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Save your business with SaaS, Open Source, mobile solutions
Rafael Laguna de la Vera
CEO & President, Open-Xchange, Inc.
What this is going to be aboutWhat this is going to be about
“You never change things by fighting the existing reality.
To change something, build a new model that makes the existing model obsolete.”
R. Buckminster Fuller
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User DemandsUser Demands
Users today are challengedby information overflow,Especially by too many andtoo big emails and the Web
Requires functions beyond simple eMail to avoid overflow and attachment-hell
Strong need for more advanced groupware and sharing capabilities Access information from almost any device – mobile device support Intuitive easy-to-use user interface either AJAX web UI or MS
Outlook Integration into other Internet Applications through Mesh-Ups
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Advanced Collaboration
●InfoStore ●Linking●Privacy controls●Mashups
Messaging
●Email●Contacts
This is what advanced Messaging and Collaboration provides: Open-Xchange featuresThis is what advanced Messaging and Collaboration provides: Open-Xchange features
Enables teams to work together – anytime, anywhere from almost any device
Mail, Calendar, Contacts, Tasks, Folders
“Smart Document Sharing” with Versioning (InfoStore)
Support for Mesh-Ups (UWA Support)
Available via all standard browsers
Cool AJAX GUI
Platform Integration for Win/Mac (MS Outlook…)
Mobility support: Push Mail, Calendar, Contacts…
Built for SaaS from ground up, built in up-sell layers -> increases ARPU
Collaboration
●Calendar●Tasks●Folders
Where is the money? eMail is for free these days…Where is the money? eMail is for free these days…
“Driven by dropping prices and new vendors, the long-nascent market for hosted e-mail mailboxes is poised for rapid growth over the next five years, from 1% of enterprise seats in 2007 to 20% in 2012.”
“The move to a hosted delivery model for e-mail will create opportunities for new e-mail suppliers.”
“E-Mail Hosting: Poised for Explosive Growth”
Matthew W. Cain, Gartner, Feb 22, 2008
“Growth in the hosted business eMail segment will be driven by SOHOs and small to medium-sized businesses. The continually improving functionality of hosted business e-mail services is a boon for these businesses, enabling them to deploy advanced messaging and collaboration features to end users without having to purchase and manage costly insourced software.”
Radicati GroupHosting E-mail Market, 2006-2010
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Growth in SME SaaS adoption creates $2.4B addressable market for Messaging and Groupware
Growth in SME SaaS adoption creates $2.4B addressable market for Messaging and Groupware
As SaaS becomes dominant method of application adoption in the SME market, the total addressable SaaS market will grow quickly to $2.4B
Drivers include convenience, low price, availability of broadband, mobility, growth in devices, Web 2.0 technology, Open Source software, social networks, and unified messaging solutions (SMS, Instant Messaging, VoIP, GSM…)
SME SaaS Versus In-house
$ M
illio
n
Sources: IDC, Radicati, OX Proprietary
Service Providers are SaaS pionieers…also thanks to Open Source SoftwareService Providers are SaaS pionieers…also thanks to Open Source Software
Used and extended Open Source Software to build and sell services First SaaS offerings: eMail, Web,
Hosting… Started 10+ years ago already Developed own infrastructure on Open
Source Provisioning, Billing, Administration,
Help-Desk, Services… Helped the proliferation of the internet
150 million websites (Jan 2008*) 1 billion hosted email accounts
(2006**)
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*http://news.netcraft.com/archives/2008/01/28/january_2008_web_server_survey.html** Radicati Group, Hosting E-mail Market, 2006-2010
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The “next big” SaaS application is Business-Class Email and GroupwareThe “next big” SaaS application is Business-Class Email and Groupware
After getting a web site and simple email, next SaaS application is business-class webmail and personal information management (“PIM”)
Then access to groupware is prerequisite to competitiveness in global economy
Functional applications like CRM and industry vertical applications complete the SaaS adoption hierarchy OX’s platform and PIM data portability are basis for future functional and industry vertical integration, enabled by i.e. OSGI, GUI plug-in architecture, & open standards (support mobility, unified messaging, ISV applications, mesh-ups, etc)
Simple Email, Mobile Phones, Broadband Acces, Web Site Hosting
OX Webmail + PIM
OX Groupware + Collaboration
Functional Applications
Vertical Applications
# of Seats
Mob
ility
Data Portability
But look who’s coming to eat your cake and have theirs, tooBut look who’s coming to eat your cake and have theirs, too
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Microsoft: http://afp.google.com/article/ALeqM5gTao5X071ouBJjXJZjWoSo4sZBHAGoogle: http://www.usatoday.com/money/industries/technology/2008-02-12-google-apps_N.htm
