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find your perfect people online
10 QUESTIONS TOOL
J ean i n e Blackwell
LEADERSHIP
ExcellenceBest in Leadership Development
CWCoaching World
#1 BESTSELLER
A s s e e n i n :
greetings greetings
© 2015 -JeanineBlackwell.com
I see thousands of coaches, consultants, authors and experts work on launching their courses and programs every year. Here’s a big mistake many of them make:
They broadcast their message to the entire universe, thinking everyone needs their product or service.
Smart entrepreneurs (like you) create content your clients are already searching for and help your clients find that content by strategically placing your marketing messages where your people are hanging out online.
The questions in this guide will enable you to get specific about the people who are a good fit for your products or services.
This is the key to creating a business that enables you to do the work you are here to do in the world.
It’s your moment, Jeanine
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This resource is designed to walk you through step-by-step how to research where your ideal clients can be found online.
When you know where your ideal clients are hanging out online, you can:
KNOWING WHERE TO FIND YOUR PERFECT CLIENTS ONLINE WILL HELP YOU GROW YOUR BUSINESS
GET CLEAR ON
YOUR IDEAL
CLIENT'S
QUESTIONS
AND PROBLEMS
so you can position your offer to address them.
1 ATTRACT
FREE
TRAFFIC
to your offers by finding the right promotional partners and creating free content that attracts your people.
2GET A
QUICK
RETURN
ON PAID
TRAFFIC
by only showing your ads to the exact audience that is looking for exactly what you offer.
3
3 WAYS
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quick tips A FEW
If you have clients that you love and want more of…
think about these perfect clients as you answer the questions.
If you don't have a lot of clients…
focus on one person you have helped with your expertise (colleague or friend).
If you want to attract a different client base than you already have….
focus on the ideal client you want to attract as you answer these questions.
If you serve lots of different clients or markets…
then choose one market or focus on one market at a time as you answer the questions.
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Here are the "10 Questions To Find Your Perfect People".
Start answering them now and you are one step closer to filling
your courses, programs and other offers.
TO FIND YOUR PERFECT PEOPLE ONLINE 10 questions
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QUESTION
1Who is the perfect
demographic for your offer? (ex: age, gender, location,
income, marital status, education level)
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QUESTION
2Who are the thought leaders, experts or celebrities in your niche that your people might
follow?
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QUESTION
3What are the most popular
books (authors) or magazines in your niche?
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QUESTION
4Who are the most popular bloggers and podcasters in
your niche?
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QUESTION
5Where do your people shop/what retailers or
vendors do your people buy from (related to your niche)?
Think tools, software, resources they might use that
relates to your area of expertise.
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QUESTION
6What are the most popular associations or professional organizations in your niche
that your people might belong to?
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QUESTION
7What Facebook pages are
liked by your people? (Hint: your answers to
questions 2-6 can help you find these pages.)
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QUESTION
8What Facebook® groups do your perfect people
belong to?
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QUESTION
9What are the most popular online discussion forums in
your niche?
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QUESTION
10What are the most popular LinkedIn® groups in your
niche?
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