1 The Planning Process Creating a Business Web Site By Paul Lazarony 2 Business Web Site Design...

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The Planning Process

Creating a Business Web SiteBy Paul Lazarony

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Business Web Site DesignBusiness Web Site DesignSteps in the Planning ProcessSteps in the Planning Process

Software Purpose Audience Organization Links Page Length

Graphics Image Maps Navigation Netiquette Security Quality

Creating a Business Web SiteBy Paul Lazarony

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Business Web Site Design Business Web Site Design SOFTWARESOFTWARE

Microsoft Word Adobe Site Mill/ Page Mill Microsoft Front-page Netscape Composer Other HTML editors

Creating a Business Web SiteBy Paul Lazarony

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Providing a Service Search Engines

Selling a Product or Service Marketing (hooking the user)

Presenting Information to an Interested Audience

Providing a Collection of Links

Business Web Site Design Business Web Site Design PURPOSESPURPOSES

Creating a Business Web SiteBy Paul Lazarony

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Business Web Site Design Business Web Site Design AUDIENCEAUDIENCE

Who will be using your pages? Customers? Employees of your company? People familiar with your subject matter? People just learning the things you will be

discussing?

Creating a Business Web SiteBy Paul Lazarony

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Business Web Site Design Business Web Site Design ORGANIZATIONORGANIZATION

O rg an iza tion C h art

P rod u c t # 1 P rod u c t # 2

P rod u c t In fo rm ation

S tan d ard O rd er F orm S ecu re O rd er F orm M ail O rd er F orm

P u rch as in g In fo rm ation C oo l L in ks to O th er S ites

H om e P ag e(In d ex P ag e)

G en era l In fo an d L in ks to O th er W eb S ite P ag es

Creating a Business Web SiteBy Paul Lazarony

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Business Web Site Design Business Web Site Design HyperLINKSHyperLINKS

Menu of Web Site Links[ Product Info | Purchasing Info | Cool Links ]

Use Paragraph Form for Links to another Web Site: Informational Link:

This link will take you to the home page of California State University Northridge

Limited Information Link:

http://www.csun.edu

Creating a Business Web SiteBy Paul Lazarony

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Business Web Site Design Business Web Site Design PAGE LENGTHPAGE LENGTH

Try to keep your pages to the length of a window. The user may not realize there is more

information below Displaying large blocks of text.

May be longer than one window Be sure to use Targets to help the user navigate

the page.

Creating a Business Web SiteBy Paul Lazarony

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Business Web Site Design Business Web Site Design GRAPHICSGRAPHICS

How many graphics should you include? The more graphics a page contains the:

slower that page will load.

hard drive space needed will increase significantly!

Use Graphics that are CRITICAL to the information content of your page.

Creating a Business Web SiteBy Paul Lazarony

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Business Web Site Design Business Web Site Design IMAGE MAPSIMAGE MAPS

Creating a Business Web SiteBy Paul Lazarony

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Business Web Site Design Business Web Site Design NAVIGATIONNAVIGATION

Include a “Menu of Links” (or Navigational Header) for your Web Site

Consider including this Menu at the top and bottom of your pages.

Put a title header on each page. Keep the color scheme consistent on

all of your pages.

Creating a Business Web SiteBy Paul Lazarony

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Business Web Site Design Business Web Site Design NETIQUETTENETIQUETTE

Do not insult people. Be careful of multiple interpretations of your

writing! Do not publish “registered” or “copyrighted”

material without the permission of the owner. Do not publish links to someone else’s pages

unless you are sure they want the exposure.

Creating a Business Web SiteBy Paul Lazarony

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Business Web Site Design Business Web Site Design SECURITYSECURITY

Keep “company proprietary” information secured behind a firewall.

Use a “Secure Feed” when asking for a customer’s Credit Card as a form of payment!

New Software Packages designed specifically for this function.

Creating a Business Web SiteBy Paul Lazarony

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Business Web Site Design Business Web Site Design QUALITYQUALITY

Test EVERY Link Keep your Web Site up-to-date Check your spelling Write for ALL Internet Browsers

Most third-party software packages will do this for you!

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Business Web Site Design Business Web Site Design QUALITY continuedQUALITY continued

Put a link leading to a comment mechanism on every page. Link to Email Make it easy for your audience to give you

feedback. RESPOND to people who do comment on your

pages

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