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Networking and Stakeholder Cooperation
Answers on a (not yet) asked question!
December 2006, Skopje
Luk Zelderloo
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Concepts
• Merging - Network
• Network of organisations
• Network & Organisations
• Client focused network
• Project work – Network
• Stakeholder cooperation
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Stakeholder’s concept
A stakeholder approach is about creating tools and instruments to organise the communication
between all parties involved
Stakeholder Shareholder
Involved in the service Owner
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Motives for networking
• Knowledge, Money, HRM
• Process: tailor made services…
• Output: holistic approach
Part 1
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Motives for stakeholder cooperation
• We live and work in a complex society:
– Different actors– Different interests– Different parties– Different opinions– …
• Effective and successful implementation of policies is needed → win-win situation
Part 2
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Part 1Dimensions of Networking
• Conceptual dimension
• Structural dimension
• Operational dimension
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Dimensions of Networking
Structural dimension
Conceptualdimension
Operationaldimension
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6
3
8
57
2
4
9
100
100
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Profiling
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No one way when networking
3 Demons
• The carnivore plant• The hedgehog • The cane
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Structural dimension of Networking
• Be there
• Secure consensus
• Keep rhythm and direction
• Need is the mother of invention
• Starting separately…
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Conceptual dimension of Networking
• Be absent
• Make difference explicit
• Hop Skip Jump: exploring, elaborating, concluding
• “United in Diversity”
• Adopting the culture
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Operational dimension of Networking
• Mandate!• Let figures talk• Words motivate, examples activate• Recognise and ignore territories• Follow the procedure
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Networking = the art of managing the paradox
• Loosing time = winning time• Lots of efforts = few results• The more formal … the more dependent
on individuals• Build identity• Celebrate success
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Part 2
Actions for Stakeholder Cooperation
From theory to practice
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Actions when developing a stakeholder approach
1. Identify all stakeholders: who are the persons / bodies / authorities / networks / services / structures involved?
Example related to the disability sector:a. people in need, service usersb. staffc. authorities at all levelsd. researcherse. service providersf. community, local actors (church, sports club,
neighbourhood) g. parents, family members
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2. Identify different roles and responsibilities during the different phases of policy development:
• Advocacy
• Service provision
• Research
• General interest
• …
Actions when developing a stakeholder approach
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Actions when developing a stakeholder approach
A
Policy development
Involvement
OrientationIdentify needs Decision taking Implementation Evaluation & feedback
Social Service Providers
Advocacy Groups
Authorities
SSP
SSP
AGAG
A
A
A
3. Stakeholder roles & responsibilities during different phases
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Actions when developing a stakeholder approach
4. Stakeholder management: bring into balance the different perspectives of the different stakeholders
a. map the expectations of the various stakeholders (aims & objectives)
b. select a dialogue technique (letters, telephone contact, hearing, structural contact, …)
c. organise feedback: do people agree with what you identified as needs and the dialogue method (a+b) ?
d. Implementation of outcomes (of the dialogue and feedback, b+c)Weight of the input, value of the opinion / advice / decision / co-decision of a stakeholder
e. Develop indicators to measure in what way the outcomes were implemented (d)
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EASPD
Av. d’Auderghem 63 / Oudergemlaan
B – 1000 Brussels
Tel +32 2 282 46 10 – Fax +32 2 230 72 33
www.easpd.org - info@easpd.be
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