smith, Creative Director/Videographer
STUDENT GOLD ADDY® AWARDIntegrated Campaigns / Business-to-ConsumerENTRANT: MSU AAF Cedar Banks | ADVERTISER: Michigan State University TITLE: Nissan “Ever After” NSAC Campaign CREDITS: Emily Misko, Creative Director; Brett Ekblad, Creative Director; Christian Ross, Art Director; Cody O’Connell, Art Director; Sean Francis, Copywriter; Matthew Briede, Copywriter; Hillary Gawlik, Copywriter; Heather Wargnier, Producer; Lauren Karas, Producer; Vicki Zou, Art Director; Mike Smiy, Videographer; Robert Smith, Videographer
STUDENT SILVER ADDY® AWARDIntegrated Campaigns / B2BENTRANT: Stefanie Schmitz ADVERTISER: Michigan State University TITLE: Hues to You | CREDITS: Amanda Erinc; Morgan Rose; Jennifer O’Neil; John Smith; Stefanie Schmitz,
STUDENT GOLD ADDY® AWARDIntegrated Campaigns / Business-to-ConsumerENTRANT: Qinge Wu ADVERTISER: Michigan State University TITLE: Red Haven Restaurant Branding CREDITS: Jeremy Harwell, Photographer; INGALLS PHOTOGRAPHY, Photographer
STUDENT GOLD ADDY® AWARDIntegrated Campaigns / Business-to-ConsumerENTRANT: Brett Ekblad ADVERTISER: Michigan State University TITLE: Lululemon - Get The Right Fit CREDITS: Brett Ekblad, Creative Director
STUDENT GOLD ADDY® AWARDIntegrated Campaigns / Business-to-Consumer | ENTRANT: Brett Ekblad ADVERTISER: Michigan State University TITLE: Crystal Light - Move On CREDITS:
Brett Ekblad, Creative Director
18 19
crea
tive
bri
ef
creative brief
memorandumDear Dr. Jim Relle and Ken Mazur,
From all of us at Peared Media, we give you our sincerest thanks for giving us the opportunity to be a part of the development and advertising for Hues To You. It has been an incredibly fulfilling experience for our entire team.
We have developed an integrated advertising campaign by assessing a multitude of research, including not only personal interviews, but current market trends in the cosmetics and online shopping industries. Our findings have revealed to us that by promoting your company’s ability to immerse your consumers within an experience of trying and experimenting with every aspect of beauty, Hues To You is guaranteed to be in a league of success all its own.
We hope you find our work personifies everything that Hues To You encompasses: beauty, confidence, origi-nality, and a sense of excitement unique to the ability to explore all that is around you.
Warmest Regards, Your team at Peared Media
A PEARED MEDIA CAMPAIGN
24 2013 Mid-Michigan ADDY® Awards Winners Book
STUDENT GOLD ADDY® AWARDIntegrated Campaigns / Business-to-Consumer ENTRANT: Madeline Rosemurgy ADVERTISER: Michigan State University TITLE: Fire in the Sky Hot Sauce Logo Design CREDITS: Madeline Rosemurgy, Art Director
STUDENT SILVER ADDY® AWARDIntegrated Campaigns / Business-to-Consumer ENTRANT: Erin Newby | ADVERTISER: Student TITLE: Red Haven CREDITS: Erin Newby, Art Director / Designer
STUDENT SILVER ADDY® AWARDIntegrated Campaigns / Business-to-Consumer ENTRANT: Peter Hanley | ADVERTISER: Michigan State University TITLE: White Russian
STUDENT SILVER ADDY® AWARDIntegrated Campaigns / Business-to-Consumer ENTRANT: Caiwei Zhu | ADVERTISER: Michigan State University TITLE: Miss Cake | CREDITS: Caiwei Zhu, designer
STUDENT SILVER ADDY® AWARDIntegrated Campaigns / Business-to-Consumer ENTRANT: Carolyn Marie McLean ADVERTISER: Michigan State University TITLE: Zap Salsa Campaign
SO GOOD, IT'S WRITTEN IN THE STARS
COMPLEAT ME
SO GOOD, IT'S WRITTEN IN THE STARS
YOUR ISN’T GOING TO SAUCE ITSELF
COMPLEAT ME
Trace the outline to discover where you can enjoy your new
FIRE in the SKY gourmet hot sauce.
