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A talk by Yu-Hsiu Li from Microsoft at UXMY2013 on Design as One
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DESIGN AS
ONE
YU-‐HSIU LI MICROSOFT SEARCH TECHNOLOGY CENTER ASIA
Indiana
Kaohsiung
Indiana Beijing
Taipei
Taiwan User Experience Design Association
7
Taiwan UX Summit From 2010
Modern Design at Microsoft From 2010
Microsoft: Design First From 2010
Pride In Craftsmanship Fast And Fluid Authentically Digital Do More With Less Win As One
MICROSOFT DESIGN PRINCIPLES:
Brand Product
D&D Customer
Dev.
Team Dev.
Elements for Successful Products
Real World
As a designer… • You feel your design solution is right for the
product • You know users more than others • You feel delivering a good design is your
mission • The reason why I can’t deliver a good design
is that my team doesn’t support me • My boss doesn’t know UX design at all
From h(p://panorama-‐consul3ng.com/wp-‐content/uploads/2012/02/ERP-‐Frustra3on.png
Designer’s Frustration
From h(p://thevsky.com/wp-‐content/uploads/2012/07/5-‐CFL-‐football-‐game-‐20120719.jpg
CONVINCE, PERSUADE
UX
UX
From h(p://lh3.ggpht.com/-‐F9lpneFm4kg/UkzOEFaSU2I/AAAAAAAApNY/6FPo_XMXI4M/s1600-‐h/Boss%252520VS%252520Leader%25255B3%25255D.jpg
People don't resist change. They resist being changed. -‐ Peter M. Senge
DESIGN AS
ONE • Designer is not UX owner/driver • Designer is UX enabler • One learning team • Create synergy
USERS
ASK LISTEN
Trustworthiness
design as one DIAMOND
CRITICAL THINK
USERS
ASK LISTEN
Trustworthiness
design as one DIAMOND
CRITICAL THINK Hypothesis Opinion/Facts
Context/meaning Rapport
What/Why Open/close
Empathy Valida3on
USERS
ASK LISTEN
Trustworthiness
CRITICAL THINK
LEAD • Be a Facilitator • Lead the process, not results • Plan for the design agenda and
activity • Synergy everyone’s insights • Open to the answer and let the
team learn from the failure
No Perfect World From http://www.financefox.ca/wp-‐content/uploads/2011/08/Fotolia_18038694_Subscription_XXL.jpg
REALITY
ASK LISTEN
CRITICAL THINK
Trustworthiness
USERS • More ask • More listen • More evidences
Is this only for Designer?
WIN AS
ONE YU-‐HSIU LI | yuhsiuli@Microsoft.com MICROSOFT SEARCH TECHNOLOGY CENTER ASIA
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