20110428 humanity house & red cross

28 April 2011 John Meulemans

#Tsunami treft #Japan @Rodekruis

Rode Kruis & Humanity House

SOCIAL STRATEGY & CONCEPTS, SPEAKER, BLOGGER.

QUESTION:WIE GEBRUIKT ER HIER?

LINKEDIN

FACEBOOK

FOURSQUARE

TWITTER

#inin@j0hn

#humanityhouse #rodekruis @j0hn

THIS IS DAVE

MEET DAVE

AG

EN

DA

“UNITED BREAKS GUITARS”

ESTIMATED DAMAGE FOR UNITED

$180M

TODAY THIS CAN HAPPEN TO

ANY BRAND

OR

REGIME

The impact of social on actual disasters & conflicts.

SO WHAT IS THE

IMPACT OF

SOCIALANYWAY?

9 out of 10 Internet users visited a social networking site each month in 2010

90%

10%

SOCIAL NETWORKINGREASON 1

PEW Internet 2011

Social networking is the most popular online activity

0%

5%

10%

15%

20%

25%

30%

22,7%

10,2%8,3%

SOCNETS GAMES E-MAIL

TIME SPENT ONLINEREASON 2

Forrester 2010

The problem with corporate communication

TRUSTREASON 3

Edelman 2009

70% trusts experts

above their friends

INFLUENCERSREASON 4

Edelman 2011

SOCIAL DEMOCRATIZES COMMUNICATIONSREASON 5

SOCIAL MEDIA IS

WORD OF MOUTH

ON STEROIDS

REASON 6

What do all these examples have in common?

A new culture of sharing ‘information’:1: Worldwide growth of the internet population2: Massive growth in use of social networking3: Increase of sharing in general

It’s about sharingPeople 'connect' and exchange 'information'

WHY IS THIS IMPORTANT DURINGDISASTERS AND CONFLICTS?

THEBASICS

IT’S

WHERE THE PEOPLE ARE

IT’S

FAST

IT’S

TRANSPARENT

IT’S HELPS PEOPLE

TO ORGANIZE

IT

ENGAGES

IT’S

TRUSTED

SOMEQUESTIONSABOUT SOCIAL

DOES IT HELP WITH

DISASTERS & CONFLICTS?

It helps people to organize and coordinate efforts.

How to adapt and inform the public quickly.

Dutch government not on the #moerdijk scene.

HOW CAN SOCIALIMPROVE RELIEF ORGANIZATIONS?

Monitor conversations: What’s happening & respond.

HOW CAN SOCIAL

ENGAGE PEOPLE?

Engage people by being transparent as an organization.

Fundraising 2.0... going door2door virtually.

HOW CAN SOCIAL

BE MORE THAN A MEDIUM?

Share information & educate people.

Give people the right directions and latest updates.

Connect on the long term, ask feedback & improve.

HOW CAN SOCIALENGAGE PEOPLE WITH POLITICS?

People want to engage with politics.

People can be activated for politics.

People even expect response from their leaders.

IS SOCIALEFFECTIVE?

Yes, but it’s not scalable. Let users help each other.

Build an army of advocates, for example volunteers.

CAN SOCIAL BEDANGEROUS?

Transparancy can be dangerous too...

WHAT DOES THIS MEAN FORTHE FUTURE?

Alarm notifications will use your devices.

Maps and location based services will be essential.

Use the public to tell a story.

30 maart 2011

DEFINITIE

Why won’t we share our charity? And involve friends?

Gamification. Badges, rewards, points & recognition.

Influencers will be used to spread the message.

Most important: People will expect NO less!

THANK YOU

QUESTIONS?

CONTACT

Paolo Martorino+31 62 502 26 88paolo@3sixtyfive.co

John Meulemans+31 62 507 81 70john@3sixtyfive.co

Nicole Niemann+31 63 947 92 79nicole@3sixtyfive.co

Visit our websitewww.3sixtyfive.co

Preso on slideshare.net/john