1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014

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1

TV Viewing TrendsPrince George CA - Diary

Updated Spring 2014

2

Maps & Demographics

Market Info

3

Prince George CAWhere is it?

BC

ABSK MB

ONQC

NL

NBNS

PE

NL

YT

NTNU

4

EM Map

5

Prince George CTRL Demographics

P2+

P2-11

P12-17

P18+

P18-34

P18-49

P25-54

P35-54

P55+

F18+

F18-34

F18-49

F25-54

F35-54

F55+

M18+

M18-34

M18-49

M25-54

M35-54

M55+

0 10 20 30 40 50 60 70 80

74.3

67.9

33.7

19.2

18.2

4.3

5.8

9.1

3.3

5.9

5.4

34.2

19.7

18.3

4.7

5.5

9.5

3.4

5.9

5.3

6.4

Population Estimates (000)

Source: BBM Canada Geographical Reference Guide 2011-2012

6

Reach, Time Spent, Average Quarter Hour Audience

People Aged 2+

7

People 2+ - Weekly Reach %

Run of Schedule: M-Su 6a-2a

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV

Spring Fall0

102030405060708090

10094.3 95.192.9 92.593.4 92.893.5 91.994.5

90.589.3 91.987.2

82.8

94.689.992.1 2006

20072008200920102011201220132014

8

People 2+ - Weekly Time Spent - Hours

Run of Schedule: M-Su 6a-2a

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0

5

10

15

20

25

19.6 20.3

17.819.619.3

18.0

21.5

19.019.4 20.020.2

17.5

19.5

15.3

19.0

16.0

19.6987951807229

200620072008200920102011201220132014

9

People 2+ - AQH Audience (000)

Run of Schedule: M-Su 6a-2a

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0

2

4

6

8

10

12

14

12.012.5

10.911.611.4

10.9

13.0

11.311.6 11.912.1

10.6

11.8

9.1

11.7

9.7

11.7

200620072008200920102011201220132014

10

People 2+ - Weekly Reach %

Prime: M-Su 7p-11p

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV

Spring Fall0

102030405060708090

100

89.1 89.389.0 88.788.6 88.987.8 88.089.9 86.983.5

87.584.877.4

91.8

8489.8

200620072008200920102011201220132014

11

People 2+ - Weekly Time Spent - Hours

Prime: M-Su 7p-11p

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0123456789

10

8.9 9.0

8.08.48.1

7.7

9.08.4

8.1 8.38.9

7.8

8.7

6.6

8.2

7.0

8.16867469879518

200620072008200920102011201220132014

12

People 2+ - AQH Audience (000)

Prime: M-Su 7p-11p

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0

5

10

15

20

25

3027.2 27.8

24.7 24.824.0 23.5

27.5

25.024.3 24.6

26.8

23.7

26.5

19.5

25.3

21.2

24.2

200620072008200920102011201220132014

13

Reach, Time Spent, Average Quarter Hour Audience

Children Aged 2-11

* Due to a small sample size, data cannot be provided for this audience

14

Reach, Time Spent, Average Quarter Hour Audience

Teens Aged 12-17

* Due to a small sample size, data cannot be provided for this audience

15

Reach, Time Spent, Average Quarter Hour Audience

Adults 18+

16

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.094.4 94.993.0 92.894.4 92.393.7 93.495.3

91.889.6 91.688.985.1

93.990.1

93.9 200620072008200920102011201220132014

Adults 18+ - Weekly Reach %

Run of Schedule: M-Su 6a-2a

17

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

21.9 22.5

19.921.621.1

19.7

23.221.3

20.522.322.8

20.521.2

17.1

20.9

17.9

21.6176470588235

200620072008200920102011201220132014

Adults 18+ - Weekly Time Spent - Hours

Run of Schedule: M-Su 6a-2a

18

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

10.6 10.9

9.710.29.9 9.7

11.4

10.210.7 10.5

11.1

9.710.3

8.7

10.7

9.1

10.5200620072008200920102011201220132014

Adults 18+ - AQH Audience (000)

Run of Schedule: M-Su 6a-2a

19

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.092.3 90.991.3 90.591.8 89.688.9 91.591.2 88.785.9

