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1© 1999, Cisco Systems, Inc.
Course Number1084_06F9_c3
2© 1999, Cisco Systems, Inc.
Course Number1084_06F9_c3
Internet EconomyIndicators
Internet EconomyIndicators
John ChambersCisco SystemsJohn ChambersCisco Systems
31084_06F9_c3 © 1999, Cisco Systems, Inc.
Major Economic ChangesMajor Economic Changes
41084_06F9_c3 © 1999, Cisco Systems, Inc.
““
””
The Internet EconomyThe Internet Economy
The confluence of two forces has created the Internet Economy
—the globalization of business and the networking
of information technology.
The confluence of two forces has created the Internet Economy
—the globalization of business and the networking
of information technology.
51084_06F9_c3 © 1999, Cisco Systems, Inc.
Role of ISRole of IS
61084_06F9_c3 © 1999, Cisco Systems, Inc. 61084_06F9_c3 © 1999, Cisco Systems, Inc.
What every CEO should know about e-business
71084_06F9_c3 © 1999, Cisco Systems, Inc.
Government Partnering with Business for Common GoalsGovernment Partnering with Business for Common Goals
81084_06F9_c3 © 1999, Cisco Systems, Inc.
Measuring the Internet EconomyMeasuring the Internet Economy
• How is it defined?
• How large is it?
• How fast is it growing?
• What methodologies are appropriate for measuring activities in this economy?
• How is it defined?
• How large is it?
• How fast is it growing?
• What methodologies are appropriate for measuring activities in this economy?
91084_06F9_c3 © 1999, Cisco Systems, Inc.
World E-Commerce SalesWorld E-Commerce Sales
Source: ForresterSource: Forrester
Current ProjectionCurrent Projection
Six Months AgoSix Months Ago
101084_06F9_c3 © 1999, Cisco Systems, Inc. 101084_06F9_c3 © 1999, Cisco Systems, Inc.
The Internet Economy IndicatorsThe Internet Economy Indicators
111084_06F9_c3 © 1999, Cisco Systems, Inc.
Who Was Involved in the Internet Economy Indicators Study?Who Was Involved in the Internet Economy Indicators Study?
• University of TexasAnitesh Barua
Andrew B. Whinston
• Internet research experts
• 3000 U.S.-based Internet companies
• University of TexasAnitesh Barua
Andrew B. Whinston
• Internet research experts
• 3000 U.S.-based Internet companies
121084_06F9_c3 © 1999, Cisco Systems, Inc.
Four Internet Economy LayersFour Internet Economy Layers
Internet InfrastructureInternet InfrastructureLAYER 1
Application InfrastructureApplication InfrastructureLAYER 2
Intermediary/Market MakerIntermediary/Market MakerLAYER 3
Internet CommerceInternet CommerceLAYER 4
131084_06F9_c3 © 1999, Cisco Systems, Inc.
Layer 1: Internet Infrastructure Layer 1: Internet Infrastructure
• Companies that manufacture or provide products and services that make up the Internet network infrastructure includes:
Internet backbone providers
Internet service providers
Networking hardware and software companies
PC and Server manufacturers
Security vendors
Fiber optics makers
Line acceleration hardware manufacturers
• Companies that manufacture or provide products and services that make up the Internet network infrastructure includes:
Internet backbone providers
Internet service providers
Networking hardware and software companies
PC and Server manufacturers
Security vendors
Fiber optics makers
Line acceleration hardware manufacturers
141084_06F9_c3 © 1999, Cisco Systems, Inc.
Layer 1: Internet InfrastructureLayer 1: Internet Infrastructure
• Companies that manufacture or provide products and services that make up the Internet network infrastructure includes:
• Companies that manufacture or provide products and services that make up the Internet network infrastructure includes:
IndicatorIndicator RevenuesRevenues JobsJobs
InternetInternetInfrastructureInfrastructure $115 B$115 B 372,000372,000
151084_06F9_c3 © 1999, Cisco Systems, Inc.
