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brightup is connected hardware that allows you to automate, personalize and remote control your lights at home. brightup is the most intuitive smart lighting solution. This new product was developed in Germany by the tech-startup brightup GmbH.
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Bright Solutions for Life
What is brightup?
Fullscreen Picture
>> brightup is alight automation solution
that makes everyday lights at home amazing <<
Welcome Home TV Mode Safety FirstNever enter a dark home again,let your lights welcome you.
Lights dim down when you switch on the TV, home cinema for everyone.
Random lighting when you’re gone,to protect what is dear to you.
zero installation
Plug in your lamps(1) Connect the central unit to the router Download the app
No setup! Instantly switch and dim your lights.
It connects your lamps tothe Internet and manages your light scenarios.
The plugs add existing lamps to the system.
(2) (3)
the unique combination
Zero InstallationEffort
Context-aware Automation
Measure &Save Energy
Remote Access
Secure & Reliable
Share Control with Friends & Family
usp > product features
system overview
user interface
differentiation
brightup is the perfect combination of hardware and software with a consistent user interface.
PlatformsPlug & PlayMore than just remote control, brightup offers context-aware automation.
brightup is home automation for everyone. No expert help needed, neither big investments.
Custom
vision
>> Besides providing certain benefits, smart home solutions need to require no effort in installation, setup and use.
Based on this belief, brightup will develop into the number one choice for home automation. <<
timeline
Proof ofconcept
September
OctoberAugust
Foundingbrightup GmbH
Today
Seedfinancing
1st Hardwareprototype
Finalprototype
January
Crowdfundingcampaign
1st Softwareprototype
July
Productlaunch
October
February
Extending system (heating, locking, ...)
Home automationframework
2012 2013 2014 2015 2016
What we will doIn order to get a proof of market, we will launch an Indiegogo campaign in the middle of February, further develop the product and ship the first products by October.
What we didWith the seed investment we developed working prototypes in software and hardware, built up a great team and a solid brand positioning strategy.
The Team
brightup meets Indiegogo
Sebastian (CTO): Home Automation Research and Development
Ana (CMO): CSR and Customer Relationship program leader
Kiran (COO): Supply Chain and Operations Management experience at Airbus GmbH
Max (CEO): Team Leadership and Business Development experience at Körber AG
(l.t.r.) All members are both MBA and Engineering Graduates
Indiegogo Campaign
OverviewFunding Goal:
Start Date:
Duration:
Min. # of Backers:
€ 130.000
14. February 2014
45 days
600
PerksCentral Unit + 1 plug
Central Unit + 3 plugs
Central Unit + 5 plugs
+ Early Bird Bundles
€ 189
€ 229
€ 269
meets
http://get.brightup.deFebruary 14th – March 31st 2014
Share the light!
brightup GmbHKasernenstr. 12, 21073 Hamburg+49 (0) 40 65917159hello@brightup.dewww.brightup.de
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