90.686.7

81.4

90.6

83.1

90.9200620072008200920102011201220132014

Adults 18+ - Weekly Reach %

Prime: M-Su 7p-11p

20

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

10.1 10.2

9.1 9.49.0 8.6

10.0 9.68.7

9.510.1

9.19.7

7.4

9.1

7.8

9.13235294117647

200620072008200920102011201220132014

Adults 18+ - Weekly Time Spent - Hours

Prime: M-Su 7p-11p

21

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

30.0

24.4 24.7

22.1 22.221.1 21.1

24.523.022.6 22.4

24.4

21.5

23.6

18.9

23.4

19.8

22.2

200620072008200920102011201220132014

Adults 18+ - AQH Audience (000)

Prime: M-Su 7p-11p

22

Reach, Time Spent, Average Quarter Hour Audience

Adults 18-34

* Due to a small sample size, data cannot be provided for this audience

23

Reach, Time Spent, Average Quarter Hour Audience

Adults 18-49

24

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.092.9 94.6

91.3 90.893.389.592.1 91.8

95.8

85.686.490.1

83.376.7

94.7

85.990.6

200620072008200920102011201220132014

Adults 18-49 - Weekly Reach %

Run of Schedule: M-Su 6a-2a

25

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

17.2

19.5

14.8

17.016.614.9

18.6 18.016.1

16.917.0

14.413.3

10.5

15.5

9.6

13.0909090909091

200620072008200920102011201220132014

Adults 18-49 - Weekly Time Spent - Hours

Run of Schedule: M-Su 6a-2a

26

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

5.3

5.8

4.4

4.94.8

4.3

5.65.8

5.14.84.7

3.73.8

2.7

3.6

2.3

3.1

200620072008200920102011201220132014

Adults 18-49 - AQH Audience (000)

Run of Schedule: M-Su 6a-2a

27

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.0

89.7 89.688.6 88.690.486.688.0 89.592.5

81.980.9

90.1

80.7

72.0

91.9

76.8

87.7200620072008200920102011201220132014

Adults 18-49 - Weekly Reach %

Prime: M-Su 7p-11p

28

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

9.09.8

7.58.37.9

7.2

8.8 8.9

7.5 7.68.1

6.96.8

5.3

7.4

4.6

7.09090909090909

200620072008200920102011201220132014

Adults 18-49 - Weekly Time Spent - Hours

Prime: M-Su 7p-11p

29

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0.02.04.06.08.0

10.012.014.016.0

13.914.6

11.311.8

11.310.5

13.2

14.3

11.810.9

11.3

8.99.7

6.8

8.7

5.5

8.4

200620072008200920102011201220132014

Adults 18-49 - AQH Audience (000)

Prime: M-Su 7p-11p

30

Reach, Time Spent, Average Quarter Hour Audience

Adults 25-54

31

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.093.7 96.193.3 94.994.7 94.194.4 94.693.8

89.293.2 93.793.2

82.2

92.689.7

94.3 200620072008200920102011201220132014

Adults 25-54 - Weekly Reach %

Run of Schedule: M-Su 6a-2a

32

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

19.4

21.6

16.4

19.619.218.1

22.6

19.418.4

19.920.418.8

17.4

13.4

16.9

13.213.1944444444444

200620072008200920102011201220132014

Adults 25-54 - Weekly Time Spent - Hours

Run of Schedule: M-Su 6a-2a

33

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0

1

2

3

4

5

6

7

5.7

6.2

4.95.25.2

4.8

6.05.7

5.45.1

5.4

4.64.7

3.4

4.4

3.53.4

200620072008200920102011201220132014

Adults 25-54 - AQH Audience (000)

Run of Schedule: M-Su 6a-2a

34

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.091.3 93.390.9 93.192.1 91.592.2 93.490.3 87.889.7