Layer 2: Internet and Network Applications InfrastructureLayer 2: Internet and Network Applications Infrastructure
• Companies that manufacture or provide products and services necessary to carry out all activities in the digital market includes:
Internet consultants
Web server software and other Internet applications
Multimedia applications
Web development software
Search engine software
Online training
Web-enabled databases
• Companies that manufacture or provide products and services necessary to carry out all activities in the digital market includes:
Internet consultants
Web server software and other Internet applications
Multimedia applications
Web development software
Search engine software
Online training
Web-enabled databases
161084_06F9_c3 © 1999, Cisco Systems, Inc.
Layer 2: Internet and Network Applications InfrastructureLayer 2: Internet and Network Applications Infrastructure
• Companies that manufacture or provide products and services necessary to carry out all activities in the digital market includes:
• Companies that manufacture or provide products and services necessary to carry out all activities in the digital market includes:
IndicatorIndicator RevenuesRevenues JobsJobs
ApplicationApplicationInfrastructureInfrastructure $56 B$56 B 231,000231,000
171084_06F9_c3 © 1999, Cisco Systems, Inc.
Layer 3: Internet IntermediaryLayer 3: Internet Intermediary
• Companies that increase the efficiency of electronic markets by facilitating the meeting and interaction of buyers and sellers via the World Wide Web and Internet includes:
Market makers in vertical industries
Online travel agents
Online brokerages
Content aggregators
Portals/Content providers
Internet ad brokers
• Companies that increase the efficiency of electronic markets by facilitating the meeting and interaction of buyers and sellers via the World Wide Web and Internet includes:
Market makers in vertical industries
Online travel agents
Online brokerages
Content aggregators
Portals/Content providers
Internet ad brokers
181084_06F9_c3 © 1999, Cisco Systems, Inc.
Layer 3: Internet IntermediaryLayer 3: Internet Intermediary
• Companies that increase the efficiency of electronic markets by facilitating the meeting and interaction of buyers and sellers via the World Wide Web and Internet includes:
• Companies that increase the efficiency of electronic markets by facilitating the meeting and interaction of buyers and sellers via the World Wide Web and Internet includes:
IndicatorIndicator RevenuesRevenues JobsJobs
IntermediaryIntermediaryInfrastructureInfrastructure $58 B$58 B 252,000252,000
191084_06F9_c3 © 1999, Cisco Systems, Inc.
Layer 4: Internet Commerce Layer 4: Internet Commerce
• Companies that generate product and service sales to consumers or businesses over the Internet and World Wide Web
Online product sales
Fee/subscription-based companies
Online advertising
Online travel providers
• Companies that generate product and service sales to consumers or businesses over the Internet and World Wide Web
Online product sales
Fee/subscription-based companies
Online advertising
Online travel providers
201084_06F9_c3 © 1999, Cisco Systems, Inc.
Layer 4: Internet CommerceLayer 4: Internet Commerce
• Companies that generate product and service sales to consumers or businesses over the Internet and World Wide Web
• Companies that generate product and service sales to consumers or businesses over the Internet and World Wide Web
IndicatorIndicator RevenuesRevenues JobsJobs
InternetInternetCommerceCommerce $102 B$102 B 482,000482,000
211084_06F9_c3 © 1999, Cisco Systems, Inc.
Internet Economy IndicatorsInternet Economy Indicators
IndicatorIndicator RevenuesRevenues JobsJobs
Unified*Unified* $301B$301B 1,203,0001,203,000
InternetInternetCommerceCommerce
$102 B$102 B 482,000482,000
IntermediaryIntermediaryInfrastructureInfrastructure
$58 B$58 B 252,000252,000
ApplicationApplicationInfrastructureInfrastructure
$ 56 B$ 56 B 231,000231,000
InternetInternetInfrastructureInfrastructure
$115 B$115 B 372,000372,000
*Takes into account double counting among layers*Takes into account double counting among layers
221084_06F9_c3 © 1999, Cisco Systems, Inc.
Industry ComparisonsIndustry Comparisons
IndustryIndustry RevenuesRevenues JobsJobs
Energy/UtilityEnergy/Utility $223 B$223 B 671 K671 K
TelecommunicationsTelecommunications $270 B$270 B 975 K975 K
BankingBanking $7,890 B$7,890 B 3,600 K3,600 K
AutomotiveAutomotive $350 B$350 B 1,500 K1,500 K
Source: U.S. Department of Commerce, Fortune MagazineSource: U.S. Department of Commerce, Fortune Magazine
231084_06F9_c3 © 1999, Cisco Systems, Inc.
