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13th Kazakhstan International Tourism Exhibition “Astana Leisure 2016”Astana, Kazakhstan
Post Show Report
www.leisure.kz
The following event will be held: September 27-29, 2017. Astana, Kazakhstan
Visitors
2016Post Show Report
Date: Sept 29 – Oct 1, 2016Venue: Kazakhstan, Astana, “Korme” ECFrequency: Annually
www.leisure.kz
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0 50 100 150 200
Кызылординская область
ЗКО
Жамбылская область
Атырауская область
Костанайская область
СКО
Алматинская область
Актюбинская область
ВКО
Мангыстауская область
Акмолинская область
ЮКО
Павлодарская область
г.Алматы
Карагандинская область
Representatives from 22 countries of the world visited Astana Leisure 2016
1. Austria
2. Azerbaijan
3. Bulgaria
4. Vietnam
5. Germany
6. Georgia
7. Egypt
8. India
9. Spain
10. Kazakhstan
11. China
12. Korea
13. Kyrgyzstan
14. Nigeria
15. UAE
16. Russia
17. Singapore
18. Thailand
19. Turkey
20. Uzbekistan
21. Ukraine
22. France
Visitors from Kazakhstan: 1 589Visitors from foreign countries: 59Total number of visitors: 1 646
89% of visitors are going to visit the exhibition next year!
Geography of the visitors – according regions
Visitors
2016Post Show Report
Level of responsibility for making decisions on purchases / signing contracts at the exhibition Astana Leisure 2016
Date: Sept 29 – Oct 1, 2016Venue: Kazakhstan, Astana, “Korme” ECFrequency: Annually
www.leisure.kz
Type of activity of Astana Leisure 2016 visitors
7%
20%
29%
44%
0% 10% 20% 30% 40% 50%
76% of visitors think that Astana Leisure is important for business.55% of visitors were fully or quite satisfied by the exhibition!
57%33%
8% 2%
Visitors
2016Post Show Report
Date: Sept 29 – Oct 1, 2016Venue: Kazakhstan, Astana, “Korme” ECFrequency: Annually
Visitors pointed out that in 2017 at Astana Leisure they would like to see:
Air companies of Europe, Kazakhstan, South- East and South-West Asia, Representatives of Embassies Wellness Tourism Domestic Tourism !
1. Thailand
2. the UAE
3. Europe
4. Kazakhstan
5. Vietnam
6. Dominican Republic
7. Sri Lanka
8. India
9. China
10. South-East Asia
11. Maldives
12. Turkey
13. the USA
14. Egypt
15. Georgia
16. Korea
17. Malaysia
18. Russia
19. Indonesia
20. Italy
TOP-20 most interesting destinations for visitors
www.leisure.kz
The following event will be held: September 27-29, 2017. Astana, Kazakhstan
Sections Astana Leisure 2016 visitors – tour agencies were interested in
Date: Sept 29 – Oct 1, 2016Venue: Kazakhstan, Astana, “Korme” ECFrequency: Annually
Visitors -Travel Agencies2016Post Show Report
16%
14%
12%
10%
10%
8%
7%
7%
5%
4%
3%
3%
0% 5% 10% 15% 20%
Specialization of the companies –Tour agencies
31%
20%20%
18%
11%
Job title – Tour agencies
10%5%
42%
38%
6%
www.leisure.kz
The following event will be held: September 27-29, 2017. Astana, Kazakhstan
Positioning the exhibition ASTANA LEISURE 2016 for visitors – tour agencies
Date: Sept 29 – Oct 1, 2016Venue: Kazakhstan, Astana, “Korme” ECFrequency: Annually
Visitors -Travel Agencies2016Post Show Report
46%
46%
8%
0% 10% 20% 30% 40% 50%
62%
38%
Да Нет
Attendance by visitors – travel agencies of ASTANA LEISURE 2015
38% visitors-travel agencies came
to Astana Leisure in 2016 for the
first time!
www.leisure.kz
The following event will be held: September 27-29, 2017. Astana, Kazakhstan
Specialization of the Company Job title
Date: September 29 - October 1,2016Venue: Kazakhstan, Astana, “Korme” ECFrequency: Annually
Visitors -Travel Agencies2016Post Show Report
54%46%
18%
17%
14%
11%
8%
8%
6%
5%
5%
4%
3%
2%
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
Новые туристические направления
Готовые турпродукты
Индивидуальные турпродукты
Внутренний туризм
Деловой туризм
Чартерные авиарейсы
Медицинский туризм
Регулярные авиарейсы
Встреча с посольствами и гос.структурами
Событийный туризм
Религиозный туризм и паломнические туры
Гастрономический туризм
Sections Astana Leisure 2016 visitors – tour operators were interested in
13%
3%
36%
42%
6%
www.leisure.kz
The following event will be held: September 27-29, 2017. Astana, Kazakhstan
Funds planned by the visitors – tourists for tour purchases Job title
Date: Sept 29 – Oct 1, 2016Venue: Kazakhstan, Astana, “Korme” ECFrequency: Annually
www.leisure.kz
Visitors -Tourists
2016Post Show Report
Sections Astana Leisure 2016 visitors – tourists (final consumers) were interested in
38%
22%
16%
12%
4%
3%
3%
2%
0% 10% 20% 30% 40%
Скидочные предложения (Горящие туры)
Обучение зарубжом
Эксклюзивные туры (Индивидуальные туры)
Новые направления
Акции, розыгрыши на стендах участников
Лечение зарубежом
Авиабилеты
Недвижимость зарубежом
70%
17%
8%3%
2%
75% посетителей-туристов (конечных потребителей) впервые посетили выставку Astana Leisure64% посетителей-туристов (конечных потребителей) предпочитают осуществлять бронирование через турагентства
!