93.789.9

79.4

88.884.8

91.8 200620072008200920102011201220132014

Adults 25-54 - Weekly Reach %

Prime: M-Su 7p-11p

35

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

9.910.7

8.3

9.59.0

8.6

10.49.6

8.8 8.99.7

8.88.6

6.5

7.8

5.8

7.47222222222222

200620072008200920102011201220132014

Adults 25-54 - Weekly Time Spent - Hours

Prime: M-Su 7p-11p

36

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0.02.04.06.08.0

10.012.014.016.018.0

14.415.3

12.5 12.612.211.3

13.7 14.0

12.9

11.5

12.8

10.6

11.7

8.3

10.0

7.7

9.6

200620072008200920102011201220132014

Adults 25-54 - AQH Audience (000)

Prime: M-Su 7p-11p

37

Reach, Time Spent, Average Quarter Hour Audience

Adults 35-54

38

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.095.5 96.495.3 95.796.0 95.597.1 99.096.1

92.895.7 93.897.1

91.095.3

89.390.2200620072008200920102011201220132014

Adults 35-54 - Weekly Reach %

Run of Schedule: M-Su 6a-2a

39

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

20.621.9

17.8

20.420.919.4

23.3

20.218.3

21.0

23.7

20.919.8

15.817.6

14.715.3333333333333

200620072008200920102011201220132014

Adults 35-54 - Weekly Time Spent - Hours

Run of Schedule: M-Su 6a-2a

40

Adults 35-54 - AQH Audience (000)

Run of Schedule: M-Su 6a-2a

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0.00.51.01.52.02.53.03.54.04.55.0

4.3

4.7

3.73.94.0 3.9

4.3

3.53.4

4.14.4

3.43.5

2.9

3.6

2.62.3

200620072008200920102011201220132014

41

Adults 35-54 - Weekly Reach %

Prime: M-Su 7p-11p

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.093.1 93.894.0 94.093.0 94.195.7 97.2

92.1 91.193.7 93.893.686.9

90.484.4

90.2200620072008200920102011201220132014

42

Adults 35-54 - Weekly Time Spent - Hours

Prime: M-Su 7p-11p

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

10.3 10.5

9.19.79.5

9.1

10.810.2

8.1

9.7

11.2

9.69.9

7.57.9

6.9

8.1

200620072008200920102011201220132014

43

Adults 35-54 - AQH Audience (000)

Prime: M-Su 7p-11p

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

10.711.2

9.4 9.49.2 9.1

10.0

8.7

7.5

9.4

10.4

7.9

8.8

7.0

8.2

6.26.1

200620072008200920102011201220132014

44

Reach, Time Spent, Average Quarter Hour Audience

Adults 55+

45

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.098.6

95.096.6 96.096.2 97.696.3 95.295.8 98.393.6 92.094.8 94.894.0 94.9

98.1 200620072008200920102011201220132014

Adults 55+ - Weekly Reach %

Run of Schedule: M-Su 6a-2a

46

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.05.0

10.015.020.025.030.035.040.0

32.6

28.730.9

29.330.528.6

31.0 30.229.832.232.9

26.6

33.5

25.427.1 27.2

32.3

200620072008200920102011201220132014

Adults 55+ - Weekly Time Spent - Hours

Run of Schedule: M-Su 6a-2a

47

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

4.23.9

4.2 4.24.14.3

4.6

3.7

4.5 4.6

5.2

4.7

5.34.9

6.0

5.4

6.5 200620072008200920102011201220132014

Adults 55+ - AQH Audience (000)

Run of Schedule: M-Su 6a-2a

48

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.098.3

93.096.6

93.495.0 95.189.5

94.4

85.6

97.592.9

89.293.8 92.390.8 91.2

95.2 200620072008200920102011201220132014

Adults 55+ - Weekly Reach %

Prime: M-Su 7p-11p

49

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.02.04.06.08.0

10.012.014.016.0

12.2

10.8

12.211.111.0 11.0

11.5 11.711.0

12.513.2

11.1

14.2

10.111.2

11.711.5

200620072008200920102011201220132014

Adults 55+ - Weekly Time Spent - Hours

Prime: M-Su 7p-11p

50

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

7.87.3

8.37.9

7.58.2

8.6

7.1

8.28.9

10.49.9

11.1

9.7

12.411.711.5

200620072008200920102011201220132014

Adults 55+ - AQH Audience (000)

Prime: M-Su 7p-11p

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