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19/04/23
Cold temperature trend selected detergent product developments
NOVOZYMES PRESENTATION19/04/232
Dixan (Henkel)
Product: “Cold action” tablets and “cold
action” powder with no residue not only
for color detergents but also for bleach
containing detergents
Specificity: This product is
recommended for a 30°C use. It
includes an activator which is able to
degrade tablets (and not only
powder) at such a low temperature
Enzymes: Low temperature trend confirmed Stainzyme and Polarzyme are perfect fits for
that growing market
NOVOZYMES PRESENTATION19/04/233
Tide Coldwater (Procter & Gamble)
Tide® Coldwater provides a deep clean in the
care of cold water, making it the coolest way
to clean. When used in a cold water wash, Tide
Coldwater can: Remove even stubborn stains better than the leading
competitive liquid detergent in warm water Save energy and money by lowering your heating
bills Help colors stay brighter and whites stay whiter Provide a cool new scent experience
Tide Coldwater comes in both liquid and
powder formulas, a variety of convenient sizes
and two scents: Glacier — a classic floral scent linked with fruity,
woody and citrus elements Fresh Scent — a modern floral scent combined with
fresh, crisp herbal notes
http://tide.com/tidecoldwater/
NOVOZYMES PRESENTATION19/04/234
Tide Coldwater the detailsTide® Coldwater is specially designed with an
increased amount of surfactant chemistry that
allows it to penetrate easily into fabrics.
Tide Coldwater delivers great cleaning, even on the
toughest stains, when used in a cold water wash.
Tide® Coldwater is specially formulated with an
increased amount of polymer technology to help
suspend dirt particles better so they do not
redeposit on fabrics, helping keep both your colors
bright and your whites white.
So now you can help preserve color and fabrics even
longer by washing in cold water with Tide
Coldwater. So now you can clean all your laundry in
cold water with Tide Coldwater.
Tide Coldwater comes in both liquid and powder formulas.
And in two new cool scents — Fresh Scent and Glacier
NOVOZYMES PRESENTATION19/04/235
Tide Coldwater web page
NOVOZYMES PRESENTATION19/04/236
Tide Coldwater website
NOVOZYMES PRESENTATION19/04/237
Purex Cold Water formula (dial)
Purex® laundry detergent is formulated to
clean effectively in cold water as well as in
warm and hot water wash settings.
Purex® is the ONLY value laundry detergent
to deliver 3-in-1 cost savings including: Utility Cost Savings - Cold water washing saves
energy and cuts utility costs. Cost Per Bottle Savings - Each bottle of Purex®
is about half the cost of other leading detergent brands.
One Bottle Savings - Consumers only need to buy one bottle for all their laundry needs.
NOVOZYMES PRESENTATION19/04/238
Aditivo Quitamanchas Tira-nódeas (Dr.Beckmann)
Compact powder booster from
Dr. Beckmann
Positioning: Product: Compact powder booster for a wide
range of stains Like blood, milk, coffee, tea, red wine and
vegetable Price:Premium priced brand Promotion: Oxi-detergent, including 30°C
efficiency Place:Product from Spain
Enzymes: It contains proteases and amylases
NOVOZYMES PRESENTATION19/04/239
Persil
NOVOZYMES PRESENTATION19/04/2310
And more coming...(randomly selected products)
US
Perfect fit forPolarzyme
30º
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