Internet RevolutionInternet Revolution
19951995 19981998 CAGR CAGR GrowthGrowth
$6,762 B$6,762 B $7,552 B$7,552 B 2.8%2.8%
$5 B$5 B $301 B$301 B 174.5%174.5%
GDP
InternetEconomy
241084_06F9_c3 © 1999, Cisco Systems, Inc.
Future of the IndicatorsFuture of the Indicators
• Quarterly Updates
• Creation of Comprehensive Index
• Quarterly Updates
• Creation of Comprehensive Index
251084_06F9_c3 © 1999, Cisco Systems, Inc.
New Internet EvolutionNew Internet Evolution
AcademiaAcademia
BusinessBusiness
ConsumerConsumer
261084_06F9_c3 © 1999, Cisco Systems, Inc.
($B)($B)
Source: BloombergSource: Bloomberg
Market CapitalizationJune 4, 1995Market CapitalizationJune 4, 1995
AscendAscend
3Com3Com
CabletronCabletronForeForeNewbridgeNewbridge
CiscoCisco CompetitorsCompetitors
$24B$24B
$14B$14B
BayBay
271084_06F9_c3 © 1999, Cisco Systems, Inc.
Market CapitalizationJune 4, 1999Market CapitalizationJune 4, 1999
3Com3Com
AscendAscendCabletronCabletronForeForeNewbridgeNewbridge
$43B$43B
$180B$180B($B)($B)
Source: BloombergSource: BloombergCiscoCisco CompetitorsCompetitors
281084_06F9_c3 © 1999, Cisco Systems, Inc.
$0
$50
$100
$150
$200
LucentLucentCiscoCisco
EricssonEricssonAlcatelAlcatel
NokiaNokiaSiemensSiemens
MotorolaMotorolaNortelNortel
FujitsuFujitsuNECNEC
Market Capitalization—June 4, 1998Market Capitalization—June 4, 1998
Source: BloombergSource: Bloomberg
($B)($B)
291084_06F9_c3 © 1999, Cisco Systems, Inc.
$0
$50
$100
$150
$200
Market Capitalization—June 4, 1999Market Capitalization—June 4, 1999
LucentLucentCiscoCisco EricssonEricsson
NortelNortelMotorolaMotorola
NokiaNokiaSiemensSiemens
FujitsuFujitsuAlcatelAlcatel
NECNECSource: BloombergSource: Bloomberg
($B)($B)
301084_06F9_c3 © 1999, Cisco Systems, Inc.
Source: NASDAQ, BloombergSource: NASDAQ, Bloomberg
$0
$5
$10
$15
Barnes & NobleBarnes & Noble
Amazon.comAmazon.com CBSCBS YahooYahoo MerrillLynchMerrillLynch
eTradeeTrade
($B)($B)
Internet Impact on Market Capitalization June 4, 1996Internet Impact on Market Capitalization June 4, 1996
311084_06F9_c3 © 1999, Cisco Systems, Inc.
Source: NASDAQ, BloombergSource: NASDAQ, Bloomberg
$0
$5
$10
$15
$20
$25
$30
Barnes & NobleBarnes & Noble
Amazon.comAmazon.com CBSCBS YahooYahoo MerrillLynchMerrillLynch
eTradeeTrade
($B)($B)
Internet Impact on Market Capitalization June 4, 1999Internet Impact on Market Capitalization June 4, 1999
321084_06F9_c3 © 1999, Cisco Systems, Inc.
Internet Economy Business Principles for SuccessInternet Economy Business Principles for Success
331084_06F9_c3 © 1999, Cisco Systems, Inc.
Internet Economy AttitudesInternet Economy Attitudes
341084_06F9_c3 © 1999, Cisco Systems, Inc.
Challenges to GrowthChallenges to Growth
GovernmentGovernmentRegulationRegulation EducationEducation
R&DR&DSpendingSpending
Security/Security/PrivacyPrivacy
351084_06F9_c3 © 1999, Cisco Systems, Inc.
361084_06F9_c3 © 1999, Cisco Systems, Inc. 361084_06F9_c3 © 1999, Cisco Systems, Inc.
371084_06F9_c3 © 1999, Cisco Systems, Inc. 371084_06F9_c3 © 1999, Cisco Systems, Inc.
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