SO GOOD, IT'S WRITTEN IN THE STARS
WHERE DO YOU PUT YOURS?
WE’RE MOVING THE PARTY TO RUSSIA red
haven red haven
Our menu is designed for SHARING, tasting, SIPPING, laughing and ENJOYING for
DINNER we recommend 2-3 PLATES per person but feel free to EXPLORE for your enjoyment
zapsalsa
electrifying
Flavor so bold its shocking.
zapsalsa
Flavor so bold its shocking.
zapsalsa
Flavor so bold its shocking.
BEST OFSHOW
2013 Mid-Michigan ADDY® Awards Winners Book 25
STUDENT SILVER ADDY® AWARDIntegrated Campaigns / Business-to-Consumer ENTRANT: Brett Ekblad | ADVERTISER: Michigan State University | TITLE: Air Coconut - Treat Yourself CREDITS: Brett Ekblad, Creative Director
STUDENT SILVER ADDY® AWARDIntegrated Campaigns / Business-to-Consumer ENTRANT: Carolyn Marie McLean | ADVERTISER: Michigan State University TITLE: MSU Surplus Store Campaign
STUDENT SILVER ADDY® AWARDCopywriting ENTRANT: Lukas Miller ADVERTISER: Michigan State University TITLE: Air Coconut Copywriting Campaign
STUDENT GOLD ADDY® AWARDVisual, Logo ENTRANT: Ian Gilgallon ADVERTISER: Michigan State University TITLE: Red Haven Logo
STUDENT GOLD ADDY® AWARDVisual, Logo ENTRANT: Qinge Wu ADVERTISER: Michigan State University TITLE: Red Haven Restaurant Logo Design
STUDENT SILVER ADDY® AWARDVisual, Logo ENTRANT: Qinge Wu ADVERTISER: Michigan State University TITLE: MSUCUSA Logo Redesign
Michigan State University | Surplus Stor
e Michigan State University | Surplus Stor
e
Michigan State University | Surplus Stor
eMichigan State University | Surplus Stor
e
imagineRERepurpose & Rediscover
Michigan State University | Surplus Store
Michigan State University | Surplus Stor
eMichigan State University | Surplus S
tore
BECAUSE YOUR MARRIAGE IS
ON THE ROCKS.
“ON THE ROCKS”
NOT
A Michigan Original
Michigan State University | Surplus St
oreMichigan State University | Surplus
Stor
e
26 2013 Mid-Michigan ADDY® Awards Winners Book
MERIT AWARDSSALES PROMOTION Video Sales Presentation
ENTRANT: Such Video, Inc | ADVERTISER: MERS of Michigan
TITLE: I am Mers
COLLATERAL
Annual Report
ENTRANT: Brimmer Family Design | ADVERTISER:
International Business Center, Broad College of Business,
MSU TITLE: International Business Center, Annual Report |
CREDITS: Therese Randall Brimmer, Design; Sarah Singer,
Editor, Associate Director, IBC MSU; Tomas Hult, Director, MSU
IBC; Irem Kiyak, Associate Director, MSU IBC; Logan Brothers
Printing, Printing
Brochure / Four-Color
ENTRANT: Lansing Community College | ADVERTISER:
Lansing Community College | TITLE: LCC Viewbook |
CREDITS: Bruce Mackley, Creative Director; Kevin W. Fowler,
Photographer; Courtney Baker, Photographer; Nicole Szymcak,
Marketing Director; Tonya VanderMeer, Editor
Publication Design / Magazine
ENTRANT: CiesaDesign | ADVERTISER: Greater Lansing
Convention & Visitors | TITLE: Greater Lansing Visitor Guide |
CREDITS: Michael Sundermann, Creative Director, Designer,
Account Manager
Poster / Single
ENTRANT: Redhead Design Studio | ADVERTISER: Fenner
Nature Center | TITLE: Apple Butter Festival Poster
Poster / Campaign
ENTRANT: Brimmer Family Design | ADVERTISER:
Department of Advertising + Public Relations | TITLE: Vote!
