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0.8 LITER provides the best independent review and reward based marketing and commerce platform; currently active in Korea, USA, China and S.E. Asia.
3,000Advertisers
85%Satisfaction Rate
540KReviewers
620KReviews
• Profitable and fast growing marketing and commerce platform
• 3,000 Companies/advertisers with 85% satisfaction rate
• 540K Active community of reviewers and influencers
• 620K User-driven reviews
Service
Blockchain Enabled and Incentivized Review and Reward Platform
LITER platform provides unbiased user-driven reviews of new and trending products and services
through engaging and profitable community activities and services. The community of active
reviewers and influencers create a naturally cost effective marketing platform for advertisers and
manufacturers; a true “win-win” for both buyers and sellers with direct access to one another.
Vision
Using blockchain, LITER will construct a decentralized, user-driven review ecosystem to better
authenticate and disseminate honest and constructive reviews of new products and services and
promote advertising-free environment where best products and services and their consumers
will naturally be recognized and rewarded through LITER’s unique blockchain infrastructure.
Market
The global digital marketing industry has been growing at unprecedented rates and the indiscriminate bombardment of ineffective display advertisements (i.e. banners and “pop-ups”) has rendered
much of digital advertisements ineffective for the advertisers, and absolute annoyance to consumers. This market trend has forced manufacturers and advertisers to rely more on targeted-native
advertisements and interest-focused SNS and influencer marketing. This asymmetry of marketers’ and consumers’ needs and preferences create a much needed marketing environment that LITER
will provide.
2021E2020E2019E2018E2017E2016E
$ 0
$ 20
$ 40
$ 10
$ 30
$ 50
$16.8$20.9
$25.2
$28.9$33.5
$36.3$13.2
$13.4
$13.6
$13.6$13.0
$12.8
Native Display Non-native Display
US Native Display Ad Revenue (billion)
Source: IAB, PwC, IHS, 2016
Global Digital Advertising Market ($ billion)
335.48
304.34
269.85
229.25
194.60
161.77
202020192018201720162015
Source: eMarketer, 2016
201520142013201220112010 20172016
21 3039 54
121
181
216 236
145
275
380
Desktop Mobile
Global Users of AdBlock (millions)
Source: PageFair, 2016
YoutubeFacebook WechatFacebookMessenger
SnapchatWhatsappTwitterInstagram
2B2017.06
1.5B2017.06
700M2017.04
328M2017.04
1.2B2017.02
255M2017.05
1.2B2017.04
889M2016.12
SNS Monthly Users
Source: TechCrunch, 2016
Our Team
• Animoca Corp. Chairman
• Daum Corp. Director
• Lycos, Inc CEO
• mail.com Corporation CEO
• Softbank
• Stanford Univ. Economics.
David Kim
Founder
• Blockchain R&D CHAIN LABS CEO
• e-motion CEO
• 2003 Korea Venture Business
Association Prime Minister Award
• 2002 KOSDAQ listed CEO
• Seoul National Univ. Industrial
Design, Technology Management,
Economics and Policy ME. John Jung
Business Advisor
• 0.8L CEO
• EduTech BtoB No.1 Brown Edu CEO
• KOSDAQ listed Ever Resources Inc.
CEO
• KEPG CEO
Jacob Choi
Founder
Founder
Advisor
• Principle Capital, Shanghai Partner
• Clayton, Dubilier & Rice(CD&R)
Executive Director
• McKinsey & Company Hong Kong/
Seoul Office Partner
• Head of Asia-Pacific Private
Equity Practice, McKinsey & Company
• Harvard Law School JD
• Stanford Univ. Industrial
Engineering, Economics Ph.D
James Ahn
Financial Advisor
• ST INVICTUS PARTNERS
Hong Kong Executive Director
• BRV KOREA ADVISORS Partner
• KT Strategic Investment
Department Senior Vice President
• SoftBank Ventures Korea Vice
President & General Partner
• McKinsey & Company Seoul Office
Associate
• Stanford Univ. MBA
• Seoul National Univ. Business
Administration
Don Han
Financial Advisor
• ZPER Co-founder, CSO
• Funda CEO
• Korea P2P Finance Associate
Vice Chairman
• Seoul National Univ. Electrical
Engineering
Sean Park
Business Advisor
• PAG, Founding Partner
• Pacific Alliance China Land, Founder
• Hong Kong-Vietnam Chamber of
Commerce, President
• VINACAPlTAL Vietnam President
• Deutches Haus Vietnam CEO
• State Univ. of Hamburg, MBAHorst F. Geicke
Financial Advisor
• Asian Youth Orchestra,
Board Member
• True Global Ventures, Partner
• Zeroth.AI, Partner
• Digital Leaders Ventures,
Board Member
• Outblaze, CEO
• Animoca Brands, Director
and Co-Founder
• Barunson, Executive Director Yat Siu
Business Advisor
Lack or Suspicion of Review Reliability
Lack of Compensation Transparency
Review Reliability
Compensation Transparency
Decentralized Reward System
LITER provides the platform that produces honest and constructive reviews based on real user
experiences. No guidance or compensation from the manufacturer or advertiser.The prevalence of advertisers' direct and indirect compensation for guided and paid reviews leads
to an environment of suspicion of the reviews and information distortion, rendering most reviews
on existing commerce platforms ineffective. There is a vicious cycle of increased skepticism as
time passes, leading to even more bombardment of such ineffective marketing efforts.
