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Services Marketing
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Noooo! Another Subject !
Let’s Make a
case for it !!!
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What’s in a soap ?
USP
Ingredients
Name/Brand
Packaging
Colors
VISUALAPPEAL
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Services
Different from ProductVisual appeal/perception lackingTouch/Feel/Smell non-existentLaborious/Technical DetailsMarketing DEFINES a service
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GOODS & SERVICES
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TANGIBLE INTANGIBLE
STANDARDIZED HETEROGENOUS
PRODUCTION SEPARATE FROM CONSUMPTION
SIMULTANEOUS PRODUCTION AND CONSUMPTION
NON-PERISHABLE PERISHABLE
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WHY????GROWTH OF SERVICE INDUSTRIES IN
U.S. & WORLD ECONOMIESSERVICE AS A BUSINESS IMPERATIVE IN
OTHER INDUSTRIESDEREGULATION OF INDUSTRIES AND
OTHER PROFESSIONAL SERVICESISSUES AND PROBLEMS ARE DIFFERENT TO CREATE COMPETITIVE ADVANTAGE
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Why Services?
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Why Services?
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Why Services?
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Huge Playfield !
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That’s all (for today) folks
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