CREDITS: Henry Brimmer, Graphic Designer; Lawrence
Steinberg, Copywriter
Special Event Material / Invitation
ENTRANT: University Advancement Michigan State University
ADVERTISER: MSU Alumni Association and University
Development | TITLE: Beads, Bling, and the Big Bang
Invitation
Special Event Material / Campaign
ENTRANT: Pace | ADVERTISER: Firstbank | TITLE: Love
Promotion | CREDITS: Carly Schiff, Account Executive; Aaron
Mccall, Art Director; Dan Wallack, Copywriter; Bobby Jereb,
Production Artist
OUT-OF-HOME
Out-of-Home Campaign
ENTRANT: Lansing Community College | ADVERTISER:
Lansing Community College | TITLE: LCC Start here, work
there bulletins | CREDITS: Bruce Mackley, Creative Director;
Nicole Szymcak, Marketing Director; Kevin W. Fowler,
Photographer
DIGITAL ADVERTISING Websites, Consumer / Services
ENTRANT: CiesaDesign | ADVERTISER: Siena Wealth Advisors
TITLE: Siena Wealth Advisors Website | CREDITS: Chris
VanWyck, Creative Director, Web Designer, Account Manager;
Kate Pleskac, Project Manager; Nathan Houghton, Web
Developer
Websites, Consumer / Services
ENTRANT: Pace | ADVERTISER: Michigan State Housing
Development Authority | TITLE: MIplace.com
CREDITS: Christina Campbell, Account Executive; Laura
Flugga, Web Designer & Developer; Web Ascender, Web
Development; Marie Macnee, Creative Director; Rob Wesson,
Associate Creative Director
Websites, Consumer / Services
ENTRANT: Fahrenheit Creative Group | ADVERTISER: The
Cottages @ Chandler | TITLE: The Cottages @ Chandler
Website | CREDITS: Dennis Green, Creative Director; Tom
Phillips, Associate Creative Director
Mobile Websites
ENTRANT: Gravity Works Design & Development |
ADVERTISER: Scrum.org | TITLE: Scrum.org Responsive
Website | CREDITS: Amelia Marschall-Miller, Creative Director;
Heather Buchel, Front-End Developer; Jeff McWherter,
Director of Development
Video / Commercial
ENTRANT: Pace | ADVERTISER: Michigan State Housing
Development Authority | TITLE: Renter Hall | CREDITS:
Deborah Horak, Principal; Such Video, Video Production; Marie
Macnee, Creative Director; Rob Wesson, Associate Creative
Director
Video / Branded Content, 60 seconds or less
ENTRANT: Michigan State University | ADVERTISER: MSU
Communications and Brand Strategy | TITLE: “It’s going
to be a big year.” | CREDITS: Anthony Siciliano, Producer/
Videographer/Editor; Deon Foster, Interactive Designer/
Developer; Meredith Mescher, Writer/Editor; Susan Holloway,
Director of Marketing Communications
Video / Branded Content, more than 60 seconds
ENTRANT: Harvest Creative Services | ADVERTISER: NCH
Health System | TITLE: Mayo Clinic
TELEVISION
Local 0:30
ENTRANT: Ahptic Film & Digital | ADVERTISER: Azzi Jewelers
| TITLE: Azzi Male | CREDITS: Matt Martyn, Producer
Local 0:30
ENTRANT: Harvest Creative Services | ADVERTISER: NCH
Creative Services | TITLE: Mayo Clinic
Regional/National TV, Single / Services
ENTRANT: Edge Partnerships | ADVERTISER: Farm Bureau
Insurance | TITLE: Family Portrait
Regional/National TV, Single / Services
ENTRANT: Harvest Creative Services | ADVERTISER: Auto-
Owners Insurance | TITLE: Jordyn Weiber Locker Room
