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2013 Audience Survey ResultsLarry D. Gustke, Ph.D. – October 5, 2013
2013 Audience Survey Results
Internet based survey
Invitation to participate was made in different ways
Core of 22 questions – option to add or delete questions
Number of participating Productions
Number of Respondents
Three 1,600
2013 Audience Survey Results
The Lost ColonyHorn in the WestSerenbe Playhouse
Participating Productions
Today
Less t
han one w
eek b
efore
atten
ding
Seve
ral w
eeks
before
atten
d
Longe
r than
a month befo
re att
ending NR
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
2.7%
29.8%
39.1%
29.6%
1.3%
When did you decide to attend?
2012 Audience Survey Results
How many people were in your party seeing this production?
Party Size – Typical
Adults = 2.0
Children 1-5 Years old = 16-12 Years old = 1Young Adults13-8 years old = 1
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