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© Hortonworks Inc. 2012
Big Data Changes the Game
Megabytes
Gigabytes
Terabytes
Petabytes
Purchase detail
Purchase record
Payment record
ERP
CRM
WEB
BIG DATA
Offer details
Support Contacts
Customer Touches
Segmentation
Web logs
Offer history
A/B testing
Dynamic Pricing
Affiliate Networks
Search Marketing
Behavioral Targeting
Dynamic Funnels
User Generated Content
Mobile Web
SMS/MMSSentiment
External Demographics
HD Video, Audio, Images
Speech to Text
Product/Service Logs
Social Interactions & Feeds
Business Data Feeds
User Click Stream
Sensors / RFID / Devices
Spatial & GPS Coordinates
Increasing Data Variety and Complexity
Transactions + Interactions + Observations
= BIG DATA
© Hortonworks Inc. 2012
Enabling Hadoop as Enterprise Big Data Platform
Hortonworks Data Platform E
CO
SY
STE
M
Ena
ble
Eco
syst
em a
t Eac
h La
yer
Applications,
Business Tools,
Development Tools,
Open APIs and access
Data Movement & Integration,
Data Management Systems,
Systems Management
OP
ER
ATIO
NS
Enterprise R
eady & E
asy to Use
Installation & Configuration,
Administration,
Monitoring,
High Availability,
Replication,
Multi-tenancy, ..
DEVELOPERData Platform Services & Open APIs
Metadata, Indexing, Search, Security, Management, Data Extract & Load, APIs
© Hortonworks Inc. 2012
We believe that by the end of 2015,
more than half the world's data will be
processed by Apache Hadoop.
Hortonworks Vision & Role
Be diligent stewards of the open source core1
Be tireless innovators beyond the core2
Provide robust data platform services & open APIs3
Enable the ecosystem at each layer of the stack4
Make the platform enterprise-ready & easy to use5
© Hortonworks Inc. 2012
• Tightly aligned with core Apache code line
• Lower the total cost to administer and provision
• Tested at scale to future proof your growth
The ONLY 100% open source data platform for Hadoop
Hortonworks Data Platform
© Hortonworks Inc. 2012
What next?
• Expert role based training• Course for admins, developers
and operators• Certification program• Custom onsite options
Page 7
Download Hortonworks Data Platformhortonworks.com/download
1
2 Use the getting started guidehortonworks.com/get-started
3 Learn more… get support
• Full lifecycle technical support across four service levels
• Delivered by Apache Hadoop Experts/Committers
• Forward-compatible
Hortonworks Support
hortonworks.com/training hortonworks.com/support
© Hortonworks Inc. 2012
&openInnovativ
e
100% open source - no proprietary software
ONLY distribution to focus on innovation
Hortonworks Data Platform
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