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10.04.23Florian Andresen
Gesellschaft für Technologieförderung Itzehoe mbH
Florian AndresenSeite 2
WP-C
SWOT•Data collection•Data analysis
•Create Strategies
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WP-CAgenda
1)Work to do
2) Collected Data
3) The Analysis
4) Proposal
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WP-C1. Work to do
Guidelines from WP-C coordinator
General Information
Cluster Elements and environment
Leading Firms
Performance of the cluster
Supporting Firms
Economic Foundations
Significance
Interaction
Dynamics
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WP-C2. Collected Data
The collection process
Raw data
1. Three data collection Rounds• 37 relatively closed questions• 16 open questions• 54 open and closed questions 107 Questions about the clusters and their
environment
2. Methods of questioning• More detailed after every round• Direct questions, rating questions and trend
expectations
Resources(Potentials) Rating Comments
bad medium good
ø ± x
Management
Coordination 3,5 (3,5)
Dispute Solving Ability 3,5 (3,5)
Marketing 3 (3)
Information Platform 3,5 (3,5)
Logistics
Capacity 3,3 (0,6)
Costs 2,6 (1,6)
Reliability 2,6 (1,4)
Infrastructure
Capacity 2,25 (1,25)
Coverage 2 (1)
Reliability 1,75 (1,25)
Norway Germany
Denmark Netherlands
Results Phase I
6 5 4 3 2 1
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Results Phase II
Ger
Nor
DK NL
•Strategy:Gain market power on national and international basis
•Strategy:Foster the build up of structuresConnect with other players in the branchIncrease efficiency
•Strategy:Gain market power on national and international basisConnect with other players in the branch
•Strategy:Foster competitive strength Connect with other players in the branch
•Polycentric structure with 3- 5 key players
•Existing Management structure
•Innovation oriented
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Results Phase III
Business climate index CenSec
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WP-C3. The Analysis
Facilitating the collected data
Data collection
Cluster (1)
Cluster (2)
Cluster (3)
Cluster (n)
a. Internal Analysis: (S/W)
•Cluster management•Organizational Structure (Cluster)•Organizational Structure (Projects)•Financial resources•Product Portfolio•Information systems•Knowledge resources•Cooperation resources•Size
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WP-C3. The Analysis
Facilitating the collected data
Data collection
Cluster (1)
Cluster (2)
Cluster (3)
Cluster (n)
b. External Analysis: (O/T)
•Market share•Branch development (rivalry)•Competitor strengths•Input factor development•Suppliers•Customers•Regional development•Labor market development•Infrastructure
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WP-C3. The Analysis
Facilitating the collected data
Data collection
Cluster (1)
Cluster (2)
Cluster (3)
Cluster (n)
Rating of the clustered
Information
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WP-C4. Proposal
Next steps:
1. Waiting for the last data (until 06.10.09)
2. Send back the clustered data for individual rating (until 09.10.09)
3. AT-Cluster conference in Itzehoe carrying out the SWOT´s (15.10.09)
4. Report SWOT results to coordinator of WP-C
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WP-C4. Proposal
Facilitating the collected data
Data collection
Cluster (1)
Cluster (2)
Cluster (3)
Cluster (n)
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WP-C
Thank you.
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