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V. SHYNKARENKO, D. Sc. (Econ.);

O. LEVCHENKO, Cand. Sc. (Econ.),

Kharkiv National Automobile and Highway University

A MODEL OF STRATEGIC MANAGEMENT OF ENTERPRISES

Abstract. The existing models of strategic management of enterprises are quite various,

which stems from descriptions of approaches and determination of the target state of enterprises

and reasons of its changes: trends in the development of their potential and environment, pre-

ferred competition positions of the enterprises in their industries, conception of their specific fea-

tures. The main aim of the research is to improve the models of strategic management of enter-

prises.

The author’s idea is to generalize the advantages of all the models and to propose an ad-

vanced model of strategic management of enterprises on this basis. Basing on this pre-requisite,

the proposed model of strategic management of enterprises has been developed for implementa-

tion. It differs from the existing ones in trends in potential development, environment and compe-

tition analysis combined in one model of strategic management of enterprises. The proposed

model of strategic management of enterprises allows a more sound development of strategies for

enterprises to attain their strategic aims.

Key words: model, strategic management, strategy, aims, competition.

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