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What influences a book
consumer to switch to e-
books?
How long have print book
consumers been reading e-books?
Now thate-books are in the mix, are
book consumers acquiring
more, less or the same number of
print books?
Which e-reading devices do book
consumers prefer to use?
What are the most popular
e-book genres?
How long are book consumers willing to wait
for ane-book by their
favorite author?
© 2010, the Book Industry Study Group, Inc.
Does DRM effect a consumers decision
to acquire an e-book?
(1) High level review of current U.S. book market
(2) Deep dive into current U.S. consumer attitudes toward and preferences for e-books and e-readers
3© 2010, the Book Industry Study Group, Inc.
Creating a more informed, empowered and efficient book industry supply chain for both physical and digital products.
BISG is committed to the development of effective industry-wide standards, best practices, research and events that
enhance relationships between trading partners.
© 2010, the Book Industry Study Group, Inc.
““Learning is what Learning is what most adults will do most adults will do for a living in the 21for a living in the 21stst Century.”Century.”
S.J. Perelman
6
R.R. Bowker R.R. Bowker reports traditional reports traditional U.S. book market U.S. book market flat in 2009.flat in 2009.
8
© April 2010, Bowker Books In Printhttp://www.bowker.com/index.php/press-releases/616-bowker-reports-traditional-us-book-production-flat-in-2009
Traditional U.S. title Traditional U.S. title output in 2009 was output in 2009 was virtually unchanged.virtually unchanged.
New title/edition output dropped less than half a percent, from 289,729 in 2008 to a projected 288,355 in 2009.
9
© April 2010, Bowker Books In Printhttp://www.bowker.com/index.php/press-releases/616-bowker-reports-traditional-us-book-production-flat-in-2009
POD & reprints (public POD & reprints (public domain)domain)exploded in 2009.exploded in 2009.
764,448 titles were produced in 2009 that fall outside traditional publishing classification definitions, representing 181% increase over 2008 - which, in turn, doubled 2007’s output.
11
© April 2010, Bowker Books In Printhttp://www.bowker.com/index.php/press-releases/616-bowker-reports-traditional-us-book-production-flat-in-2009
BiblioBazaar Books LLC Kessinger Publishing, LLC CreateSpace General Books, LLC Lulu.com Xlibris Corporation AuthorHouse International Business Publications, USA PublishAmerica, Inc.
12
© April 2010, Bowker Books In Printhttp://www.bowker.com/index.php/press-releases/616-bowker-reports-traditional-us-book-production-flat-in-2009
Growth categories =Growth categories =Business & Technology.Business & Technology.
Technology (+11%)Science (+9%)Personal Finance (+9%)
Cookery (-16%)Language (-16%)Travel (-5%)
13
© April 2010, Bowker Books In Printhttp://www.bowker.com/index.php/press-releases/616-bowker-reports-traditional-us-book-production-flat-in-2009
17
What influences a book
consumer to switch to e-
books?
How long have print book
consumers been reading e-books?
Now thate-books are in the mix, are
book consumers acquiring
more, less or the same number of
print books?
Which e-reading devices do book
consumers prefer to use?
What are the most popular
e-book genres?
How long are book consumers willing to wait
for ane-book by their
favorite author?
© 2010, the Book Industry Study Group, Inc.
Does DRM effect a consumers decision
to acquire an e-book?
PubTrack™ Consumer panel of U.S. book buying men, women and teens
Survey pool of ~44K book consumers at the time of each survey fielding
~1,500 qualified; ~780 respondents
95% confidence level
18© 2010, the Book Industry Study Group, Inc.
21© 2010, the Book Industry Study Group, Inc.
Screen shot from EDS commercialYouTube.com http://www.youtube.com/watch?v=Pk7yqlTMvp8
25
1st Fielding…(Nov 2009)
© 2010, the Book Industry Study Group, Inc.
…comparedto 3rd Fielding
(April 2010)
Ten of the bestselling printed novels in Japan in 2007 were based on cell phone novels, and each sold around 400,000 copies.
Starts Publishing has released 40 mobile titles into print that have sold 10 million copies.
According to a recent Mainichi Shinbum newspaper survey, 86% of high school, 75% of middle school and 23% of grade school girls read cell phone novels.
29© 2010, the Book Industry Study Group, Inc.
…comparedto 3rd Fielding
(April 2010)
1st Fielding…(Nov 2009)
As compared to print: $35k-$75k = 40%
$35k = 32%$75k = 24%
32
1st Fielding…(Nov 2009)
…comparedto 3rd Fielding
(April 2010)
© 2010, the Book Industry Study Group, Inc.
34
1st Fielding…(Nov 2009)
…comparedto 3rd Fielding
(April 2010)
© 2010, the Book Industry Study Group, Inc.
36
Mobile 4%
Sony Reader9% - 4%
Netbook/Tablet2% - NEW
B&N Nook3% - NEW
Any Computer37% - 11%
Kindle32% - 10%
i-Phone/ i-touch
10%
One Device used most frequently
iPad3% - NEW
© 2010, Bowker PubTrack™ Consumer
The crowded E-Device market todayThe crowded E-Device market today
Likelihood to buy i-Pad :Verylikely
Somewhat likely
AlreadyPre-ordered
All Book Buyers 4.3% 9.2% 1.0%
Males 18 - 29 11.3% 10.4% 1.3%
Males 30 - 44 8.2% 17.2% 1.3%
© 2010, Bowker PubTrack™ Consumer 38
41© 2010, the Book Industry Study Group, Inc.
1st Fielding…(Nov 2009)
…comparedto 3rd Fielding
(April 2010)
43
1st Fielding…(Nov 2009)
…comparedto 3rd Fielding
(April 2010)
© 2010, the Book Industry Study Group, Inc.
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