1. About Intersection...Sound Transit Seattle’s regional connector • Sound Transit provides...

Seattle Media Kit2020

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2.

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About Intersection

Products

Additional Offerings

Table of Contents

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4. Contact Us

1. About Intersection

Reach people on their daily journeys We know people are always on the go and that their origins and destinations are strong indicators of who they are. We’ve strategically placed our media in well-traveled locations where people spend the most time—on city streets, at transit hubs, in rail cars and buses, and at airports. With advertising partnerships with some of the country’s largest and busiest transit systems—including Chicago's CTA, SFMTA in San Francisco, and SEPTA in Philadelphia, plus many more—Intersection provides scale among valuable audiences that other media can’t offer.

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Premium products, national scale.

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The Intersection Difference: Seattle

● 87% of Seattleites reached each week by Intersection media.

● We have over 5 times the number of media units in Seattle than our competitors 1

● We reach over 12 million monthly riders across Seattle, including in areas that billboards can’t reach 2

Sources: 1 - Geopath, 2019; 2 - Transit authority service reports

King County MetroServicing Seattle and the surrounding metro area

• King County Metro is the largest bus system in the Seattle area, covering the entirety of King County including Bellevue, Redmond, and the Eastside

• 1,400+ total buses on 240+ routes

• Services 400,000+ average weekday riders

• The 6th-largest bus system in the U.S. by ridership

Sources: Transit authority service reports

Sound TransitSeattle’s regional connector

• Sound Transit provides express bus, light rail, and commuter train services in the urban areas of King, Pierce, and Snohomish counties

• 260+ total buses

• 62 light rail vehicles and 58 commuter rail vehicles

• One of the largest double decker bus fleets in the country

Sources: Transit authority service reports

2. Products

Bus Media

With the largest bus network in the U.S., Intersection delivers unbeatable eye-level coverage in the heart of the country’s largest cities and DMAs.

SeattleBus Coverage Map

Bus Route

King County Metro and Sound Transit

Bus Fullwraps create a can’t-miss moment, covering the perimeter of the bus and capturing the attention of pedestrian, driver, and commuter traffic.

Bus Fullwraps Specs

Bus Fullwrap Custom Install

Extended Fullbacks allow advertisers the invaluable opportunity to reach commuters both on foot and in their vehicles by sharing their message across the entire back half of a bus.

Extended Bus Fullback Specs

Extended Bus Fullback Varies

A double-play media format unique to extra-long commuter buses, Double Ultra Super Kings (“DUSKs”) deliver a dual messaging opportunity.

Bus Double Ultra Super Kings Specs

Double Ultra Super King Custom Install

Bus Ultra Super Kings maximize exposure for your brand by combining the feel of a roadside billboard with eye-level impact, and the ability to move throughout the city.

Bus Ultra Super Kings Specs

Ultra Super King Custom Install

Bus Kongs are impossible to miss, with an extra-large format that accommodates robust creative treatments, stands out on Seattle streets, and provides greater brand impact.

Bus Kongs Specs

Bus Kongs Varies

King w/Vertical Panel Size varies by market

King

King w/Extension

Bus Kings successfully reach pedestrians and commuters alike. A high reach format, this media quickly builds awareness for your ad.

Bus Kings

Size varies by market

Specs

30”H x 144”W

A Vertical Panel adds impact to a Bus King campaign by towering over traffic, boosting visibility, and increasing creative options.

Bus King with Vertical Panel Specs

Vertical Panel Varies

Queen Multiple Sizes

Targeting both pedestrians and commuters, Bus Queen displays deliver for advertisers that want extensive market penetration and coverage.

Specs

Bus Queens

Supertail Custom Install

Tail

Fullback and Tail displays establish your brand awareness citywide, both coming and going.

Bus Fullbacks& Tails

Fullback

High Impact Tail

Custom Install

Size varies by market

Size varies by market

Specs

Bulkheads Varies

Interior Bus Cards allow you to reach a captive audience of commuters every day during their multi-block rides.

Bus Interiors

Michelangelo

SpecsInterior Car Cards

22”H x 21”W

11”H x 46”W

11”H x 56”W

Custom install

11”H x 28”W

Specs

Interior Car Cards

Michelangelo

11”H x 17”W, 11”H x 34”W

Varies

Double Decker buses, offering Fullwraps, Mega Kings, and more, are an unusual and exciting messaging vehicle, towering over congested traffic.

Double Decker Bus Media Specs

Bus Fullwrap Custom Install

Mega King Custom Install

Half-Wrap Custom Install

A series of dedicated, 24-hour rapid transit bus routes, the RapidRide system is unique to Seattle and offers a more specialized and targeted coverage area with large-format media.

RapidRide Media Specs

Double Ultra Super King Custom Install

Bus King 30”H x 144”W

Bus Tail or Fullback Custom Installs

Extended Fullback Custom Install

These all-electric buses run on a loop, giving advertisers high SOV and frequency in Seattle’s affluent Eastside area.

Eastside Electric Bus Media Specs

Ultra Super King Custom Install

Kong Custom Install

King w/ Vertical Panel Custom Install

Kings

DAL MPLSMedia CHI NJ PHI PIT SF SEA

Full Wraps

Ultra Super Kings

Headlights & Tails

Brand Buses

Headlights

Tails

Interiors

Queens

Bus MediaAvailable Inventory by Market

Digital Interiors

Rail Media

Rail media allows brands to target on-the-go customers and business commuters with vibrant displays placed strategically throughout rail cars, major transit hubs, and on station platforms.

SeattleRail Coverage Map

Commuter Rail

Light Rail

Rail Route

Station Dominations enable a brand to own an entire station with a combination of static and direct-application media that can’t be missed. Dominations create buzz and generate recall with out-of-the-box executions that stop people in their tracks.

