1 IEEE Continuing Education Beth Babeu Kelly Educational Activities 2 September 2007 IEEE USA Annual...

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IEEE Continuing Education

Beth Babeu KellyEducational Activities

2 September 2007IEEE USA Annual Meeting

Phoenix, AZ

IEEE Educational Activities Products & Services

to Enhance Your Viability in the Workplace

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IEEE Educational Activities 2007 Continuing Education Goals

To increase awareness, access and usage of IEEE’s educational products and services

To provide practitioners in IEEE’s fields of interest with accessible and affordable high quality continuing education products

To provide a space for one-stop shopping of all IEEE’s continuing education offerings

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IEEE Continuing Education Products and Services

IEEE Expert Now

IEEE Educational Partners Program

IEEE Standards Education Workshops

Continuing Education Unit (CEU) Program

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IEEE Continuing Education 2007 Strategic Activities

IEEE Expert Now 2007 Section Pilot Program Member and academic sales via IEEE

Xplore®

IEEE Educational Partners Program Improving the Partner acquisition process IEEE Member web account authentication Focusing efforts on marketing strategies

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IEEE Continuing Education 2007 Strategic Activities (cont.)

Standards Education Workshop Pilot“All about IEEE 802 Standards” 30 November – 1 December 2007Washington, DC

EA Web Portal Redesign One-stop shop of IEEE Continuing

Education

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IEEE Continuing Education 2007 Strategic Activities

IEEE Expert Now

IEEE Educational Partners Program

Standards Education Workshop Pilot

EA Web Portal Redesign

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IEEE Expert Now Product Overview

Learning modules developed by leading experts recognized in their fields

Professionally produced, IEEE conference quality education that is accessible to customers world-wide 24 hours a day, 7 days a week

Content via easy to use player-viewer, audio and video files, diagrams, animations, and automatic place marking

Optional CEUs for maintaining professional licensure

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IEEE Expert Now: Simple Graphical User Interface

• Clean Interface

• Intuitive Navigation

• Convenient Course Map

• Linear Outline for Quick Navigation

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Subject Areas Featured in the Collection to date

Aerospace Artificial Intelligence Biomedical Engineering Circuits & Devices Communications Computer (Computer

Engineering / Networking / Software / CyberSecurity)

Cybernetics Instrumentation &

Measurement

Lasers & Optics Management / Professional

Development Microwave Theory &

Techniques Power / Power Electronics Robotics Reliability Signal Processing Vehicular Technology

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Why are we doing this?

To facilitate the continuing education needs of IEEE Members and other practitioners

To provide learning opportunities in manageable installments

To make IEEE the marketplace leader in providing high-quality e-learning services for practicing engineers, scientists and researchers

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Why are we doing this? (2) To create an additional revenue stream for IEEE

Societies and Councils

To serve as a membership development tool

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IEEE Expert NowProduct Development Update

Course development funded by EAB, Societies and other IEEE organizational units (Ex: GOLD, and Standards Association)

64 titles in collection as of 30 Aug 2007

26 more titles in development to be released by YE 2007

Increased funding from organizational units in 2008 over 2007 by $110K ($550K vs. $440K)

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IEEE Expert Now Course Projections

54

1610

70

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7

83

7 7

90

5 7

0

10

20

30

40

50

60

70

80

90

1st Qtr 2007 2nd Qtr 2007 3rd Qtr 2007 4th Qtr 2007

Available In Production In Development *

* based on funding commitments for the current yr.

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Who can buy IEEE Expert Now?

We sell IEEE Expert Now to:

Corporations

Government organizations

Academic institutions – largest engineering schools

All delivered via the SkillSoft (formerly Thomson NETg LMS platform)

IEEE Members access via IEEE Xplore ®

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IEEE Expert NowNew in 2007

IEEE Member sales

Section/Chapter Pilot Program

Established the Editorial Board of IEEE Expert Now Quality control, gap analysis, recommendation for

EAB investment in modules, sun setting and archiving

Academic sales via IEEE Xplore® scheduled to start by end of 4th Qtr. 2007

Developing module clusters (2007 EAB investments) IEEE 802 Standards Biometrics

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IEEE Expert NowNew in 2007

IEEE Member sales

Section/Chapter Pilot Program

Established the Editorial Board of IEEE Expert Now Quality control, gap analysis, recommendation for

