Wearable Tech Show 2015

Can Wearables

Work as a New

Advertising

Platform ?

Wearables and

Search

What are wearables ?

$3 billion market TODAY

Yet 2016 will see TEN times as many items shipped as 2014

Since 2009, $500,000,000 has been invested in wearable start ups

Going to have a fundamental impact on search and how we interact

Search and Wearables

Disqus 2014

Voice

Gesture

From phone

No “conventional” keyword / keyboard based search

How do we interact with these devices ?

The behavioural status quo changes

The impact of this on Search Engine

Marketing

No.1 becomes everything….

The impact of this on Search Engine

Marketing

NetBooster, 2014

The impact of this on Search Engine

Marketing

The impact of this on Search Engine

Marketing

The impact of this on Search Engine

Marketing

No longer about keyphrases….

Its about more complex, natural language queries

How do we interact with these devices –

voice?

How do we interact with these devices - voice?

This is Google adjusting its infrastructure to deal with wearables

Focussed on natural language, long tail queries

“Conversational” search

How do we interact with these devices

- voice?

More long tail focus, less “optimisation”

A shift back to on site, comprehensive content based SEO

User Generated Content

What does this mean for you ?

A shift away from Google ?

A shift away from Google ?

Basic – make sure your site is fully mobile responsive

That includes everything;

- Speed ?

- Cart ?

- Replication of desktop functionality ?

What does this mean for you ?

Basic – build out your content

Make it relevant to the long tail…

Your users can help you with this…

What does this mean for you ?

Step 2 – make sure you’re properly represented on local search

Google Local listings, ensure these are properly configured

Representation on quality local directories

CONSISTENCY….

N A P O

- Name

- Address

- Postcode

- Opening Hours

What does this mean for you ?

Step 3 – Google Markup

Schema.org

JSON-LD

Provides Google with as much information as possible about your

business.

Name, address, opening hours, type, branch of, reviews

And more….

What does this mean for you ?

What does this mean for you ?

The future ?

The future ?

Poised for huge growth

With an accompanying shift in user interaction models

Search will stay a major advertising channel

But it may not look like it does today

In summary

In summary

martin@barracuda-digital.co.uk

0207 593 2980

https://uk.linkedin.com/in/martindinham

Thankyou !