2010 Webinar Series Creating Your First Campaign Using Augmented Reality Andrew Bagley Director of...

2010 Webinar Series

Creating Your First Campaign Using

Augmented RealityAndrew Bagley

Director of Emerging Media, SitewireOriginal Broadcast: 1.20.2010

Bio :: Andrew Bagley

Director of Emerging Media @AndrewBagleylinkedin.com/in/andrewtbagley

Agenda

1.History2.Trends3.Best Practices4.Pricing & Selling5.Case Study

History :: 1849

History :: 1962

History :: 1992

History :: Definition

Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.

History :: 2008

History :: 2009

Trends :: Print Free AR

Trends :: Print Free AR

Trends :: Print Free AR

Trends :: Marker Free AR

Trends :: Marker Free AR

Trends :: In Store AR

Trends :: Marker Free AR

Trends :: Banner AR

Trends :: Multiple Markers

Trends :: Mobile AR

Trends :: Mobile AR

Best Practices

1.Simplify2.Personalize3.Socialize

Best Practices :: Simplify

Best Practices :: Simplify

Best Practices :: Simplify

Demonstration Video

Step by Step Instructions

Best Practices :: Simplify

Expectations

Technology Trigger

Peak of Inflated Expectation

Trough ofDisillusionment

Slope of Enlightenment

Plateau ofProductivity

Time

Hype Cycle for Emerging Technologies : Gartner 2009

Augmented Reality

5-10 years until main stream adoption

Best Practices :: Simplify

Create alternate ways to participate • iPhone app• Flash games• Videos

Best Practices :: Personalize

VS

Best Practices :: Socialize

Best Practices :: Socialize

Best Practices :: Socialize

Simplicity: Prioritize and exclude relentlessly to find your core message.

Unexpectedness: For ideas to endure, generate interest and curiosity with unexpected information.

Concreteness: To make ideas clear, explain them in terms of human actions and sensory information.

Credibility: To build confidence, help people test your ideas for themselves.

Emotions: To get people to care about your ideas, make them feel something.

Stories: Tell stories that help your audience mentally rehearse for real experiences that might happen

in the

AR :: Selling

AR :: Selling

AR :: Selling

AR :: Selling

AR :: Selling

AR :: Pricing

1.Use AR to help you sell the campaign and then make your money on the entire campaign, not just the AR.AR Pricing= $6k-$30K

Additional Opportunities= $25K+(ad buys, microsites, social consulting, contests…)

AR :: Case Study

AR :: Case Study

AR :: Case Study

AR :: Technology Partners

• http://www.flatoutmedia.com/• http://www.boffswana.com/• http://www.metaio.com/

THANK YOU

2010 Webinar Series

Thank You!Follow agencyside on Twitter: @agencyside

Join UsFebruary 17th, 1PM PST

FACEBOOK CONNECT FOR YOUR CLIENTSSign-up now: www.agencyside.net