1 von 54 VDI-Fachkonferenz Industrielle Bildverarbeitung 2015 Stuttgart 22.04.2015 Feel Virtual...

1 von 54 • VDI-Fachkonferenz • Industrielle Bildverarbeitung 2015 • Stuttgart • 22.04.2015

Feel Virtual Reality (VR):

Chancen einer neuen Technologie

VDI-Fachkonferenz „Industrielle Bildverarbeitung 2015“, 22.4.2015, Stuttgart

Dinners Speech

Markus Prenneis, Thomas Trzaska

Virtual Reality

1. What is the technology and how does it work?

You can’t explain VR you have to experience it! link

• Where does VR come from?

• How does VR work?

• present4D VR functionality

• Future functionality

• Distribution of VR in future

Das schwarze Kreuz anvisieren,

nach 10 Sekunden verschwinden

die rosa Punkte…

1. VR Historie | optische Täuschung

Welche Figur ist größer?

Farbe des Feldes A ist die selbe,

wie die des Feldes B. Wetten?link

Zwei Rechtecke, die beide mit einem Verlauf gefüllt sind?

Die Farbe des schmalen Rechtecks hat keinen Verlauf.

Autsch?

Die Kästchen haben alle die exakt gleiche Geschwindigkeit!

Der orange Punkt ist IMMER gleich groß!

Konzentriert man sich auf die Menschen ändert der Zug seine Richtung!

Virtual Reality

Where does VR come from?

Content

• 360° panorama photo & video

• Realtime 3D (R3D)

• Integration of all media types

Examples

• RWE Construction Site Docu link

• ThyssenKrupp 3D Animation link

• TK 360° Panorama Tour link

• TK R3D Application link

Virtual Reality

present4D VR functionality

• Crosshair Cursor & VR Click

• Infospots

• Hotspots

• Panorama photo/video & realtime3D

• L-Menue

• MultiuserLink slideshow

Virtual Reality

Future Functionality

• VR resentation on Oculus

• p4D VR functions

• “Future Scenarios”

• Tracking

• Fields of Applications

Virtual Reality

Distribution of VR in futureVC-Ikone Marc Andreessen: “I think I’ve seen five or six computer demos in my life that made me think the world was about to change,” he tells WIRED. “Apple II, Netscape, Google, iPhone… then Oculus. It was that kind of amazing.”

Virtual Reality

VR Customers

2. How have you been able to use the technology so far / case studies?

Requirements & Solution

• of different reference projects so far

Generally potential of all projects

• emotional sales tool

• innovative image is projected on your company

• lot’s of fun if VR concept follows rules (bestpractice oculus)

VR Customers

ThyssenKrupp HR – Job fairs

• recruit students as employee at job fairs

• 360° Pano photos & videos, R3D

Potential

• VR as crowd puller

• Infotainment: transfer information playfully

VR Customers

Palfinger Sany – Virtual Showroom

• virtual Showroom in addition to real ones

• 3D-realtime inside, 360° panoramas outside

• stereoscopic photos link

Potential• save costs

• individual regionally environment

• simulation of functionality

• endless space for products

VR Customers

tennagels medientechnik – visualisation of visions

• Live experience of visions & references

• VR presentation with 360°- photos, 360°- videos and 3D - renderings

Potential

• Find investors & partners

• Proof customer acceptance

VR Customers

Knauber wandrobe-system – POS

• Self-explaining POS system

• VR presentation with 3D realtime & slideshows link

Potential

• Safe costs

• Show products assembled

• Easy & complex navigation

• Basis for product configurator

VR Customers

Experience Real Estate

• Most emotional sales tool

• Additional sales channel

• 360° rendered or real pano

Potential

• Experience your flat before it‘s build

• Plan interior design

• Preselection

• Ensure purchase decision

VR Customers

Leading German Car Manufactor – Picture the Future

• Innovative visualisation of ideas for picturing the future

• Mixture of 360° Pano & Video& R3D

Potential

• Presentation type supports futuristic ideas

• Ideas are understood faster

VR Customers

MERCK, Heraeus, Beiersdorf, Metro, Otto, FVW, ThyssenKrupp

Requirements

• Innovation events

• VR trainings & workshops

• First VR experience for employees

Potential

• Make VR usable by explaining theory and practice

• Finding new business models

• Bring innovation and fun into your event

Dreams | 1. present4D

present4D how it should be: VIRTUAL EVERYTHING

What´s new

• Combine ALL kinds of MEDIA to an IMMERSIVE EXPERIENCE

• Very easy to edit & view

• Very emotional

Target Group

• Everyone who presents with a lot of media types

3. What is our dream for how the product could be used in the future?

3D-Animation

360°-Video

360°-Photo

Realtime 3D-Environments

360°-Live-Video

Realtime 3D Objects

3D-Animation

360°-Video

360°-PhotoText

HTML-Pages

PDF Documents

Webcam

Photos

Realtime 3D Environments

360°-Live-Video

Navigation

Usability

Interfaces

Control (learning)

View & Edit

Compatibility

1 von 54 VDI-Fachkonferenz Industrielle Bildverarbeitung 2015 Stuttgart 22.04.2015 Feel Virtual...

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