Station Dominations

Note: Many Station Dominations offer digital media as well

Tunnel Wrap Custom InstallTunnel Wraps provides a dramatic showcase in high-traffic areas, creating a fully immersive experience for commuters passing through.

Tunnel Wraps Specs

Two-Sheets provide broad reach across Seattle’s rail systems along with the high dwell time of station use.

Two-Sheets

Two-Sheet

Spec

46”H x 60”W

Train Wraps deliver an unparalleled canvas with coverage spanning underground, transit stations, busy city streets, and broad highway overpass visibility.

Train Wraps Specs

Train Wrap Custom Install

A Wild Train Wrap allows for ads in succession across both sides of the train and can be enhanced with window extensions for even greater impact.

Wild Train Wraps Specs

Wild Train Wrap Custom Install

Interior Car Cards

Capture passengers where there are no distractions and share your message without interruption. Own all of the interior media, and the riding experience.

Interior Brand Trains

Michelangelo

Bulkhead Display

42” H X 24”W

20”H x 30”W

Specs

11”H x 17”W

Rail Interiors place your ad directly in front of passengers, providing the perfect way to communicate with this captive audience.

Rail Interiors

Interior Car Cards

Michelangelo

Bulkhead Display

42” H X 24”W

20”H x 30”W

Specs

11”H x 17”W

Rail MediaAvailable Inventory by Market

LA MSPMedia DAL NJ PHI PIT SF SEA

Dominations

Saturations

Train Wraps

Interiors

Interior Brand Train

Interior Wraps

Ultra Super Kings

Queens

Rail Platform

CHI

Select AMTRAK Media Available in Baltimore, Wilmington/Delaware, Washington D.C., New York, Philadelphia

Rail Platform Digital

AMTRAK

Digital Interiors

Digital Video Walls

IxNTouch Kiosks

Air Media

From the moment consumers enter the airport through the duration of their flights, Intersection can deliver messages to business and leisure travelers through static and digital media, as well as onboard and online media placements.

Houston, TX

Dallas/FW, TX (5)

Austin, TX

Atlanta, GA

Orlando, FL

San Francisco, CA

Denver, CO Raleigh, NC

Philadelphia, PA (4)

Pittsburgh, PA

Phoenix, AZ (3)Chicago, IL

Los Angeles, CA (3)

Miami, FL (3)

New York, NY

Newark, NJ

St. Louis, MO

Tampa, FL

Washington, DC (2)

Boston, MA

Charlotte, NC (2)

Nashville, TN

Intersection at Airports

Chicago, IL

Austin, TX

American & United Clubs

Atlanta, GA

Houston, TX

Denver, CO Orlando, FL

Los Angeles, CA

Newark, NJ

New York, NY

Exclusive Airports

Charlotte, NC

Phoenix, AZ

Charlotte, NC

Washington, DC

San Francisco, CA

Houston, TXWestchester, NY

Dallas, TX

Boston, MA

Nashville, TN

Philadelphia, PA

Pittsburgh, PA

Raleigh, NCMiami, FL

Tampa, FL

St. Louis, MO

Cleveland, OH

Honolulu, HI

Las Vegas, NV

Portland, OR

Seattle, WA

Intersection reaches over 430 million airline passengers annually, with exclusive media rights to three major U.S. airports and exclusive partnerships with United & American Airlines. With these airport assets and a catalog of diverse static and digital media, Intersection is well positioned to reach and engage travelers across the country.

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Air Partnerships

Exclusive Airports Air Partnerships

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Our Airports

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● Located in the country’s fourth-largest city

● Serving over 43MM passengers annually

● Exclusive in Terminals E & B South

IAHGeorge Bush Intercontinental AirportHouston, TX

● Serving over 46MM passengers annually

● 5th busiest airport in the US

● Offering over 170 nonstop destinations worldwide

CLTCharlotte Douglas International AirportCharlotte, NC

● One of the most convenient airports in the New York Metro Area

● Popular hub for business travel in the region

HPNWestchesterCounty AirportWestchester, NY

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Our Exclusive Airline Partnerships

Through our nationwide partnership with United Airlines, Intersection extends its coverage across 90+ airports. ● 140MM annual passengers● 25 United clubs ● In-flight digital network on 450+

planes● 1,200+ gate information display

screens● Jet Bridges in hub markets

United AirlinesContinental US

American AirlinesContinental US & International

Through our global partnership with American Airlines, Intersection offers brands access to robust airport coverage through:● 201MM annual passengers worldwide● 51 Admirals clubs● 16MM Passengers reached monthly

with in-flight entertainment● 1,500+ aircrafts

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United Club Digital 42” HD LCD

Specs

United Club Digital screens have full-motion capabilities and provide excellent brand exposure as club members constantly check the screens for destination information, weather, news, etc.

United ClubDigital DisplaySea-Tac Airport

Premium Club Displays are strategically placed in United Club lobbies or other high-traffic club areas for maximum visibility with United’s affluent business andleisure travelers.

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Premium Club Display 3’H x 10’W

Specs

United Premium Club DisplaySea-Tac Airport

3. Additional Offerings

Sponsorship

For powerful and lasting impact, Intersection offers advertisers exclusive sponsorships, including naming rights for select venues, free rides programs and more.

Intersection crafts custom brand activations and experiences that take consumer engagement beyond advertising alone.

Experiential

NameTitleemail@intersection.com

NameTitleemail@intersection.com

NameTitleemail@intersection.com

Thank You

Intersection719 2nd Avenue, Suite 425 Seattle, WA 98104 206 762-2531