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A collection of projects completed during a six-month internship with the Fiesta Bowl organization in Scottsdale, Arizona.
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The three-day cross-country drive from one sunny location to another began my six-month journey with the Fiesta Bowl. The following projects were complete during my internship.
Enjoy!
OverviewThe Honeywell Fiesta Bowl Aerospace Challenge is an academic contest for Arizona youth in 5th-8th grades that tests their knowledge of space technology. A preliminary round of competition took place over a three day period, with the top teams from each day advancing to a final round on a later date. NASA astronauts from STS-131 made presentation to the finalists.
StrategyTo make an age appropriate theme for the challenge that was not gender specific. A magazine for the event containing the pictures of the teams, signage and shirts were requested.
ConceptTo use illustrations of planets and space shuttles with lots of movement, and I chose a blue and orange color scheme to allude to being deep in space.
The AerospAce chAllenge
The Aerospace ChronicleThe Aerospace Chronicle is a thirty-two page magazine for participants and visitors at the Aerospace Challenge preliminaries and finals competition. The Chronicle features all 215 participating teams, solar system facts and feature articles on NASA astronauts.
Coach’s t-shirt for competition
Illustrations for the Chronicle
2011 FiesTA Bowl inviTATionAlOverviewThe Fiesta Bowl Invitational is an elegant New Years Eve celebration complete with entertainment, dining and a silent auction that benefits local charities.
StrategyTo create a sophisticated look for the event that subtley incorporated college football into the design.
ConceptThe inspiration for the event was the countdown for the New Year and how it is relevant to a kickoff at the start of a football game. The simple “3..2..1” connected the Invitational to the Tostitos Fiesta Bowl game in a subtle and elegant manner.
Event Invitation
Invitational Auction Program and Event Invitation
Player Installations
The Big huddle pregAme pArTyOverviewThe Big Huddle is the ultimate tailgating experience. Football fans from all over the country gather o kick-off their college experience at Sun Devil Stadium in Tempe, Arizona prior to the Insight Bowl.
StrategyTo create a non-team specific feel and fun environment for football fans to enjoy. It is important to keep the collateral team neutral prior to the announcement of the teams. The design must also incorporate team specific elements at the event.
ConceptTo create consistency amongst the two events. A bright blue was used as the main color for the event to remain team neutral. Similar design elements were used in the Insight Bowl collateral pieces.
Entrance Facade
Event Ticket
SUBMIT THIS FOR ONE
DRINK
SUBMIT THIS FOR ONE
PLATED MEAL
DECEMBER 30, 2011 | 4:30 – 7:30 p.M.SUN DEVIL STADIUM LOT E
VOId IF dETacHEd
EvENT ENTRyTIckET ValUE: $15
VOLUNTEER
DECEMBER 30, 2011 | 4:30 – 7:30 P.M.ALLOWS ACCESS TO THE BIG HUDDLE PREGAME PARTY
VENDOR
DECEMBER 30, 2011 | 4:30 – 7:30 P.M.ALLOWS ACCESS TO THE BIG HUDDLE PREGAME PARTY
OFFICIAL
DECEMBER 30, 2011 | 4:30 – 7:30 P.M.ALLOWS ACCESS TO THE BIG HUDDLE PREGAME PARTY
Event Credentials
23rd AnnuAl insighT BowlOverviewThe 23rd Annual Insight Bowl held at Sun Devil Stadium features a Big Ten vs. Big 12 match-up that is televised nationally on ESPN. The Insight Bowl remains one of the best values for a major sporting event.
StrategyThe challenge of the Insight Bowl is to make the growing prestige of the game reflect in the branding and advertising pieces.
ConceptThe tagline “Big Ten, Big 12, Big Game” was created to allude to the best matchup in the bowl’s history. A texture and color scheme were chosen to emulate the checkered pattern in the Insight Bowl logo.
Game Program
SEC : 39 row : 39 SEat : 5PriCE:12345 * aCCoUNt 2462
SEC : row : SEat :
December 30, 2011Sun Devil Stadiumtempe, arizona
Gates open 6:30 p.m.Game Ceremonies 7:30 p.m.Kickoff 8:00 pm
Bigger & Better.