EAB investment in modules, sun setting and archiving

Academic sales via IEEE Xplore® scheduled to start by end of 4th Qtr. 2007

Developing module clusters (2007 EAB investments) IEEE 802 Standards Biometrics

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IEEE Expert NowMember Sales

A membership benefit

Financial goal is to break even

Members access via IEEE Xplore® launched March 2007

30 days of access to one course @ $69.95

Sales to date: 73 titles; $5,106.34

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IEEE Expert NowNew in 2007

IEEE Member sales

Region/Section/Chapter Pilot Program

Established the Editorial Board of IEEE Expert Now Quality control, gap analysis, recommendation for

EAB investment in modules, sun setting and archiving

Academic sales via IEEE Xplore® scheduled to start by end of 4th Qtr. 2007

Developing module clusters (2007 EAB investments) IEEE 802 Standards Biometrics

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Region/Section Education Pilot Program

In 2007, provide “free” access to 1-3 course modules to be used to supplement Region, Section or Chapter educational activities

Program outline will include recommended best practices:

Recruiting of local expert speaker to act as Subject Mater Expert (SME) to present the course at a meeting

Provide student branches the opportunity to assist w/ administration and network with community

Use the event to promote IEEE membership

Attendees receive CEUs in exchange for completion of feedback surveys

SECTION

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IEEE Expert Now Pilot Program Activities To Date

So far – The first pilot event was held by the Singapore Section in September 2006 and had 137 participants. Program included:

Presentation of three IEEE Expert Now courses accompanied by local expert speakers on chosen topics

Membership drive

Professional networking opportunity

In the works – Pilot events are being planned in Regions 2, 4 and 8

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IEEE Continuing Education 2007 Strategic Activities

IEEE Expert Now

IEEE Educational Partners Program

Standards Education Workshop Pilot

EA Web Portal Redesign

Development of certification programs

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IEEE Education Partners Program

Members get a 10% discount on Online degree programs Certifications Courses

Reinvigorated service Partners are carefully selected and

approved by EAB volunteers

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IEEE Education Partners ProgramNew for 2007

Authenticating IEEE members using web accounts before handing off to Partners websites, will provide more reliable usage statistics

Developing IEEE marketing strategies to attract quality university and industry partner programs worldwide

EA Portal improvements planned, will help streamline the Partner registration processand provide a tool for profile management

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IEEE Continuing Education 2007 Strategic Activities

IEEE Expert Now

IEEE Educational Partners Program

Standards Education Workshop Pilot

EA Web Portal Redesign

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Standards Education WorkshopPilot

Proof of Concept: Member surveys and industry visit feedback indicated a need to provide standards education to practitioners

Pilot Workshop planned on 802 Wireless Standards

EAB funded Washington, DC 30 November – 1 December 2007

Assess feedback to determine need for future workshops development

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IEEE Continuing Education 2007 Strategic Activities

IEEE Expert Now

IEEE Educational Partners Program

Standards Education Workshop Pilot

EA Web Portal Redesign

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EA web portal redesignWhat have we done so far?

Reviewed feedback from Continuing Education Focus Groups held in 4Q 2006

Results indicate the IEEE member’s general lack of knowledge about our professional development products & services

Reviewed 2006 usability surveys

Partnering with usability experts to learn how to structure content and navigation to create clearer task paths for all of our users

Completed existing content audit

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EA web portal redesign Next Steps

Completed an Information Architecture (IA) document

Working with partners to developing new wireframes based on IA

Developing a new course catalog database and web application to manage course content for all EA professional development products

Create prototype to test usability of wireframesby 1 October 2007

Launch newly improved site by 1st Qtr 2008 Provides the web framework to achieve the IEEE goal

of one-stop-shop for continuing education

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One-stop shop for IEEE Continuing Education

Creating an inventory of available continuing education

Societies Sections Chapters Etc.

Planning a meeting with stakeholders to understand the breadth and depth of the offerings

Plan of action due to the BoD by November 2007

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Questions and Comments

Contact Beth Babeu Kelly,

b.babeu@ieee.org