WordPress.com...Pia Alonzo Wurtzbach! Miss Universe 2015! Anne Curtis! Actress, TV Host, Singer!...

Procter&Gamble38%

Unilever26%

Colgate-Palmolive13%

L'OrealSA8%

Other15%

MarketShare%

•  Consumer perception of L’Oreal viewed as too expensive"

•  Lack of quality hair care available and current market offerings"

“TheGoGe/ers” BenefitsSought

Age Gender Income Lifestyle Knowledge Loyalty Usage Geographical

SpecificHairNeeds

26-30 Female Low-Medium

Social,inrelaSonship

High Medium(Split)

Med-high

Urban

Susan the Student 26" Betty the Business Women 28"

Marcia the Mother"30"

Selena the Shop Owner 29"

Fiona the Family Helper 27"

To create awareness for L’Oréal Paris For You range among 35% of the primary target

market by 30 June 2017 "

To obtain trial for L’Oréal Paris For You brand among 10% of the primary target audience by

30 June 2017.""

To achieve repeat purchase for L’Oréal Paris For You brand among 15% of the primary

target audience by 1 Jan 2019.

Pia Alonzo Wurtzbach!Miss Universe 2015!

Anne Curtis!Actress, TV Host,

Singer!

Maine Mendoza!Actress!

Sarah Geronimo!Singer!

Julia Montes!Actress!

TV AdvertisementObjective: To create awareness for L’Oréal Paris For You via advertising on TV channels ABS-CBN and GMA, among 45% of the primary target market by 30 June 2017.

COST: $3,755,188.02"PROFIT: $194,440,000"

FACEBOOK ADVERTISEMENT POSTObjective:To create awareness for L’Oréal Paris For You via sponsored Facebook post, among 30% of the primary target market by 30 June 2017.

COST:"$3,500 AU"PROFIT: $27,050,000"

FULL PAGE PRINT ADVERTISEMENT COSMOPOLITAN

COST: $93,000 PROFIT: $8,400,000"

Objective: To create awareness for L’Oréal Paris For You via advertising in Cosmopolitan's monthly magazine, among 20% of the primary target market by 30 June 2017.

Objective: Obtain intention to purchase for Loreal Paris For You, among 10% of the primary target audience by 30 June 2017.

MAKATI POP-UP STORE // COST: $70,000 PROFIT: $540,000"Objective: To obtain trial for L’Oréal Paris For You among 5% of the primary target audience by 29 January 2017.

LOYALTY PROGRAMHAIR CARE APP & WEBSITEObjective: To achieve repeat purchase for L’Oréal Paris For You among 15% of the primary target audience by 1 Jan 2019.

COST: $6,000,000"PROFIT: $12,960,000"

SALES PROMOTIONHALF YEAR SALEObjective: To achieve repeat purchase for L’Oréal Paris For You among 15% of the primary target audience by 1 Jan 2019.

COST: $2,160,000"PROFIT: $1,080,000"

SCHEDULING/ MILESTONES

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