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THE RISE OF NETWORKED INDIVIDUALS Lee Rainie Director – Pew Internet Project Speech at University of Minnesota 4.22.10 Email: Lrainie@pewinternet.org Twitter: http://twitter.com/Lrainie 202-419-4500. The internet is the change agent Then and now. 2000 46% of adults use internet - PowerPoint PPT Presentation
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THE RISE OF NETWORKED INDIVIDUALS
Lee RainieDirector – Pew Internet ProjectSpeech at University of Minnesota 4.22.10Email: Lrainie@pewinternet.orgTwitter: http://twitter.com/Lrainie 202-419-4500
April 22, 2010 2Rise of Networked Individuals
2000
46% of adults use internet
5% with broadband at home
50% own a cell phone
0% connect to internet wirelessly
<10% use “cloud”
= slow, stationary connections built around my
computer
The internet is the change agent Then and now
2010
75% of adults use internet
62% with broadband at home
80% own a cell phone
53% connect to internet wirelessly
>two-thirds use “cloud”
= fast, mobile connections built around outside servers
and storage
April 22, 2010 3Rise of Networked Individuals
Media ecology – then (industrial age)Product Route to home Display Local storage
TV stations phone TV Cassette/ 8-track
broadcast TV radio
broadcast radio stereo Vinyl album
News mail
Advertising newspaper delivery phone
paper
Radio Stations non-electronic
Tom Wolzien, Sanford C. Bernstein & Co
April 22, 2010 4Rise of Networked Individuals
Media ecology – now (information age)Product Route to home Display Local storage
cable TiVo (PVR) VCRTV stations DSL TV Satellite radio playerInfo wireless/phone radio DVD“Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storage/serversLocal news mail headphones CD/CD-ROMContent from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery non-electronic cable boxRadio stations camcorder/camera PDA/Palm game console
game console paperSatellite radio e-reader / Kindle storage sticks/disks
e-reader/Kindle
Adapted from Tom Wolzien, Sanford C. Bernstein & Co
Ubiquitous computing ageCloud computing
“Internet of things”
April 22, 2010 5Rise of Networked Individuals
Media ecology – now (information age)Product Route to home Display Local storage
cable TiVo (PVR) VCRTV stations DSL TV Satellite radio playerInfo wireless/phone radio DVD“Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storage/serversLocal news mail headphones CD/CD-ROMContent from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery non-electronic cable boxRadio stations camcorder/camera PDA/Palm game console
game console paperSatellite radio e-reader / Kindle storage sticks/disks
e-reader/Kindle
Adapted from Tom Wolzien, Sanford C. Bernstein & Co
48% of adults own laptops – up from 30% in 2006
37% of adults own DVRs – up from 3% in 2002
18% of adults own personal gaming devices
37% of adults own game consoles
43% of adults own MP3 players – up from 11% in 2005
April 22, 2010 6Rise of Networked Individuals
Media ecology – now (information age)Product Route to home Display Local storage
cable TiVo (PVR) VCRTV stations DSL TV Satellite radio playerInfo wireless/phone radio DVD“Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storage/serversLocal news mail headphones CD/CD-ROMContent from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery non-electronic cable boxRadio stations camcorder/camera PDA/Palm game console
game console paperSatellite radio e-reader / Kindle storage sticks/disks
e-reader/Kindle
Adapted from Tom Wolzien, Sanford C. Bernstein & Co
… and this all affects social networks1) their composition
2) the way people use them3) their importance
4) the way organizations can play a part in them
April 22, 2010 7Rise of Networked Individuals
Behold the idea of networked individualismBarry Wellman – University of Toronto
The turn by people from groups to social networks = a new social operating system
April 22, 2010 8Rise of Networked Individuals
Technology affects network creation, composition
• Bigger• Looser• More segmented • More layered
=• More liberated• More work• More important as sources of support and
information, filters, curators, audience
April 22, 2010 9Rise of Networked Individuals
Big societal forces pushing/pulling us toward networked individualism
1. Affluence and affordable technology
2. Changes in family composition, roles, responsibilities
3. Expanding consumer options
4. Income and wealth volatility
5. Job security and longevity
6. Rise of free agency and freelancing
7. Employer changes pushing workers towards management of retirement and health care
8. Rise of DIY politics and religion
April 22, 2010 10Rise of Networked Individuals
8 ways the inform and influence ecosystem has
changed in the digital age and pushed along networked
individualism
April 22, 2010 11Rise of Networked Individuals
Information ecosystem change – 1
Volume of information grows
April 22, 2010 12Rise of Networked Individuals
April 22, 2010 13Rise of Networked Individuals
Information ecosystem change – 2
The variety of info sources increases and democratizes and the visibility of new creators is enhanced in the age of social media.