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Service Providers and Telcos can compete - but must battle Google and Microsoft entering the SaaS field
Service Providers and Telcos can compete - but must battle Google and Microsoft entering the SaaS field
Service Providers today Competitive when using Open Source Customer ownership, broad base But new entrants threatening core business
The expanded SaaS Strategy From offering technology to offering Services Requires applications that fit the DNA
Need to integrate into Infrastructure and Processes Requires flexible licencing and smart up sell models End-user prices and service levels need to be
disruptive
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Multi Tenant /Multi Domain
SaaS platforms need to be designed from the ground up for SaaS; architecture needs to leverage provider infrastructure
SaaS platforms need to be designed from the ground up for SaaS; architecture needs to leverage provider infrastructure
Scalability
0100101110110000100101011001
Server Density
ArchitectureIntegration
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OXServers
Cost and time-to market requires “slide in” architecture, avoids migration, creates up-sell opportunities
Cost and time-to market requires “slide in” architecture, avoids migration, creates up-sell opportunities
Request
MailStore
Web Servers
WebmailServers
ProvisioningServers
BillingServers
$Load
Balancer
Mail TransferAgent
DatabaseServers
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Messaging
●Email●Contacts
Product PackagingBusiness-Class Webmail
Replace all existing webmail accounts
No migration efforts, simple integration
Easy Up-Sell to full Groupware and Mobility
Available via standard browser, AJAX GUI
Disruptive price point
Desktop-like user experience
Including private contact management
Optional: Mobility up sell
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Messaging
●Email●Contacts
Product PackagingPersonal Information Manager (OX PIM)
Replace all existing webmail accounts
No migration efforts, transparent integration
Easy Up-Sell to full Groupware and Mobility
Available via standard browser
Disruptive price point
Desktop-like user experience
Including private contact management
Optional: Mobility upsell
Personal calendar management
Personal task management
PIM
●Calendar●Contacts●Tasks
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Groupware
●InfoStore ●Linking●Privacy controls●Mashups
Messaging
●Email●Contacts
Product PackagingGroupware and Mobility Support
Full product package with all features
No migration efforts, transparent integration
Disruptive licencing model
Desktop-like Groupware solution
Available via standard browser, AJAX GUI
Fully featured groupware
InfoStore (Documents, Knowledge, Bookmarks)
Platform Integration for Win/Mac (Outlook…)
Mobility: Push eMail, Calendar, Contacts
PIM
●Calendar●Contacts●Tasks
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Open-Xchange reference customersOpen-Xchange reference customers
Customer Description Status
1&1#1 Web Hosting Company worldwide
Groupware and mobility in opera-tions since Feb 2007, U.S. Roll-out end of June 2008
Network Solutions
#3 Hosting Company in U.S.
Webmail replacement for 1+ million users, Groupware up sell
OVH#1 Hosting Company in France
Webmail replacement and Groupware up sell
Hostpoint#1 Hosting Company in Switzerland
Webmail replacement, Groupware in June 2008
~4 Million paying seats Customer focus on Europe, US & Japan
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© 2
007
Raf
ael L
agun
a de
la V
era
1&1 MailXchange - Open Source SaaS 1&1 MailXchange - Open Source SaaS
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Parallels / Open-Xchange PartnershipParallels / Open-Xchange Partnership
Partnership announced Friday, May 16, 2008
This partnership enables Hosting and Service Providers to deploy and sell Open-Xchange with Parallels' automation tools
Parallels and Open-Xchange are creating “Parallels supported” connectors for Open-Xchange Hosting Edition, Parallels Plesk Control Panel and Parallels Business Automation
This integrated solution enables Service Providers to expand their product offerings quickly, enabling an easily accessible SaaS model.
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Open-Xchange, Open Source and SaaS - ConclusionOpen-Xchange, Open Source and SaaS - Conclusion
Open Source is the foundation of disruptive SaaS offerings Open Source based SaaS offerings fit the DNA of Service
Providers and Telcos Next big SaaS thing is the “middle-layer” of the application
stack, CRM, Groupware, VoIP, Wiki‘s Open-Xchange is an Open Source, “built for SaaS”, Business-
Class Groupware with tight integration into the Parallels ecosystem
Cost savings for end-users of such SaaS offerings is up to 90% compared to on-premise solutions -> this is disruptive but…
Microsoft and Google are coming to get your customers
Retain price control, branding, your customers, growth and profit margins by competitive Open Source based
SaaS offerings !
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