Regional/National TV, Campaigns / Services
ENTRANT: Edge Partnerships| ADVERTISER: Farm Bureau
Insurance | TITLE: Icon TV Campaign| CREDITS: Such Video,
Inc., Production and Post
Regional/National TV, Campaigns / Services
ENTRANT: Harvest Creative Services
ADVERTISER: Auto-Owners Insurance
TITLE: Jordyn Weiber In This Moment
INTEGRATED CAMPAIGNS
Consumer, Local
ENTRANT: Pace | ADVERTISER: Capital Region International
Airport | TITLE: Travel Simplified Campaign | CREDITS: Jill
Holden, Account Manager; Aaron Mccall, Art Director; Seth
Barnhill, Copywriter; Bobby Jereb, Production Artist; Laura
Flugga, Web Designer & Developer
Consumer, Regional/National
ENTRANT: Edge Partnerships | ADVERTISER: Farm Bureau
Insurance | TITLE: Icon Campaign | CREDITS: Such Video,
Inc., Production and Post; Trumpie Photography, Photography
Consumer, Regional/National
ENTRANT: M3 Group | ADVERTISER: Two Men and a Truck
International | TITLE: Two Men and a Truck Campaign |
CREDITS: Mary McElgunn, Graphic Designer
ADVERTISING FOR THE ARTS & SCIENCES
Collateral / Brochure
ENTRANT: Pace | ADVERTISER: Michigan History Foundation |
TITLE: Michigan State Symbols Brochure | CREDITS: Christina
JUDGE’SCHOICE
2013 Mid-Michigan ADDY® Awards Winners Book 27
Campbell, Account Executive; Aaron Mccall, Art Director ; Seth
Barnhill, Copywriter; Carole Tuckey, Production Manager;
Bobby Jereb, Production Artist
Collateral / Poster
ENTRANT: CiesaDesign | ADVERTISER: East Lansing Art
Festival | TITLE: East Lansing Art Festival Poster | CREDITS:
Nathan Houghton, Designer ; Michael Sundermann, Creative
Director, Account Manager
Digital Advertising
ENTRANT: Blohm Creative Partners | ADVERTISER: Michigan
State University College of Music | TITLE: Michigan State
University College of Music Website | CREDITS: Blohm
Creative Partners, Agency; MSU College of Music, Client
PUBLIC SERVICE
Collateral / Brochure or Sales Kit
ENTRANT: Pace | ADVERTISER: Michigan State Housing
Development Authority | TITLE: Campaign to End
Homelessness Annual Report Synopsis | CREDITS: Christina
Campbell, Account Executive; Bobby Jereb, Production Artist
ELEMENTS OF ADVERTISING
Copywriting
ENTRANT: Harvest Creative Services | ADVERTISER: Auto-
Owners Insurance | TITLE: Jordyn Weiber in This Moment |
CREDITS: Joel Newport, Copywriter; Steve Curran, President/
Creative Director
Copywriting
ENTRANT: Harvest Creative Services | ADVERTISER: Auto-
Owners Insurance | TITLE: Jordyn Weiber Coach
CREDITS: Joel Newport, Copywriter; Steve Curran, President/
Creative Director
Logo
ENTRANT: Publicom, Inc. | ADVERTISER: Peppermint Creek
Theatre Company | TITLE: Peppermint Creek Theatre Logo
CREDITS: Publicom, Inc., Marketing Communications
Logo
ENTRANT: CiesaDesign | ADVERTISER: Capital Area District
Libraries | TITLE:Capital Area District Libraries Logos |
CREDITS: Chris VanWyck, Creative Director, Designer;
Jennifer Middlin, Market Research; John Donohoe, Account
Manager
Logo
ENTRANT: Rizzi Designs | ADVERTISER: Old Town Marquee
TITLE: Old Town Marquee Logo | CREDITS: Rochelle L. Rizzi,
President & CEO; John K. Addis, Director of Art & Media;
Rebecca Eldridge, Director of Operations; Jodi Miller, Senior
