06 internet marketing for linkedin business owners

Internet Marketing For Linkedin Business Owners by Dr. Mark D. Yates

T: UK. (0) 843 155 0008E: drmarkdyates@aol.comW: www.elinked.eu

1© 2013 Dr. Mark D. Yates E: drmarkdyates@aol.com

An Online Secret

The biggest secret of 2013 about online

business networking is about to be made

public. Look out for

www.elinked.eu

© 2013 drmarkdyates@aol.com2

The Industrial Revolution• Over 2 centuries ago the

Industrial Revolution changed the way of life for human beings by utilising new radical technology known as steam.

• Not since this advance in technology has anything had the impact on a global audience like the advent of the internet.

© 2013 drmarkdyates@aol.com 3

The Virtual Revolution• Today the new World Wide Web Virtual Revolution is

powered by information, which super charges this new revolution.

• The Internet as we know it today, was born out of the summer of love in the 1970’s by anti establishment, counter revolutionary love preaching hippies seeking resistance to authority.

© 2013 drmarkdyates@aol.com4

Dispelling The Web & Internet Myth• The Web & the Internet are

not the same thing.

• The web is just the links, information & web pages.

© 2013 drmarkdyates@aol.com5

• These are delivered to us over the infrastructure known as the internet.

Embracing The Web• One quarter of the planet

now use the Web.

• Africa is the latest Continent to be hooked up to the World Wide Web.

• E-commerce online sales are set to become a huge growth sector.

© 2013 drmarkdyates@aol.com6

Online Blogs

First online Blog was launched in

2002.

© 2013 drmarkdyates@aol.com7

Early Roots Of The Internet• The Internet roots can be traced

back to the early 1960’s USA when Military & University mainframe computers were connected together via the telephone systems.

• To develop the Internet we all use today where we all freely share information, required the invention of a common language which could link the data stored on computers around the globe.

© 2013 drmarkdyates@aol.com8

Early Roots Of The Internet• In 1989 Sir Tim Berners-Lee

produced a draft’ Information Management Proposal’ (IMP) for his bosses at Serne.

• It’s focus was on developing an information technology sharing programme.

• It was his IMP that later became known as the World Wide Web.

© 2013 drmarkdyates@aol.com9

Launch Of The Internet• The world’s first web site was

launched online at Serne on August 6th 1991.

• The launch was slow and problematic.

• Sir Tim Berners-Lee’s next break came when he linked hypertext with URL’s. These were the first web pages created in a new language called HTML.

• HTML could link to any computer anywhere in the world.

• This opened up an entire universe to anyone with a computer.

• Sir Tim Berners-Lee gave away his invention for free so that everyone on the planet could have open access.

© 2013 drmarkdyates@aol.com10

The Popularity Of Business Social Media Sites

Over 10 million UK residents have a Linkedin profile Page.

You Tube posted its first online video film in 2005.

The You Tube web site is now viewed over 1 billion times per day.

© 2013 drmarkdyates@aol.com11

E-commerce Spending

In 2013 the world wide web is where we spend our money.

*(Source: ONS/Experian Hitwise/com Score Survey.)

© 2013 drmarkdyates@aol.com12

E-commerce Web Sites• Over £1 billion spent every

week in the UK online.

• 66% of business decision makers now conduct their pre buying research via online search engines like Google, Yahoo, MSN-Bing, Ask, AOL etc.

• Linkedin had over 5 billion searches in 2012.

© 2013 drmarkdyates@aol.com13

E-commerce Web Sites• E-mail was born in 1965.

• 1st web site was launched in 1991.

• 1st e-commerce site was launched in 1994.

• We are nowhere near recognising the e-commerce trade potential of the Internet technology.

• It’s less than 18 years since the first e-commerce web site was launched, so it’s still very, very early days yet.

• The World Wide Web is constantly reinventing itself.

© 2013 drmarkdyates@aol.com14

E-commerce Web Sites

• Online e-commerce is set to continue as a huge growth industry sector due in some part to cyber space being a place of perpetual innovation.

• Increased training fuels the fastest growing sector of internet users & e-commerce buyers , i.e. the over 50’s, known as Silver Surfers who have disposable income.

© 2013 drmarkdyates@aol.com15

E-commerce Web Sites

New technology & a new generation of

buyers who have a lifetime of experience

in buying online will help fuel growth.

© 2013 drmarkdyates@aol.com 16

www. Information Resource• More than 65 million people

world-wide use Wikipedia each month for free.

• Wikipedia is the worlds most popular information resource.

• Jimmy Wales was one of the creative co-founders of Wikipedia.

© 2013 drmarkdyates@aol.com 17

How Most Business People View Their Web Site

We’ve paid a lot of money for our business web site & it took a long time to get it up

& running online.

© 2013 drmarkdyates@aol.com18

Now the streets are paved with gold & customers will flock to our web site business.

RIGHT?

WRONG!

Your Web Site May Look Like A 24 Carat Rolls Royce Of E-Commerce Web Sites

But If Customers Can’t Find You, Then You’ve Wasted Your Time, & Sadly You

May Have Wasted Your Money

© 2013 drmarkdyates@aol.com19

Ask Yourself The Following Questions

Has there been a significant increase in the number of fee paying customers visiting your e-commerce web site?

