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10 GRAPHSFrom the
2012State ofInbound Marketing Report
Blogging
Social media
State of Inbound Study
• Survey conducted in Jan 2012• 972 marketing professionals
OUTBOUND:Telemarketing
Direct MailTrade shows
VS.
INBOUND:SEO
BloggingSocial Media
Inbound vs. Outbound Marketing
3
Inbound consistently yields lower cost leads
Blogs cited as least expensive lead source
Trade shows ranked as most expensive
Budgets are shifting to inbound channels
Small Businesses Level the Playing Field
70% of Businesses Blog At Least Weekly
Blog Frequency and Customer Acquisition
Facebook Is More Effective for B2C; LinkedIn Is for B2B
25% indicated their company blog is CRITICAL
Company Blogs are Increasingly Valued
THE END.
www.hubspot.com/
SOIM For the full report, visit:
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