Reward is based on user responses and advertising cost is variable according to user activity. The current models place the manufacturer or the advertiser at the center of the model,
compensating the reviewer or a commerce platform based on their marketing budget for the
guided or paid reviews. But only the advertiser knows how everyone is compensated and the
ecosystem is opaque to everyone else.
Concentrated Reward Pyramid
Review Content Preservation and Access
LITER will store all review content in the blockchain in a decentralized manner such that the
community can access and disseminate or post any and all useful content on any platform, LITER
or otherwise, with no worries of the content ever being terminated or relegated to oblivion;
thereby increasing the value of every review content.
Limited Review Content Utility
Blockchain Enabled and Incentivized Review and Reward Platform
MAY 2018
ver 3 draft
Problem Solution
Review Request
Advertiser ReviewerPaid and/or Misleading Guided Reviews
RewardDecision
Reviewer Reviewer
Reviewer Reviewer
Advertiser
REVIEW REVIEW
REVIEW
REVIEW
Reviewer Platform
Send Review Request Target Matching
(Review Guide X) (Algorithm)
Advertiser
RewardDecision
Reviewer Reviewer
Reviewer Reviewer
REVIEW REVIEW
REVIEW
REVIEW
LITER Ecosystem
*Implementation of system may be changed or updated depending on technical circumstances
LITER's decentralized blockchain ecosystem rewards ALL participants of the review platform.
All reviewers are rewarded fairly and proportionally, based on the community's opinions of the
review's honesty and usefulness.
Current models reward only a few active influencers whose reviews are becoming increasingly less
effective, as most consumers have wised up to such sponsored reviews. Most honest and well-
intentioned reviewers are not motivated nor properly incentivized to participate in this current
model.
Currently, review contents are written and saved for specific commerce or social networks. This
creates a very opaque and linear information flow, controlled and potentially misused by the
commerce or social network. And no new platform or community can benefit from existing review
content. Also, if existing networks where reviews are stored close or change policies, all existing
content can vanish without the review generator's input or permission.
• Michael Yang Capital Partners, L.P.
General Partner & CEO
• KORBIT, BITCOIN, ETHEREUM, EOS
Early Investor
• Hanmi Bank (NASDAQ: HAFC) Board
• Stanford Institute of Economic Policy
Research (SIEPR) Advisory board
• mysimon.com, become.com
Founder & CEO
• UC Berkeley,MBA
• Colombia Univ. Computer Science MS
• UC Berkeley Electrical Engineering
and Computer Science
Michael Yang
Business Advisor
REVIEW REVIEW
REVIEW REVIEW
REVIEW
vicePlatform
REVIEW
SerSer vicePlatform
ServicePlatform
ServicePlatform
ServicePlatform
REVIEW
REVIEW
REVIEW
REVIEW REVIEW
REVIEW
ServicePlatform
REVIEW
ServicePlatform
REVIEW
ServicePlatform
BlockChain
Reviewer
MembershipTermination
MembershipTermination
Non-member service
ServiceClose
ServiceClose
Reviewer
Fund AllocationToken Allocation
PLATFORM R&D
OPERATION
MARKETING
BUSINESS DEVELOPMENT
RESERVE
ECOSYSTEM BUILDING
RESERVE
TOKEN SALE
TEAM & ADVISOR (1 year)
FOUNDER (1 year)
BUSINESS DEVELOPMENT
30%
30%
10%
10%
10%
10%
30%
15%25%
20%
10%
Token & Fund Allocation
Work Force
Roadmap
* 본 페이지는 법적인 검토를 받지 않은 초안이므로, 이에 관련한 어떠한 법적인 책임을 부담하지 않습니다. 이 페이지는 변경 및 수정 될 수 있습니다.
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