Is your business seeing a significant increase in profitable turnover from your e-commerce web site?

© 2013 drmarkdyates@aol.com20

Ask Yourself The Following Questions

Has your company brand increased its awareness & translated into increased sales?

Has your company profile increased significantly giving fee paying customers more confidence to buy your products or services?

© 2013 drmarkdyates@aol.com21

Reality Check Time – The Ostrich Syndrome

If the answer is no, then you need pull your head out of the sand and do something immediately to protect your business investment.

© 2013 drmarkdyates@aol.com22

The Industrial Revolution Old Style Business

• Approximately 200 years ago the Industrial Revolution changed the way business was run globally.

• The most significant factor for business directors & owners was that they had to find their customers.

© 2013 drmarkdyates@aol.com23

The Technological Revolution - New Style Business

2013 the Internet Industrial Revolution has once again changed the way businesses are run globally.

One of the most significant factors for business directors & owners, is that customers now look to find your business via online search engines like Google & Yahoo Bing-MSN, Ask, AOL & Linkedin etc.

If you don’t make it really easy for them to find you

& your business, they will take their business to one of your competitors.

© 2013 drmarkdyates@aol.com24

Web Customers Purchase From Anywhere In The World 24 Hours per Day, 365 Days Of The Year

25© 2013 drmarkdyates@aol.com

But They Have To Find You & Fast

Customers do this by searching online through one of the major search engines like Google, Yahoo, MSN-Bing, Ask & AOL etc...

Online search engines act as road maps, satellite navigation systems & sign posts

© 2013 drmarkdyates@aol.com26

Hire Dr. Mark D. Yates Linkedin # 1 Business Development Director

Hire me if Your Business Wants...

Exponential growth Increased turnover Increased profits Long term sustainable growth New revenue streams E-commerce presence Fresh eyes

Hire me for the following...

Interim Managing Director Business Development Director Business Growth Consultant Online marketing Strategic Business Alliances Joint Ventures Business Networking

© 2013 drmarkdyates@aol.com27

Dr. Mark D. YatesT: UK. 0843 155 0008

E: drmarkdyates@aol.com

Contact Us

Contact our UK office today

Link Business Marketing Ltd

T: UK 0843 155 0008

T: UK (0) 151 721 9078

E: drmarkdyates@aol.com

W: www.elinked.eu

© 2013 drmarkdyates@aol.com 28

Don’t forget the biggest secret in 2013 about online business marketing & networking is about to be made public. Look out for

www.elinked.eu

Key Words & Key Phrases Used In This PresentationTo enable clients & customers to find me easily & quickly, I have search engine optimised the following

key words & key phrases relevant to me, my Linkedin profile and the professional services I provide .

Linkedin Trainer Independent & Social Media & Business Networking Relevant:linkedin expert, linkedin trainer, linkedin mentor, linkedin experts, linkedin specialist, linkedin instructor, linkedin advisor, linkedin guru, linkedin training, linkedin coach, linkedin consultant, linkedin speaker, business networking, lion, top networker, power networker, business networking specialist, business networking expert, social media specialist, black belt networker, black belt power networker, power networking, social networks, affiliate marketing, network marketing, lead generation, databases, linkedin film production, linkedin writing, linkedin articles, linkedin profile scripts, linkedin videos, linkedin screenplays, linkedin expert business mentor, linkedin specialist business networking, linkedin trainer corporate events, linkedin instructor business support, linkedin coach web site development, linkedin consultant ecommerce, linkedin guru social media, search engine optimisation,

Business Relevant: business, business development director, ceo, business growth specialist, management consultant, business advisor, business consultant, business mentors, business investment, iib, business angels, entrepreneurs, venture capital, Institute for Independent Business International IIB, Linkedin Training & Executive Coaching, management consultant & linkedin instructor, management advisor & linkedin coach, business threat management & linkedin consultant, business crisis management & linkedin trainer, business continuity & linkedin training, corporate consultant & linkedin expert, management consulting & linkedin specialist, linkedin expert article submission, business growth & linkedin instructor specialist articles, iib & linkedin consultant, executive management & linkedin advisor, change management & linkedin trainer, event management & linkedin training, risk management & linkedin coach, public speaking & linkedin expert, public relations & linkedin specialist,

Security Relevant: security, security director, security expert, security consultant, close protection, british american security expert, dr mark d yates, mafia, security consulting, security business mentor, protective service director, executive protection director, close protection instructor, swat instructor, counter terrorism consultant, security directors, business intelligence, security experts, business consultants, security consultants, close protection, bodyguards, business advisors, close protection instructors, bodyguard instructors, counter terrorism, intelligence agencies, close protection advisor, anti mafia task force instructor, counter terrorist advisor, counter kidnap for ransom advisor, corporate travel security advisor, law enforcement trainer, firearms trainer, close quarter battle instructor, use of force instructor, linkedin advisor bodyguard updates, security management & linkedin consultant, physical security & linkedin advisor, security advisor & linkedin expert, security trainer & linkedin guru, corporate security & linkedin advisor, security audits & linkedin trainer, close protection & linkedin guru articles,

© Elinked W: www.elinked.eu 29