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your UX is not my UXfitc web unleashed 2015
@andrewsmyk
@andrewsmyk
@andrewsmyk
What is the scenario?
@andrewsmyk
What about the user?
@andrewsmyk
Process list here
Process list here
Research & Analytics
Outcomes?
User Story
As a <type of user>, I want <some goal> so that <some reason>.
User Story
As a <persona>, I want <action> so that <expected outcome>.
Job Story
When <situation>, I want to <motivation> so I can <expected outcome>.
Context and Causality
When <situation>, I want to <motivation> so I can <expected outcome>.
context, situations, and anxieties/emotions
When <situation>, I want to <motivation> so I can <expected outcome>.
Focus on Motivations
https://www.flickr.com/photos/andercismo/2349098787
Why, When, Where?
https://www.flickr.com/photos/andercismo/2349098787
Add Contextual Information
Use Real People Not Personas
Add Forces or Friction To Motivations
When <situation>, I want to <motivation> so I can <expected outcome>.
Example:
UX Designer
Front End Designer
Product Manager
which users are you designing for?
@andrewsmyk
@andrewsmykhttps://www.flickr.com/photos/tease2010/6017051264
don’t focus on who or howlook for the why?
Mad Science?
Reorder Button
Motivations: Pizza App - order last order button
Craving: • looking forward to having pizza• reminder• stimulus• taste
Want:• don't want to cook• minimal effort• easy• no thought
Emotional:• pizza will make me feel better• frustrated• event driven
Design Silo?
Practice User Interface Kung fu
Protect the User from Themselves
Remember
UX is subjective
UX is personal
Questions?
Thank You!
@andrewsmyk
your UX is not my UXfitc web unleashed 2015
@andrewsmyk
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