April 22, 2010 14Rise of Networked Individuals
Social networking
57% of online adults use social network sites
73% of online teens use them
April 22, 2010 15Rise of Networked Individuals
Picture sharing
~50% of online adults post pictures online~70% of online teens do that
April 22, 2010 16Rise of Networked Individuals
Posting comments on websites/blogs
26% of adults post comments on sites
April 22, 2010 17Rise of Networked Individuals
19% of adults use Twitter or other status update methods
8% of teens use them
April 22, 2010 18Rise of Networked Individuals
Blogs
11% of online adults keep blogs14% of online teens keep them
>40% of internet users read blogs
Information ecosystem change – 3
People’s vigilance for information changes in two directions:
1) attention is truncated (Linda Stone)
2) attention is elongated (Andrew Keen; Terry Fisher)
April 22, 2010 20Rise of Networked Individuals
Information ecosystem change – 4
Velocity of information increases and smart mobs emerge
84% of online adults are in a group with online presence~50% belong to listservs or regular group emails
~40% get email- or text-alerts
April 22, 2010 21Rise of Networked Individuals
Information ecosystem change – 5
Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places people are
April 22, 2010 22Rise of Networked Individuals
Information ecosystem change – 6
The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact
-- Metaverse Roadmap Project
1) Augmented Reality
April 22, 2010 23Rise of Networked Individuals
Information ecosystem change – 6
The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact
-- Metaverse Roadmap Project
2) Mirror Worlds
April 22, 2010 24Rise of Networked Individuals
Information ecosystem change – 7
Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us”
~40% of online adults get RSS feeds ~35% customize web pages for info they want
April 22, 2010 25Rise of Networked Individuals
Information ecosystem change – 8
Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself
31% of online adults rated person, product, service
April 22, 2010 26Rise of Networked Individuals
What technology has done to networks
• Reified networks and made them more vivid
• Allowed for immediate, ad hoc creation of networks (“Here Comes Everybody” and “Smart Mobs”)
• Added more segments to networks, especially communities of interest and “just in time, just like me” groups
• Turned media making into a social activity and a network-building, network-sustaining activity
• Made it possible for “impersonal” organizations, enterprises to become nodes in people’s networks
• Created “consequential strangers” and “audience” as social network layers
April 22, 2010 27Rise of Networked Individuals
What technology has done for Networked Individuals. They have a different …
• Sense of information availability – it’s ambient and “I control the playlist”
• Sense of time – it’s oriented around “continuous partial attention” and then intense digging
• Sense of community and connection – it’s about “absent presence” as much as it is about “membership” – and it is portable
• Sense of the rewards and challenges of networking for social, economic, political, and cultural purposes – new layers and new audiences
April 22, 2010 28Rise of Networked Individuals
The dark sides of networked individualism
• Tech-induced isolation• Tech-induced distractions – danger and
diversions• Tech-induced disclosure - loss of privacy• Tech-induced social balkanization and
extremism – bonding rather than bridging• Tech-abetted failures of “information
markets”• Tech-abetted awful activities
April 22, 2010 29Rise of Networked Individuals
Why good social networks (and social networking) matter
• Healthier• Wealthier• Happier• More civically engaged = better communities
-----------------------------• Diversity matters – “bridging” is as essential as
“bonding” social capital• Size matters – networked individuals add to
stores of social capital
April 22, 2010 30Rise of Networked Individuals
Thank you!
Lee Rainie
Director
Pew Internet & American Life Project
1615 L Street NW
Suite 700
Washington, DC 20036
Email: Lrainie@pewinternet.org
Twitter: http://twitter.com/lrainie
202-419-4500
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