3%
25%
48%
15%9%
\**
Participants
2016Post Show Report Purposes of the participants of the exhibition
Kazakhstan: 96Foreign participants: 18Total number of participants: 114Participating countries: 14 - Hungary, Vietnam, Germany, Georgia, India,
Indonesia, Kazakhstan, China, Korea, Maldives, Russia, Slovenia, Thailand, Ukraine
Date: Sept 29 – Oct 1, 2016Venue: Kazakhstan, Astana, “Korme” ECFrequency: Annually
www.leisure.kzAverage rating of achieving the objectives - 4.07 on a 5-point scale!
24%
19%
16%
10%
7%
7%
6%
5%
3%
3%
0% 5% 10% 15% 20% 25%
\**
Participants
2016Post Show Report
Date: Sept 29 – Oct 1, 2016Venue: Kazakhstan, Astana, “Korme” ECFrequency: Annually
Factors that influenced the decision to participate in the exhibition
85% of participants were fully, quite or to some extent satisfied with the exhibition 74% of participants think that the Astana Leisure exhibition is important for business.69% of participants plan to take part in Astana Leisure exhibition next year 56% of participants assess the return on investments from the participation in Astana Leisure 2016
as “excellent” and “good”!
35%
28%
27%
8%
2%
0% 10% 20% 30% 40%
www.leisure.kz
Business program
2016Post Show Report
On the first day the following seminars were held:
“Committee of Tourism Development of Kazan” MBI conducted the lecture on “Presentation of TourismPotential of Kazan (Republic of Tatarstan)”.
The Conference “The Indonesian Business Mission on Sales of Tour Packages” from the Embassy ofIndonesia.
The Seminar “Winter Program with Natalie Tours” revealed all benefits of travel packages for theupcoming winter .
The staff of “SkyWay Travel” LLP held the seminar on “Winter and Summer Season with SKYWAY TourOperator. Cost-efficient Sales of Tour Packages with EXPO-2017”
The second day of Astana Leisure 2016 was no less eventful and provided an opportunity for theparticipants and guests to hold efficient meetings and visit productive seminars visit:
“The Republican Meeting on the Development of the Tourism Industry” was held by the Ministry ofInvestments and Development of Kazakhstan, at which the following issues were addressed: thedevelopment potential of the tourism industry in the country, the expansion of the tourist routes, issuesof business and medical tourism.
Kazakhstan Tourist Association (KTA) and Kazakhstan Association of Hotels and Restaurants (KAGIR) heldtwo extended seminars on “ADS-visas As a Means for Further Development of Tourism in Kazakhstan”and “Independent Certification of Specialists – a Tool for Improving Skills of Staff and Graduates ofVocational Schools” .
The Presentation of tourism potential of Mangystau region was held.
The ended with the training event “Workshop-Zhetysu-Travel-2016” for tourism companies.
Date: Sept 29 – Oct 1, 2016Venue: Kazakhstan, Astana, “Korme” ECFrequency: Annually
www.leisure.kz
The following event will be held: September 27-29, 2017. Astana, Kazakhstan
Prize draws and prizes
2016Post Show Report
At the exhibition the prize draws and free tours were conducted.
On September 29 the Local Administration of Astana together with “Astana Convention Bureau”conducted the sightseeing tour across “Nur-Zhol” Boulevard on the double-decker bus.
During the first 2 days of the exhibition at the stand of Astana city prize draws of vouchers were held:• On September 29 – from the hotels “Grand Park Esil”, “Ramada Plaza” and “Comfort Hotel”.• On September 30 – from “Ibis” Hotel.
At the stand of the Tourism Administration of Akmola region the prize draw of vacation packages to“Burabay” Resort Zone was held.
In the framework of the Conference “The Indonesian Business Mission on Sales of Tour Packages” thevacation packages were raffled.
Date: Sept 29 – Oct 1, 2016Venue: Kazakhstan, Astana, “Korme” ECFrequency: Annually
www.leisure.kz
The following event will be held: September 27-29, 2017. Astana, Kazakhstan
Official Support
2016Post Show Report
Official support of the exhibition:
Date: Sept 29 – Oct 1, 2016Venue: Kazakhstan, Astana, “Korme” ECFrequency: Annually
Information support of the exhibition:
www.leisure.kz
The following event will be held: September 27-29, 2017. Astana, Kazakhstan
Ministry of Investments and Development of the Republic of Kazakhstan
Secretariat of the Commissioner of the Specialized Exhibition EXPO-2017
Worldwide Tourism OrganizationSpecial Institution of the UNO
Trade Representation of the Russian Federation to the Republic of Kazakhstan
The Local Administration of Astana Kazakhstan Tourism Association
Astana Leisure2017
Date: September 27-29, 2017 Astana, KazakhstanVenue: Kazakhstan, Astana, “Korme” EC
WE INVITE YOU TO PARTICIPATE IN THE EXHIBTION OF 2017
To book an exhibition area, please contact the organisers
WE WILL BE GLAD TO MEET YOU AT THE EXHIBITION!
More information is on the website of the event : www.leisure.kz
Snezhana ShamsudinovaProject Managerleisure@iteca.kz+7 717 258 02 54+7 717 258 02 53Astana
www.leisure.kz
The following event will be held: September 27-29, 2017. Astana, Kazakhstan
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