Graphic Designer; Gerrit Campbell, Graphic Design Assistant
Logo
ENTRANT: Fahrenheit Creative Group | ADVERTISER: Greater
Lansing Association of REALTORS® | TITLE: Greater Lansing
Association of REALTORS® Logo CREDITS: Dennis Green,
Creative Director; Tom Phillips, Associate Creative Director
Logo
ENTRANT: TechSmith Corporation | ADVERTISER: TechSmith
Corporation - The Forge | TITLE: The Forge - Crest | CREDITS:
Vicari Vollmar, Graphic/Web Designer
Logo
ENTRANT: Brimmer Family Design | ADVERTISER: BitLab at
Michigan State University | TITLE: BitLab | CREDITS: Henry
Brimmer, Graphic Designer; Vanessa Northrop, Graphic
Designer
Illustration, Single
ENTRANT: Zimmerfish | ADVERTISER: Mid Michigan Creative
Alliance | TITLE: ADDY 2012 Illustration
Illustration, Single
ENTRANT: Pace | ADVERTISER: Capital Region International
Airport | TITLE: Fly Lansing - Rock Out, Fly Out | CREDITS:
Aaron McCall, Art Director; Jill Holden, Account Manager;
Seth Barnhill, Copywriter; Carole Tuckey, Production Manager;
Bobby Jereb, Production Artist
Illustration, Campaign
ENTRANT: Pace | ADVERTISER:United Dairy Industry of
Michigan | TITLE: Run Hard. Drink Smart | CREDITS: Aaron
McCall, Art Director; Dan Wallack, Copywriter; Roni Rucker
Waters, Account Manager; Bobby Jereb, Production Artist;
Marie Macnee, Creative Director
Photography / Color
ENTRANT: Lansing Community College | ADVERTISER:
Lansing Community College | TITLE: EMT Training Ambulance
CREDITS: Kevin W. Fowler, Photographer
Photography / Color
ENTRANT: Gennary Photography | ADVERTISER: Allegiance
Health | TITLE: Simple Things (Ron VanMarter) | CREDITS:
Thomas Gennara, Photographer; Rachel Beyer, Assistant
Photographer; Susan Wilkinson, Art Director; Joe Matteson,
Assistant; Tricia Wilson, Stylist
Photography / Color
ENTRANT: Gennara Photography | ADVERTISER: Sparrow
Health System | TITLE: Quiet For You (Zoe) | CREDITS: Thomas
Gennara, Photographer; Rachel Beyer, Assistant Photographer;
Neha Beniwal, Graphic Designer; Wendi Ooten, Production
Coordinator; Tricia Wilson, Stylist
Photography / Campaign
ENTRANT: Gennara Photography | ADVERTISER: Sparrow
Health System | TITLE: Quiet For You | CREDITS: Thomas
Gennara, Photographer; Rachel Beyer, Assistant Photographer;
Neha Beniwal, Graphic Designer; Wendi Ooten, Production
Coordinator; Tricia Wilson, Stylist
Music Only
ENTRANT: Harvest Creative Services | ADVERTISER: Auto-
Owners Insurance | TITLE: Jordyn Weiber in This Moment
28 2013 Mid-Michigan ADDY® Awards Winners Book
Sales Promotion / Packaging
ENTRANT: Isabel Calder | ADVERTISER: Michigan State
University | TITLE: Pimenton Spanish Paprika
Stationary Package
ENTRANT: Ryan Fetters | ADVERTISER: Michigan State
University | TITLE: Personal Branding | CREDITS: Ryan
Fetters, Art Director
Poster
ENTRANT: Qinge Wu | ADVERTISER: Michigan State
University | TITLE: What is “Good” Food to Preschool Children
Academic Poster | CREDITS: Anna R. McAlister, Assistant
Professor
Poster Campaign
ENTRANT: Shelby Rodriguez | ADVERTISER: Michigan State
University | TITLE: Burton Snowboard Ad
Poster Campaign
