1245 tablet mitch oscar

WIRELESS TECHNOLOGY (285,000,000)

BROADBAND (75,000,000)

ADDRESSABILITY (70,000,000+)

DIGITAL CABLE (45,000,000)

SATELLITE TV (33,000,000+)

DIGITAL RADIO (SELECT MARKETS)

DIGITAL VIDEO RECORDER (38,000,000+)

SATELLITE RADIO (22,000,000)

INTERACTIVE MEDIA GUIDE (100,000,000+)

OUT OF HOME DIGITAL VIDEO

TELEVISION HOUSEHOLDS (116,000,000 X 2.3)

AD SUPPORTED VOD (50,000,000)

TELETV / IPTV (7,000,000)

VIDEO GAME CONSOLES (57,000,000+)

1!

TABLETS (10,300,000)

SMARTPHONES (66,000,000)

MOBISODES

LINEAR VIDEO BLOCKS

TELESCOPING CONTENT

AUDIO EPISODES

HOME VIDEO

SEARCH INFOTAINMENT

PODCASTING

BLOGS

LONG FORM VIDEO

USER GENERATED CONTENT

VIGNETTES

TV EPISODES

BROADCAST!

CABLE!

DIGITAL TERRESTRIAL!

SATELLITE!

TELETV (IPTV)!

HOME VIDEO!

PLACE BASED VENUES!

VIDEO CONSOLES!

VIDEO DEVICES (SINGLE / MULTITASK)!

BROADBAND (CABLE MODEM / DSL / BPL)!

PORTALS!

AD NETWORKS!

BLOGISPHERE!

SOCIAL NETWORKS!

WIRELESS DEVICES!

WI-FI / WI-MAX!

DIGITAL / ANALOG RADIO!

SATELLITE RADIO!

PHONECASTS!

CONTENT / DISTRIBUTION!

WEBISODES

IPADISODES

2!

ELECTRONIC MEDIA CONSUMPTION EXTENDERS!

?

?

?

?

? TELEVISIONS VIDEO STREAMERS Samsung LG Electronics Mitsubishi Panasonic Sharp Sony Vizio

Apple iTunes Netflix Streaming Blockbuster On Demand CinemaNow Amazon Video On Demand Vudu Yahoo Widgets

GAMING CONSOLES/DVD PLAYERS

Xbox Live PlayStation 3 Nintendo Wii Blu-ray

MOBILE DEVICES

Apple/iPad LG Blackberry Palm Samsung T Mobile Google

STANDARD DEFINITION HIGH DEFINITION

BROADBAND CONNECTIVITY UNIT PRICING SUBSCRIPTION AVAILABILITY

INTEROPERABILITY AUTHENTICATION

ADVERTISING PAY PER PLAY

VIDEO COMMUNICATIONS

3!

SCALE VS. SCOPE!

ECONOMIES

SCALE SCOPE

ANALOG DIGITAL

Repurposing Gamut Creation

media advertising media advertising tv

broadband

wireless

tv broadband

wireless

4!

WIRELESS TECHNOLOGY (285,000,000)

BROADBAND (75,000,000)

ADDRESSABILITY (70,000,000+)

DIGITAL CABLE (45,000,000)

SATELLITE TV (33,000,000+)

DIGITAL RADIO (SELECT MARKETS)

DIGITAL VIDEO RECORDER (38,000,000+)

SATELLITE RADIO (20,000,000)

INTERACTIVE MEDIA GUIDE (100,000,000+)

OUT OF HOME DIGITAL VIDEO

TELEVISION HOUSEHOLDS (116,000,000 X 2.3)

AD SUPPORTED VOD (50,000,000)

TELETV / IPTV (7,000,000)

VIDEO GAME CONSOLES (57,000,000+)

5!

TABLETS (10,300,000)

SMARTPHONES (66,000,000)

6!

7!

I.  Take Advantage Of The New Medium’s Functionality

II.  Provide Clear Instructions On Hand To Engage With Your Ad

III.  Avoid Direct Repurposing Of Creative Assets From Other Media

IV.  Tell A Story

V.  Lead Them Down The Purchase Funnel

Conde Nast 2010

PRINT COMMANDMENTS !(FIRST FIVE)!

8!

TELEVISION COMMANDMENTS !(SECOND SCREEN DIRECTIONAL APPLICATIONS)!

I.  Driving Tune-In

II. Live In Sync

III.  Mobile DVR

IV.  Barcode Linkage

V. Program Access

OMMA Tablet Revolution 2011

Copyright © 2005 GoldPocket Interactive, Inc. CONFIDENTIAL

This presentation contains information intended solely for the meeting participants for the purpose of evaluating a business transaction with GoldPocket Interactive, Inc. The information contained therein is proprietary, confidential, and protected by copyright. Any dissemination, distribution, or reproduction of such information is

strictly prohibited.

CBS eTV Advertising Sales

MARCH 2005

9!

Copyright © 2005 GoldPocket Interactive, Inc. CONFIDENTIAL

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ENTITLEMENT SPONSORSHIP!

10!

Copyright © 2005 GoldPocket Interactive, Inc. CONFIDENTIAL

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BRANDED INTEGRATED CONTENT!

11!

Copyright © 2005 GoldPocket Interactive, Inc. CONFIDENTIAL

One-screen Two-screen

SYNCHRONOUS INTERACTIVE ADVERTISEMENT!

12!

Copyright © 2005 GoldPocket Interactive, Inc. CONFIDENTIAL

One-screen Two-screen

RFI: REQUEST FOR INFORMATION!

13!

Copyright © 2005 GoldPocket Interactive, Inc. CONFIDENTIAL

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FOLLOW THROUGH TO WEBSITE!

14!

Copyright © 2005 GoldPocket Interactive, Inc. CONFIDENTIAL

One-screen Two-screen

PRODUCT SURVEY/INTEGRATED CONTENT!

15!

“If you ask me, the fire has the most potential, but it’s the smoke that has people talking.”!

SMOKE & FIRE!

16!

“What’s the takeaway on all this?”!

17!