092518 SPE 2018 Final 02 - SPE Thermoforming Division › wp-content › ...What is Industrial...

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SPE 2018Thermoforming from an Industrial Designer’s Perspective09.25.18

About

BryanFox - TangentDesignGroup,ChicagoIL

BS – Western Michigan University

MFA – University of Notre Dame

19 years – Experience in product design and development

17 years – Designing for transportation related heavy gauge thermoforming production

15 years – Founder and president of Tangent Design Group

Presentation Objective

Expose thermoforming professionals to

the world of Industrial Design.

Inform the audience about how Industrial

Designers view what’s important to them

as it relates to Thermoforming.

Overview

What is Industrial Design

Style– Equipment Technologies

Surface Quality – Shelby American

Fit and Finish – Manitou Pontoon

CMF – (Color Material Finish) – American Coach

Overview

What is Industrial Design

Style– Equipment Technologies

Surface Quality – Shelby American

Fit and Finish – Manitou Pontoon

CMF – (Color Material Finish) – American Coach

What is Industrial Design?

What is Industrial Design?

Industrialdesignisadisciplinehistoricallyknownforcreatingproductsandsystemsthatoptimizefunction,valueandappearanceforthemutualbenefitof stakeholdersinvolved.Ithasthrivedinrecentyears—asmanyotherdisciplinesrecognizethevalueofIDincross-disciplinarycollaborationandinnovationefforts. -idsa.org

What is Industrial Design?

What does that

even mean?

What is Industrial Design?

What is Industrial Design?

What is Industrial Design?

What is Industrial Design?

What is Industrial Design?

What Do Industrial Designers Do?

Think – Big Picture/Blue Sky/What’s next – Research, strategy, & analysis

Communicate – Illustrate ideas visually – Story telling with visuals

Design/Develop – Form development 2D or 3D

Make – Prototype – Prepare for engineering or production

Think – Big Picture/Blue Sky/What’s next –

Research, strategy & analysis

Communicate – Illustrate ideas visually – Story Telling

Design/Develop – Form Development 2D or 3D

Make – Prototype – Prepare for Tooling

Why Industrial Design Matters

Mold cost =

Material Cost =

Design/Styling is the last variable

that is not a commodity –

It’s the biggest difference maker

How do I find Industrial Designers?

What do Industrial Design Services Cost?

Independent Designer Contractors Large Design Firm

$50+ / Hour $200+ / Hour

FTE: Salary equivalent = 45k – 120k+

Tangent Design Group – Mid Size ID Firm

$125 - $150 / Hour

What do Industrial Design Services Cost?

Overview

What is Industrial Design

Style– Equipment Technologies

Surface Quality – Shelby American

Fit and Finish – Manitou Pontoon

CMF – (Color Material Finish) – American Coach

Style

Example:

Equipment Technologies

Apache Sprayer

Style

How something looks – its form

Style

Improve on the previous

Functional Criteria

Material = Thermoform

Incorporate more lights

Lighting needs to be high

Improve cooling package air flow

Styling Criteria

Look less blocky

More dynamic

Smoother, flowing lines

(like current graphic stripes)

Functional Criteria

Material = Thermoform

Incorporate more lights

Lighting needs to be high

Improve cooling package air flow

Styling Criteria

Look less blocky

More dynamic

Smoother, flowing lines

(like current graphic stripes)

Overview

What is Industrial Design

Style– Equipment Technologies

Surface Quality – Shelby American

Fit and Finish – Manitou Pontoon

CMF – (Color Material Finish) – American Coach

Surface Quality

Example:

Shelby American

Surface Quality

How light reacts to a surface – Highlights and Reflections

Surface Quality

How light reacts to a surface – Highlights and Reflections

Push Back

Vacuum Holes will be visible

Tool side will be the finish side

We have never done it like that before

Response

Parts will be sanded, primed, & painted anyway

If you don’t try, you will lose the business

Overview

What is Industrial Design

Style– Equipment Technologies

Surface Quality – Shelby American

Fit and Finish – Manitou Pontoon

CMF – (Color Material Finish) – American Coach

Fit and Finish

Example:

Manitou Inc.

Fit and Finish

How well a multi part assembly goes together - Quality

1.HiddenTrimEdges(Notseenwhenattached)

2.AllFinishedEdges– Stitchwrapped

3.RolledEdges– Nonvisibletrimedge

*Backmountedstuds– Novisiblefasteners

Overview

What is Industrial Design

Style– Equipment Technologies

Surface Quality – Shelby American

Fit and Finish – Manitou Pontoon

CMF – (Color Material Finish) – American Coach

Color / Material / Finish

Example:

American Coach

Eagle Dash

Color

Material

Finish

Overview

What is Industrial Design

Style– Equipment Technologies

Surface Quality – Shelby American

Fit and Finish – Manitou Pontoon

CMF – (Color Material Finish) – American Coach

Presentation Objective

Expose thermoforming professionals to

the world of Industrial Design.

Inform the audience about how Industrial

Designers view what’s important to them

as it relates to Thermoforming.

Thank you.

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