Insight Bowl Ticket
Insight Bowl Ticket Brochure
Game Day Guide for Fans
Media Information
Parking Passes
INSIGHT BOWLDECEMBER 30, 2011
VOID IF BOTTOM STUB IS DETACHEDParking Lots Open at 4:00 p.m.
Gates Open at 6:30 p.m.Game Ceremonies begin at 7:30 p.m.
Kick Off at 8:00 p.m.
DECEMBER 30, 2011
A
INSIGHT BOWLDECEMBER 30, 2011
VOID IF BOTTOM STUB IS DETACHEDParking Lots Open at 4:00 p.m.
Gates Open at 6:30 p.m.Game Ceremonies begin at 7:30 p.m.
Kick Off at 8:00 p.m.
DECEMBER 30, 2011
JPASS LIMITED TO RV, BUS, AND LIMO ONLY
INSIGHT BOWLDECEMBER 30, 2011
VOID IF BOTTOM STUB IS DETACHEDParking Lots Open at 4:00 p.m.
Gates Open at 6:30 p.m.Game Ceremonies begin at 7:30 p.m.
Kick Off at 8:00 p.m.
DECEMBER 30, 2011
KINSIGHT BOWLDECEMBER 30, 2011
VOID IF BOTTOM STUB IS DETACHEDParking Lots Open at 4:00 p.m.
Gates Open at 6:30 p.m.Game Ceremonies begin at 7:30 p.m.
Kick Off at 8:00 p.m.
DECEMBER 30, 2011
tvpad
INSIGHT BOWLDECEMBER 30, 2011
VOID IF BOTTOM STUB IS DETACHEDParking Lots Open at 4:00 p.m.
Gates Open at 6:30 p.m.Game Ceremonies begin at 7:30 p.m.
Kick Off at 8:00 p.m.
DECEMBER 30, 2011
BINSIGHT BOWLDECEMBER 30, 2011
VOID IF BOTTOM STUB IS DETACHEDParking Lots Open at 4:00 p.m.
Gates Open at 6:30 p.m.Game Ceremonies begin at 7:30 p.m.
Kick Off at 8:00 p.m.
DECEMBER 30, 2011
CINSIGHT BOWLDECEMBER 30, 2011
VOID IF BOTTOM STUB IS DETACHEDParking Lots Open at 4:00 p.m.
Gates Open at 6:30 p.m.Game Ceremonies begin at 7:30 p.m.
Kick Off at 8:00 p.m.
*A disabled plate/placard is required to enter this lot.
DECEMBER 30, 2011
DINSIGHT BOWLDECEMBER 30, 2011
VOID IF BOTTOM STUB IS DETACHEDParking Lots Open at 4:00 p.m.
Gates Open at 6:30 p.m.Game Ceremonies begin at 7:30 p.m.
Kick Off at 8:00 p.m.
DECEMBER 30, 2011
EVOID IF BOTTOM STUB IS DETACHED
Parking Lots Open at 4:00 p.m.Gates Open at 6:30 p.m.
Game Ceremonies begin at 7:30 p.m.Kick Off at 8:00 p.m.
DECEMBER 30, 2011
Big
Hudd
le O
n Si
te
INSIGHT BOWLDECEMBER 30, 2011
E
INSIGHT BOWLDECEMBER 30, 2011
VOID IF BOTTOM STUB IS DETACHEDParking Lots Open at 4:00 p.m.
Gates Open at 6:30 p.m.Game Ceremonies begin at 7:30 p.m.
Kick Off at 8:00 p.m.
DECEMBER 30, 2011
GINSIGHT BOWLDECEMBER 30, 2011
DECEMBER 30, 2011
HVOID IF BOTTOM STUB IS DETACHED
Parking Lots Open at 4:00 p.m.Gates Open at 6:30 p.m.
Game Ceremonies begin at 7:30 p.m.Kick Off at 8:00 p.m.
INSIGHT BOWLDECEMBER 30, 2011
VOID IF BOTTOM STUB IS DETACHEDParking Lots Open at 4:00 p.m.
Gates Open at 6:30 p.m.Game Ceremonies begin at 7:30 p.m.
Kick Off at 8:00 p.m.
DECEMBER 30, 2011
I
Digital Marketing
Projects were completed during August 2011 - January 2012 under the direction of Fiesta Bowl Graphics Manager, Julie Baker.
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