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“ Evaluating the effectiveness of your
web portal ”Brian Rust
CommunicationsDivision of Information Technology University of Wisconsin – Madison
Copyright Brian Rust 2003
What is My-UW Madison?
History of My-UW Madison
•Biology students (500) - Aug. 2000•Engineering Students (5,500) - Feb.
2001•New students (5,800) - June 2001•All students (40,000) - Nov. 2001•Faculty & Staff (15,000) - April 2002
Recent History
•Biology Advisors (90) - Spring 2002•Business Advisors (30) - Fall 2002•Retired & Emeritus staff (2,000)- Winter
2002•All Advisors (1,500) - Spring 2003
The role of evaluation
•What did they want?•Are they using it?•Did we provide to their
satisfaction?•What do they want next?
Our Audiences
•Students, faculty & staff•Users & nonusers•Users who should use it more?
Aspects of evaluation
•Pre-development: idea/feature generation
• Interest: quantitative measures•Awareness and use•Usability
METHODS
•Focus groups •Usability studies•Beta/pilot testing•Usage stats•Surveys
Ideas from focus groups
• Student Add mail, calendar, online registration
• Faculty Add advising, course management
• Staff Add benefits mgt, accounting, HR tools
My UW usability
• Layout •Tab structure & naming•Accessibility
Beta & pilot testing
•Students: Biology majors (300) •Faculty & Staff: Advisory group (50)
My UW usage statistics
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Mar April May June July Aug Sept Oct Nov Dec
views logins
WiscMail views & use
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
Mar April May June July Aug Sept Oct Nov Dec
views logins
WiscCal views vs. logins
Server Processes
Evaluation of Help Desk cases
•11,500 cases 8/02-1/03•Password resets, WiscMail, My UW access•Most resolved by Help Desk
What do we do with all this?
•Service team•Advisory team•Tab team•Changes?
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