1. 2 3 4 5 6 7 9 Original New 10 11 13

1

Where has HACCP failed recently?

2

3

4

Packaging Trends

5

Distinctive Packaging

6

Brand Recognition

7

Targeted at children

9

Seasonal Packaging

10

Original New

Redesigned Packaging

11

13

14

15

Marked price products

16

Pouches

17

Labelling

18

Food labels are an integral part of packaging

Before producing any product it is essential that you have a recognisable brand name, logo and slogan

You will need to ensure that any proposed name is not already registered

Labelling

19

Items required by law on a food label: 1. Manufacturer's name and contact details2. Name of the product and description (if product name is ‘unclear’)3. Weight without packaging 4. Ingredients (descending order of weight)5. Usage instructions 6. Storage instructions7. Shelf life8. Place of origin9.Quantitative Ingredient Declaration (QUID)

Food Labelling Regulations 1996

20

1.Manufacturer's name and contact details

2. Name and description

3. Weight 4. Ingredients

5. Cooking instructions

6. Storage instructions

7. Shelf Life (bottom of can)

9. QUID8. Place of origin

21

Is only required if a nutrition claim is made for example ‘low fat’ or ‘high in fibre’ and

Foods sold for a particular nutritional use

22

Nutritional labelling on the front of packaging

Guideline Daily Amounts

Traffic Light Colour Coding

Varieties of Labelling

23

24

If the product looks good the consumer will be more inclined to purchase that product

The product must satisfy the desires of the consumer and meet their expectations. The product must be:

Fresh IntactSuitable for consumption

Conclusion

25

Paine, F.A. and Paine, (H.Y. 1992). A Handbook of Food Packaging, Blackie

Academic and Professional: London

Hutton, E. (2003). Food Packaging: an introduction, Gloucestershire:

Campden & Chorleywood Food Research Association Group

Roberson, G. (1993). Food Packaging – Principals and Practice, Marcel

Dekker Inc: New York

The Food & Drink Innovation Network, http://www.fdin.org.uk, (Accessed 3rd

December 2012)

Food Standards Agency, http://www.food.gov.uk, (Accessed 3rd December

2012)

References