ENTRANT: Madeline Rosemurgy | ADVERTISER: Michigan
State University | TITLE: Sochi 2014 Winter Olympics
Burton Commemorative Snowboard Design and Campaign |
CREDITS: Madeline Rosemurgy, Art Director
Poster Campaign
ENTRANT: Jeffrey Nguyen | ADVERTISER: Michigan State
University | TITLE:MSU Surplus Store | CREDITS: Jeff Nguyen,
Art Director/Designer
Poster Campaign
ENTRANT: Lyndsey Stormer | ADVERTISER: Michigan State
University | TITLE: Take Back Detroit Campaign | CREDITS:
Mohammed Said; Garett Vernon; Heather Wargnier
Poster Campaign
ENTRANT: Jackie Dumbleton | ADVERTISER: Michigan State
University | TITLE: Burton Winter Olympic Snowboard Ads |
CREDITS: Jeff Nguyen, Photographer
Consumer or Trade Publication
ENTRANT: Adam Anderson | ADVERTISER: Michigan State
University | TITLE: Dead Man’s Hand Wine
Newspaper Ad
ENTRANT: Ryan Fetters | ADVERTISER: Michigan State
University | TITLE: Housing Guide | CREDITS: Ryan Fetters,
Art Director
Integrated Campaigns / Business-to-Consumer
ENTRANT: Erin Newby | ADVERTISER: Student | TITLE: Book
Exhibition | CREDITS: Erin Newby, Art Director / Designer
Integrated Campaigns / Business-to-Consumer
ENTRANT: Laura Ritchie | ADVERTISER: Michigan State
University | TITLE: MSU Surplus Store | CREDITS: Laura
Ritchie, Art Director
Integrated Campaigns / Business-to-Consumer
ENTRANT: Lukas Miller | ADVERTISER: Michigan State
University | TITLE: Burton’s “Capitalism” Snowboard for Sochi
Integrated Campaigns / Business-to-Consumer
ENTRANT: Qinge Wu | ADVERTISER: Michigan State
University | TITLE: Novel Stationary Branding
Integrated Campaigns / Business-to-Consumer
ENTRANT: R. Smith, V. Zou, A. Jung | ADVERTISER: Michigan
State University | TITLE: Welcome to Media Sandbox |
CREDITS: Ahreum Jung, Creative Director; Victoria Zou,
Creative Director; Robert Smith, Creative Director
Photography / Color
ENTRANT: Jeffrey Nguyen | ADVERTISER: Michigan State
University | TITLE: Pistachio Cupcake
CREDITS: Jeff Nguyen, Student
Photography / Digitally Enhanced
ENTRANT: Vu Nguyen | ADVERTISER: Michigan State
University | TITLE: Witness | CREDITS: Vu Nguyen, Art Director
and Designer
Photography / Digitally Enhanced
ENTRANT: Vu Nguyen | ADVERTISER: Michigan State
University | TITLE: World’s Best | CREDITS: Vu Nguyen, Art
Director and Designer
Photography / Digitally Enhanced
ENTRANT: Vu Nguyen | ADVERTISER: Michigan State
University | TITLE: Sochi Burton Ad | CREDITS: Vu Nguyen, Art
Director and Designer
STUDENT ADDY® CATEGORIES
Elise AndrokitesJennifer BerggrenRachel BeyerJonathan BlackChristina Campbell
Dave CampbellKat CooperRebecca EldridgeJessy HargerAndrea Kerbuski
Allie MuchmoreCarly SchiffKimburley TimlinChris VanWyck
Tallulah’s Folly
2012-2013 Print Sponsor
Dace K13 Metal Art
THE 2013 ADDY® COMMITTEE
THANK YOU TO OUR SPONSORS
30 2013 Mid-Michigan ADDY® Awards Winners Book
PEPPERMINT CREEK THEATRE COMPANY
PEPPERMINT CREEK THEATRE COMPANY
r izz i des ignsi n n ov a t i o n . e v o l u t i o n .
m o m e n t u m .
Tallulah’s Folly
MIDMEN
See them again! Take a look at Mid-Michigan’s most phenomenal creative at:
mmaddygallery.com
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